Latin America
Zitro Strengthens Its Presence In Latin America With The Opening Of New Offices In Colombia

The significant growth of Zitro’s business in Colombia, driven by the overwhelming success of Link King and Link Me Video Slots, has led the company to establish a new office in Bogotá and expand its commercial team with the hiring of Diana González, the new Sales Manager of Zitro Colombia.
The increase in human and material resources in Colombia responds to the company’s expansion plans, for which the Latin American market is fundamental, as Alejandra Burato, Regional Director of Zitro for Latin America states: “The vertiginous growth of Zitro throughout the region, and in particular in Colombia, has led us to the decision to strengthen our human, commercial and technical structure, as well as to open a new office in the capital city of the country. We can only thank our customers for the great commitment they have made and make with Zitro. We will try to live up to the confidence they have in us, giving them through Diana González and her team the excellent support and service that characterize Zitro.
For her part, Diana González assumes with enthusiasm and optimism her new position: “I am excited to be part of the Zitro team, a company with a range of truly formidable and successful products already demonstrated in the region. Our Video Slots Link King and Link Me have become reference products in Latin America and in the Colombian market, with which we are fully committed. Our goal is to guarantee Colombia’s operators not only great products but also the best commercial attention and unsurpassed technical support.”
The new office of Zitro Colombia is located at Avenida Dorado No. 69-63 5th floor office 512 – Tower 26 Business Center, Bogotá. Get in touch with Dianna Gonzalez by contacting her via email: [email protected] or telephone: +57/1/6672574.
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BMM INNOVATION GROUP TO SHOWCASE ITS WORLD-LEADING TESTING SERVICES FOR BRAZIL’S FAST-GROWING GAMING MARKET AT BIS SIGMA AMERICAS SUMMIT APRIL 7–10

Company to share expert insights and highlight its fast-track product certification and lottery support at São Paulo, Brazil show
BMM Innovation Group (“BMM,” “BIG Group,” or “BIG”), a technology conglomerate focused on product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, will exhibit at BiS SiGMA Americas April 7-10 at the Transamerica Expo Center in São Paulo, Brazil in Stand No. F133.
As Brazil’s gaming landscape undergoes a significant transformation under new federal regulations, BMM is heavily partnered with operators, suppliers, and regulators through this transition. With its three expert divisions – BMM Testlabs, BIG Cyber, and RG24seven Virtual Training – the BIG Group brings unmatched expertise in product testing, cybersecurity, and responsible gaming education, all vital for success in the dynamic Brazilian market.
At the show, BMM will highlight its fast-track product testing and certification process, developed specifically to address Brazil’s recertification requirements for B2B and B2C operators. This streamlined service ensures that gaming companies meet all regulatory standards while maintaining their operating licenses with minimal disruption.
BMM Testlabs’ Marzia Turrini, President of iGaming & Cybersecurity, said, “BMM is committed to guiding customers through the certification process with speed, precision, and expert support. Our goal is to reduce regulatory risks and accelerate time to market in Brazil’s evolving regulatory environment.”
At BiS SiGMA, BMM will highlight its support for Brazil’s expanding state lottery market, working closely with operators to support multi-jurisdictional entry and growth. BMM’s lottery and iLottery testing services help ensure full compliance while enabling faster, broader market access.
Visitors to BMM Innovation Group’s stand at BiS SiGMA Americas will gain insights into the Company’s full suite of services for cybersecurity and defense, as well as responsible gaming, including:
- Vulnerability assessments, penetration tests, PCI:DSS evaluations, and a suite of managed security services featuring CYREBRO’s Security Operations Center, KnowBe4’s security awareness training, and Maxxsure’s risk management platform.
- RG24seven Virtual Training, offering expert-led education on responsible gaming, anti-money laundering, and many other important topics, available in Portuguese, Spanish, and English for gaming professionals worldwide.
Turrini added, “BMM is more than just a test lab. We are a long-term strategic partner, helping shape a secure, responsible, and compliant gaming industry in Brazil and globally.”
BMM invites all BiS SiGMA attendees to stop by Stand No. F133 and discover how the Company drives innovation, reliability, and trust across Brazil’s regulated gaming industry. For more information on BMM’s Brazil support, visit the BMM Brazil Hub at brazil.bmm.com/.
The post BMM INNOVATION GROUP TO SHOWCASE ITS WORLD-LEADING TESTING SERVICES FOR BRAZIL’S FAST-GROWING GAMING MARKET AT BIS SIGMA AMERICAS SUMMIT APRIL 7–10 appeared first on Gaming and Gambling Industry in the Americas.
Carlos Gomez
Estadio Gana Launches in Mexico

