Press Releases
Soar to Winning Heights in Pariplay’s New ‘Phoenix Gold’ Slot
Dive into the magic and mystery of the legendary phoenix in iGaming software provider’s fiery new offering
Pariplay Ltd., a gaming technology company serving iGaming operators, land-based casinos and lotteries, has launched Phoenix Gold, a mythology-themed online slot daring players to dive deep into the magical realm of the phoenix in order to raise golden treasures from its fiery ashes. Taking players on a riveting journey through volcanic mountains and smoky clouds, Phoenix Gold is teeming with special features, including Mystery Random Multipliers, Free Spins and Free Spins Multipliers.
From the bold reds and purples of the scenic backdrop to the pulsating soundtrack, Phoenix Gold transports users into a fantasy world. Complementary to its enchanting visuals, this 3-row, 5-reel video slot boasts 243 ways to win in the base game, allowing players to glide through an exciting gameplay experience.
Symbolic of renewal and rebirth, the majestic phoenix welcome players as they embark on an unparalleled quest for untold riches. In the game, the Golden Phoenix acts as a wild on the three central reels, rising from the embers to deliver extra golden wins. The symbol also triggers the Mystery Random Multipliers feature, which increases the payout for slot enthusiasts.
The Free Spins feature, a key to more prizes, is triggered by three or more scatter symbols landing on adjacent reels. Additionally, the three central reels more than double the winning potential up to 576 combinations.
Adding to the fiery free spins round, players also get the chance to select from seven different free spins options, with each option offering up to 25 free spins, multipliers ranging between 2x to 40x and a mystery option.
Phoenix Gold, Pariplay’s latest addition to an expanding portfolio of over 100 online casino games, is enabled with dual return-to-player (RTP) rates of 94.50% and 97.00%, providing operators with ultimate flexibility. Featuring more than 20 language options, this video slot is designed for an international audience looking to escape to a land where mythical creatures come to life. Certified by regulators in the UK, Isle of Man and Malta, Phoenix Gold will soon be available for play in Sweden, Romania, Bulgaria, Portugal and Denmark.
Richard Mintz, Commercial and Marketing Director at Pariplay, said: “In developing the graphics and game features for Phoenix Gold, we focused on integrating immersive and engaging elements, allowing players the chance to win in countless ways. Highlighting the mythological theme and story behind the phoenix, this latest addition from our game studio provides exciting multipliers and free spins options, all of which will encourage repeat play.”
About Pariplay Ltd.
Pariplay Limited is a leading provider of Internet Gaming Systems, offering state-of-the-art, in-house developed gaming platforms and Internet games as well as integrated third-party games from leading industry companies. Founded in 2010, our team has over 70 gaming experts with offices in Tel Aviv, Israel, Sofia, Bulgaria, Gibraltar, Isle of Man and India, built to support our customers’ requirements in a dynamic and competitive environment.
The group is licensed and regulated by the Gibraltar Gambling Commission, Malta Gaming Authority, the UK Gambling Commission, and the Connecticut State Government’s Gaming Division. Our Gaming Systems, RNG and all games are certified and tested by the leading testing labs and meet the highest industry standards for online gaming testing and certification.
As a business-to-business provider of games of skill and chance, Pariplay fully understands the importance of responsible gaming and has implemented policies and tools within its systems and games to provide industry-leading entertainment in a socially responsible fashion. The system combines identity verification with age verification and geo-Location services to determine whether an individual meets the minimum age requirement and is playing within a specific territory. Pariplay has implemented multiple responsible gaming tools to meet different regulatory standards and have provided players with a sophisticated self-exclusion tool that offers them an easy way to manage their gaming habits.
content strategy
DuelBits says UFC creator campaign delivers 122m verified video views
DuelBits has published results from its JUSTIN2026 marketing campaign, saying the UFC-focused activation generated more than 122 million verified video views and contributed to one of the company’s strongest MMA betting events “in recent years.”
The crypto sportsbook and casino operator said the campaign launched ahead of UFC event Freedom 250 at the White House and centred on former UFC lightweight champion Justin Gaethje. DuelBits framed the partnership as an early bet on Gaethje, before broader commercial interest.
According to the company, the campaign set a KPI to exceed 100 million impressions across owned, paid and partnered media, and ultimately delivered more than 122 million verified clip views via a network of more than 140 creators. The asset mix included a hero film, six short-form cutdowns, behind-the-scenes content and still imagery, distributed via DuelBits’ social channels, MMA publishers, creator partnerships and clipping pages.
DuelBits said the hero content was also integrated into Gaethje’s “Art of Violence” YouTube series. The operator added that the activation drove promotional code engagement and helped convert attention into sportsbook activity.
Jasper Hoekert, Chief Marketing Officer at Duelbits, said: “We wanted to support Justin before everyone else recognised the opportunity. Instead of following the hype once he has already achieved greatness, we wanted to back a champion before anybody else did.
“The campaign wasn’t measured purely on views. Of course, surpassing 122 million verified views and exceeding our 100 million KPI was a huge achievement, but the real success was seeing that attention convert into one of our strongest UFC betting nights in recent years.
“It also reinforced something that’s key to DuelBits as a brand, which is that we don’t do small campaigns. Whether it’s the production quality, creator network, or distribution strategy, we want every activation to show what’s possible when sportsbook marketing is treated like premium entertainment.”
The post DuelBits says UFC creator campaign delivers 122m verified video views appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AI
SCCG Management Launches SCCG Technology, Delivering AI-Driven Solutions to the iGaming Industry
New division delivers smart, AI-driven technology solutions to gaming operators, suppliers, and ventures worldwide, built on the same stack SCCG uses to run its own global advisory business.
