Canada
What We Can Learn From the US States That Have Legalized iGaming
For many, gambling is an emotive subject. Some people love it. The anticipation, the thrill, and what-ifs that form while waiting for the result. However, some people and communities object to gambling on moral grounds; these could be related to religion, morals, or traditions. The USA has always had a strange relationship with gambling ranging from total prohibition to Las Vegas marketing itself as the world’s gambling capital. Ever since the Supreme Court overturned the 1992 Professional and Amateur Sports Protection Act that had served as a blanket prohibition on state-sponsored sports betting, state after state has opened up to legalized gambling. Before the ban was lifted, it was estimated that Americans wagered $150 billion illegally every year.
That $150 billion figure illustrates that banning something does not make it go away; it simply drives it underground. While some states like Utah and Hawaii will never legalize gambling, many others are looking at the trailblazer states like New Jersey or overseas to Europe and seeing that regulated gambling can bring significant revenue to state coffers.
The state of New Jersey pushed for the change to the law, and New Jersey immediately passed laws that allowed Monmouth Park to begin to take sports bets. The state had licensed legalized online casinos and poker rooms in 2013, and by August 2018, the first online sports books in the state were opened.
We can learn from New Jersey alone that gambling is big business. In September 2018, the state handled $1.01 billion in wagers. The lion’s share of this came from igaming at nine casinos and three racetracks. In addition, according to the New Jersey Division of Gaming Enforcement, $92.7 million was spent online.
What really matters to the states that have legalized online gambling is the revenue it generates for private operators and their shareholders and the taxes levied for the state. For example, the latest figures from the New Jersey Division of Gaming Enforcement are as follows:
“For the month of June, Internet Gaming Win reported by casinos and their partners was $133.1 million, reflecting growth of 24.4% compared to $107.1 million for the prior period. For the year-to-date period, Internet Gaming Win reported by casinos and their partners was $814.5 million, reflecting growth of 28.4% compared to $634.2 million for the prior year-to-date period.
Sports Wagering Gross Revenue: Sports Wagering Gross Revenue reported by casinos, racetracks, and their partners was $39.2 million for June 2022, reflecting a 44.9% decrease when compared to $71.3 million in the prior period. Sports Wagering Gross Revenue reported by casinos, racetracks, and their partners was $308.7 million for the year-to-date, reflecting a 16.2% decline when compared to $368.3 million for the prior period. ”
UK companies had highly developed gaming software and technology. The best NJ online casino was able to integrate the existing games onto its platform to get it up and running quickly. The European operators had been working in legalized markets for years. So rather than try and reinvent the wheel, states that have legalized iGaming have imported the technology and business acumen from businesses that already knew what they were doing.
This model was followed up by all the states who went on to legalize iGaming. There are now 21 states where sports betting is legal. In Connecticut, Delaware, Michigan, New Jersey, Pennsylvania, and West Virginia, residents can play online casino games, including table games like blackjack and roulette and a wide variety of online slots. The technology behind these games comes from European brands. They already have an extensive portfolio of games backed up by the top software providers in the world. They also have developed the best algorithms to spot potential gamblers and prevent gambling harms where possible.
There is constant innovation in this market. Companies are constantly bringing out new slot games to ensure that there is something for players to enjoy. In addition to the enhanced graphics and animations which make exciting virtual gaming online possible, gamblers can now play games with a live dealer without leaving the comfort of their own homes.
While the US might have been behind the UK and other countries in legalizing online gambling, the US land-based casinos are now looking to buy up the European pioneers. MGM has recently agreed to purchase Stockholm-headquartered online slots company LeoVegas.
The states that have legalized iGaming are finding that they are not only gaining revenues through taxation but are attracting tourists’ money too. Americans no longer have to go exclusively to Las Vegas to be able to enjoy a flutter. To gamble legally, a player must be physically present in their gambling state. They do not have to be permanent residents. This means that sports fans can enjoy a gamble on the game’s outcome. As well as the revenue from the gambling tax, a state like Pennsylvania can also benefit from hotel revenues from people attending the game or placing a bet from their holiday accommodation.
The most significant barrier to entry for operators is the high cost of doing business in a state like Pennsylvania. The tax rate in the state is effectively 36%, and operators have to pay an upfront $10 million licensing fee. As more states open up, will they need to start competing against each other?
Powered by WPeMatico
Canada
Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack
Great Canadian Entertainment and a consortium group of certain communities from the Ts’elxwéyeqw Tribe, through an entity affiliated with Ts’elxwéyeqw Tribe Management Ltd. (the “Ts’elxwéyeqw Group”), announced that on November 7th, 2025, they entered into a definitive agreement for the purchase by the Ts’elxwéyeqw Group from Great Canadian Entertainment of Elements Casino Chilliwack, one of the premier gaming and entertainment destinations in the Fraser Valley region of British Columbia.
