Industry News
INTRALOT ELEVATES GAMING ENTERTAINMENT WITH ITS NEXT-GENERATION SOLUTIONS AT ICE LONDON 2020

Its new terminal “PhotonX” will be unveiled
INTRALOT, as a leading gaming solutions supplier to regulated operators around the globe, will showcase its commitment to Modernize Lotteries in a Digital World at ICE 2020 in London, 4-6 February, booth #N4-360.
At the ICE 2020, INTRALOT will be exhibiting its market-tested solution portfolio and our latest breakthrough product innovations that deliver engaging player experiences while driving operational efficiencies for its customers. Under the theme “i-shapes the future” visitors will have the opportunity to step into a digital world of innovative lottery and sports betting solutions shaping the future of gaming.
“At ICE 2020, our visitors will have the opportunity to experience our innovative turnkey lottery and sports betting solutions from around the globe. We will continue shaping our next-generation products based on our players experience, the trends of the world-wide ecosystem, and the efficiency of our operators. We have a strong commitment to the Responsible Gaming principles, while providing entertainment and drive our customers’ growth and their contribution to good causes .” said Nikos Nikolakopoulos, INTRALOT Group Deputy CEO.
INTRALOT, in response to the growing expectations of lotteries to take advantage of sustainable growth opportunities and of consumers for personalized and engaging entertainment experiences, will present its latest solutions for:
Lottery
The INTRALOT holistic and modular Lottery Solution incorporates everything a modern Lottery operation needs to offer immersive gaming experience.
The Lotos X engine, the most parametrical games and draw management platform in the Lottery industry, sits at the heart of our Lottery Solutions that encompasses the Orchestrator layer/API Gateway enabling fast and easy integrations with any 3rd-party games/services while allowing a best-of-breed approach. The solution includes a set of components which address all operational aspects of a Lottery and offer a multitude of operator benefits, including the Canvas Content Management System (CMS), a unified platform for managing and publishing content across multiple touchpoints (websites, mobile apps, self-service terminals, etc.) and the Pulse Retailer, an end-to-end solution designed to empower and motivate retailers, and to enable the operator to manage efficiently its retail operations.
Our complete i-Lottery Pulse Player platform, featuring PAM, CRM, and wallet components which offers an immersive, personalized, digital lottery gaming experience enabling operators to maximize player lifetime value and reduce churn.
Sports Betting
INTRALOT, leveraging more than 25 years of sports betting operations experience in 29 jurisdictions, has developed its next-generation sports betting solution, INTRALOT Orion.
INTRALOT Orion, is the most advanced and versatile betting platform, certified by BetRadar, for pre-game and in-play betting which supports all sports events across all channels, incorporating state of the art technologies and revenue generating features.
A comprehensive Managed Trading Services (MTS) offering which covers all activities from trading to marketing and from customer support to strategic business planning. With 20 years of experience and a proven track record of managing some of the largest regulated Sportsbooks in the world, we can offer a competitive product in any regulated market and a service unmatched in the industry. Spanning a variety of operating models, our MTS are operated by an experienced team of traders using advanced algorithmic pricing, based on in-house probabilistic models, to ensure razor-sharp odds, efficient trading, accurate price changes, and fast event settlement.
Retail Touchpoint
INTRALOT will also present a rich portfolio of retail and on-property solutions designed for the modernization and digitization of the retail ecosystem. After 26 years of continuous R&D efforts, numerous innovation awards, and more than 300,000 lottery terminals deployed worldwide, INTRALOT is widely considered as a trendsetter and innovator in the gaming terminal category.
INTRALOT, continuing to invest on our demonstrated solutions, has developed and is proud to be launching in ICE, PhotonX, based on our flagship Photon terminal design and featuring our fault-free camera reader value-engineered to deliver powerful performance and even more cost efficiencies. Our PhotonX, equipped with unparalleled multimedia capability and incorporating a multitude of retailer-centric characteristics, is the heart of the modern POS.
INTRALOT will present its full portfolio of best in class SSTs and intelligent vending terminals, designed specifically for the sales of both sports betting and lottery terminals.
INTRALOT Orion and PhotonX have been nominated in the International Gaming Awards (IGA) 2020 for “Sports Betting Platform of the Year” and “Lottery Product of the Year” respectively, and will be proudly demonstrated during ICE 2020 in INTRALOT’s booth #N4-360 along with all our next-generation solutions designed to support Lotteries’ step to their digital future.
We are inviting you and your team to our booth in a dynamic atmosphere to be the first to experience our innovative PhotonX terminal, value engineered to deliver even more frontline productivity and operational efficiencies.
Industry News
MediaX Agency Officially Launches Linkible

