Canada
Atlantic Lottery Board announces appointment of Chris Keevill as next President and CEO
The Board of Directors of Atlantic Lottery is pleased to announce the appointment of Chris Keevill as the organization’s next President and Chief Executive Officer. Keevill brings to the position more than 20 years of experience in digital transformation, innovation, marketing and media at the regional, national and international level. Keevill will officially join Atlantic Lottery on May 1, 2020.
“It is an honour to be selected to lead the outstanding team of employees at Atlantic Lottery who are firmly committed to delivering on the corporation’s core strategy of growing its player base, improving player experience in a digital world, and modernizing the corporation’s capabilities to deepen its relationships with players. I’m looking forward to embracing the opportunities ahead,” Keevill said.
“These key strategic business areas are clearly underlined by a firm commitment to social responsibility,” he added.
“My roots are in Atlantic Canada and for many years I’ve witnessed Atlantic Lottery being recognized throughout the region as a leader in contributing to the community — both through delivering on its mandate to deliver 100 per cent of profits to help fund important public services, and through its commitment to supporting important causes and grassroots events around the region each year.”
Keevill is leaving his prior role as CEO of Colour.
Sean O’ Connor, Chair of Atlantic Lottery’s Board of Directors, said he and the rest of the Board are thrilled to have found someone of Keevill’s caliber.
“Keevill’s proven track record of execution and extensive experience with digital transformation and innovation, combined with his personal commitment to his community, will serve him well as he steers Atlantic Lottery into the future as a competitive, innovative, responsible gaming company.”
Chris Keevill is taking over from Brent Scrimshaw, who has served as President and CEO since 2011 and will retire from Atlantic Lottery with 13 years of service to the organization.
“The Board of Directors would once again like to thank Brent for his outstanding leadership during his tenure with Atlantic Lottery,” O’ Connor said. “Brent will remain as President and CEO until May 1, and during that period will continue to manage the organization and facilitate a seamless transition of leadership.”
Canada
Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives
Rivalry Corp. announced that its Board of Directors has approved a significant reduction in operating activity as the Company evaluates strategic alternatives in respect of its assets and operations.
The Company is engaged in discussions with third parties regarding potential transactions. However, in light of recent performance volatility, the Board has determined to materially reduce the scale of operations while assessing whether a strategic transaction or other alternative can be advanced.
Effective immediately, the Company is implementing substantial cost reductions, including a significant workforce reduction and reduced operating expenditures. The Company has paused player activity on its platform and is facilitating player withdrawals in the ordinary course.
The Company is assessing a range of potential alternatives, which may include asset-level transactions, corporate transactions, restructuring initiatives or other strategic outcomes.
Given the Company’s reduced operating scale and the ongoing evaluation process, there can be no assurance that any strategic alternative will be completed or that operations will continue in their current form.
The post Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives appeared first on Americas iGaming & Sports Betting News.
Alex Malchenko
Evoplay Strengthens Canadian Presence with BetMGM Partnership
Evoplay is celebrating another milestone in its regulated-market journey with a new launch in Ontario, teaming up with BetMGM to bring its games to one of Canada’s most dynamic and competitive jurisdictions.
The rollout introduces 18 Evoplay titles to BetMGM Casino in Ontario, carefully selected to deliver long-term engagement and appeal to a wide range of player preferences. The first wave includes proven performers such as:
• Hot Triple Sevens
• Hot Volcano
• Gold of Sirens Bonus Buy
• Inner Fire Bonus Buy.
These are games that have already demonstrated strong results across multiple regulated markets.
This launch marks another confident step in Evoplay’s Canadian expansion, reinforcing the company’s commitment to aligning its content with local market requirements, player expectations, and regulatory standards.
Alex Malchenko, Head of Sales at Evoplay, said: Ontario continues to set a high standard for regulated online casinos, making it a market where the right partnerships truly matter. Collaborating with BetMGM allows us to expand our reach with a portfolio that has already performed strongly across multiple areas and territories.
Oliver Bartlett, VP of Gaming at BetMGM, said: “Partnering with Evoplay adds a strong selection of proven, high-performing titles to our growing portfolio in Ontario.”
The post Evoplay Strengthens Canadian Presence with BetMGM Partnership appeared first on Americas iGaming & Sports Betting News.
Bet Rite
Spintec Expands into Canada with Bet Rite
Spintec is expanding its footprint in North America by partnering with Bet Rite in the Canadian gambling sector. As a prominent developer of electronic table games, Spintec invested significant effort into locating a partner who comprehends the distinctiveness of the Canadian casino industry. Bet Rite is taking on the position of Spintec’s distributor in Canada, leveraging its established reputation and substantial industry knowledge. This collaboration combines global innovation with local expertise in a partnership that is helping Spintec advance its expansion objectives in North America.
Bet Rite’s establishment is rooted in years of industry expertise. The firm focuses on providing top-notch gaming solutions designed specifically for Canadian operators. They aim to provide a sole vendor connection that grants access to numerous top-tier product lines, establishing them as a reliable partner nationwide.
For Spintec, collaborating with a company that prioritizes service, product excellence, and enduring relationships is vital, and Bet Rite is dedicated to prioritizing customer needs. With a solid sales network and a reputation for dependability, their market stance is highly strong.
Through this collaboration, Spintec is guaranteeing that their creative products receive backing from an attentive, community-focused service. The initial product line to be launched in the Canadian market will be Spintec’s premier Charisma line. Charisma’s design, flexibility, innovation, and wide range of product customizations will undoubtedly make it a top seller in Canada as well.
Billy Maclellan, Bet Rite President, says: “Our company has grown by offering best-in-class suppliers the local support that they need. Spintec fits the mold perfectly and together we are well placed to make this partnership a glowing success”
Goran Sovilj, Spintec’s Chief Commercial Officer, agrees: “Bet Rite’s deep understanding of the Canadian market makes this alliance very promising. We are always excited to introduce innovative and exciting products to new markets, especially when our distributors are as experienced and knowledgeable as Bet Rite.”
The post Spintec Expands into Canada with Bet Rite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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