Industry News

The MGA publishes a study to better understand the existing skills gap in the gaming industry for the year 2018

Published

6 years ago

January 17, 2020

The Malta Gaming Authority (MGA), through its Information & Research Unit, has conducted a survey (second of its kind) among its licensed remote gaming operators in order to obtain a better understanding of the existing skills gap in the gaming industry.

This report highlights the key findings of a survey carried out by the MGA in 2019 (for 2018) and outlines the main elements of similarity and contrast with the results of the previous survey, where relevant.

The following are the key highlights from this survey:

A total of 730 unfilled positions have been reported by the online gaming companies in Malta as at the end of 2018;
68% of unfilled vacancies are primarily at the operational level;
The majority (69%) of the vacancies remained unfilled for no more than three months;
Lack of work experience (28%), competition from other firms (27%) and lack of qualifications (21%) are the main reasons for unfilled vacancies;
According to the survey results, more than one-third of the operators recruit personnel employed by other firms in the sector;
35% of firms engage in in-house training activities or mentoring in order to tackle skill shortages;
The recruitment of workers immediately after the completion of their formal education was reported by 9% of the surveyed firms, confirming the potentially stronger role which could be played by educational institutions;
Several policy efforts have been made to ensure that training courses are aligned with the industry’s needs. In 2017, the European Gaming Institute of Malta (EGIM) was launched following an agreement signed between the MGA and Malta College of Arts, Science and Technology (MCAST). In 2018, 56 students applied for the iGaming Diploma at MCAST, and an additional 43 enrolled between January and mid-November 2019;
By mid-November 2019, 58 students enrolled for the Award in iGaming course at the iGaming Academy – a joint collaboration between the MCAST and EGIM;
In 2019, 21 students were selected and matched with seven companies through the Gaming Malta’s Student Placement Programme, an initiative that aims to reduce the mismatch which exists between the supply and demand for gaming skills in the Maltese labour market; and
The majority of the surveyed companies expressed their satisfaction with the training offerings in Malta; however, between 15% and 20% of the respondents indicated that more needs to be done with respect to the availability, quality and value for money of the training opportunities in Malta.

The survey which reflects responses received from 238 individual respondents (companies) looks at the size, nature and causes of unfilled vacancies, the recruitment strategies of the respondents, training and development activities as well as the educational offering to the online gaming industry in Malta.

The MGA’s Chief Officer of Finance & Programme Management, responsible for the Information & Research Unit, Peter Spiteri said:

“We are pleased to publish the second paper on the Skill Gap Affecting the Online Gaming Industry with a view to shed light on the current state of play regarding human capital found on the island.

Recent figures published by MGA through its Interim Performance Report indicate that 69% of employees in the online gaming sector are non-Maltese, highlighting the need for expatriate workers to sustain the ever-increasing demand of the industry.

Whilst acknowledging that significant milestones have been achieved through the establishment of the European Gaming Institute of Malta as well as Gaming Malta’s Student Placement Programme initiative, the study indicates that there is significant potential for the local educational system to contribute in addressing the continuous thirst of the industry for a skilled workforce.”

A full copy of the survey can be downloaded from here.

AI

Tugi Tark whitepaper puts AI iGaming support at €0.15 per ticket

Published

22 hours ago

May 6, 2026

Wladimir P.

tugi-tark-whitepaper-puts-ai-igaming-support-at-e0.15-per-ticket

Tugi Tark has released a 2026 whitepaper, The economics of AI-powered iGaming customer support, arguing that AI changes the unit economics of player support and can reduce costs compared with human-led operations.

The report cites “verified pricing” of EUR 0.15 per AI-handled ticket. It compares that with fully loaded employer costs for human support in Romania and Bulgaria of EUR 1.73 to EUR 1.88 per ticket. At a “realistic” 70% AI containment rate, the whitepaper claims a blended cost of about EUR 0.67 per ticket, which it describes as roughly a 64% reduction versus a human-only baseline of EUR 1.88.

Tugi Tark says its analysis draws on Eurostat 2024 labour cost data, published research on AI chatbot benchmarks, independent iGaming player behaviour research, and operational data from its own deployments. The company estimates operators can achieve a 55% to 75% reduction in total support expenditure, and argues AI can absorb volume spikes—such as during major sporting events—without additional hiring or training lag.