MediaX Agency, a globally recognised leader in digital PR and growth marketing, has officially launched Linkible, an AI-powered link building agency engineered to help businesses in highly competitive and regulated industries achieve stronger online authority, higher search engine rankings and sustainable organic growth.
With AI-driven outreach and industry-specific link strategies, Linkible is redefining how brands secure high-quality backlinks, increase domain authority and dominate their niches in Google search.
Linkible is purpose-built for industries where credibility and compliance are critical:
• Law Firms & Legal Marketing – Earn authoritative legal backlinks to attract clients and improve local SEO.
• SaaS Companies – Accelerate organic growth with niche placements and product-led content strategies.
• Cannabis & CBD Brands – Gain SEO visibility while staying compliant in a restricted advertising environment.
• iGaming, Casino & Gambling – Drive traffic with white-hat link strategies tailored for high-competition keywords.
• E-commerce Businesses – Build scalable backlinks to boost product visibility and drive online sales.
Key Features of Linkible
• AI-Powered Prospecting & Outreach – Identify and connect with the right publishers at scale.
• Niche-Relevant Authority Backlinks – Secure placements on trusted websites that move rankings.
• Compliance-First Approach – Tailored strategies for industries facing strict regulations.
• Transparent SEO Reporting – Real-time dashboards to track backlinks, traffic and keyword improvements.
• Scalable Growth Solutions – Flexible link building packages for startups, enterprises and agencies.
“Traditional link building is outdated and ineffective in competitive industries. With Linkible, we’re combining the power of AI with our proven PR and SEO expertise to deliver smarter, faster, and compliance-friendly link building strategies that help businesses rank higher and grow sustainably,” said Rachita Chettri, Co-Founder of MediaX Agency.
The post MediaX Agency Officially Launches Linkible appeared first on European Gaming Industry News.
Industry News
Allwyn Launches Player Protection Lab

Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.
Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.
Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.
The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.
Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”
The call for proposals will run until 14 November.
The post Allwyn Launches Player Protection Lab appeared first on European Gaming Industry News.
Industry News
Creedroomz Introduces Cashout Blackjack

Creedroomz has launched Cashout Blackjack, a new version of its popular Live Blackjack game designed to redefine player engagement. This major update features a groundbreaking Side Bet Gamble mechanic, a completely redesigned UI and other key enhancements that deliver a new standard of excitement.
The Side Bet Gamble is an industry-first feature that gives players total control over their side bet winnings. Unlike traditional bonus rounds that are passive or tied to specific game events, this optional decision occurs only for players who have won a side bet, right at the end of the round after the last dealer card has been dealt. Players are given a choice: Gamble their winnings for a chance to double their payout, or Skip and keep their original amount. This high-stakes, real-time decision point transforms every win into an exhilarating risk-reward moment.
Cashout Blackjack also includes a suite of powerful updates:
Sleek New UI: A fully redesigned interface built for seamless usability on all devices.
Rebalanced Side Bets: Payouts have been rebalanced to make side bets more compelling and rewarding.
Auto-stand applied on hard / non-splitable scores of 17, 18, 19 and 20.
The new Cashout Blackjack, complete with the Side Bet Gamble feature, is now available to all Creedroomz partners. This launch underscores Creedroomz’s strategic vision to provide partners with groundbreaking tools that ensure they remain at the forefront of the competitive iGaming market.
The post Creedroomz Introduces Cashout Blackjack appeared first on European Gaming Industry News.
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