Parimatch will kick off 2026 with two major industry conferences as the global entertainment brand expands its offering in new and existing markets, develops exciting sports sponsorships, and works with partners to prepare for this year’s World Cup finals.

The brand’s presence at ICE Barcelona and iGB Affiliate Barcelona in January will feature enhanced participation across the business, including sales, affiliate relations, BD & partnerships, talent acquisition, payments, brand & marketing, compliance, and the Csuite and executive team.

The brand’s booth at iGB Affiliate will feature an art gallery vibe, with a custom Parimatch World Cup art trophy as a centrepiece.

The booth will feature discussions around preparations for the World Cup, covering effective ways to work with Parimatch during the tournament and updates on offers and exclusive partner conditions.

As usual, Parimatch will be offering the accustomed range of activities and giveaways such as VIP tickets to matches of top football clubs sponsored by Parimatch, including Manchester United and Leeds United, as well as tech goodies such as iPhones, a MacBook, AirPod Max earbuds, and more.

This is a defining year for Parimatch. The company is kicking things into high gear with a powerhouse presence at two major Barcelona conferences, setting a relentless pace for the months ahead. By injecting high energy into every move, the company is scaling rapidly, redefining industry success, and having a blast doing it.

Visit us at:
ICE Barcelona: Fira Barcelona Gran Via, Jan. 19-21, stand 1C51
iGB Afíliate Barcelona: Fira Barcelona Gran Via, Jan. 20-21, stand 81-K80

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Betsson has announced its support for the Sustainable Gambling Zone (SGZ) at ICE Barcelona 2026, one of the world’s leading iGaming events. For the fourth consecutive year, Betsson is backing this important industry initiative, which continues to evolve as a central platform for advancing safer and more sustainable gambling practices.

The Sustainable Gambling Zone has grown into one of ICE’s most prominent and impactful features. Recognised by both the Vixio Regulatory Awards and the Casino Guru Awards, the SGZ brings together more than 30 partners from across the gambling ecosystem, including regulators, operators, suppliers and charity organisations, all working towards a safer, more transparent and sustainable gaming environment. Taking place from 19-21 January 2026, the Sustainable Gambling Zone will be a dedicated show-floor area featuring partner organisations, alongside a programme of expert-led discussions, practical insights and interactive Q&A sessions.

As part of its support, Betsson Group will actively contribute to the SGZ agenda through the participation of three company representatives across the following sessions:

19 January 2026 | 14:45–15:30 CET

Speaker: Corinne Valletta, General Counsel, Betsson Group

Session: Transparency, Standardisation, and Self-Exclusion: Distinguishing Between Licensed and Non-Licensed Operators to Build Trust

21 January 2026 | 11:30–12:15 CET

Speaker: Tanner Hutchinson, Lead Technical Compliance Manager, Betsson Group

Session: KYC, Biometrics, and the Architecture of Trust

21 January 2026 | 12:15–13:00 CET

Speaker: Jonna Danlund, Head of ESG, Betsson Group

Session: The Cost of ESG: Is Sustainability Dead?

“Continuously supporting the Sustainable Gambling Zone reflects our long-standing commitment to safer gambling and responsible business practices. The SGZ provides an important forum for honest dialogue and collaboration across the industry, helping to drive higher standards that ultimately benefit consumers, regulators, and operators alike,” said Jonna Danlund, Head of ESG at Betsson Group.

By continuing to support the SGZ, Betsson reinforces its role in fostering an environment that encourages players to maintain a healthy relationship with gambling and supports long-term sustainability.

All proceeds from participating operators and suppliers at the Sustainable Gambling Zone are donated to charitable organisations dedicated to consumer protection and safer gaming initiatives. With the collective support of the industry, more than €270,000 has been raised to date.

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