Atlantic City
New Jersey Gambling Revenue Continues to Rise
New Jersey’s love affair with gambling shows no sign of abating. June’s numbers show a year-on-year increase, with over $400 million made from wagers made both online and at brick and mortar establishments.
The increase in New Jersey betting revenue has been seen across the board, with a 15% upturn coming overall, with internet gaming increasing by 9% when compared to June 2021 and shows that interest in betting continues to be on an upward trajectory.
With online casino activity starting to become a lot more expansive across the United States in recent years, with new states passing legislation to legalize online gambling of varying types every month or so, it’s worth noting that New Jersey has a much richer history in this field.
The state has some of the least restrictive laws when it comes to online casinos and sports betting, with the former being legal since 2013 and the latter back in 2018. There will have been some who might have been concerned by the fact that New York legalized the market in their state in January, and this could have had an impact on neighboring regions, but that hasn’t really come to pass as yet.
Things have been a little sluggish in terms of the sports betting area; with year-on-year revenue being significantly down, the overall revenue for gambling rose to $401 million for June 2022.
That represents a 2.2% increase in comparison to June 2021 and shows that the overall market is moving in the right direction as the knock-on effects of the pandemic start to ease.
$133m of the revenue came from online casinos operating in New Jersey, and in-person gambling across the nine Atlantic City casinos was particularly high and showed that more and more customers are flocking to their old haunts.
The year-to-date revenue for New Jersey stands at $2.43 billion, and that’s 15.2% up on 2021.
The success across Atlantic City’s in-person casinos might be checked by possible strike action that its casino workers are considering. Rodney Mills, a houseman at the Tropicana, a union steward, has commented on the reasons behind such action;
“Gas is up. Groceries are up. Everything, you name it,”
“It costs you way more than it used to, and the wages that we are currently making are not sustainable.”
That aside, the gaming industry is looking very healthy right now, and the ongoing success in New Jersey, coupled with the stellar numbers posted in New York, has led to speculation that other big states may well follow the Empire State in completing the legalization of casino and sports betting activity.
The big three, California, Texas, and Florida, are all in the process of passing such laws that would open up massive markets across the country.
Sports betting in California will appear on the ballot in November; in Florida, sports betting was temporarily legal in 2021, but this was later overturned by a federal judge, and Texas State Senator Carol Alvarado has been fighting for more than a decade to bring the matter of legal casino activity to the people and moves in that direction appear to be gathering momentum.
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Alonso Huiman
Pragmatic Play Launches Live Casino Offer at Atlantic City
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.
The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.
This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”
Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”
Arpita McGrath
Sporttrade and Birches Health Partner to Launch Responsible Gaming Education and Problem Gambling Resources
Birches Health and Sporttrade are pleased to kick off Problem Gambling Awareness Month (March) by announcing a partnership. This initiative focuses on increasing public awareness of problem gambling and promoting awareness, prevention, treatment and recovery services. The partnership will center on ensuring that users of the Sporttrade platform have access to a robust catalog of customized responsible gaming resources and services.
Birches Health is a behavioral health services provider that focuses on the prevention and treatment of problem gambling and gambling disorder, gaming disorder and related mental and behavioral health problems in the United States. Birches Health provides modernized solutions for responsible gaming including online educational resources, learning modules and convenient treatment options designed and led by licensed, specialized behavioral health clinicians. Birches Health’s mission is to provide convenient, comprehensive care and resources to individuals facing challenges related to problem gambling and other behavioral addictions. For more information, visit Birches Health at https :// BirchesHealth. com/.
“In the initial conversation with Birches Health, it was a no-brainer that this industry needs this and I want to make sure Sporttrade patrons have access to this valuable resource,” the Chief Compliance Officer for Sporttrade, Arpita McGrath, said. “My biggest question at the end of the initial conversation with Birches Health was ‘how quickly can we implement this?’.”
Sporttrade places a unique emphasis on customer care with support that extends beyond regular service to helping players become smarter and more responsible players.
“Through a collective focus on the promotion of responsible gaming and sustainable play, we are ensuring that individuals are able to access these resources,” the founder of Birches Health, Elliott Rapaport, said. “We are pleased to partner with Sporttrade to ensure that individuals looking for these resources are able to swiftly and securely access high quality care.”