Harpo Lilja, founder and CEO of TUgi Tark, said: “In 2026, the ‘wait-and-see’ approach to AI is costing operators millions in unnecessary overhead. We aren’t just talking about chatbots; we’re talking about a fundamental shift in the unit economics of player retention.”

The whitepaper also frames customer support as a retention lever, stating that payment issues account for 52% of ticket volume and that slower response times drive churn. It claims a 0.5 percentage point churn reduction could retain an additional 500 players per month for a mid-sized operator, translating to €200,000 in annual revenue based on an assumed €400 Player Lifetime Value. Tugi Tark also claims AI agents average ~7 seconds for first response versus ~60 seconds for human agents, and outlines use cases across Responsible Gambling escalation, KYC/AML workflows, and GDPR-aligned data sovereignty.

The post Tugi Tark whitepaper puts AI iGaming support at €0.15 per ticket appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Game Development

Games Global outlines May slot roadmap with Snowborn, AreaVegas and Just For The Win

Published

23 hours ago

May 6, 2026

Wladimir P.

games-global-outlines-may-slot-roadmap-with-snowborn,-areavegas-and-just-for-the-win

Games Global has published its May content roadmap, highlighting new slot releases from Snowborn Games, AreaVegas Games and Just For The Win, and a continued push to reuse established mechanics across its studio network.

The supplier said Area Link and Power Combo will feature prominently in May’s launches. AreaVegas Games’ Area Link Chilli uses six chilli symbols above the reels tied to bonus modifiers that can trigger individually or together, including cash prizes and fixed jackpots, multipliers, instant collectors and value boosters.

Games Global also pointed to Just For The Win’s Bison Ridge Power Combo, where Link&Win is combined with Power Combo to create what it described as a more varied bonus structure.

Snowborn Games’ Volcanic Fortune is positioned around bonus modifiers such as collectors and multipliers, plus a Treasure Chest meter designed to build towards higher-value bonus outcomes.

David Reynolds, Director of Games Strategy and Partner Management at Games Global, said: “Our studios bring the craft, and May’s roadmap puts that on full display. It’s built around extending global franchises into new titles across our network, which is how we deliver breadth without compromising quality. The result is a pipeline that gives operators choice and players variety.”

The post Games Global outlines May slot roadmap with Snowborn, AreaVegas and Just For The Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

charity-lotteries

ZEAL posts 6% Q1 2026 revenue growth as EBITDA dips on investment spend

Published

23 hours ago

May 6, 2026

Wladimir P.

zeal-posts-6%-q1-2026-revenue-growth-as-ebitda-dips-on-investment-spend

ZEAL Network SE reported higher first-quarter 2026 revenue despite what it described as a weak jackpot environment, while profitability softened as the company increased investment. Revenue rose 6% year-on-year to €54.3 million (2025: €51.1 million). EBITDA fell to €15.5 million from €17.7 million.

“The first quarter of 2026 shows that we are consistently executing our strategy even in a weak jackpot environment: our core business is growing, and we have continued to invest in diversifying our business model,” says Andrea Behrendt, CFO of ZEAL. “Through targeted investments in new charity lotteries such as the Dream Car Raffle, we are laying the foundation for sustainable growth that is less dependent on jackpot cycles. The slightly lower EBITDA compared to the previous year is primarily a reflection of these measures.”

In the core lottery segment, ZEAL said average monthly active users increased 5% to 1,575 thousand (2025: 1,507 thousand), while new registrations climbed 11% to 274 thousand (2025: 247 thousand). Lottery billings edged up 1% to €268.0 million (2025: €264.7 million). The lottery gross margin improved to 17.8% (2025: 17.1%), with lottery revenue up 5% to €48.7 million (2025: €46.3 million).

ZEAL also used Q1 to prepare a new in-house charity lottery product. The company said it launched the Traumautoverlosung (English name: Dream Car Raffle) on 14 April 2026, its third charity lottery in Germany after freiheit+ and the Dream House Raffle.

In Games, ZEAL reported revenue up 14% to €3.9 million (2025: €3.4 million) after expanding its B2C portfolio to more than 740 titles. ZEAL said higher marketing costs (+13%) and personnel expenses (+21%) reflected continued investment in scaling charity lotteries and Games alongside the core lottery business.

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