Industry News
FSB appoints Susan Ball to board as Non-Executive Director
Former Playtech and Kambi board member and Kindred CFO joins award-winning sportsbook and casino platform provider
Award-winning platform provider FSB has appointed highly experienced industry executive Susan Ball to its board as it continues to strengthen its senior team and expand its presence across emerging and existing markets.
FSB’s new Non-Executive Director brings many years of board-level gaming and sports betting industry experience to the company with roles at Playtech, Kambi, Kindred and Praesepe respectively. Ball most recently spent time on Playtech’s board chairing its audit committee and as a member of its risk and compliance, remuneration and nominations committees.
She previously served for four years on the board of sports betting technology supplier Kambi, was Chief Financial Officer of Stockholm-listed operator Unibet (now Kindred Group) between 2002 and 2007 and was finance chief for gambling business Praesepe.
Ball will sit on FSB’s board in an advisory capacity and work closely with CEO Dave McDowell and his senior management team to guide the business during a period of planned rapid growth and expansion across new and established markets including Africa, Latin America and the US.
Her appointment comes hot on the heels of several other senior FSB recruits in 2020 including new Chief Financial Officer Andrew Bowen (ACA) and new Business Development Director Rob Wheeler, who will lead the company’s sales team as it extends its scope and influence across the industry following significant capital investment from Clairvest Group in mid-2019.
Susan Ball, Non-Executive Director, FSB, said: “I’m delighted to join FSB Technology. It is a fantastic opportunity to work alongside such an experienced, driven and motivated senior management team who are passionate about delivering FSB’s high performance, advanced technology and rapidly growing the business across a wide range of exciting new markets.”
David McDowell, CEO at FSB, added: “Susan is a first-class addition to the company’s executive board. Her vast industry expertise and experience will play a vital role in taking the company to its next level of growth. We’re thrilled she has chosen to join us.”
FSB’s proprietary gaming platform also includes over 3000 casino games, virtual sports and lottery solutions from the industry’s leading suppliers and is delivered as a fully managed service, together with powerful CMS and CRM tools to deliver the best possible customer experience
ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
complaint resolution
Casino Guru CRC returns $5.3m to players in Q1 2026
Casino Guru’s Complaint Resolution Center (CRC) published 3,986 complaints in Q1 2026 and says it resolved 1,321 cases, returning $5,304,894 to players during the quarter.
Casino Guru said March was one of the CRC’s most active months on record, with the second-highest number of published complaints to date. The company added that ongoing cases exceeded 1,300, pointing to rising demand for third-party dispute mediation.
By volume, the most active complaint markets were Germany (657), the United Kingdom (270), Canada (240), Italy (207) and Australia (194), according to the CRC update.
Delayed payments remained the most common player-reported issue. Casino Guru also reported a March shift in complaint mix, with self-exclusion-related complaints rising to the second most frequent category for the first time in CRC history. KYC-related issues and blocked accounts were also among the most common complaint types, often linked to withdrawal delays.
Casino Guru said the quarter’s results reflect the increasing role of independent mediation as players look to third-party platforms to resolve disputes.
The post Casino Guru CRC returns $5.3m to players in Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
branded content
RubyPlay launches Firerose studio for operator-specific casino games
RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets.
The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape games around an operator’s brand identity rather than standardised supplier content.
RubyPlay said Superbet is among the first operators to launch Firerose-powered titles. The supplier did not disclose game names or specific performance figures, but said early results showed “strong engagement metrics”.
Firerose becomes part of RubyPlay’s multi-studio structure alongside Koala Games, Mad Hat Games, Ruby Studio, and Xslots, which the company said share technology, infrastructure and distribution.
Dima Reiderman , Chief Commercial Officer at RubyPlay, said: ”Firerose represents a deliberate shift in how we think about content creation and partnership. The market is no longer driven solely by volume, but by identity. Operators want experiences that feel native to their brand and help them clearly differentiate in increasingly competitive casino environments.”
Dr. Eyal Loz, CPO at RubyPlay, added: “Firerose was created to put the operator’s voice at the centre of the creative process. Every game starts with their brand, their audience and their story, and our role is to bring that to life through the full weight of RubyPlay’s creative capabilities.
“We’re shaping experiences that players immediately associate with the operator itself. That level of ownership is what allows operators to stand out in increasingly crowded casino environments.”
The post RubyPlay launches Firerose studio for operator-specific casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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