Industry News
ORYX Gaming steps up gamification with new Player Engagement Platform
ORYX Gaming, a Bragg Gaming Group company, has unveiled its new Player Engagement Platform which takes gamification to a new level.
ORYX Player Engagement Platform consolidates a number of functionalities that work together to increase player engagement and customer lifetime value.
It includes a set of targeted promotions, such as free spins, bonuses, jackpots, leaderboards and tournaments; a multi-channel communication platform which supports traditional campaign channels such as SMS, email and social media; and a real-time campaign management system which takes the platform to the next level by allowing operators to engage players onsite in real-time.
With the real-time campaign system, operators can automatically trigger a reaction to players’ online activity and offer tailored promotions based on their actions, ensuring maximum player engagement and experience.
The platform is powered by the recently launched ORYX Data Analytics Platform (DAP) where real-time data is collected and processed from the ORYX iGaming Platform, the ORYX Hub, and the ORYX Sportsbook, as well as external sources such as third-party player account management systems.
The ORYX Player Engagement Platform is a modular, not platform-dependent product, and can be integrated into third-party PAM systems or as an addition to the ORYX iGaming Platform.
Both the Player Engagement Platform and the DAP are compliant with responsible gaming requirements in a number of different jurisdictions.
Matevz Mazij, CEO of ORYX Gaming, said: “Knowing the player is not enough anymore. It also matters how the data is used.
“The ORYX Player Engagement Platform puts data in the right form and makes it easy to use. It enables targeted and personalised marketing, adds a social note to the games and generally improves the player experience off-site and onsite.”
Expanse Studios
Expanse Studios Launches Proprietary Jackpot and Tournament System
Expanse Studios, a subsidiary of Meridian Holdings Inc., announced the deployment of proprietary jackpot and tournament mechanics across its portfolio, providing B2B operator partners with engagement tools designed to enhance player entertainment value.
The system introduces two jackpot formats—Happy Hour Jackpot and Mystery Jackpot—alongside four tournament competition variants. Operators can control prize structures, scheduling parameters and promotional configurations through platform interfaces.
Happy Hour Jackpot provides scheduled jackpot events aligned with operator promotional strategies, enabling coordinated marketing campaigns and player communication around jackpot opportunities.
Mystery Jackpot delivers multi-tier progressive prize mechanics integrated into gameplay, with operator-configurable prize values and event parameters that support diverse promotional objectives.
Tournament mechanics include four competition formats:
• Bonus Buy tournaments create competitive environments for players who choose to engage with bonus purchase features, with scoring designed to reward strategic gameplay decisions.
• Spin Count tournaments track player activity across gameplay sessions, offering multiple entry opportunities and achievement-based progression that accommodates different play styles.
• Combo tournaments combine multiple competition elements, enabling operators to design promotional events that appeal to diverse player preferences and gaming behaviours.
• Time-based tournaments operate within defined promotional windows, allowing players to participate according to their own schedules while competing for tournament prizes.
“Content providers increasingly compete on operational capabilities, not just game quality. This positions our portfolio as solutions-oriented infrastructure that helps operators execute diverse promotional strategies while maintaining control over player engagement parameters,” said Damjan Stamenkovic, CEO of Expanse Studios.
Tournament formats integrate with game interfaces through standardised promotional systems designed to enhance entertainment value while providing operators with promotional flexibility.
For Expanse Studios, the deployment strengthens competitive positioning in B2B partnerships where operators increasingly evaluate content providers based on promotional feature capabilities in addition to game performance metrics.
The post Expanse Studios Launches Proprietary Jackpot and Tournament System appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
Former German Air Force officer launches Sparky Space AI platform for iGaming teams
Nils Ristau and Daniel Schmitz debut a work enablement platform aimed at day-to-day execution across product, retention and AI adoption.
Sparky Space, a new AI-powered work enablement platform founded by former German Air Force officer Nils Ristau and tech leader Daniel Schmitz, has launched and is now available globally for iGaming operators and suppliers.
The founders are positioning the product around execution support inside daily workflows as teams face tighter regulatory demands, faster product cycles and higher player expectations. The company cited industry research suggesting only 10-20% of learning is consistently applied in day-to-day work, creating a gap between training and on-the-job outcomes.
“In military operations, performance depends on clarity, structure, and disciplined execution in changing environments,” said Ristau. “The iGaming industry operates under similar pressure.
“Competitive advantage does not come from knowledge alone – it comes from how effectively teams apply it every day.”
Sparky Space said its platform supports areas including product development, player retention and AI adoption, with use cases spanning customer-centric experimentation, agile product and game development, decision-making and prioritisation, practical generative AI prompting, and cross-functional collaboration. The company said the tools are intended to help teams launch features, respond to regulatory change, and optimise marketing and support processes.
While initially focused on iGaming, Sparky Space said it has been built for broader use in other fast-moving, technology-driven industries.
Relevant data as follows:
- Sparky Space: https://www.sparkyspace.com Official company site for product and launch details.
- UK Gambling Commission: https://www.gamblingcommission.gov.uk Regulatory context referenced in the article’s discussion of increasing compliance pressure.
- Malta Gaming Authority: https://www.mga.org.mt Key European regulator relevant to operators and suppliers navigating shifting regulation.
The post Former German Air Force officer launches Sparky Space AI platform for iGaming teams appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Belatra
Belatra marks 33 years with April anniversary campaign
The slots supplier says its portfolio now exceeds 150 games and highlights recent LatAm expansion from its Buenos Aires base.
Belatra is marking its 33rd birthday with an anniversary campaign running throughout April, the iGaming slots developer said.
The company said it was founded in 1993 and has since transitioned from building gaming machines for land-based casinos to producing digital content. Belatra added that its portfolio has grown to more than 150 games.
Belatra also pointed to its strategic Latin American headquarters in Buenos Aires as a key base for regional partnerships and growth.
Misha Voinich, Head of Business Development at Belatra, said: “We’re only just getting started, but birthdays provide the perfect chance to reflect on our successes and the path that’s brought us here. From launching our innovative ‘multi-universe’ content strategy to our rapid expansion in Latin America, the successful launch of our first Crash game, and multiple high-profile industry award wins — we are always developing, creating, and evolving. 33 years of innovation, dedication, and gaming excellence — and the best is yet to come.”
Belatra did not provide additional detail on upcoming releases or the timing of any new product announcements beyond saying updates will land during April.
The post Belatra marks 33 years with April anniversary campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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