Gambling in the USA
A Record 26 Million Americans Will Wager on Super Bowl LIV
Approximately 3 million more American adults say they will wager on this year’s Super Bowl than last year, according to new data released today by the American Gaming Association (AGA). The AGA estimates Americans will wager approximately $6.8 billion on the NFL championship game between the Kansas City Chiefs and San Francisco 49ers.
Key findings from the survey, conducted by Morning Consult, include:
- More than one-in-ten American adults plan to bet on Super Bowl LIV.
- Of the 26 million Americans who will wager on the Super Bowl, close to 4 million will place a bet in person at a brick-and-mortar sportsbook, a 25 percent increase from last year.
- Nearly 5 million will place a bet through an online or mobile platform, either through a licensed, legal operator or an illegal offshore book, a 19 percent increase from last year.
- Millions more will wager with a bookie, in a pool or squares contest, or casually with family or friends.
- 52 percent say they will bet on the Kansas City Chiefs, while 48 percent will bet on the San Francisco 49ers.
“With 14 operational markets and another seven close behind, Americans have never before had so many opportunities to wager on the Super Bowl in a safe and legal manner, and clearly, they are getting in on the action,” said Bill Miller, president and CEO of the American Gaming Association. “With increased visitation to legal sportsbooks, we are successfully drawing bettors away from the predatory illegal market.”
Viewership for NFL games rose five percent in 2019, up another five points from the year before. This is yet another example of how the NFL will earn approximately $2.3 billion annually due to increased fan engagement from sports betting. Previous AGA research found that 75 percent of NFL bettors say they are more likely to watch a game they have bet on, and sports bettors are more interested in the NFL than any other professional sports league.
“I have absolute confidence that Americans didn’t start betting on sports when the Professional and Amateur Sports Protection Act was overturned,” continued Miller. “What makes this year’s Super Bowl remarkable is that more fans than ever before will have the reassurance that the integrity of their bets on the big game will be preserved. The continued expansion of legal sports betting—to the detriment of the illegal market—truly benefits all stakeholders, from enhanced fan engagement for teams to added tax revenue for state and local economies.”
These findings, along with the AGA’s outlook for sports betting in 2020, will be discussed on a media call today at 11 a.m. ET.
Background
- Since the U.S. Supreme Court overturned the Professional and Amateur Sports Protection Act in May 2018, more than $17 billion has been legally wagered on sports.
- Fourteen states now offer legal, regulated sports betting, with six more states and the District of Columbia poised to open legal markets in the coming months.
- AGA research found that more than 38 million American adults planned to bet on the NFL’s 100th season.
Methodology
Morning Consult conducted the online survey on behalf of the American Gaming Association between Jan. 21-22, 2020, among a national sample of 2,200 adults. The data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment, and region. The margin of error is +/-2 percent and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with family or friends.
About the AGA
The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers, and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.
Andrea Mata
Teamsters at Park MGM Unanimously Ratify Strong First Contract
Front desk workers at Park MGM, represented by Teamsters Local 986, have unanimously ratified a strong first collective bargaining agreement. The two-year contract protects and rewards 82 workers, delivering higher wages, improved benefits, and stronger workplace protections.
The bargaining unit includes front desk clerks, head cashiers, rooms controllers, lobby ambassadors, and guest service representatives. They play a critical role in delivering a seamless and welcoming guest experience from check-in to check-out.
“Organizing with Local 986 was an easy choice that led to overwhelmingly positive results. This contract allows me to provide a better future for myself and my family. I’m very grateful for all the support throughout this process,” said Andrea Mata, a front desk clerk and proud member of Local 986.
Under the new agreement, workers will receive a 10% wage increase, improved benefits, and an enhanced pension plan. Workers will now have access to the Teamsters Health and Welfare plan that reduces their deductibles by lowering co-pays and out-of-pocket costs.
“This agreement shows what’s possible when workers come together and organize. Strong contracts are built on solidarity, and this victory delivers real improvements that raise standards across the industry,” said Tommy Blitsch, Director of the Teamsters Convention, Trade Show, and Casino Division.
“These members showed strength and determination from day one and it paid off. Winning a first contract like this is a big milestone that delivers immediate improvements while building lasting power for the future,” said Tim Vera, President of Local 986.
The post Teamsters at Park MGM Unanimously Ratify Strong First Contract appeared first on Americas iGaming & Sports Betting News.
Conferences
Digicode to Showcase Technology Solutions at the Indian Gaming Tradeshow & Convention 2026
Digicode announced its participation in the Indian Gaming Tradeshow & Convention 2026, taking place March 30 – April 2, 2026, at the San Diego Convention Center. The event is recognized as the largest gathering dedicated to the tribal gaming industry, bringing together tribal leaders, casino executives, regulators, and technology providers to explore the latest developments shaping the sector.
Organized by the Indian Gaming Association, the annual convention serves as a key platform for discussing innovation, regulatory developments, and strategic opportunities across both land-based and digital gaming ecosystems.
“At a time when tribal gaming organizations are increasingly exploring digital transformation and operational modernization, the Indian Gaming Tradeshow & Convention provides an important forum for collaboration,” said Elkhan Shabanov. “We look forward to connecting with industry leaders and sharing how modular technology architectures can help operators scale efficiently, improve operational control, and build platforms designed for long-term growth.”
During the event, Digicode will highlight its Diger Suite, a modular ecosystem of gaming technology solutions designed to help operators modernize infrastructure and reduce reliance on legacy systems. The platform enables gaming organizations to implement flexible, scalable technology stacks that support both current operations and future expansion.
Key solutions within the Diger Suite include:
- DigerRGS – A next-generation gaming platform designed for high-throughput performance and full intellectual property ownership.
- DigerPAM – A cross-market-ready player account management system that supports scalable user management and regulatory compliance.
- DigerPay – A PSP-agnostic payment gateway supporting more than 200 payment methods with integrated real-time fraud protection.
- DigerClick – A fully owned affiliate management platform offering customizable tools, campaign management, and performance analytics.
- DigerCompanion – An AI-driven assistant designed to support multilingual player engagement, responsible gaming initiatives, and automated compliance workflows.
Digicode experts attending the convention will also share practical insights into how gaming operators can strengthen their technology infrastructure, streamline payment operations, automate player support processes, and maintain greater control over their digital platforms as the industry continues to evolve.
By participating in the Indian Gaming Tradeshow & Convention 2026, Digicode aims to expand its engagement with tribal gaming organizations and technology partners and contribute expertise in platform engineering, payments infrastructure, and AI-driven operational tools.
The post Digicode to Showcase Technology Solutions at the Indian Gaming Tradeshow & Convention 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
RubyPlay expands US footprint with West Virginia launch
RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry.
The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.
Operators in West Virginia will benefit from RubyPlay’s flexible content platform, built on shared technology, infrastructure, and distribution capabilities designed to meet individual partner requirements.
At the core of the offering is RubyPlay’s studio-based ecosystem, which includes market-specific studios like xSlots. These studios deliver localised content, bespoke game development, and faster time to market, helping operators create more tailored player experiences.
The move continues RubyPlay’s steady expansion across the US, following successful entries into New Jersey and Delaware. As the company builds momentum in regulated markets, the US remains a central pillar of its growth strategy, with plans to enter Pennsylvania in the near future.
“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets,” said Dima Reiderman, Chief Commercial Officer at RubyPlay.
“Each new state allows us to strengthen our commercial presence while building valuable partnerships with leading operators.
“Through our studio-driven model, we enable operators to deliver content that aligns closely with their strategy and audience, creating more relevant and differentiated player experiences.”
The post RubyPlay expands US footprint with West Virginia launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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