Industry News
Custom presents the “Total Experience” for lottery, gaming and betting world
Synergy between technologies, fiscal experience, the capacity to engage end customers and a service centre of excellence: Custom at ICE – Stand S3-310 – preempts the demands of the gaming, lottery and betting world and presents itself as a unique partner for players around the world, with over 15 years of experience.
Cross-sectoral technologies and solutions: a single partner for all needs
Today, Custom is the only player able to offer a range of hardware, software and service solutions to meet the new demands of the gaming world. Founded in 1992 and present in 15 fiscal markets and 76 countries around the world, with over 680 professional staff, six software labs and five production facilities (Italy, India, Romania, China and Brazil), the company has made a cross-sectoral approach one of its basic characteristics. The continuous development of diversified yet synergetic expertise and skills has enabled the company to excel in numerous markets, often being the first to propose specific solutions. This strategic mindset allows an increase of vertical skills in certain sectors, which, when integrated, offer an approach totally centred on the operator’s needs, with close attention also given to the end consumer’s experience. The key example comes from the gaming world, where Custom supports its customers with a comprehensive offer that brings together hospitality solutions (POS PC systems, fiscal printers, cash registers and mobile devices) and those more targeted towards betting and gaming, such as high-speed scanners and industry-specific printers. Nowadays, however, betting outlets are increasingly used for the payment of services such as car tax, insurance, subscriptions and fines: for this range of needs, Custom also provides hardware, software and services for extensive and constant support in all phases of its customers’ business.
The Custom Service Centre: excellence since 2001
Custom anticipated what has now become a mantra by almost twenty years: the product is important but service is essential. On the strength on this conviction, the company employs a dedicated support staff of 300 technicians, available from 7.00 am to 9.00 pm each day, to attend to customers’ needs. At any time and in any place: this is the secret of a proximity service that achieves high KPIs for the closure of service tickets, with an 8-hour Service Level Agreement worldwide. An original, “made-to-measure” and truly next-business-day service, based on the evolution of the market and the needs and technology that revolve around the store from day to day. Custom service is capable of fully managing the store machine fleet, providing support for hardware and software, thanks to a synergy between automation, business intelligence and technological implementation. It extends to new openings, technological refurbishment, the periodic verification of fiscal products and the management of extra services (transfers, changes of company name, location changes and closures).
From augmented reality to hospitality services: gaming beyond gaming to build customer loyalty
Today, the world of gaming and betting, in all its forms, has become a place where diverse needs intersect: people seek recreation but also require catering and entertainment services. With its long experience in the world of hospitality, Custom presents a series of solutions at ICE 2020 that are becoming central to the world of gaming, lotteries and betting. POS systems, mobile devices, printers and software are now becoming cross-sectoral and allow gaming industry leaders to have a single contact for all their needs. An example is POSA (the Android Point-of-Sale system): an Android App that meets all cash point needs in a smart, fast and reliable way. Developed for the hospitality world, this app allows you to manage bookings, employees and customers, with a range of customisable features. However, Custom goes beyond this and is presenting a series of technologies in London designed to enhance the consumer experience through Augmented Reality: information content, video, game statistics, advertising and everything else that creativity can suggest. This technology ecosystem, which mixes real and virtual, becomes a major development driver, facilitating the work of operators on the one hand, and, on the other, offering greater engagement and retention of end consumers.
Integrated Data Intelligence to optimise productivity and workflow
Data is now the new petrol. Companies that can manage data smartly and effectively have a major competitive advantage. For this reason, Custom has developed a program with Data Intelligence solutions that makes the operator’s task smooth and agile, while, at the same time, providing an enjoyable experience for the end consumer. Faster payments, dedicated services, data storage and profiling: all these activities can optimise the entire workflow, with genuine benefits in terms of productivity and return on investment. Custom’s capacity to integrate hardware, software and services is a key element, particularly when it comes to Data Intelligence: each of the Italian company’s solutions, created in a synergistic perspective, where software features determine the form of the hardware, which, in turn, is natively organised to implement data-driven operations.
Coushatta Casino Resort has appointed Tanya Duhon as Chief Financial Officer (CFO). After serving as Interim CFO for the past seven months, Duhon has been named to the role on a permanent basis, overseeing all financial strategy and operations across the property.
During her interim tenure, Duhon led key financial initiatives, including collaboration with the Gaming Commission and the National Indian Gaming Commission (NIGC), development of the 2026 budgets and cash flow management throughout Coushatta Casino Resort’s expansion. She also guided a large and growing finance team, reinforcing strong fiscal accountability during a period of significant growth.
“Tanya’s leadership, integrity and financial expertise have made a lasting impact on our organization. Her performance over the past several months made this a natural decision, and we are proud to officially name her as our Chief Financial Officer,” said Nate Tanner, General Manager of Coushatta Casino Resort.