Mobile Streams Plc (MOS) has announced that, following a successful testing phase, its online casino and sportsbook—formerly known as Bet—has officially launched in Mexico under the name Estadio Gana. This platform provides Mexican sports fans with the latest global sports news, live match updates, and the opportunity to place bets, offering both a Sports Book and Casino experience. Designed with Mexico’s sports and gaming community in mind, Estadio Gana aims to deliver a dynamic and engaging experience for users looking to explore both betting and gaming options.
This launch marks an important step into Mexico’s rapidly expanding sports betting market. With projections indicating the industry could reach US$11.47 billion by the end of 2025, and potential growth of up to 70% by 2028, the timing aligns well with the country’s passion for sports and the upcoming co-hosting of the FIFA World Cup in 2026.
“We’re excited to reach this milestone with our partners in Mexico and abroad. The launch of Estadio Gana is just the beginning, and we look forward to its continued growth,” said Mark Epstein, CEO of Mobile Streams.
“We are excited about the future of Estadio Gana and look forward to continuing our partnership with MOS as we navigate the opportunities ahead in Mexico’s growing gaming market. With the World Cup approaching, we see great potential for continued growth,” Carlos Gomez, CEO of Estadio Gana, said.
The post Estadio Gana Launches in Mexico appeared first on Gaming and Gambling Industry in the Americas.
BETER
BETER to exhibit at SiGMA Americas

BETER, the award-winning provider of fast betting content, data, and live streaming for esports and sports, will showcase its full suite of products at SiGMA Americas, taking place in São Paulo, Brazil, from April 7–10. The exhibition will attract more than 18,000 delegates, including over 600 exhibitors and sponsors.
This marks the first time BETER will have a stand (N20) at a LatAm-focused expo, as the region has become a key strategic focus for the company. BETER has already established a strong presence in the market and continues to expand its reach.
BETER’s proprietary ESportsBattle tournaments deliver non-stop betting action across popular titles such as eFootball, eBasketball, and eHockey, totaling over 35,000 events per month. The portfolio has now expanded to include eCricket and Virtual Cricket, with plans to produce an additional 20,000+ events each month.
BETER’s sports content includes its world-renowned Setka Cup table tennis tournaments and BSKT Cup basketball league. The company will also showcase its latest sports additions, including a cricket series, the GTR Cup tennis tournaments, and proprietary padel tennis tournaments, with 170+ planned events per month. Collectively, these three new offerings will total over 3,000 sports matches per month.
Currently, bettors can wager on more than 46,000 BETER`s proprietary fast-paced esports and sports events per month, with up to 50 markets per event and an average operator margin of 7.5%+. All matches are provided with 24/7 live streaming, real-time data, and odds.
BETER will also showcase its Esports Odds Feed, which provides market-leading odds across 450+ tournaments globally, covering 40,000+ live and pre-match events annually. Additionally, delegates can explore BETER’s upgraded iFrame and Managed Trading Services, as well as its advanced Esports Widgets, developed through a data partnership with GRID.
BETER has strengthened its position in Latin America by securing certifications in key markets such as Argentina and Peru. The company has also expanded its regional team with the appointment of Juliana Querino as Business Development Manager.
BETER’s prominence at the event is further highlighted by its shortlisting for Best Innovative Sportsbook Feature and Best Esports Product at the SiGMA Americas Awards.
Gal Ehrlich, CEO of BETER, said: “Latin America is one of key regions for BETER as it’s a market set for incredible growth and where we witness a high demand for our fast betting products.
We are already a trusted content provider with certifications in several markets and a growing roster of operator partners. We look forward to welcoming delegates to our stand so they can experience our thrilling products firsthand.”
Chuck Robinson, Chief Revenue Officer at BETER, added: “The growth potential for Latin America is significant and that’s why we have doubled down on our efforts to position BETER as a strong and reliable content provider for local operators in the region.
“Fast betting content is what players are looking for and we have a portfolio covering both esports and sports that not only meets but exceeds player expectations.
“If you’re attending SiGMA Americas Summit, make sure to stop by our stand so you can see for yourself why fast betting content is so exciting.”
The post BETER to exhibit at SiGMA Americas appeared first on Gaming and Gambling Industry in the Americas.
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