Playtech
Playtech Live and Sony Pictures Television extend agreement for Who Wants to be a Millionaire? until 2028

Playtech, has announced a two-year extension to its exclusive agreement with Sony Pictures Television to produce Live experiences based on the iconic TV quiz show, Who Wants To Be A Millionaire? expanding across North America.
Who Wants to Be a Millionaire? stands as a globally renowned television game show that has captivated audiences since its inception. The Playtech Live games include many of the classic Who Wants To Be A Millionaire? TV show features such as: 50/50, Ask the Audience and Ask the Host, which gives the player the chance to have incorrect answers removed based on the level of question they have reached.
Playtech previously announced a strategic five-year partnership with Sony Pictures Television to work together to bring three games of the much-loved Who Wants To Be A Millionaire? brand into the Playtech Live digital entertainment portfolio. Following the success of Live Roulette and Live Trivia, Playtech has recently introduced an exciting addition to their line-up: Video Poker Live, inspired by the popular TV show Who Wants To Be A Millionaire? Playtech will be developing more dedicated Millionaire branded games, network wide.
This collaboration will extend to more territories, including the U.S, Mexico, and Canada, as Playtech continues to demonstrate their commitment to capitalising on the growing potential of the North American gaming market whilst recognising the significant player base in these regions. Furthermore, this aligns seamlessly with Playtech’s overarching strategy of partnering with popular brands to deliver an unparalleled gaming experience to players.
Sasha Uman, Chief Commercial Officer at Playtech Live comments: “Collaborating with Sony Pictures Television has been a tremendous opportunity for us. It showcases our commitment to securing top iconic brands in the game show and entertainment industry, and our dedication to offering high-quality and innovative gaming options to the audience. It has allowed us to bring a diverse range of interactive games including Live Roulette, Live Trivia, and the latest addition, Video Poker Live inspired by the beloved Who Wants To Be A Millionaire? Brand. Who Wants To Be A Millionaire? has been a global favourite for many years, and we are thrilled to be able to bring the excitement of this iconic game show to players worldwide, especially to our North American audience.”
Latest News
MGM Resorts International and Technology Partner Playtech Expand “Live from Vegas” Offering with Launch of Family Feud

MGM Resorts International and Playtech announced that they have expanded the “Live from Vegas” offering with the launch of Family Feud, a licensed adaptation of Fremantle’s classic gameshow, streamed live and in real time from a studio located on MGM Grand’s casino floor in Las Vegas.
This is the first interactive game show of its kind to be broadcast live from a Las Vegas casino floor and is available to operators in regulated markets, outside of the US. The studio also broadcasts a variety of interactive table games, including blackjack, roulette, and baccarat, all hosted in a fully transparent glass studio visible to the public 24/7.
“MGM Resorts, with Playtech and Fremantle, is at the forefront of digital gaming bringing the iconic Las Vegas experience to people around the globe. The live dealer studio marks a major step in our growth strategy and pursuit of being the world’s premier gaming entertainment company. We will continue working to create unforgettable moments and new ways to enjoy what the Las Vegas Strip has to offer,” said Gary Fritz, President of MGM Resorts International Interactive.
Building on the successful launch of “Live from Vegas” in June 2024, which saw the introduction of multiple live dealer table games being broadcast from both MGM Grand and Bellagio Resort & Casino, this marks the second phase of MGM Resorts and Playtech’s strategic partnership, a significant milestone in the delivery of new and distinctive live gaming experiences.
Mor Weizer, Chief Executive Officer at Playtech, said: “We’re proud to unveil our full suite of live-streamed experiences from Las Vegas, now featuring Family Feud. This next phase of our collaboration with MGM Resorts and Fremantle represents our shared ambition to redefine live gaming entertainment. Together, we’re introducing a new category of immersive and engaging content to support growth in regulated markets, built on a foundation of robust compliance and player protection.”
Suzanne Lopez, Chief Operating Officer at Fremantle, said: “Our partnership with MGM Resorts and Playtech brings together world-class entertainment, technological innovation, and gaming excellence. For the first time, Family Feud has been integrated into a live dealer environment, powered by actual survey questions from the official Family Feud franchise. This collaboration delivers a truly unique and authentic game show experience.”
The post MGM Resorts International and Technology Partner Playtech Expand “Live from Vegas” Offering with Launch of Family Feud appeared first on Gaming and Gambling Industry in the Americas.
Delaware North
Playtech Expands U.S. Footprint into Fourth Regulated iGaming State with Launch in West Virginia

Playtech announced its entry into West Virginia, its fourth regulated iGaming state, marking a significant milestone in the company’s U.S. growth trajectory. This expansion underscores Playtech’s commitment to delivering innovative, high-quality entertainment and cutting-edge technology to both partners and players across the U.S. market.
Playtech has expanded its operations in West Virginia, partnering with multiple operators to deliver its award-winning Casino, RNG, and Live content. RSI, Delaware North, DraftKings, and BetMGM are among the latest operators to join Playtech’s expansion in the state. This growth will continue in the coming months with a variety of other operators.
Jonathan Doubilet, VP of U.S. Business Operations at Playtech, said: “Our expansion into this regulated iGaming state reflects our strong strategic focus on delivering engaging, innovative, and responsible entertainment to players, while supporting our partners with the latest in gaming technology. Supporting our customers across all regulated states and countries in which they operate is at the heart of what we do. The trust and confidence they place in us as an agile and scalable partner is what helps in meeting the demands of the ever-expanding US iGaming industry.”
The post Playtech Expands U.S. Footprint into Fourth Regulated iGaming State with Launch in West Virginia appeared first on Gaming and Gambling Industry in the Americas.
Grant Williams
Hard Rock Digital and Playtech Launch New Jersey’s First Live-Dedicated Trivia Experience

Playtech and Hard Rock Digital (HRD) have launched New Jersey’s first-ever dedicated trivia experience on the top-rated Hard Rock Bet online casino platform. This milestone establishes Hard Rock Bet as the first operator to launch a dedicated Live Trivia Game Show in the state.
Since the announcement of their strategic partnership in 2024, Playtech has provided a wide range of gaming content through Hard Rock Bet, including slots, card & table games, and live dealer games. The introduction of Playtech’s Live Trivia now adds a new layer of engagement, offering players an exciting, interactive experience beyond traditional casino gaming.
Playtech’s Live Trivia Game Show is a quiz-based segment, hosted by highly trained game show presenters, that invites players to participate in scheduled trivia promotions, answer questions in real-time, and win prizes. The show is streamed live via Playtech’s advanced platform, bringing a fully customizable experience in design, themes, and language. Operators can create tailored prizes, including Golden Chips and Free Spins, which can be awarded individually or distributed among winners, ensuring an engaging and flexible offering for players.
Jonathan Doubilet, VP of US Business Operations at Playtech, said: “Our partnership with Hard Rock Digital has been built around a unified vision to drive innovation and deliver exceptional customer experiences. We are proud to celebrate this milestone with the launch of our Live Trivia Game Show on the Hard Rock Bet platform, bringing a new level of entertainment to their players.”
Grant Williams, Senior Vice President of Casino at Hard Rock Digital, said: “We’re thrilled to be the first in New Jersey to offer Playtech’s Live Trivia Game Show, and continue to elevate the player experience with cutting-edge, innovative content. This exclusive experience will truly stand out in the market and uniquely engage players with our top-rated platform by testing their knowledge, competing for rewards, and enjoying interactive, real-time entertainment like never before.”
The post Hard Rock Digital and Playtech Launch New Jersey’s First Live-Dedicated Trivia Experience appeared first on Gaming and Gambling Industry in the Americas.
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