A graduate of the University of Louisiana at Lafayette, Duhon holds a Bachelor of Science in Business Administration with a concentration in Accounting. With more than 20 years of service to Coushatta Casino Resort, she brings deep institutional knowledge and a steadfast commitment to the property’s continued success.
Duhon’s appointment reflects the confidence of the Coushatta Tribal Council and executive leadership as the property continues to grow as Louisiana’s premier gaming destination.
The post Coushatta Casino Resort Appoints Tanya Duhon as its CFO appeared first on Americas iGaming & Sports Betting News.
Industry News
Ex-Binance exec Ryan Horn joins Press Box PR as Growth and Business Development Advisor
Press Box PR, an award-winning digital PR agency specialising in betting, gaming, sport, consumer, retail, and hospitality, has announced the appointment of former Binance sports partnerships leader Ryan Horn as its new Growth and Business Development Advisor.
Horn will work closely with Press Box PR’s leadership team to drive strategic growth initiatives, advise on international opportunities, and support clients navigating the fast-evolving intersection of sport, payments, gaming, and emerging technologies.
With offices in London and Manchester, Press Box PR is renowned for securing earned media coverage across gambling, sports, consumer, finance, hospitality, and catering publications. The agency also helps brands increase visibility in AI-generated answers, citations, and large language model (LLM) recommendations. Press Box PR was named PR Agency of the Year at the 2026 European iGaming Awards.
Horn brings over 20 years of experience at the crossroads of global sport, commercial partnerships, and digital innovation. He has collaborated with major organisations including FIFA, UEFA, the International Olympic Committee, Formula 1, and the Rugby Football Union, helping connect global brands with some of the world’s largest sporting audiences.
He co-founded Brandtix, a sports data intelligence company that introduced a data-driven approach to sponsorship measurement, and later held senior roles in the global advertising sector, including Chief Business Development Officer at Euro RSCG, managing sponsorship strategy and campaigns for top-tier brands.
More recently, Horn led sports and digital asset partnerships at Binance, working with figures and organisations such as Cristiano Ronaldo, Mike Tyson, and Italian Serie A club Lazio, with a focus on the convergence of sport, digital payments, fan engagement platforms, and online gaming ecosystems.
In his role at Press Box PR, Horn will provide strategic insight on emerging areas shaping modern sports business, including AI-driven fan engagement, tokenised commerce platforms, global payments infrastructure, and the digital transformation of sport.
Alex Donohue, Founder and Managing Director of Press Box PR, said:
“Ryan has spent his career at the intersection of sport, technology, and commercial innovation. His experience and network will be hugely valuable as we expand internationally and support clients across sport, betting, and fintech.”
Horn added:
“The digital transformation of sport is creating entirely new commercial ecosystems. I’m excited to join Press Box PR and help clients navigate and communicate their role in this evolving landscape.”
The post Ex-Binance exec Ryan Horn joins Press Box PR as Growth and Business Development Advisor appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Choice Gaming produces and distributes content across four key verticals: slots, crash games, instant formats, and live casino offerings via its dedicated Kiss division. The company maintains full control over concept development, visual direction, and release scheduling, ensuring a cohesive and strategically aligned portfolio.
Collaboration-Driven Product Development
A cornerstone of Choice Gaming’s approach is integrating public figures and cultural collaborators directly into the design of its games. In the crash segment, Evra Crash was developed in partnership with football legend Patrice Evra, incorporating his likeness, persona, and competitive identity into the game’s mechanics and presentation.
In the instant category, Mono Choice was created alongside contemporary artist Alec Monopoly. The title embeds elements of his signature artistic style throughout the creative execution, extending well beyond surface-level branding.
The collaboration approach also extends to live casino offerings. As part of its cross-vertical strategy, the company launched Evra Sic Bo, a live table game featuring Patrice Evra’s identity integrated into the format.
Live Casino: Kiss Division
Through the Kiss division, Choice Gaming operates an AI-driven live casino infrastructure. Kiss AI Live Casino replaces traditional fixed studios with digitally generated environments and AI-controlled dealers. Operators can customize dealer appearance, ethnicity, attire, language, atmosphere, and studio design without altering the table structure.
The live portfolio includes multiple Sic Bo tables, each offering distinct dealer presentations and visual styles, creating differentiated table experiences within a scalable framework.
Slot Portfolio
Choice Gaming’s slot catalogue features fully in-house developed titles designed for multi-market deployment. Each release adheres to a defined concept and visual framework, avoiding reused layouts or re-skinned games. The company’s roadmap includes continued expansion of slot themes and innovative design directions throughout the year.
Crash and Instant Segments
Beyond collaboration-led releases, the crash and instant categories continue to grow with titles built around streamlined mechanics, clear visual identity, and structured gameplay positioning.
Scaling with Control
Choice Gaming continues to expand across all verticals while retaining complete oversight of production, creative direction, and collaborative integration, ensuring consistent quality and innovation across its portfolio.
The post Choice Gaming: Expanding Across Slots, Crash, Instant and AI Live Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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