Latin America
GrooveGaming launch 2020 by getting into the groove in Latin America

Accessible aggregator GrooveGaming has started the year with a major foray into Latin America through a partnership with Patagonia Entertainment (Salsa Technology) that kicks-off the year nicely for both brands and hands GrooveGaming a prime place with players in South America.
GrooveGaming are working with a number of big global operators, offering the latest of today’s most popular slots and table games, together with a plethora of casino games and other major content including live gaming. Groove Gaming has created and curated commercial partnerships with the world’s most distinguished games providers to provide operators a wide range of options for every market and the BI tools to continuously make sure the games that are offered will maximise player experience.
GrooveGaming has built an industry-coveted diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Video Bingo, Live games, Virtual Sports, Table Games and Sportsbook. GrooveGaming’s global reach is underpinned by tailoring games lists and promotions for operators working in multiple markets to reflect typical regional player attitudes thereby helping to drive player engagement and revenue.
GrooveGaming has significantly grown its presence over the last year across key global markets and important regulated jurisdictions through partnerships with major online gambling operators. The aggregator’s products recently went live with EveryMatrix, iGP, Digitain, ALEA and Quickfire and boasts a significant presence across Europe’s regulated gambling markets, as well as with a raft of other entities including Nucleus Gaming, 7 Stargaming, WeAreCasino, SuperSpade Gaming, RivalGaming, SoftGaming, Merkur, and many others.
By concluding this year opening deal with Patagonia Entertainment, GrooveGaming are significantly strengthening their presence in the Latin American market, Patagonia Entertainment’s stronghold. Every client enjoys 24/7/365 account services to maximise revenue and introduce games that deepen player involvement.
A key reason why GrooveGaming is becoming a supplier of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield.
A secondary element of the deal means GrooveGaming will be welcoming Patagonia’s own casino content onto its platform. This includes Patagonia’s world renowned Video Bingos portfolio, which features classics such as Pachinko 3D, Goal Bingo, Show Ball Plus and Pirates Bingo. Each has multiple in-game features, such as bonus rounds, free rounds, and many other prizes.
Patagonia Entertainment’s Global Business Development Manager Victor Arias said: “We greatly admire GrooveGaming’s content and we look forward to welcoming the games to our platform. The content exchange will help us build on a strong start to 2020 and give GrooveGaming access to the LatAm market.”
Rebecca Sotomora, Head of Sales at GrooveGaming said: “We are absolutely delighted kicking-off the year going live with Patagonia and making our games available in Latin America. The South American gaming market is showing a lot of promise and has increased in popularity over the last few years so we are naturally excited about the upcoming opportunities. The GrooveGaming team are looking forward to a long and successful partnership that will see us continue to bring new and innovative content to Latin America with Patagonia Entertainment.”
For further information visit www.groovegaming.com
a betting platform
BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.
BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.
“Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.
Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.
“We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.
Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.
The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.
BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.
The post BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil appeared first on Gaming and Gambling Industry in the Americas.
Cancún
CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titles—Legendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”
Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”
The post CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN appeared first on Gaming and Gambling Industry in the Americas.
GAT Expo Cartagena 2025
Kiron Returns to GAT Colombia with Updated Virtual Sports Favourites

The post Kiron Returns to GAT Colombia with Updated Virtual Sports Favourites appeared first on Gaming and Gambling Industry in the Americas.
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