SCCG Management announces the launch of SCCG Technology, a dedicated division built to deliver intelligent, AI-driven solutions to the iGaming industry. Where SCCG has spent three decades advising gaming companies on what to build, SCCG Technology now builds it.
The division launches with a working portfolio, not a promise. Over the past year, SCCG has re-engineered its own global operation around artificial intelligence: automated content and newsletter systems reaching tens of thousands of industry professionals weekly, real-time market and odds data pipelines feeding its prediction-market ventures,
and AI-assisted CRM and pipeline automation across more than 120 active client engagements.
The proving ground is SCCG’s own digital presence, now being rebuilt on the division’s platform: a site that reassembles itself around each visitor and publishes across every channel from one place. An operator in LATAM and an investor in Las Vegas see the same network through different eyes. Content is AI-accelerated but expert-governed: every AI-assisted claim is labeled and traceable to its source, a discipline that matters in a regulated industry. We built it for the most demanding client we have, ourselves, before offering it to anyone else.
The timing reflects a structural shift in the industry. Operators and suppliers no longer compete only on licenses and content; they compete on data, speed, and the intelligence of their customer experience. AI has moved from experiment to infrastructure, reshaping how players are acquired, how content is produced, how markets are priced, and how compliance is managed. Most gaming companies know this. Far fewer have a partner that understands both the technology and the industry it has to serve.
“Every gaming company I speak with is asking the same two questions: what should we be doing with AI, and who can actually build it for us without a two-year learning curve on how this industry works. SCCG Technology exists because we solved that problem for ourselves first. Now we are opening the toolkit to the industry.” – Stephen A. Crystal, Founder and CEO, SCCG Management
SCCG Technology will deliver across five service lines:
Product Strategy and Build: Carrying a gaming concept from advisory whiteboard to working software. Rapid prototyping and delivery of new gaming products and ventures, the capability a strategy deck cannot substitute for.
Data, Analytics, and Market Intelligence: Real-time odds and market data pipelines, prediction-market tooling, and business intelligence dashboards that put operational truth in front of decision-makers daily.
Compliance-Aware AI Content and Marketing Systems: Automated content production, newsletter and campaign engines, and CRM automation built for a regulated industry, AI-assisted output labeled and traceable, brand voice intact.
AI Operations and Automation: Workflow automation and applied AI across the back office, from player-facing support to reporting, compliance preparation, and the operational plumbing gaming companies run on.
Intelligent Web and Digital Platforms: Digital experiences that personalize by visitor role and region, engineered for conversion and structured for both traditional search and the AI answer engines that increasingly drive discovery.
What separates SCCG Technology from a generalist agency or dev shop is the firm behind it. Every engagement draws on SCCG Management’s 30-plus years inside the gaming industry, its regulatory and commercial expertise across dozens of jurisdictions, and a global client network spanning operators, platforms, suppliers, and investors. SCCG Technology does not need the industry explained to it.
The launch continues a deliberate expansion of the SCCG platform. In the past year the firm has established SCCG LATAM with its Miami office, launched SCCG Brazil with dedicated local leadership, and expanded its managed-services offering for casino operators. SCCG Technology is the connective layer across all of it: the division that turns the firm’s advisory insight into deployed, working technology. The model is expert-governed and AI-accelerated: SCCG’s people supply the industry judgment, and the platform supplies the speed.
“The gaming industry does not have a shortage of technology vendors. It has a shortage of technology partners who understand gaming. That is the gap SCCG Technology was built to close.” – Stephen A. Crystal, Founder and CEO, SCCG Management
SCCG Technology operates as a division of SCCG Management, the gaming industry’s global advisory firm. With more than 30 years of experience, more than 120 active client engagements worldwide, and offices spanning North America, Latin America, Europe, Africa, and Asia, SCCG provides end-to-end advisory services across iGaming, sports betting, sweepstakes, tribal gaming, and casino technology.
The post SCCG Management Launches SCCG Technology, Delivering AI-Driven Solutions to the iGaming Industry appeared first on Americas iGaming & Sports Betting News.
assurance
eGaming Integrity wins SME News UK Enterprise Award for gambling assurance
eGaming Integrity has been named Independent Online Gambling Assurance Provider of the Year 2026 at the UK Enterprise Awards, organised by SME News. The company is based in the Isle of Man and works with operators in regulated online gambling markets.
According to the company, the award recognises its assurance work aimed at helping gambling operators evaluate whether their compliance processes are prepared for regulated market requirements, as regulatory expectations increase around compliance standards and customer protection.
eGaming Integrity said its internal audit reviews assess how gambling businesses operate in practice, including whether procedures and controls meet standards expected by regulators. The company added that the process is designed to help operators identify where controls are effective and where improvements may be needed before issues emerge.
Emma Shilling, Director at eGaming Integrity, said,
“This award recognises the reason eGaming Integrity was created. Responsible operators want to know where they stand before problems appear, and independent assurance provides that outside perspective.
“Our team has seen regulation from both sides, which helps us understand where processes can break down and how operators can make practical improvements.”
Speaking on the accomplishments of the 2026 winners, Laura O’Carroll, Awards Manager, said,
“The announcement of our UK Enterprise Awards is perhaps one of our most anticipated milestones every year, and the 2026 launch is no different. We are truly pleased to deliver our digital magazine and winners list, showcasing such excellence, to our readers again this year. Atop this, to our winners, and from our team to yours, we wish you all a sincere congratulations on your success in this year’s programme.”
The post eGaming Integrity wins SME News UK Enterprise Award for gambling assurance appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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