Industry News
INTRALOT ELEVATES GAMING ENTERTAINMENT WITH ITS NEXT-GENERATION SOLUTIONS AT ICE LONDON 2020

Its new terminal “PhotonX” will be unveiled
INTRALOT, as a leading gaming solutions supplier to regulated operators around the globe, will showcase its commitment to Modernize Lotteries in a Digital World at ICE 2020 in London, 4-6 February, booth #N4-360.
At the ICE 2020, INTRALOT will be exhibiting its market-tested solution portfolio and our latest breakthrough product innovations that deliver engaging player experiences while driving operational efficiencies for its customers. Under the theme “i-shapes the future” visitors will have the opportunity to step into a digital world of innovative lottery and sports betting solutions shaping the future of gaming.
“At ICE 2020, our visitors will have the opportunity to experience our innovative turnkey lottery and sports betting solutions from around the globe. We will continue shaping our next-generation products based on our players experience, the trends of the world-wide ecosystem, and the efficiency of our operators. We have a strong commitment to the Responsible Gaming principles, while providing entertainment and drive our customers’ growth and their contribution to good causes .” said Nikos Nikolakopoulos, INTRALOT Group Deputy CEO.
INTRALOT, in response to the growing expectations of lotteries to take advantage of sustainable growth opportunities and of consumers for personalized and engaging entertainment experiences, will present its latest solutions for:
Lottery
The INTRALOT holistic and modular Lottery Solution incorporates everything a modern Lottery operation needs to offer immersive gaming experience.
The Lotos X engine, the most parametrical games and draw management platform in the Lottery industry, sits at the heart of our Lottery Solutions that encompasses the Orchestrator layer/API Gateway enabling fast and easy integrations with any 3rd-party games/services while allowing a best-of-breed approach. The solution includes a set of components which address all operational aspects of a Lottery and offer a multitude of operator benefits, including the Canvas Content Management System (CMS), a unified platform for managing and publishing content across multiple touchpoints (websites, mobile apps, self-service terminals, etc.) and the Pulse Retailer, an end-to-end solution designed to empower and motivate retailers, and to enable the operator to manage efficiently its retail operations.
Our complete i-Lottery Pulse Player platform, featuring PAM, CRM, and wallet components which offers an immersive, personalized, digital lottery gaming experience enabling operators to maximize player lifetime value and reduce churn.
Sports Betting
INTRALOT, leveraging more than 25 years of sports betting operations experience in 29 jurisdictions, has developed its next-generation sports betting solution, INTRALOT Orion.
INTRALOT Orion, is the most advanced and versatile betting platform, certified by BetRadar, for pre-game and in-play betting which supports all sports events across all channels, incorporating state of the art technologies and revenue generating features.
A comprehensive Managed Trading Services (MTS) offering which covers all activities from trading to marketing and from customer support to strategic business planning. With 20 years of experience and a proven track record of managing some of the largest regulated Sportsbooks in the world, we can offer a competitive product in any regulated market and a service unmatched in the industry. Spanning a variety of operating models, our MTS are operated by an experienced team of traders using advanced algorithmic pricing, based on in-house probabilistic models, to ensure razor-sharp odds, efficient trading, accurate price changes, and fast event settlement.
Retail Touchpoint
INTRALOT will also present a rich portfolio of retail and on-property solutions designed for the modernization and digitization of the retail ecosystem. After 26 years of continuous R&D efforts, numerous innovation awards, and more than 300,000 lottery terminals deployed worldwide, INTRALOT is widely considered as a trendsetter and innovator in the gaming terminal category.
INTRALOT, continuing to invest on our demonstrated solutions, has developed and is proud to be launching in ICE, PhotonX, based on our flagship Photon terminal design and featuring our fault-free camera reader value-engineered to deliver powerful performance and even more cost efficiencies. Our PhotonX, equipped with unparalleled multimedia capability and incorporating a multitude of retailer-centric characteristics, is the heart of the modern POS.
INTRALOT will present its full portfolio of best in class SSTs and intelligent vending terminals, designed specifically for the sales of both sports betting and lottery terminals.
INTRALOT Orion and PhotonX have been nominated in the International Gaming Awards (IGA) 2020 for “Sports Betting Platform of the Year” and “Lottery Product of the Year” respectively, and will be proudly demonstrated during ICE 2020 in INTRALOT’s booth #N4-360 along with all our next-generation solutions designed to support Lotteries’ step to their digital future.
We are inviting you and your team to our booth in a dynamic atmosphere to be the first to experience our innovative PhotonX terminal, value engineered to deliver even more frontline productivity and operational efficiencies.
Industry News
The 8th AskGamblers Awards Officially Enters the Voting Stage

