Press Releases
SBTech partners with Genesis Global to expand product footprint to sports

Rapidly growing operator signs iGaming and sportsbook platform partnership to power new sports betting vertical
SBTech, the leading technology supplier to the regulated iGaming sector, has agreed a long-term, multi-jurisdiction sportsbook platform partnership with Malta-based Genesis Global.
Genesis Global is one of Europe’s fastest growing iGaming companies. The partnership with SBTech marks the start of an exciting new venture for Genesis Global, as it launches a sports betting offering for the first time.
Genesis Global already boasts a loyal customer base, with its established portfolio of 10 casino brands including Casino Cruise, SpinIt and Sloty. The partnership will propel Genesis Global into the sportsbook market, utilising a vast proprietary affiliate network to drive traffic.
Its new sports brand will provide players with a comprehensive offering, showcasing interactive and engaging sportsbook and casino content with best-in-class live betting powered by official data from the likes of Sportradar and Betgenius. The platform is designed to deliver a personalised gaming experience, with SBTech supporting the player proposition with fully native apps, a secure payments hub that will offer players an unrivalled choice in deposit methods and responsible gaming functionality including self-exclusion API’s that meet Genesis’ own high responsible gaming standards.
Andrew Cochrane, Chief Development Officer at SBTech, said: “We’re excited by Genesis Global’s vision and growth plans. Through our powerful platform and innovative sportsbook, we will help propel Genesis Global’s presence in online sports betting and gaming, by capturing new market share in the sportsbook vertical, as well as boosting their casino revenues.”
Ariel Reem, CEO of Genesis Global, added: “Our aim has always been to create an extraordinary experience for both players and partners. That’s why we are delighted to be partnering with SBTech, whose capabilities and core values align clearly with ours.”
“Since our inception in 2014, we’ve achieved considerable growth in Europe and we are keen to expand this even further, across multiple EU regulated markets. We wanted an iGaming and sportsbook supplier that can deliver an unparalleled user experience at every stage of the project, and with exceptional technical capabilities. SBTech’s turnkey sportsbook platform solution is best in class.”
Latest News
GR8 Tech Unveils Quick-Start Guide for ULTIM8 Sportsbook iFrame Integration

GR8 Tech has released a 5-step guide for its ULTIM8 Sportsbook iFrame, giving a clearer look at what it takes to integrate one of the market’s most customizable and secure iFrame sportsbooks.
ULTIM8 Sportsbook iFrame delivers what matters most: content for different target geos and player preferences, customization tools that adapt to any brand, and full CRM control for targeted engagement. These capabilities translate directly into higher revenue and sustained growth within a safe environment rich with risk and anti-fraud features. And it all starts with fast, frictionless integration.
“Our onboarding approach is the foundation of a lasting relationship. We’ve built this guide to showcase that we don’t just provide a tool; we empower operators to get the most out of it,” said Kateryna Pozdnysheva, Chief Client Officer at GR8 Tech.
The guide walks through all major phases of ULTIM8 Sportsbook iFrame’s integration:
- Planning and requirement gathering, including technical scope, branding needs, and licensing details
- Contracting and onboarding, with a dedicated project team, Slack channel setup, and live training sessions
- Customization options, covering UI branding, gamification tools, CRM, bonus orchestration, risk tools, and more
- Integration and go-live, detailing APIs, authentication, staging, and testing procedures
- Post-launch support, including 24/7 access to support, risk & anti-fraud teams, and change request workflows
GR8 Tech’s Client Success team is central in the integration process, supporting clients from initial planning through post-launch growth. With tailored training, always-on support, and real-time risk management, the team ensures every partner can confidently scale and evolve their sportsbook offering.
“Clients want to differ from other sportsbooks and have more control,” added Pozdnysheva. “So, client success means anticipating needs, not just answering questions. We combine tools with a personalized, proactive mindset, which continues after go-live.”
Whether operators are new to sports betting or expanding existing platforms, the ULTIM8 onboarding guide looks at the proven steps to launch fast, stay agile, and unlock long-term value in partnership with GR8 Tech.
Explore the guide on ULTIM8 Sportsbook iFrame integration and learn how to follow the seven-day go-live path.
The post GR8 Tech Unveils Quick-Start Guide for ULTIM8 Sportsbook iFrame Integration appeared first on European Gaming Industry News.
Conferences in Europe
Gaming in Spain Conference announces agenda

