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BlueRibbon Software joins hands with Pariplay to offer a bespoke playing experience

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Amir Askarov, co-founder and CEO of BlueRibbon.

 

B2B marketing platform provider BlueRibbon Software has entered into a strategic partnership with Pariplay.

Building on its reputation as a leading content aggregator, the multi-channel gaming powerhouse Pariplay in association with BlueRibbon, will use the BlueRibbon Player Engagement Platform on top of its Fusion content aggregation platform. This addition allows partner operators working with Pariplay the ability to create bespoke, content-agnostic jackpots across global regulated markets. This move is set to substantially boost the user experience for Pariplay’s players, as it adds a new level of excitement and anticipation during game play while ensuring a sustainable competitive edge for its operators.

Packaged in a seamless overlay, the BlueRibbon Player Engagement Platform, enhances player loyalty and brand differentiation, giving Pariplay operators the capability to create bespoke player solutions tailor-made to their objectives. This partnership solidifies BlueRibbon as a pioneer in creative gaming solutions through its product-agnostic, real-time gamification tools, confirming the value of BlueRibbon products in being instrumental in the next generation of engagement.

“Pariplay is one of the leading gaming solution providers in the industry and we at BlueRibbon are excited to partner with such an industry innovator. Our unique player engagement platform will furnish Pariplay and its operators with the tools to create and control intuitive gaming experiences, bettering their play and player engagement,” say’s Amir Askarov, co-founder and CEO of BlueRibbon.

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Adrian Bailey, Managing Director of Pariplay said: “The collaboration with BlueRibbon is a perfect match for our Fusion platform proposition, which is designed to provide operators with more than just games, but value-added back-office tools that improve player acquisition and retention.”

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Amusnet CCO Irina Rusimova Unveils 2025 Business Strategy and Vision

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Irina Rusimova, Amusnet’s Chief Commercial Officer, gave a video interview at ICE Barcelona 2025, the premier iGaming event, sharing insights on the company’s business priorities and future strategic vision. The event provided an ideal platform for Amusnet to showcase its latest innovations and set the tone for the year ahead. With a strong presence across the Online Casino, Live Casino, and Land-Based verticals, the company reaffirmed its position as a leading all-casino solutions provider.

“In 2025, our strategic focus remains on expanding in key markets across Europe and Latin America. Our teams in Greece, Spain, the Netherlands, Croatia, Malta, Belgium, Italy, Romania, Georgia, Serbia, and LATAM will continue working closely with partners to deliver tailored content that meets regional player preferences,” said Irina Rusimova.

“We started the year strong with our successful launch in Brazil, certifying over 160 games and becoming one of the first providers in the newly regulated market. We aim to deepen our market position by offering localized content and collaborating with local operators.

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“We will continue reinforcing our relationships with international partners to ensure Amusnet’s games reach diverse audiences worldwide.”

As part of its strategic expansion into LATAM, Amusnet participates as a Headline Platinum Sponsor at SBC Rio from February 25 to 27 at stand B680. The company will showcase popular slots such as 20 Golden Coins, Candy Palace, Cocktail Rush, and Hot Deco, along with new titles like Stoichkov #8, Cavemen & Dinosaurs, and Dancing Dead. It will also unveil new jackpot systems and promotional tools designed to boost player engagement. Attendees can explore Type S, Amusnet’s first-ever slot cabinet series, crafted to meet the highest standards of the global land-based casino industry, and discover Crazy Red, a highly anticipated cascade slot featuring the “tumbling reels” mechanic, vibrant characters and exciting features.

The post Amusnet CCO Irina Rusimova Unveils 2025 Business Strategy and Vision appeared first on European Gaming Industry News.

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BetBlocker Launches Italian Version of its App

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BetBlocker has launched the Italian version of its app.

“Italian is the fifth language that we’ve launched support for in the first two months of 2025. Unlike commercial blocking softwares, who focus their attentions on markets that are viewed as commercially viable, BetBlocker is determined to remove the language barrier for as many users as possible,” the Company said.

“Gambling addiction is no different in Zambia, Brazil or Serbia than it is in the UK, US or the Netherlands. It is critical that we remove unnecessary friction to our free, anonymous support for as many people as possible.

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“BetBlocker would like to extend our heartfelt thanks to Francesco Casartelli, who volunteered to provide the translation services that have facilitated this launch. Francesco’s work will allow us to support thousands more Italian speakers, and directly touch and improve the lives of a huge number of people and families.”

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IGT Achieves Improved ESG Score from FTSE Russell

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International Game Technology PLC announced that it has achieved an environmental, social and governance (ESG) Score of 4.3 out of 5.0 from FTSE Russell, positioning IGT in the 97th percentile within the Travel and Leisure sector of FTSE Russell’s ESG Scores. This was an improvement from IGT’s previous ESG Score of 4.2 out of 5.0 in 2023, demonstrating its ongoing commitment to enhancing ESG performance.

“As a company committed to continually elevating our sustainability practices and leadership, IGT is proud to once again achieve an improved ESG score from FTSE Russell. Through our global Sustainable Play program, we execute sustainable practices and policies throughout our company and this improved score validates our ongoing efforts,” Wendy Montgomery, SVP of Marketing, Communications and Sustainability at IGT, said.

FTSE Russell’s ESG Scores and data model allows investors to understand a company’s exposure to, and management of, ESG issues in multiple dimensions. The ESG Scores are comprises an overall rating that breaks down into underlying pillar and theme exposures. Scores built on over 300 individual indicator assessments are applied to each company’s unique circumstances. The ESG Scores align with the UN Sustainable Development Goals (SDGs), all of which are reflected in FTSE Russell’s ESG framework.

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