Press Releases
UK Gambling Companies Can Navigate Upcoming Credit Card Ban Effectively With Easy Payment Gateway

The UK’s ban on credit card use in online gaming, which comes into effect on April 14, has put the gambling industry in check. In this context, Easy Payment Gateway, payment and fraud management services aggregator, recommends these businesses look for payment alternatives with the objective of retaining customers and continue growing their market share.
“If the announcement of the British Government’s decision has already caused losses in the shares of large gambling companies, the imminent entry of the ban and the uncertainty as to whether debit cards will be affected shows the need to find alternatives to help them overcome this situation,” says Gibraltarian Alex Capurro, founder of Easy Payment Gateway.
Thus, the company reminds of the importance of online gaming sites evaluating the range of options they offer: the more possibilities the user has to make deposits into their accounts and make refunds of their winnings, the more opportunities there will be to maximize the conversion ratio and, therefore, to retain and build customer loyalty.
The Easy Payment Gateway platform has 240 payment methods, fraud management, kyc, etc. enabled – of which 190 are alternatives –Â encompassing 35 bank card processors worldwide. This means, in the words of Alex Capurro, “More opportunities for potential customers to find the payment method that best suits their tastes and needs.” The company showed all the possibilities its technology offers at ICE London, which was held on 4, 5 and 6 February.
In addition, it is important that, in parallel, a process is articulated that is agile and intuitive, in which the user does not have to go navigating through different windows, since this can cause a certain distrust and abandonment on the part of the potential consumer. “The faster and easier the payment is for the client, the more possibility this business will have to make them loyal,” points out Capurro. “In addition, gambling customers tend to be very recurrent, so it is essential to facilitate payment, especially for those who are more trusting.”
The Easy Payment Gateway platform is easily integrated into the website itself and allows for the development of regular customer lists, known as whitelists, so that customers are spared the verification process and can access payment directly, providing a better user experience.
SOURCE: Easy Payment Gateway
Industry Awards
Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025

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Soft2Bet has secured two major wins at the SBC Awards Europe 2025, being recognised by excellence for Acquisition & Retention Partner of the Year and Industry Innovation of the Year. Its flagship brand Betinia also earned a Silver Award in the Casino Operator of the Year category, highlighting a companyâs ability to create performing brands in saturated and highly competitive key markets.
The awards recognise the continued success of Soft2Betâs powerful turnkey solutions and Motivational Engineering Gaming Application (MEGA), which has played a central role in driving player engagement and retention across key markets. During the last 12 months, the impact of Soft2Betâs cutting-edge gamification solutions for casino and sportsbook has played a major role in enhancing customer experience, loyalty, and engagement, delivering ROI-driven performance that goes beyond retention. MEGA was key in achieving a 128% retention uplift for Campobet in Denmark and 106% for Betinia in Sweden, further proving the solutionâs impact.
âSBC Europe Awards recognition is a testament to the vision of our technology and its impact on building strong brands, long-term player relationships, and product excellence that goes beyond retention. MEGA continues to lead the European, Nordic and North America market in creating unique experiences that combine innovation, a strong regulatory framework, high performance results from the start,â â stated Oksana Tsyhankova, CMO at Soft2Bet.
Earlier in 2024, Soft2Bet was also recognised at the SBC Awards, winning in Innovation in Mobile and Innovation in Casino Entertainment categories. Soft2Bet now holds 19 licences across 12 jurisdictions and continues to expand both its B2B and B2C footprint in Europe and beyond. With brands like Betinia, CampoBet, Don.ro, Tooniebet, and Quickcasino, the company remains focused on delivering innovative, localised, high-performance iGaming experiences.
The post Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025 appeared first on European Gaming Industry News.
Affiliate Industry
Meet MegaList: The Rising Force in iGaming Affiliation

There are affiliate networks, and then thereâs MegaList â a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like itâs powered by vague metrics and recycled content, MegaList steps in as the âMega Mapâ â a practical, data-driven network guiding both players and operators to higher ground. Less âlook at our reach,â more âhereâs your conversion rate.â
So no, this isnât just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Letâs be honest â the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
Itâs simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These arenât vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well⌠telling it like it is.
MegaCasinoList
Letâs face it â players donât need another affiliate promising âtop 10 casinosâ based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
Thatâs where MegaCasinoList comes in â a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, itâs all in there, and itâs all vetted.
They work with reliable operators only, because â and hereâs a crazy idea â not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, youâre in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions â minus the fluff and with none of that âwin guaranteedâ nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. Itâs not trying to dazzle; itâs trying to help people bet smarter â and itâs doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered â and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why Itâs Working)
The iGaming world doesnât need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
Thatâs where MegaList comes in â not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while weâre at it:
âAt MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.â
For once, a statement that isnât just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: âDo they have a plan, or just a landing page?â
 MegaList has both, and a track record to prove it.
Explore MegaListâs network:
MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on Gaming and Gambling Industry in the Americas.
BETANO
Betano Teams up with FIFA as Official Partner of the FIFA Club World Cup 2025⢠for South America

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Betano, a leading online sports betting brand owned by Kaizen Gaming, is today announcing a new partnership as it becomes Official Partner of the FIFA Club World Cup 2025 for South America.
Following a successful collaboration for the FIFA World Cup Qatar 2022TM, Betano and FIFA are once again joining forces to excite and entertain football fans throughout the FIFA Club World Cup 2025. The new tournament features 32 of the worldâs top club teams competing in the United States from June 14th to July 13th, culminating in the final at MetLife Stadium in New York, New Jersey. All 6 international confederations under FIFA will be represented, with teamsâ qualifying on sporting merit such as winning their respective major continental club competition or through a ranking from having strong performances over a four-year period in the continental competition.
George Daskalakis, co-founder and CEO of Kaizen Gaming, said: âAfter being the first sports betting operator to support the FIFA World Cup in Qatar in 2022, we are proud that Betano is joining forces with FIFA once again â this time for the FIFA Club World Cup 2025
. It is a privilege to work closely with FIFA for a tournament that brings together millions of fans from all around the world as they get to watch the best club teams and players football has to offer. This yearâs tournament is particularly special, as it marks a moment in history as the inaugural edition.â
Romy Gai, Chief Business Officer at FIFA said: âWe are thrilled to be collaborating once again with Kaizen Gaming and its Betano brand. Our shared ethos of enhancing the fan experience delivered huge successes during the FIFA World Cup Qatar 2022TM, and we are excited to be working with their team to deliver another world-class tournament. Over the past three years, we have seen the Betano brand grow and expand, and we know fans will be excited for this next step.â
The post Betano Teams up with FIFA as Official Partner of the FIFA Club World Cup 2025⢠for South America appeared first on Gaming and Gambling Industry in the Americas.
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