Industry News
SportCaller continues winning run for Kindred retention with Streakr
Unibet launch proves an instant success for ramping retention rates and improving CRM at the group’s leading brand
SportCaller, the free-to-play (FTP) sports-game specialist, has rolled out its latest innovative game, Streakr, with leading Kindred Group brand Unibet to instant acclaim.
Through SportCaller’s market-leading platform, Kindred has become the first operator to harness FTP as a central marketing tool with a long-term strategy at both group and local levels. Streakr is just the latest manifestation of these plans, focusing on driving deeper engagement and reliable retention among active customers at Unibet, as the brand bids to grow its international footprint.
Streakr is a free-to-play game which enables users to win free bets and cash prizes for accurately predicting consecutive correct results. The player with the longest winning streak scoops a jackpot-sized prize, but the game’s underlying premise embraces a softer marketing function to improve customer dwell time and repeat visits.
Early results have already surpassed Unibet projections in the first week after launch. Over 60% of those customers have since returned to play on a daily basis, while 15% of them have already been awarded a prize from playing. This intuitive and accessible FTP format offers highly attainable prizes, ranging from £2 to a £30.000 jackpot, and is tailored to assist Unibet in driving and retaining active customers.
Streakr is just the latest original sportsbook offering to market off the SportCaller production rank, delivering low-cost acquisition levels with a trademark flair for innovation, coupled to trackable and provable results. These traits led to SportCaller being named as Best Acquisition & Retention Partner and Sports Betting Innovator of the Year at the prestigious EGR B2B Awards 2019.
More broadly, SportCaller’s burgeoning partnership with Kindred’s stable of global brands has seen the group roll out a total of 15 games across 14 countries and in 14 different languages over the past few months, running games from local leagues to international tournaments, with at least 20 different sports scheduled to feature by Q1 2020.
SportCaller’s game-changing, light-to-deploy platform empowers now partners to easily press “predictor” games, like Streakr, into the service of any sport or event. This new mechanic allows both operator partners and media owners to launch their own branded games with speed and flexibility to capture the enthusiasms of fans across the sporting calendar’s mass-market events.
Johannes Nijboer, Sportsbook Business Portfolio Manager at Kindred Group, said: “At Unibet, as with all Kindred Group brands, our cornerstone aim is to improve the user experience with customised, local solutions on the international stage. Which is why this companywide alliance with SportCaller makes so much sense for driving retention in a responsible manner Above all, it provides the elasticity and peace of mind for us to grow a regulated and sustainable sports betting market across our markets.
“The unique platform developed by SportCaller frees up our local teams to deploy games based on their territorial strategies in addition to catering for worldwide needs. Their proven track record, industry knowledge, and 24/7 support readily made them our preferred partner, while their rapid concept-to-actualisation game creation and fully-compliant deployment mean we can target and plan with precision, no matter what the territory.”
SportCaller MD Cillian Barry added: “We like to think that our FTP platform’s speed of integration and scalability set SportCaller apart. And Streakr is the latest incarnation in this ongoing evolution, demonstrating the varied benefits of our wide-ranging games, and promoting the sportsbook proposition via softer marketing techniques aimed at consolidating retention.
“Given that FTP has become a significant marketing function for Kindred as they look to enhance the customer experience through innovation, this is a partnership of which we’re particularly proud. We look forward to working in close collaboration with their family of brands over the years to come.”
In a standardised marketplace running out of ideas and regulatory rope for sign-up offers and bonuses, SportCaller is transforming free-to-play games into a standalone vertical for enhanced recruitment strategy, reactivation and retention through consequential engagement and organic gameplay across the sporting spectrum.
AGCCS
AskGamblers Casino Complaint Service Returns Over $2.8M to Players in Q3 2025
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AskGamblers Casino Complaint Service (AGCCS) has a successful Q3 in 2025, helping players recover over $2.8 million and exceeding last year’s numbers.
The Q3 2025 numbers are out, showcasing the results achieved by the AskGamblers Casino Complaint Service. The report highlights the most important accomplishments between 1 July and 30 September.
In the previous quarter, the AGCCS team helped 2807 users get their funds from online casinos and sportsbooks, returning $2,813,351 in total. The team received exactly 3881 complaints that affected 960 operators and affiliates.
Things aren’t always running smoothly. Even if a complaint gets rejected, the users walk out satisfied with the service they’ve received. One of AskGamblers’ players ended up receiving the money from the casino, even though their complaint was rejected initially:
“I just wanted to let you know that the funds have been successfully returned to my account. Thank you a thousand times – I’m certain that without your help, this wouldn’t have been resolved so quickly.”
The AGCCS is actively working on sports betting complaints, too, returning $53,633 in Q3 to bettors all over the world. During this period, they’ve managed to break a record in the number of resolved complaints (1013).