The Gaming in Spain Conference, which will take place June 26 at Auditorio ECIJA in Madrid, has announced its initial agenda.
A select number of confirmed conference sessions are listed below. A more comprehensive agenda is available here: https://www.gaminginspain.com/agenda2025
Gaming in Spain Conference – Preliminary agenda
(Please note that all session titles are provisional.)
Algorithms, advertising & deposit limits: Outlines and obligations
Mikel Arana, Director General, DGOJ
Regulatory update
Xavi Muñoz, Partner, ECIJA Law Firm
The Spanish iGaming market in numbers: Increasing black-market popularity?
Josh Hodgson, COO, H2 Gambling Capital
Regulatory burdens and licensed market sustainability
Jorge Hinojosa, Director General, Jdigital; Ester Martin-Ortega, Head of Public Affairs and Sustainability, Flutter Entertainment; Camille Gonzálvez, Gaming Lawyer, ECIJA
The Brazilian market: A regulatory update
Matheus Puppe, Partner, ECIJA Brazil
The state of play in promising LatAm markets (panel)
Eduardo Benavides, Managing Partner, ECIJA Peru; Matheus Puppe, Partner, ECIJA Brazil; Polibio Velenzuela, Partner, ECIJA Dominican Republic
For additional sessions, click here: https://www.gaminginspain.com/agenda2025
Willem van Oort, Founder of Gaming in Spain, commented: “This year, we have decided to look a bit beyond Spain’s borders – at the opportunities offered by Latin America’s booming and increasingly regulated markets. I am, of course, very proud to welcome several local experts to our event who can tell us more about these opportunities. Even so, Spain remains the focal point of our event. The Spanish government’s efforts to turn gambling primarily into a public health issue ensures that there will be plenty to discuss this year.”
Breakout sessions, workshops, networking & more
In addition to our main program, the Gaming in Spain Conference also features several highly practical breakout sessions, as well as three certificate-granting workshops on internal audits and the EU’s AI Act, GDPR website checks, and establishing a learning culture in your organization.
The workshops will take place on June 25 – the day prior to the main event – and are free to attend for paying GiS Conference attendees.
Furthermore, the Gaming in Spain Conference offers plenty of networking opportunities during coffee breaks, lunch, and networking drinks.
Finally, all Gaming in Spain Conference attendees are cordially invited to attend the Jdigital Awards ceremony on June 26. The Jdigital Awards honor outstanding contributions to the improvement of Spain’s regulated online gambling sector.
Further details will be made available after registering for the Conference.
The post Gaming in Spain Conference announces agenda appeared first on European Gaming Industry News.
Latest News
BETBY PARTNERS WITH ELANTIL FURTHER EXPANDING REACH OF ITS SPORTSBOOK SOLUTION

BETBY, an industry-leading sports betting supplier, has announced a new long-term partnership with Elantil, an emerging and innovative B2B iGaming platform that acts as a marketplace for casino and sportsbook content providers. This collaboration aligns with BETBY’s strategy to broaden its global distribution network, making its sportsbook solution more accessible to a wider range of operators.
As part of the agreement, BETBY’s award-winning sportsbook solution — including its proprietary esports feed Betby.Games, advanced trading, and risk management services — will be integrated into Elantil’s platform. Operators on Elantil’s marketplace will be able to seamlessly integrate BETBY’s offering, while also benefiting from its AI-powered sportsbook tools developed by BETBY’s AI Labs, enabling a highly flexible, personalised, and data-driven betting experience.
Known for its modular, customisable, and scalable infrastructure, Elantil will now enhance its marketplace portfolio with over 400,000 events, 8,000+ markets, 125+ sports, and 50+ esports titles powered by BETBY, providing operators with a robust, turnkey sports betting solution.
BETBY’s sportsbook content is now live and available to all operators on Elantil’s platform via a streamlined one-click integration. Each operator can contract directly with BETBY to manage commercial terms and gain direct access to its technology, increasing efficiency.
Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are thrilled to join forces with Elantil, a forward-thinking platform that opens new doors for us to reach a broader set of operators. This collaboration ensures that more brands can tap into our powerful sportsbook solution and deliver a best-in-class betting experience to their audiences.”
John Debono, Chief Technical Officer at Elantil, added: “Having BETBY join our marketplace significantly strengthens our sports betting offer. Their depth of content, technological reliability, and focus on innovation perfectly match our vision to build a flexible and high-quality ecosystem for iGaming operators. This collaboration not only enhances our platform’s capabilities but also exemplifies our commitment to integrating top-tier solutions that empower operators to deliver exceptional experiences to their users. By aligning with partners who share our dedication to innovation and excellence, we continue to redefine what’s possible in the iGaming industry.”
The post BETBY PARTNERS WITH ELANTIL FURTHER EXPANDING REACH OF ITS SPORTSBOOK SOLUTION appeared first on European Gaming Industry News.
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