Industry News
BtoBet to Introduce New Retail Agent Targeting Non-Anonymous Players
Leading iGaming platform provider BtoBet will be taking center stage during ICE London, unveiling a series of innovative products incorporated in its third generation betting platform, Neuron 3. One of the features at the core of the Neuron 3 platform is a new Retail solution, with the company’s Chief Executive Office Alessandro Fried describing the product as a fundamental asset for any bookmaker with interest in the retail side of the industry, as they seek to streamline their operations – whatever the channel used by the players – whilst augmenting the user experience at the brick and mortar stage.
Amongst other things, retail agents will be able to make use of a rapid registration process in a bid to transform their anonymous player into non-anonymous customers. In a bid to streamline the back-office process, agents can now also save searches and have them readily available in the form of quick links. Furthermore, the agents will be able to offer a more simplified and quicker betting process, being able to accept bets that are placed either via email or telephone, or scanning a pre-booked betslip. The placement of the bet will be further quickened with the agents making use of advanced the advanced search and filter tools, that filter sporting events by tournament, team, and country.
Whilst the new solution provides the agents with a range of benefits, the players themselves will also be positively impacted, with those who opt to register being able to earn bonuses and free bets. Players will also be able to top-up their balance and also withdraw directly from the betshop, with a verification code sent via SMS to the player for security purposes.
For a deeper insight regarding how Neuron 3 and its integrated features provides a player-centric approach download BtoBet’s latest Industry Report. Interested parties can also schedule a meeting for an exclusive demonstration of the new betting platform at Stand S1-320.
International Game Technology has won seven awards at the 2025 EKG Slot Awards Show. The EKG Slot Awards Show is a performance-based, annual programme produced by Eilers & Krejcik Gaming (EKG) that recognizes excellence in slot game development in the casino gaming industry. IGT won the most awards of any gaming industry supplier, taking home trophies for seven of the program’s 25 categories.
IGT won the following categories at the 2025 EKG Slot Awards Show:
• Top Performing NEW Premium Game: Tiger and Dragon Cash on Reels
• Most Innovative Land-Based Game: Tiger and Dragon Cash on Reels
• Top Performing 3rd Party IP Branded Game: Whitney Houston Slots
• Top Performing Game – EMEA: Magic Treasures Dragon
• Top Performing NEW Video Poker/Keno Game: Mega Hot Poker
• Top Performing NEW Online Table Game: Blackjack Poker & Pairs Surrender
• Best Overall Supplier of Online Content: IGT PlayDigital
“IGT winning seven awards at the 2025 EKG Slot Awards Show is a significant achievement that speaks to our performance momentum across multiple product categories and the immense talent and dedication of IGT employees worldwide. We look forward to continuing to help our customers benefit from these strong IGT themes in 2025 and beyond via follow-up games for Tiger and Dragon, Whitney Houston Slots, Magic Treasures and Mega Hot Poker,” said Nick Khin, IGT President, Global Gaming.
“It was exciting to see IGT PlayDigital honored at the 2025 EKG Slot Awards Show in the most esteemed iGaming category, ‘Best Overall Supplier of Online Content,’ and recognized with the ‘Top Performing NEW Online Table Game’ award for Blackjack Poker & Pairs Surrender. Developing and delivering market-leading content and performance tools is a cornerstone of IGT PlayDigital’s strategy and I wish to congratulate the entire team on these remarkable accomplishments,” said Gil Rotem, IGT PlayDigital President.
The post IGT Wins Seven Awards at the 2025 EKG Slot Awards Show appeared first on European Gaming Industry News.
AskGamblers hits a new milestone by surpassing 700,000 registered members on the website. Since 2006, AskGamblers provides accurate and reliable information on online casinos, sportsbooks, bonuses and more, with the motto Get the Truth. Then Play.
The website has grown, but not only in numbers. In 2024, AskGamblers introduced a comprehensive sports betting section where users can access sportsbook reviews, live scores, odds calculators and find exclusive deals.
Additionally, AskGamblers hosts the annual AskGamblers Awards, a prestigious event where players can nominate and vote for their favourites in four categories: Best Casino, Best New Casino, Best New Slot and Best Sportsbook, but six additional industry awards are handed out during the gala ceremony.
Dijana Radunović, General Manager at AskGamblers, said: “Reaching the milestone of 700,000 registered players is remarkable. It’s great to see new players coming in daily, but the fact that they remain active is what’s truly special!”
The post AskGamblers Surpasses 700,000 Registered Members appeared first on European Gaming Industry News.
Irina Rusimova, Amusnet’s Chief Commercial Officer, gave a video interview at ICE Barcelona 2025, the premier iGaming event, sharing insights on the company’s business priorities and future strategic vision. The event provided an ideal platform for Amusnet to showcase its latest innovations and set the tone for the year ahead. With a strong presence across the Online Casino, Live Casino, and Land-Based verticals, the company reaffirmed its position as a leading all-casino solutions provider.
“In 2025, our strategic focus remains on expanding in key markets across Europe and Latin America. Our teams in Greece, Spain, the Netherlands, Croatia, Malta, Belgium, Italy, Romania, Georgia, Serbia, and LATAM will continue working closely with partners to deliver tailored content that meets regional player preferences,” said Irina Rusimova.
“We started the year strong with our successful launch in Brazil, certifying over 160 games and becoming one of the first providers in the newly regulated market. We aim to deepen our market position by offering localized content and collaborating with local operators.
“We will continue reinforcing our relationships with international partners to ensure Amusnet’s games reach diverse audiences worldwide.”
As part of its strategic expansion into LATAM, Amusnet participates as a Headline Platinum Sponsor at SBC Rio from February 25 to 27 at stand B680. The company will showcase popular slots such as 20 Golden Coins, Candy Palace, Cocktail Rush, and Hot Deco, along with new titles like Stoichkov #8, Cavemen & Dinosaurs, and Dancing Dead. It will also unveil new jackpot systems and promotional tools designed to boost player engagement. Attendees can explore Type S, Amusnet’s first-ever slot cabinet series, crafted to meet the highest standards of the global land-based casino industry, and discover Crazy Red, a highly anticipated cascade slot featuring the “tumbling reels” mechanic, vibrant characters and exciting features.
The post Amusnet CCO Irina Rusimova Unveils 2025 Business Strategy and Vision appeared first on European Gaming Industry News.
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