The Ts’elxwéyeqw Tribe constitute seven First Nation communities and are the First People of the Chilliwack River watershed. The transaction represents a transformational milestone for the communities within the Ts’elxwéyeqw Group.
Elements Casino Chilliwack serves guests across the Fraser Valley and is Chilliwack’s top destination for gaming and entertainment, featuring over 300 slots, live and electronic table games, bingo, dining, live entertainment and more.
The closing of the transaction remains subject to customary closing conditions and the receipt of regulatory and other approvals. Under the terms of the definitive agreement, Great Canadian Entertainment will continue to provide transitional services and support to the Ts’elxwéyeqw Group for a period following closing.
“This purchase marks an exciting milestone for our Nations and for the entire territory. By coming together in partnership, we are not only investing in a strong business opportunity, but also in the future of our people. The revenues generated through this acquisition will help strengthen our communities, create new opportunities, and ensure our Nations continue to play a leading role in the local economy. Additionally, we believe that local community-based ownership of Elements Casino Chilliwack will further strengthen the broader Fraser Valley community and economy. It’s a proud moment that reflects how Indigenous leadership and collaboration can build a stronger, more inclusive future for everyone,” said Chief David Jimmie, Chief of Squiala First Nation and President of Ts’elxwéyeqw Tribe Management Ltd.
“We are very excited to have entered into this agreement with the Ts’elxwéyeqw Group. We have had the privilege of being part of the Chilliwack community since we opened Elements Casino Chilliwack in 2012, and we believe that under the Ts’elxwéyeqw Group’s stewardship, the business will begin an exciting new chapter. For the team members and guests of Elements Casino Chilliwack, and the local community, we can think of no better owner for the business. We look forward to the closing and then working with the Ts’elxwéyeqw Group team during the transition period,” said Matt Anfinson, CEO of Great Canadian Entertainment.
McCarthy Tétrault LLP is acting as legal advisor and KPMG Corporate Finance Inc. is acting as financial advisor to the Ts’elxwéyeqw Group. McMillan LLP is acting as legal advisor to Great Canadian Entertainment.
The post Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack appeared first on Americas iGaming & Sports Betting News.
Reading Time: 2 minutes
The Canadian iGaming market has evolved from an emerging opportunity into one of the most competitive and innovative digital gaming arenas worldwide. Ontario’s regulated framework has paved the way for rapid expansion, attracting established international operators alongside ambitious newcomers that are carving out share through brand differentiation and data-driven acquisition.
Methodology: How Growth Was Measured
To understand which casino brands are gaining momentum and why, the award-winning Mr. Gamble Casino Trends Meter—a proprietary performance index powered by Semrush, Ahrefs, in-house click tracking, market benchmarks, and predictive analytics—analyzed year-over-year (YoY) performance from January–June 2024 versus January–June 2025. The results point to a vibrant, fiercely competitive landscape where execution, trust, and experience are the real drivers of sustained growth.
Brands Showing Standout Growth in 2025
Strong outperformance highlights different paths to scale
Wild Tokyo posted an extraordinary +134% YoY, showing how bold branding, a distinctive identity, and targeted acquisition can resonate with players seeking unique experiences. Clean yet edgy design, paired with robust SEO execution and engagement programs, helped the brand cut through a crowded market.
LuckyDays delivered +110% YoY by striking a balance between simplicity and substance. A minimalistic UX, a vast game library, and strong affiliate relationships have positioned it as a trusted destination for Canadian players.
BetVictor, a legacy operator with deep roots, recorded +107% YoY. Its evolution from traditional bookmaker to diversified iGaming powerhouse underscores how credibility and adaptability can translate into modern growth.
Agile mid-tier brands are also accelerating: SlotsMagic at +94% and Betibet at +88% demonstrate how focused SEO, analytics-led decision making, and smart promotional strategy can punch above weight.
Crypto-forward momentum and broader market depth
The joint rise of BetFury and SmokAce—both at +74%—signals growing acceptance of crypto and blockchain-based gaming among Canadian users, driven by transparency, fast payments, and a tech-forward ethos.
Meanwhile, Paripesa, Mond, and ComeOn maintained robust double-digit YoY growth, underscoring the market’s depth and diversity beyond a handful of headline names.
Market Maturity: Compliance, Trust, and UX Win
As more provinces explore regulated frameworks modeled on Ontario, competition is intensifying. The brands pulling ahead are those investing in compliance, transparency, and player satisfaction—prioritizing product quality and retention over short-term promotions.
