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UK Gambling Companies Can Navigate Upcoming Credit Card Ban Effectively With Easy Payment Gateway

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The UK’s ban on credit card use in online gaming, which comes into effect on April 14, has put the gambling industry in check. In this context, Easy Payment Gateway, payment and fraud management services aggregator, recommends these businesses look for payment alternatives with the objective of retaining customers and continue growing their market share.

“If the announcement of the British Government’s decision has already caused losses in the shares of large gambling companies, the imminent entry of the ban and the uncertainty as to whether debit cards will be affected shows the need to find alternatives to help them overcome this situation,” says Gibraltarian Alex Capurro, founder of Easy Payment Gateway.

Thus, the company reminds of the importance of online gaming sites evaluating the range of options they offer: the more possibilities the user has to make deposits into their accounts and make refunds of their winnings, the more opportunities there will be to maximize the conversion ratio and, therefore, to retain and build customer loyalty.

The Easy Payment Gateway platform has 240 payment methods, fraud management, kyc, etc. enabled – of which 190 are alternatives – encompassing 35 bank card processors worldwide. This means, in the words of Alex Capurro, “More opportunities for potential customers to find the payment method that best suits their tastes and needs.” The company showed all the possibilities its technology offers at ICE London, which was held on 4, 5 and 6 February.

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In addition, it is important that, in parallel, a process is articulated that is agile and intuitive, in which the user does not have to go navigating through different windows, since this can cause a certain distrust and abandonment on the part of the potential consumer. “The faster and easier the payment is for the client, the more possibility this business will have to make them loyal,” points out Capurro. “In addition, gambling customers tend to be very recurrent, so it is essential to facilitate payment, especially for those who are more trusting.”

The Easy Payment Gateway platform is easily integrated into the website itself and allows for the development of regular customer lists, known as whitelists, so that customers are spared the verification process and can access payment directly, providing a better user experience.

SOURCE: Easy Payment Gateway

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SolutionsHub’s James O’Kelly Promoted to Head of Operations

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SolutionsHub, a leading expert in the licensing and maintenance of eGaming businesses, have confirmed that James O’Kelly has assumed a broader role in the senior management team to the position of Head of Operations.

James previously held the position of Operations Manager and has been instrumental in the success of clients during a period of significant growth for the business. With over 3 years at SolutionsHub, James has supported clients through successful licence applications and played a pivotal role establishing their operational bases in the Isle of Man.

In his new role, James will lead the delivery of SolutionsHub’s award-winning service suite, as well as implementing operational best practices and new technologies in line with the company’s strategy at a group level.

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Lee Hills, Founder of the SolutionsHub Group, said: “James has been a key part of our team for more than 3 years. He has led from the front and is a shining example in delivering client centric, industry leading solutions for our partners. We’re incredibly proud to have supported James in his career growth and this promotion is a recognition of the hard work that James has put in during his time here.

“Our business has experienced rapid growth in the last 18 months, and with James onboard to manage our operations, we are confident that 2024 shall continue our growth expansion.”

James, Head of Operations at SolutionsHub, said: “I am excited to assume this new and more comprehensive role of building upon the strong foundations for our existing and potential partners.

“As a business and team, we are well placed to continue to deliver robust, scalable solutions and ensure that our partners can focus on building sucessful businesses. With the company’s rapid expansion and ambitious plans for the future, I would like to especially thank Lee and Nick for their incredible support and for the new opportunity to lead SolutionsHub’s operational initiatives.”

The post SolutionsHub’s James O’Kelly Promoted to Head of Operations appeared first on European Gaming Industry News.

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Compliance Updates

Supremeland Gaming Continues U.S. Expansion With Supplier License Approval In Michigan

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Supremeland Gaming, Inc., the emerging brand in American iGaming, has gained approval for a Supplier License in Michigan, marking the company’s fourth U.S. state approval following the successful acquisition of interim approvals in Pennsylvania, New Jersey, and West Virginia.

Supremeland Gaming is approved to operate under this license and is now authorized to offer its cutting-edge innovation to the Great Lakes State. Their continued expansion underscores its commitment to pushing the boundaries of innovation in the iGaming industry.

Rickard Öhrn, CEO of Supremeland Gaming, said: “With approvals already in Pennsylvania, New Jersey, and West Virginia, our entry into Michigan underscores our dedication to serving players nationwide. We are excited about the opportunities this new market brings and look forward to delivering innovative, engaging, and responsible gaming solutions to the rapidly growing U.S. iGaming community.”

Supremeland’s game portfolio has garnered international appeal since its debut in November 2023. The innovative brand produces first-class games, including Red Panda Rising™ and its global debut, Munition Mine™, for which its subsidiary, Powderkeg Studios, is shortlisted at the CasinoBeats Game Developer Awards.

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Fanatics Sportsbook

Fanatics Sportsbook Cheers on Justin Thomas in his Home State of Kentucky

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Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Inc, a global digital sports platform, signed a partnership agreement with golfer Justin Thomas, one of the most popular golfers in the world.

“I am excited to be the first official partner of the Fanatics Sportsbook,” said Justin Thomas. “Whether it’s football, basketball or golf, I’m a big sports fan. So I’m looking forward to getting involved in the world of Fanatics and engaging with their customers.”

As an Official Sports Betting Partner of Fanatics Sportsbook, Thomas will highlight new product enhancements, create social content and engage with the Fanatics community over the course of the next year.

“Justin Thomas is one of the biggest names in golf and an amazing ambassador for the game,” said Ari Borod, Chief Business Officer at Fanatics Betting and Gaming. “With him coming home to Kentucky to try to win his third PGA Championship, the Fanatics family couldn’t be more excited to partner with him.”

The Justin Thomas signing comes on the heels of new enhancements to golf offerings at Fanatics Sportsbook. The Fanatics Sportsbook is available on iOS and Android and makes being a fan easy with fast signup, easy betting, and transparent withdrawals. The new golf features at the Fanatics Sportsbook include:

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Data Visualization: Fanatics Sportsbook now offers an enhanced live event center with shot-by-shot data, leaderboard tracking and course maps directly in the app.

Odds Factory: Fanatics Sportsbook has fully integrated Odds Factory from Banach Technology to enhance our golf offerings, which means more betting markets, improved uptime and faster settlement speeds.

Coming Soon: Customers will be able to stream select Par 3 holes in the app.

Fanatics Sportsbook will also have a special FanCash for Birdies offer for golf customers this weekend. To earn FanCash, customers will simply need to opt in and place a qualifying wager on any golfer to win this weekend’s championship outright. Those customers will earn FanCash for every birdie the golfer they bet on to win records in Round 1.

 

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