New dawn for R. Franco brand as it replaces its sportsbook provider for SBTech to fulfill true revenue potential; Trouble in Spain for Kambi?

SBTech, the leading technology supplier to the regulated iGaming sector, has boosted its presence further in Europe by securing a long-term sportsbook deal that will propel R. Franco’s Wanabet.es brand into the ‘Big League’ through its migration to SBTech’s best-in-class revenue-driving quality sportsbook.

Marking further success for SBTech in the sales process, this high quality, visionary operator has migrated from its existing provider to SBTech’s market-ready sportsbook, known for its flexibility and extensive coverage. The deal marks the second time a Spanish facing brand has migrated from its current provider.

The move allows Wanabet.es to deliver the ultimate personalised online sports betting experience and truly fulfill its market potential in Spain. Using SBTech’s powerful, multi-award winning sportsbook, Wanabet will have greater control of risk management driving their sports that will maximise the brand’s revenue potential and take it to new heights not previously experienced with their former provider.

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The success of SBTech’s localised approach has seen additional partners such as Luckia and Bethard outperform their competitors in Spain, whilst other sportsbook providers struggle to perform in the market. The announcement also further signifies SBTech’s commitment to driving growth with premium B2B gaming partners in Europe.

Andrew Cochrane, Chief Development Officer at SBTech, said:

“The migration of yet another visionary brand to SBTech is testament to not only our innovative product offering, but also the strength of our commercial and product teams throughout a rigorous sales process. We look forward to working closely with R. Franco to take them to the next level of performance through our industry-leading, market-ready sportsbook.

“The migration process can often appear daunting for an operator, but our extensive experience in what has now been multiple successful migrations to the SBTech sportsbook created the perfect foundation for R. Franco to seamlessly migrate to SBTech. This is the first of many we can expect to see during 2020.”

Javier Sacristán Franco, Digital and Operations Director of R. Franco, added: “Spain is a rapidly evolving and growing market and to build on our success we knew we had to take our offering to the next level. We firmly believe that SBTech’s best-in-class sportsbook will enable us to achieve this and futureproof the business for many years to come.”

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