Industry News
The tech-forward gaming with the EGT products at ICE 2020
ICE London 2020 is again shaping to be a key show for EGT. The company has designed its 1,200 sq. m stand S4-330 as a mainstage for its most significant product novelties that are expected to fulfil the high expectations for gaming design, technology and performance.
The trendy General slot line of EGT is now extended with seven more models, widening the prospects to be a top choice for operators and players. The new G50 C Up and St, G50 J1 Up and St and G50 J2 Up and St feature 50-inch frameless HD monitors all with different display curves, distinguishing EGT as one of the manufacturers with the most diversified portfolio in the field. The models rely on the proven Exciter III platform, stand out with their refined design and picture quality, have a convenient, large keyboard with a touch screen, in-build USB port for fast charging and are easy to service. They are excelling in gaming diversity as well with the General HD multigames Red, Green and Fruits and the Power HD mixes Green, Purple and Fruits. The G55 J1 VIP is on the top of the range with its vast 55-inch curved display. Like the G 55 C VIP, shown at the event last year, the model is coupled with a high-end, adjustable chair – an advantage highly appreciated by the players.
Several single games, accompanying the General slot family, will also call attention to themselves. The Fiery Horn will make the players step outside of their comfort zone and venture into the wilderness of the African savanna. Zebras, elephants, giraffes, buffalos and lions are part of the adventure, as well as the golden chance to win big. It is nailed down with the fiery horn of the rhino – the lucky charm to reach the Grand and Major standalone mystery jackpot levels. The game is of 243 Reel Ways Pay but going deeply into the savanna it may multiply to the astounding 4608 Reel Ways Pay. The additional 6th reel awards free games, respins and game win multipliers.
The Amazons’ Battle Grand meets the players with the daughters of Ares and Harmonia on a quest for the riches of the ancient Greek lands. Each time the Amazons appear on the screen, incredible wins are about to arrive. The game may grant from 7 up to 90 free spins and that bonus is always played on 90 lines. In addition there are Grand and Major standalone mystery jackpot levels, which can be won with any bet at any time.
The Dragons’ Realm opens the gates to a faraway land where a princess has the power to tame four mighty dragons. They rule over the earth, water, air and fire, but also are the key to 4 jackpot levels – Mini, Minor, Major and Grand. The storyline unfolds with 5 reels, 4 positions, 40 fixed lines, beautiful graphics and numerous surprises.
The Princess Cash is about four gorgeous nobilities – the princesses of Asia. Each has mastered the art to satiate the taste for good fortune, leading to a jackpot of 4 levels. The games’ 5 reels, 4 positions and 40 fixed lines show the way to an exceptional experience, especially when one of the royalties pays a visit on a full screen or the pick-up bonus sets off.
New jackpots are also about to take the hearts of the ICE London audience by storm. The latest development of EGT is of 4 mystery progressive levels that may add more thrill to the General, Power and Collection multigames. The path to their riches is the bonus game that activates randomly and leads to a pick-up field of 12 shiny, golden coins. Revealing their head sides and matching three of the same kind, guarantees the happy ending. The jackpot may be housed in both General and Premier slot cabinets.
The 5-level progressive Sands Princess has now new games in its mix and the widely favored Asian-themed Dragon’s Turn will be teamed up with the latest G 50 C Up cabinet – the mighty dragon looks like real on the 50-inch curved display. The good news with EGT doesn’t seem to end – on site will also be the new Jackpot Cards jackpot, presented with some General cabinets, having on top the impressive LED signs of the company. The product is now available also with the Premier slot line and the Rainbow jackpot panel and connects the slot and roulette games of EGT in a joint race for the winning.
In a dedicated AWP area of the stand a highlight will be the developments for the Spanish B2 market – the P-24/24 AWP Up cabinet with the Orange Collection Saloon of 24 games and the automated roulette of 6 player stations, each with a 27-inch widescreen LCD-TFT touch monitor. The guests from the Netherlands will be welcomed with the P-27/27 AWP St, housing the Orange Collection mix of 12 titles and the visitors from Romania will be able to test the P-27/27 St Slim slot model with the Fruits Collection AWP of 48 diverse games.
The VLT team of EGT takes pride in their latest Multicolor Collection mix as it enables the operator to change the main theme color of the select game screen, to choose the participating titles in the multigame and to arrange their positions on the screen – features that tailor the product to a wide variety of tastes and requirements.
The Spider CMS division have kept its promise to further enhance their casino management software, adding more value for the customers. The recently released TITO, Cashless, Bonusing and Player Tracking modules are invaluable assistants in the management of the gaming halls, increasing as well their players’ overall gaming satisfaction.
ICE London 2020 will primarily be an event full of product debuts for EGT, as well as for its subsidiaries EGT Multiplayer and EGT Interactive, which will share the same display, showcasing numerous new multiplayer and iGaming solutions. All visitors will be pleased to find that the EGT family has many and varied ways to make their gaming projects happen with ease and pleasure.
SOFTSWISS, a global provider of iGaming software solutions, has won two prestigious trophies at the EGR Marketing & Innovation Awards 2025. These recognitions come alongside two more accolades at Malta’s iGaming Excellence Awards 2025.
