Industry News
The MGA publishes a study to better understand the existing skills gap in the gaming industry for the year 2018
The Malta Gaming Authority (MGA), through its Information & Research Unit, has conducted a survey (second of its kind) among its licensed remote gaming operators in order to obtain a better understanding of the existing skills gap in the gaming industry.
This report highlights the key findings of a survey carried out by the MGA in 2019 (for 2018) and outlines the main elements of similarity and contrast with the results of the previous survey, where relevant.
The following are the key highlights from this survey:
- A total of 730 unfilled positions have been reported by the online gaming companies in Malta as at the end of 2018;
- 68% of unfilled vacancies are primarily at the operational level;
- The majority (69%) of the vacancies remained unfilled for no more than three months;
- Lack of work experience (28%), competition from other firms (27%) and lack of qualifications (21%) are the main reasons for unfilled vacancies;
- According to the survey results, more than one-third of the operators recruit personnel employed by other firms in the sector;
- 35% of firms engage in in-house training activities or mentoring in order to tackle skill shortages;
- The recruitment of workers immediately after the completion of their formal education was reported by 9% of the surveyed firms, confirming the potentially stronger role which could be played by educational institutions;
- Several policy efforts have been made to ensure that training courses are aligned with the industry’s needs. In 2017, the European Gaming Institute of Malta (EGIM) was launched following an agreement signed between the MGA and Malta College of Arts, Science and Technology (MCAST). In 2018, 56 students applied for the iGaming Diploma at MCAST, and an additional 43 enrolled between January and mid-November 2019;
- By mid-November 2019, 58 students enrolled for the Award in iGaming course at the iGaming Academy – a joint collaboration between the MCAST and EGIM;
- In 2019, 21 students were selected and matched with seven companies through the Gaming Malta’s Student Placement Programme, an initiative that aims to reduce the mismatch which exists between the supply and demand for gaming skills in the Maltese labour market; and
- The majority of the surveyed companies expressed their satisfaction with the training offerings in Malta; however, between 15% and 20% of the respondents indicated that more needs to be done with respect to the availability, quality and value for money of the training opportunities in Malta.
The survey which reflects responses received from 238 individual respondents (companies) looks at the size, nature and causes of unfilled vacancies, the recruitment strategies of the respondents, training and development activities as well as the educational offering to the online gaming industry in Malta.
The MGA’s Chief Officer of Finance & Programme Management, responsible for the Information & Research Unit, Peter Spiteri said:
“We are pleased to publish the second paper on the Skill Gap Affecting the Online Gaming Industry with a view to shed light on the current state of play regarding human capital found on the island.
Recent figures published by MGA through its Interim Performance Report indicate that 69% of employees in the online gaming sector are non-Maltese, highlighting the need for expatriate workers to sustain the ever-increasing demand of the industry.
Whilst acknowledging that significant milestones have been achieved through the establishment of the European Gaming Institute of Malta as well as Gaming Malta’s Student Placement Programme initiative, the study indicates that there is significant potential for the local educational system to contribute in addressing the continuous thirst of the industry for a skilled workforce.”
A full copy of the survey can be downloaded from here.
ICONIC21 has rolled out three limited-edition Football Cup-branded casino games and launched its first network tournament, ICONIC Showdown Football Cup, running from 9th of July to 19th of July.
The new titles are Football Cup Roulette, Football Cup Blackjack 360, and Football Cup Gravity Blackjack. ICONIC21 said the releases showcase different customisation approaches, including green screen production for the roulette environment and an updated visual rebrand for its RNG blackjack table.
For Football Cup Gravity Blackjack, ICONIC21 said it used its latest LED technology and applied the Gravity Series multiplier mechanic, with a custom felt, a football gate, and bespoke 3D-printed decorations.
Alongside the three new games, ICONIC21 pointed to its previously launched slot Soccer World Championship, plus The Kickoff and Top Card, which it said received football-season branding and UI/UX updates.
The ICONIC Showdown Football Cup tournament covers 11 games in total and is positioned around the quarter finals, semi-finals and final period. ICONIC21 said 1,000 winners will share a €50,000 prize pool, and operators can enroll via their account manager or by contacting the company directly.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said:
“What I’m most proud of with this project is the turnaround. We built three fully branded, technically distinct games, enhanced existing ones with promotional branding, and launched our first-ever network tournament around them, all timed to coincide with peak player interest and traffic.
That kind of speed doesn’t happen by accident, it reflects how this team works. ICONIC Showdown is a meaningful first step for us as a provider, and launching it during the Football Cup, with this much energy around the game, feels like the right way to do it. We’re genuinely excited to see how the leaderboard shapes up and even more excited for the finals.”
The post ICONIC21 launches Football Cup-branded casino games and debut network tournament appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brand Ambassador
Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette
CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.
In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”
Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”
On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”
CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”
The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.
The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.
MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.
Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”
The post Soft2Bet launches MEGA Shoot World Cup gamification engine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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