AGS
Caesars Digital and AGS Interactive Celebrate Exclusive Omni-Channel Launch of Rakin’ Bacon Odyssey in New Jersey
Caesars becomes the first operator to bring fan-favorite slot game to ‘The Garden State’ both in-person and online
Caesars Entertainment Incorporated (NASDAQ: CZR) (Caesars) and PlayAGS Incorporated (NYSE: AGS) today celebrated the exclusive and first cross-platform launch of the thrilling new slot game Rakin’ Bacon Odyssey in New Jersey.
To commemorate the launch, well-known online gaming influencer Francine Maric – better known as ‘Lady Luck HQ’ – was on hand at Caesars Atlantic City alongside Caesars representatives to pull the lever for the ceremonial first spin unveiling the new slot now exclusively live in New Jersey for the first time on Caesars Palace Online Casino and at Caesars Atlantic City, Tropicana Atlantic City and Harrah’s Atlantic City.
“The simultaneous launch of Rakin’ Bacon Odyssey on Caesars Palace Online Casino and at our world-class destinations in Atlantic City is an example of the exciting omni-channel experience we can bring to our players,” the Senior Vice-President and Chief iGaming Officer for Caesars Digital, Matthew Sunderland, said. “We’ve seen how popular this game is in other jurisdictions, and we’re confident our casino players and guests in New Jersey will enjoy it. Thank you to our great partners at AGS for this exclusive launch and to ‘Lady Luck HQ’ for coming out to celebrate with us.”
‘Lady Luck HQ’ is a gambling content creator who produces unique gaming-centric content across YouTube, Facebook, Instagram and TikTok. The innovative approach to her content has led to her channels commanding the single largest online presence in gaming as the most daily viewed gambling influencer in the world.
AGS’ Rakin’ Bacon Odyssey is a brand extension of the player-favorite slot game Rakin’ Bacon, which has quickly become a fan-favorite on casino floors in select jurisdictions across North America. Its gameplay features ‘Cornsquealius’, a loveable pig cartoon adorned in a Caesar-esque laurel and white robe. The slot shines on casino floors through the popular Spectra49 cabinet by AGS with unique reel configurations of 3×5 that expand up to 6×5 during free spins with a staggering 7,776 ways to win.
In celebration of this launch, Caesars Digital is offering users 21 and older the chance to take advantage of its first omni-channel promotions linked to a new slot with entry available both in-person at Caesars destinations in Atlantic City and via the Caesars Palace Online Casino app.
“This exclusive launch illustrates the connection we’re continuing to build between our world-class destinations and our online casino platforms,” the Senior Vice-President and General Manager of Caesars Atlantic City, Karen Worman, said. “That connection is something we’re uniquely positioned to deliver to our customers and we look forward to celebrating more of these moments that bring best-in-class offerings to life across the in-person and digital experience.”
“Launching Rakin’ Bacon Odyssey with Caesars expands the stardom of our ‘golden pig’ and reflects our commitment to offering the same high-quality gaming experience to online players,” the Vice-President of Interactive for AGS, Zoe Ebling, said. “This collaboration not only aligns with our strategic vision but also showcases our ability to execute complex, omni-channel launches that set industry standards. We’re elevating the gaming experience across platforms, demonstrating our leadership in the industry and our dedication to excellence. This launch marks a significant step in delivering exceptional entertainment to players everywhere.”
Caesars Palace Online Casino launched in July of 2023 as the crown jewel of Caesars’ iGaming portfolio alongside Caesars Sportsbook & Casino, Tropicana Online Casino, Harrah’s Online Casino and WSOP. com. Those 21 and older in New Jersey, Pennsylvania, Michigan and West Virginia can now download the Caesars Palace Online Casino app on iOS and Android or visit CaesarsPalaceOnline. com to enjoy a fully immersive online casino experience with exclusive games and a true omni-channel experience complete with promotions provided by the largest casino-entertainment company in North America.
Caesars is a trailblazer in responsible gaming and remains committed to responsible gaming education and providing a safe and responsible digital experience for Caesars Palace Online Casino users. The company enforces an enhanced 21+ gaming policy that ensures Caesars Rewards accounts are only available to individuals 21 and older, where permitted by law, and Caesars Digital online platforms have tools in place to encourage responsible play.
For real-time updates on new content offerings and to join the empire of like-minded Caesars, players can engage with the Caesars Palace Online Casino social handles on X (formerly Twitter), Instagram and Facebook. Players can follow Rakin’ Bacon and the adventures of its lovable pig on Instagram and TikTok at @ Rakin.Bacon.
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