Approval clears the path for future operator collaborations in one of Europe’s fiercest markets.

ENJOY, the vibrant iGaming content creator, has received official certification to provide its content in the Italian market, signaling an important achievement in the company’s European growth strategy.

After receiving approval from Italy’s regulatory body, Agenzia delle Dogane e dei Monopoli (ADM), ENJOY is now permitted to provide its range of slot games, live casino, and hybrid live experiences to licensed operators in one of Europe’s most prominent and competitive iGaming markets.

The certification marks an important milestone in ENJOY’s long-term expansion strategy, allowing the company to penetrate the Italian market via several forthcoming collaborations with prominent local operators. These collaborations will present Italian gamers to ENJOY’s unique combination of captivating game mechanics and superior production quality.

The provider’s catalog features an array of successful slot games centered on established mechanics like Bison Strike and newer entries such as Hotfire Diamonds XXL. It also features an expanding range of live game show experiences like Enchanted Forest and the soon-to-debut Energy Roulette Hold & Win, created at its cutting-edge studio.

Italy’s well-established regulatory system and competitive environment position it as a crucial market for suppliers aiming to secure a solid foothold in Europe, closely aligning with ENJOY’s emphasis on regulated expansion and sustainable market entry.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “Securing certification for the Italian market represents a key milestone in ENJOY’s European expansion. Italy is one of the most established and competitive regulated markets, and gaining approval to supply our content here reflects both the quality of our portfolio and our commitment to meeting the highest regulatory standards.

“This certification allows us to move forward with a number of exciting operator partnerships, ensuring our games are introduced to Italian players in a way that supports long-term growth and strong engagement.”

The post ENJOY gains Italian approval amid advancing regulated expansion strategy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Having built its reputation as a trusted geolocation partner for North American gambling operators, Xpoint is now setting its sights on Europe. With Italy as its entry point, the company is looking to bring the same compliance precision and seamless player experience it has delivered stateside to a continent where regulatory boundaries are anything but straightforward. CEO Manu Gambhir sets out what is driving the expansion.

With a previous focus on the North American gambling market, what is driving your expansion into Europe now?

Our success in North America has given us an understanding of the complexities around geolocation as well as invaluable insights into what operators truly need from a geolocation provider. We have spent years building technology that balances compliance precision with user experience, and we have seen firsthand how critical that balance is. Europe presents a natural next step as markets like Italy have sophisticated regulatory frameworks and operators who understand the value of reliable geolocation. Our technology already handles complex multi-jurisdictional scenarios in the US where you might have different rules between states, or even between counties. That granular precision translates well to markets where regulatory boundaries don’t always follow national borders. We are not just looking to export our North American solution, we aim to bring our proven technology and adapting it to meet European requirements.

You mentioned Italy, how does Xpoint’s approach address that market’s specific compliance needs?

In Italy, geolocation rules for online gambling have recently undergone a massive overhaul. As of late 2025, the regulatory body Agenzia delle Dogane e dei Monopoli (ADM) has transitioned the country into one of the strictest geolocation and identity verification frameworks in Europe. The core principle is simple. To gamble on an Italian-licensed site, you must be physically located within Italian borders. The complexity is added with the requirement of excluding specific territories like Vatican City and San Marino which are not covered by the local gambling laws. Some regional legislation also dictates safe distances from military zones, schools and places of worship which operators need to block activity from.

The ADM now also requires operators to use multi-layered location verification and to implement anti-spoofing technology, blocking access if VPN, proxies or Remote Desktop Software is detected.

Italy’s regulatory environment is rigorous, and rightfully so. Our approach has always been to work closely with regulators rather than simply meeting minimum standards. We are now focused on understanding ADM’s requirements around player location verification and responsible gambling measures.

What lessons from the North American market are most applicable as you expand into Europe?

The biggest lesson is that geolocation technology must be invisible when it works and transparent when questions arise. Operators in North America initially worried that location checks would create friction in the player experience. We have proven that accurate geolocation can happen seamlessly as players barely notice it. But when disputes arise, or when regulators have questions, our audit trails and documentation provide complete clarity. European operators have the same concerns, and we’re looking to bring solutions that have already solved them at scale.

Beyond Italy, what’s your broader vision for Xpoint’s presence in Europe?

Italy is our intended entry point, but we are also starting to look at Europe as a whole. In the US, we are seeing the use cases for geolocation evolve, with certain states like Illinois, introducing a higher levy in one county, making it even more important to identify the exact location of players. Similar challenges may emerge in Europe, too.

We are currently in a learning phase about Europe and what each market might need. As we have found in North America, what will definitely be essential is local expertise, responsive support, and technology that evolves appropriately with each market’s regulatory landscape.

The post Xpoint aims to bring battle-tested geolocation tech to Italy as regulatory complexity grows appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.