“Players are becoming more selective, more informed, and more focused on trust,” says Paul Puolakka, CMO at Mr. Gamble. “We’re seeing a clear shift toward quality brands that prioritize experience, safety, and innovation—the ones achieving real, sustained growth.”
Puolakka adds: “Data doesn’t just tell us who’s growing—it shows us why. The operators succeeding in Canada are those that deeply understand their audience, use insights effectively, and build long-term value instead of chasing short-term hype.”
Trends Shaping the Next Phase of iGaming in Canada
- Branding + data-led acquisition let emerging brands challenge incumbents more effectively than ever.
- Crypto-friendly casinos are moving from niche to mainstream consideration for Canadian users.
- SEO, content strategy, and affiliate partnerships remain reliable, capital-efficient growth levers.
- Compliance, transparency, and UX are central to sustainable market share gains.
Looking Ahead
The fastest-growing casino brands capture more than impressive statistics—they reflect a market in transformation. With Wild Tokyo setting creative benchmarks and veterans like BetVictor and ComeOn proving that brand equity still matters, Canada’s iGaming sector is entering a phase defined by intelligent growth, regulatory maturity, and player empowerment.
As the industry continues to evolve, the Mr. Gamble Casino Trends Meter remains a useful compass for players, affiliates, and operators navigating this fast-changing landscape.
The post Canadian iGaming Growth Trends 2025: Data, Strategy, and the Brands Defining the Market appeared first on European Gaming Industry News.
Reading Time: 2 minutes
Ezugi, an innovative live dealer casino supplier known for pushing the boundaries of live gaming, retention, and distribution solutions, is proud to announce a new partnership with PokerStars, the world’s largest online poker site.
Through this partnership, PokerStars’ players in the UK and Ontario will gain access to Ezugi’s standout portfolio, including Revolution Roulette, Ultimate Roulette, Unlimited Blackjack and Lucky 7 online casino games.
PokerStars, launched in 2001, is one of the world’s leading online poker and casino brands and operates as part of Flutter Entertainment. It has grown to become the largest poker site globally, offering the widest selection of online games and hosting prestigious live tournaments.
Formed in 2012, Ezugi is a global live casino provider with a focus on meeting operator and player needs with best-of-breed localised content. The Ezugi games portfolio includes a wide range of live dealer games, many of which are unique. Ezugi became part of Evolution in 2018 and continues to build on its reputation for providing unique and innovative games and solutions for online casino and retail betting shop operators.
Gilad Ben-Ami, Chief Executive Officer at Ezugi, said: “PokerStars’ players already enjoy a wide range of live casino and online slot games from Evolution brands such as Evolution, NetEnt, Red Tiger and Big Time Gaming. Now Ezugi is delighted and honoured to add even more choice for PokerStars’ players with our own innovative games.”
Ben-Ami continued: “The release of Ezugi games to PokerStars clearly demonstrates the rich variety and innovative features of the Ezugi games portfolio. Ultimate Roulette is a unique multiplier Roulette that blends circus-themed fun and TV game show excitement; Revolution Roulette puts a unique spin on classic Roulette by adding special multiplier pockets to the wheel; Unlimited Blackjack allows an unlimited number of players to play at the table, while also featuring Auto-Split functionality and a choice of four side bets – Perfect Pairs, 21+3, Perfect 11 and Ten20; and Lucky 7 is a very popular game with its origins in the Indian subcontinent – a fast-paced, simple and exciting Hi-Lo card game.”
Ben-Ami concluded: “We are confident that PokerStars’ players will love playing these games and we look forward to adding more Ezugi titles for them in the future.”
The post Ezugi partners with PokerStars to further extend live casino game choice for players appeared first on European Gaming Industry News.
-
Amusnet5 days agoAmusnet CEO Ivo Georgiev Honoured with Golden Medal by the Technical University of Sofia
-
Åland5 days ago
Kambi Group plc and Paf sign long-term sportsbook partnership extension
-
Balkan Entertainment & Gaming Expo5 days ago
CT Interactive Unveils Latest Content at BEGE 2025
-
Balkans5 days ago
EGT is among the main contenders for the prize in several categories at the BEGE Awards 2025
-
Latest News5 days agoEvenBet Gaming Presents Spins Poker: A Revolution in Online Poker
-
40 Bulky Fruits Buy Bonus5 days ago
Amusnet Unveils 40 Bulky Fruits Buy Bonus: A Juicy Twist on the Classic Fruit Slot Experience
-
Compliance Updates5 days ago
Corinne Valletta Wins Chief Compliance Officer of the Year at the Global Regulatory Awards 2025
-
Michigan7 days ago
Michigan Online Casinos 2025: BetWhale Stands Out in Michigan for Its Consistently Fast Withdrawal Cashouts
