Canada
What We Can Learn From the US States That Have Legalized iGaming
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For many, gambling is an emotive subject. Some people love it. The anticipation, the thrill, and what-ifs that form while waiting for the result. However, some people and communities object to gambling on moral grounds; these could be related to religion, morals, or traditions. The USA has always had a strange relationship with gambling ranging from total prohibition to Las Vegas marketing itself as the world’s gambling capital. Ever since the Supreme Court overturned the 1992 Professional and Amateur Sports Protection Act that had served as a blanket prohibition on state-sponsored sports betting, state after state has opened up to legalized gambling. Before the ban was lifted, it was estimated that Americans wagered $150 billion illegally every year.
That $150 billion figure illustrates that banning something does not make it go away; it simply drives it underground. While some states like Utah and Hawaii will never legalize gambling, many others are looking at the trailblazer states like New Jersey or overseas to Europe and seeing that regulated gambling can bring significant revenue to state coffers.
The state of New Jersey pushed for the change to the law, and New Jersey immediately passed laws that allowed Monmouth Park to begin to take sports bets. The state had licensed legalized online casinos and poker rooms in 2013, and by August 2018, the first online sports books in the state were opened.
We can learn from New Jersey alone that gambling is big business. In September 2018, the state handled $1.01 billion in wagers. The lion’s share of this came from igaming at nine casinos and three racetracks. In addition, according to the New Jersey Division of Gaming Enforcement, $92.7 million was spent online.
What really matters to the states that have legalized online gambling is the revenue it generates for private operators and their shareholders and the taxes levied for the state. For example, the latest figures from the New Jersey Division of Gaming Enforcement are as follows:
“For the month of June, Internet Gaming Win reported by casinos and their partners was $133.1 million, reflecting growth of 24.4% compared to $107.1 million for the prior period. For the year-to-date period, Internet Gaming Win reported by casinos and their partners was $814.5 million, reflecting growth of 28.4% compared to $634.2 million for the prior year-to-date period.
Sports Wagering Gross Revenue: Sports Wagering Gross Revenue reported by casinos, racetracks, and their partners was $39.2 million for June 2022, reflecting a 44.9% decrease when compared to $71.3 million in the prior period. Sports Wagering Gross Revenue reported by casinos, racetracks, and their partners was $308.7 million for the year-to-date, reflecting a 16.2% decline when compared to $368.3 million for the prior period. ”
UK companies had highly developed gaming software and technology. The best NJ online casino was able to integrate the existing games onto its platform to get it up and running quickly. The European operators had been working in legalized markets for years. So rather than try and reinvent the wheel, states that have legalized iGaming have imported the technology and business acumen from businesses that already knew what they were doing.
This model was followed up by all the states who went on to legalize iGaming. There are now 21 states where sports betting is legal. In Connecticut, Delaware, Michigan, New Jersey, Pennsylvania, and West Virginia, residents can play online casino games, including table games like blackjack and roulette and a wide variety of online slots. The technology behind these games comes from European brands. They already have an extensive portfolio of games backed up by the top software providers in the world. They also have developed the best algorithms to spot potential gamblers and prevent gambling harms where possible.
There is constant innovation in this market. Companies are constantly bringing out new slot games to ensure that there is something for players to enjoy. In addition to the enhanced graphics and animations which make exciting virtual gaming online possible, gamblers can now play games with a live dealer without leaving the comfort of their own homes.
While the US might have been behind the UK and other countries in legalizing online gambling, the US land-based casinos are now looking to buy up the European pioneers. MGM has recently agreed to purchase Stockholm-headquartered online slots company LeoVegas.
The states that have legalized iGaming are finding that they are not only gaining revenues through taxation but are attracting tourists’ money too. Americans no longer have to go exclusively to Las Vegas to be able to enjoy a flutter. To gamble legally, a player must be physically present in their gambling state. They do not have to be permanent residents. This means that sports fans can enjoy a gamble on the game’s outcome. As well as the revenue from the gambling tax, a state like Pennsylvania can also benefit from hotel revenues from people attending the game or placing a bet from their holiday accommodation.
The most significant barrier to entry for operators is the high cost of doing business in a state like Pennsylvania. The tax rate in the state is effectively 36%, and operators have to pay an upfront $10 million licensing fee. As more states open up, will they need to start competing against each other?
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Canada
ROGA Launches National College Education Campaign
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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.
“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.
The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.
“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.
The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.
“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.
“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.
The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.
Canada
Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company
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Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.
This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.
“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.
The post Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company appeared first on Gaming and Gambling Industry in the Americas.
Canada
CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars
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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.
This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.
The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.
LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.
Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.
Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.
“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”
The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.
The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.
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