Dijana Radunović, General Manager at AskGamblers, said: “Props to our AGCCS for doing an awesome job, staying at the forefront and being there for players. It’s a joy to see our users happy, wishing to send tips and buy us lunch. Even though we have to reject that (unfortunately), this just shows the commitment of our team to our players, which will continue in the future.”
The post AskGamblers Casino Complaint Service Returns Over $2.8M to Players in Q3 2025 appeared first on European Gaming Industry News.
YouTube’s strengthened approach to online gambling and graphic violence in gaming
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YouTube has announced that it will strengthen enforcement of its community guidelines on violent gaming and online gambling content, starting on 17 November.
“Starting on November 17th, 2025, we’ll be strengthening enforcement of our Community Guidelines around online gambling and graphic violence in gaming.
“Our policies are designed to evolve alongside the digital world. We’re making these updates to keep pace with new trends, like gambling with digital goods, and to more closely align our guidelines for mature content with industry standards.
Here’s a Summary of What’s Changing:
Online Gambling Content
“Our current policy prohibits content that directs viewers to online gambling sites or applications that are not certified by Google. We’re expanding our enforcement to now cover online gambling with additional items that have monetary value, including digital goods (e.g. video game skins, cosmetics and NFTs).”
Social Casino Content
“We’re updating our approach to casino-style games where nothing of real-world monetary value is wagered or cashed out. Content that depicts, promotes, or facilitates social casino sites will now be age-restricted.”
Graphic Gaming Content
“In addition to our existing guidelines around graphic gaming content, we will age-restrict an additional small subset of video game content featuring realistic human characters that focuses on scenes of torture or scenes of mass violence against non-combatants. We’ll consider several factors when reviewing this type of content such as:
• Duration – If the graphic scene is sustained (rather than fleeting). For compilation videos, we’ll now consider the cumulative duration of all of the graphic clips combined.
• Prominence – If the violent imagery is zoomed-in or the main focus of the scene
• Realistic human characters – If the violence is happening to a character that looks like a real human.”
“We expect most channels will experience little to no impact but we know this is a lot of information, and we want to ensure you have time to adapt.
Existing videos. Content uploaded before November 17, 2025, that violates these guidelines may be removed or age-restricted, but will not result in a strike. Remember, age-restricted videos can stay on your channel for 18+ audiences.”
“Making edits: For creators who have content that’s in-scope of these updates, you may be able to edit your video description or use our video editor trim or blur tools to make any necessary changes before November 17, 2025.
Notifications: If we age-restrict or remove your content, we’ll notify you by email. If you disagree with the decision, you can always choose to appeal.”
The post YouTube’s strengthened approach to online gambling and graphic violence in gaming appeared first on European Gaming Industry News.
Eamonn O’Loughlin
Superbet Appoints Sacha Dragic as Sole CEO
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Starting January 1, 2026, Sacha Dragic will become sole CEO of Superbet, while Jimmy Maymann will return to the Board of Directors. As part of the new leadership structure and also effective as of January 1, 2026, Albert S., current Group COO, will take on the role of Deputy CEO, aligning strategy and driving execution across the organisation.
At the same time, Eamonn O’Loughlin, current CCO International, will take on the role of Chief Operating Officer, expanding his responsibilities to lead customer Operations and Partnerships across the Group, while retaining commercial leadership for markets outside CEE.
Sacha Dragic, Founder and incoming CEO of Superbet Group, said: “I want to recognize Jimmy Maymann, whose leadership and partnership have shaped much of our progress to date. Over the past couple of years, we have achieved remarkable results, advancing our product and technology capabilities, strengthening our position in key markets, and building a culture of financial discipline and accountability. This planned evolution of our leadership team marks a natural step in our growth journey. It reflects the maturity of our organization and our ambition to push forward, positioning Superbet for the next phase of sustainable global expansion.”
Jimmy Maymann, incoming Member of the Board, Superbet Group, said: “When Sacha first asked me to join the Board three years ago, our ambition was made clear: to transform Superbet into a global challenger built on world-class product and technology platform. It was necessary to accelerate that change from within, and I took the lead on that chapter of transformation.
“Together, we have achieved a lot: launching Brazil, growing our actives, revenue and EBITDA while strengthening our product and tech stack, and now, with the migration of Romania to our own platform, we are nearing completion of our first phase of transformation. As we prepare for the next phase, simplifying how we operate will help us move even faster, with a single-threaded leader, our founder, Sacha Dragic.
“It’s been a privilege to work with Sacha and the whole Superbet team and I’ll continue to do so as an advisor and as part of the Group’s Board. This is a great company with a huge potential ahead and I’ll stay engaged and help see it materialize.”
The post Superbet Appoints Sacha Dragic as Sole CEO appeared first on European Gaming Industry News.
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