AskGamblers has announced that the final voting stage of the 8th annual AskGamblers Awards has started.
The voting phase kicked off on 28 April, and will last until the award ceremony scheduled for 12 June.
As in previous editions of the Awards, players can cast their votes for one of the top 10 finalists in the following categories: Best Casino, Best New Casino, Best Sportsbook, Best New Slot and Best Software Provider.
The Best Crypto Casino, Best Partner and Best Manager categories will traditionally be chosen by the AskGamblers team. This year’s edition introduces a new category, the Superstar Award, a crown achievement handed out to one operator that best represents the values of brands, whose laureate will also be chosen solely by AskGamblers.
Another novelty in this year’s Awards cycle is the Forum vote: the votes from the members of AskGamblers Forum will be counted towards the final tally of votes as a separate voting tier.
Commenting on the launch of the 8th AskGamblers Awards voting stage, Dijana Radunović, General Manager at AskGamblers, said: “Now that we have the finalists, we are entering the final stages of preparation for our biggest night of the year. To say that we are excited about the 8th edition of the AskGamblers Award would be an understatement.”
“As everybody in the team is working tirelessly to make the gala ceremony a night to remember, we invite our players to do their bidding: to give a vote to their favourite contestants and help us choose the rightful winners in the five categories that are open to public vote,” Radunović added.
Before the award ceremony on 12 June, AskGamblers will host the traditional Charity Night on 11 June, where the partners will bid for positions on the website, with the money raised allocated to a humanitarian cause.
The post The 8th AskGamblers Awards Officially Enters the Voting Stage appeared first on European Gaming Industry News.
Industry News
Flexion Reports Revenue Increase of 9% for 2024

Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Company’s success in the alternative app store market.
Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.
“With the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. We’ve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,” said Jens Lauritzson, CEO of Flexion.
Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. That’s income in addition to their Google and Apple revenue with a business model that adds little to their costs.
In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexion’s partners without major costs or effort.
“If you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexion’s business and for the future of the games industry as a whole. We’re seeing the beginning of a sea change in games marketing,” Jens said.
“We’re seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,” Jens added.
The post Flexion Reports Revenue Increase of 9% for 2024 appeared first on European Gaming Industry News.
Industry News
Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024

The latest AskGamblers Complaint Service report for 2024 has officially been released. The comprehensive report highlights the most important accomplishments and records of the AskGamblers Complaint Service team for the previous year.
In 2024, The AGCS team (formerly known as AGCCS) managed to return $6,890,547.11 to players. Over 7259 players turn to AskGamblers, submitting complaints against 1114 casino brands. Out of all the accepted and processed complaints, the team had a 68% resolution success rate. One of the notable milestones that reached was returning a total of $70 million to the members.
Dijana Radunović, General Manager at AskGamblers, said: “It’s amazing to see the trust players put in us year after year, and we’re able to repay them by helping them recover their funds from operators or solve other related issues. We’ve had another successful year, with a few records broken and amazing milestones achieved and we can’t wait to see what lies in store in the years ahead.”
The post Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024 appeared first on European Gaming Industry News.
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