EGR Marketing & Innovation Awards
Hosted annually, the EGR Marketing & Innovation Awards honour the most innovative and effective campaigns and teams in online gaming. Recognising success across marketing, creative execution, customer engagement, and commercial results, the awards are regarded as one of the industry’s top accolades.
This year marks the third consecutive win for SOFTSWISS, following previous victories for its standout campaigns, Bringing the Heat in 2023 and Grab Success in 2024. The judges praised the SOFTSWISS marketing team with the Marketing Team of the Year Award for showing a clear passion for their brand and a creative use of new technologies and data analytics.
In addition to leading the team’s collective success, Valentina Bagniya, CMO at SOFTSWISS, was personally recognised as the best B2B Marketer of the Year for her role in transforming SOFTSWISS’ marketing function into a brand powerhouse.
“Thank you to the EGR jury team for this wonderful recognition. Winning Marketing Team of the Year is an extraordinary achievement that highlights our strength and dedication as a team. Additionally, receiving B2B Marketer of the Year is a deeply meaningful acknowledgement of our collective efforts,” says Valentina Bagniya. “These awards are not about individual achievements; they reflect the creativity, commitment, and passion of our entire marketing team.”
Malta’s iGaming Excellence Awards
SOFTSWISS also received major recognition at Malta’s Gaming Excellence Awards 2025. Ivan Montik, Founder of SOFTSWISS, was honoured with the Lifetime Achievement Award for exceptional contributions to the iGaming industry over the course of his career. Meanwhile, Rubens Barrichello, ex-Formula 1 pilot and Non-Executive Director in Latin America at SOFTSWISS, was named Best iGaming Influencer of the Year, celebrating his significant impact through content creation, marketing, and online presence.
Valentina Bagniya comments: “It’s significant that our colleagues Ivan Montik and Rubens Barrichello received recognition at Malta’s Gaming Excellence Awards 2025, demonstrating how our leadership vision is increasingly recognised and valued by industry professionals. Moving forward, we remain dedicated to expanding our expertise and actively contributing to the advancement of our industry.”
On 3-4 July, the SOFTSWISS team will be attending iGB Live in London, ready to share their insights and expertise with interested attendees.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Takes Home Four Awards In One Night appeared first on European Gaming Industry News.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
BMM Innovation Group, a technology conglomerate focused on gaming product compliance testing, cybersecurity solutions and virtual training for the global gaming industry, announced that it is exhibiting at the Perú Gaming Show 2025, June 18–19 at the Centro de Exposiciones Jockey in Lima, Perú. BMM’s local experts will be available at Booth No. 31–32 to discuss the Company’s full suite of testing, certification, cybersecurity and virtual training services for Perú’s growing gaming industry. With a well-established land-based sector and a rapidly expanding online gaming market, Perú represents one of the most dynamic jurisdictions in Latin America. BMM has supported the Peruvian gaming industry for more than 18 years, with a dedicated office in Lima since 2007. The Company’s deep roots and compliance expertise make it uniquely positioned to serve the diverse needs of Perú’s casinos, sports betting operators, lottery providers and online gaming programmes.
Amusnet is set to make a powerful impression at the Peru Gaming Show 2025, taking place on June 18-19 in Lima, by presenting a comprehensive portfolio across its Online Casino, Live Casino, and Land-based verticals. As one of the most prominent and influential gaming exhibitions in Latin America, PGS brings together the industry’s leading providers, manufacturers and decision-makers for two days of impactful business exchange. Amusnet is also sponsoring the LMG Futbol Experience on June 17, held just before the exhibition, showcasing involvement in local events and its engagement in supporting industry-wide collaboration.
International Game Technology PLC announced that its spectacular RISE55 cabinet is now live on casino floors across the US. With robust, performance-focused content roadmaps for the premium-leased and for-sale game segments, IGT’s RISE55 cabinet debuted with the highly entertaining Magic Treasures Gold game. The RISE55 cabinet features a 55-inch ultra-HD curved display that delivers crisp graphics, enhanced audio technology and remarkable player comfort. The RISE55 cabinet first hit casino floors in late May, with additional deployments planned through the summer. As the hardware’s Class III premium launch title, Magic Treasures Gold is a visually stunning multi-level progressive game with features that build upon the success of IGT’s award-winning Magic Treasures game, including a leveled-up version of the Money Ball feature.
Partnerships
Hard Rock Cafe, in partnership with international soccer icon Lionel Messi, launched new merchandise coinciding with one of the year’s most anticipated global soccer tournaments. The collection debuts as part of Hard Rock’s “WE PLAY TOGETHER” campaign, which unites soccer fans to celebrate the sport. The campaign will feature special experiences and exclusive offers, such as bundle deals combining themed Messi menu and retail items, for guests to watch each match and show support for their favourite teams. Lionel Messi announced the collection via an Instagram post, where he donned one of the custom tees now available for purchase.
PrizePicks, the largest daily fantasy sports operator in North America, announced that it has partnered with the Los Angeles Dodgers as the team’s Official DFS Partner. The partnership features several digital and in-stadium activations at Dodger Stadium as PrizePicks continues to strengthen its brand presence in baseball.
The post Gaming Americas Weekly Roundup – June 9-15 appeared first on European Gaming Industry News.
There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
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