Industry News
Fournier looks to the future in celebration of 150 years in business
The renowned Spanish playing card manufacturer, Fournier, marks its sesquicentennial year at ICE London 2020 with the launch of four commemorative decks designed by four top illustrators. The company’s International Sales Manager Roberto Perea, speaks on their past, present and future ahead of a year of celebration and innovation…
The number of companies who achieve this kind of legacy is very exclusive, what’s been the key to your success for all these years?
From the very beginning of the company, Heraclio Fournier, our founder, had two ‘obsessions’ in mind – being the best and being different to competitors. He did that by refining the product constantly, by bringing printing technologies that were revolutionary at the time and by working with renowned illustrators which created a unique design for the Spanish deck that is still the standard in Spain and Latin American countries to this day. His appetite for innovation, and in a certain way ‘rule breaking’, made him bring the phone, the car, the train and even the plane to Vitoria, where Fournier is still based. He also was a precursor in recruiting women at a time when women’s presence was not significant in the industry.
How have you kept on top of trends within the casino equipment sector especially in recent years as digital continues to grow?
Aside from our quality we have kept on top by continuously bringing new products to the market in order to accommodate the changing needs. For instance we were the first company back in 1993 to produce 100% Plastic Playing cards as paper playing cards could not work properly in the shuffling machines that were used at the time. On the other hand it is true gambling sector has changed significantly in the last 10-15 years but the basics are still there. Why do people play? Because they want to feel emotion and because they want to go through a unique experience, outside of their daily routine. Live gaming brings an unparalleled experience as you can share your experience and your emotions with other people, face-to-face and no screens in between. Wow… that’s powerful, isn’t it?
In terms of your historic anniversary in 2020, what product ranges have been the most successful in the company’s history and how will you be continuing these successes going forward?
In terms of sales I would say both our paper and 100% Plastic playing cards are extremely successful. However, in the last decade, a special mention goes to our Bee-tek Electronic Shoe and our Pre-Shuffled playing cards, which have become a standard for Baccarat and the golden standard for their category, bringing speed and security to the game. Our key for success in the coming years remains the same – passion for what we do and an appetite for innovation.
You are exhibiting again at this year’s ICE London, how many years have you been attending the show and do you have anything special you’ll be showcasing in 2020 as the industry prepares to Step into the Future?
In my case this year will mark my 14th edition. As Fournier, we have been exhibiting at ICE since the very beginning. In the first years alongside John Huxley, who was our global distributors to casinos at the time, and since 2002 with our own booth. For ICE 2020 we will showcase our core products: Fournier and Bee playing cards, our Pre-Shuffled cards and our Bee-tek Electronic Shoe. The latter has proved an amazing tool to bridge the gap between on-line and land based gaming.
Going into your 150th year how do you hope to develop the brand to remain future-proof?
Future is certainly uncertain by nature. However, one thing is for sure, we will keep working everyday as we have done for the last 150 years. We will keep listening to our customers and we will put together our skills and brains to offer the products they need to succeed. Since January 1, 2020 we are now part of the Cartamundi group with whom we share the same values, so the future looks bright.
Looking ahead to your 200th anniversary, where you do you see the casino and gaming industry progressing in the next 50 years and what are your hopes for Fournier?I am not a visionary but considering the path that the industry has taken in recent years, I personally believe the future will see casinos legalised in more countries such as Brazil and on-line gambling being authorised in more jurisdictions. On the other hand digital, online and land-based casinos will co-exist as each of them satisfies a different need. Therefore operators will offer a combined product portfolio that will integrate remote and land-based gaming. Playing card games in any format will be still there as the magic that is shared around a deck of cards cannot be matched anywhere else. And Fournier will celebrate its 200th anniversary with the same passion as we celebrate our 150th anniversary, by uniting people and saying, let’s play together!
MediaX Agency, a globally recognised leader in digital PR and growth marketing, has officially launched Linkible, an AI-powered link building agency engineered to help businesses in highly competitive and regulated industries achieve stronger online authority, higher search engine rankings and sustainable organic growth.
With AI-driven outreach and industry-specific link strategies, Linkible is redefining how brands secure high-quality backlinks, increase domain authority and dominate their niches in Google search.
Linkible is purpose-built for industries where credibility and compliance are critical:
• Law Firms & Legal Marketing – Earn authoritative legal backlinks to attract clients and improve local SEO.
• SaaS Companies – Accelerate organic growth with niche placements and product-led content strategies.
• Cannabis & CBD Brands – Gain SEO visibility while staying compliant in a restricted advertising environment.
• iGaming, Casino & Gambling – Drive traffic with white-hat link strategies tailored for high-competition keywords.
• E-commerce Businesses – Build scalable backlinks to boost product visibility and drive online sales.
Key Features of Linkible
• AI-Powered Prospecting & Outreach – Identify and connect with the right publishers at scale.
• Niche-Relevant Authority Backlinks – Secure placements on trusted websites that move rankings.
• Compliance-First Approach – Tailored strategies for industries facing strict regulations.
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• Scalable Growth Solutions – Flexible link building packages for startups, enterprises and agencies.
“Traditional link building is outdated and ineffective in competitive industries. With Linkible, we’re combining the power of AI with our proven PR and SEO expertise to deliver smarter, faster, and compliance-friendly link building strategies that help businesses rank higher and grow sustainably,” said Rachita Chettri, Co-Founder of MediaX Agency.
The post MediaX Agency Officially Launches Linkible appeared first on European Gaming Industry News.
Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.
Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.
Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.
The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.
Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”
The call for proposals will run until 14 November.
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Creedroomz has launched Cashout Blackjack, a new version of its popular Live Blackjack game designed to redefine player engagement. This major update features a groundbreaking Side Bet Gamble mechanic, a completely redesigned UI and other key enhancements that deliver a new standard of excitement.
The Side Bet Gamble is an industry-first feature that gives players total control over their side bet winnings. Unlike traditional bonus rounds that are passive or tied to specific game events, this optional decision occurs only for players who have won a side bet, right at the end of the round after the last dealer card has been dealt. Players are given a choice: Gamble their winnings for a chance to double their payout, or Skip and keep their original amount. This high-stakes, real-time decision point transforms every win into an exhilarating risk-reward moment.
Cashout Blackjack also includes a suite of powerful updates:
Sleek New UI: A fully redesigned interface built for seamless usability on all devices.
Rebalanced Side Bets: Payouts have been rebalanced to make side bets more compelling and rewarding.
Auto-stand applied on hard / non-splitable scores of 17, 18, 19 and 20.
The new Cashout Blackjack, complete with the Side Bet Gamble feature, is now available to all Creedroomz partners. This launch underscores Creedroomz’s strategic vision to provide partners with groundbreaking tools that ensure they remain at the forefront of the competitive iGaming market.
The post Creedroomz Introduces Cashout Blackjack appeared first on European Gaming Industry News.
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