Playtech has released the third edition of its e-book focusing on the Latin American gambling industry. This edition, explores player trends, concerns, and key interests, offering expert insights on responsible gaming to industry peers in one of the fastest-growing regions worldwide.

The latest version of the study includes significant updates and findings from a survey conducted with 2500 people across Latin America. Participants from Argentina, Brazil, Chile, Peru, and Colombia shared their experiences as online players, providing a comprehensive overview of public perceptions of the Latin American market, including previously unpublished insights.

Brazil and Peru launched online gambling regulations this year, and player perceptions are shifting. The new regulations have increased confidence in the sector, with only 25% of respondents avoiding betting due to concerns about fraud and gambling-related harm. Peru has seen the highest rate of frequent players, with 92% betting monthly, and 80% of respondents supporting stronger regulations on betting advertisements.

In Argentina, 77% of respondents advocate for stricter regulations on betting advertisements, similar to other countries, while 88% support stronger age verification policies on betting websites due to challenges with minors playing online. In Chile, 63% of participants feel safer using a legal and registered platform, though only 15% consider themselves fully up-to-date with current legislation.

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Colombia, which has updated its regulations in recent years, emerged as the most mature market surveyed. The importance of fast and reliable payment providers was highlighted, with 58% of Colombians citing this as the most crucial factor when choosing a gambling platform.

Mor Weizer, CEO of Playtech, said: “We are pleased to release our third report on ‘Responsible Gambling: Consumer Insights and Trends in Latin America.’ Since launching the first edition in 2020, our goal has been to provide the sector with a deeper understanding of the region’s specific needs and challenges as the online gambling sector continues to mature and evolve with new regulations. This latest edition provides valuable insights into local market nuances across Latin America. Markets like Brazil and Peru present significant opportunities for growth and innovation. Playtech is excited to play a pivotal role as a technology partner, contributing to the sustainable growth of the online entertainment sector. By sharing these insights and fostering knowledge exchange within the industry, Playtech is committed to supporting the long-term success of the sector in Latin America, while also promoting a more responsible and consumer-focused gambling environment.”

Delaware North, a global hospitality and entertainment company with a portfolio of regional casinos and an interactive gaming division, has selected leading online gaming platform, content and services provider Playtech to power its Betly mobile sportsbook and casino.

Playtech is the new platform provider for the Betly sportsbooks, starting with Betly Ohio, which launched this month and replaces MVGBet in an affiliate license partnership with Miami Valley Gaming, a Delaware North joint-venture property located between Cincinnati and Dayton. The Betly sportsbooks in Arkansas, Tennessee and West Virginia, a state where Betly also offers an online casino in addition to sports betting, will be migrated to the Playtech platform in the coming months.

“We are very pleased to partner with Playtech to provide Betly customers with an enhanced mobile sports betting and online casino experience powered by an industry leader,” said Lee Terfloth, chief interactive gaming officer for Delaware North. 

“Not only that, but our team can now offer players robust promotional features through the Playtech platform, which will allow Betly to offer customers an array of enticing and personalized offerings, including bonus bets, boosts, drawings and tournaments. As a result, customers will experience tailored content to engage them based on their historical betting activity,” Terfloth said.

Responsible Gaming

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Betly is committed to promoting and encouraging responsible gaming and offering users informational resources to support and identify problem gambling, as well as promoting intelligent tools that allow players to set deposit, loss, session time and money-spent limits.

With the migration to the Playtech platform, Delaware North has access to the suite of Playtech’s responsible gaming solutions. This includes BetBuddy, which features best-in-class responsible gaming technology that provides enhanced insights into potential at-risk player behaviors and supports operators with the insights to enable early intervention and personalized messaging for those exhibiting at-risk behavior.

Delaware North has also partnered with Birches Health, a leading national behavioral addiction program providing online treatment for addictions to gambling, sports betting and other activities. Through this relationship, Delaware North will integrate customized behavioral health assessments into the Betly application. This will provide individuals on the platform a real digital resource to gauge their relationship with gaming and seek help from certified mental health counselors. Birches Health will provide all Delaware North staff with clinician-led responsible gaming training and access to curated responsible gaming content.

The Betly Sportsbook Ohio statewide mobile sports betting app is now live on Apple App Store for iOS, Google Play Storefor Android and on desktop at oh.betly.com.

Additional Features

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Betly Sportsbook Ohio is expanding its customer support services with a larger team available via phone support for an optimized experience and reduced wait times for customers. Betly now also features an enhanced customer onboarding process, a variety of payment options, player journey automations, diverse bonusing capabilities and enhanced responsible gaming and customer intervention.

Wagering capabilities include same-game parlays, regional curated odds boosts, a variety of pre-match and in-play player props, minimized suspension times on in-play sporting events, teaser bets and automated promotional functionality on results-based outcomes. Betly Sportsbook Ohio will feature official National Football League data via Genius Sports.

Playtech announced the expansion of its longstanding partnership with bet365 into Pennsylvania. This marks the second US market where Playtech and bet365 will collaborate, following the success in New Jersey.

bet365, a valued partner of Playtech, has worked with Playtech to create innovative solutions, dedicated environments, and bespoke games across various markets and as part of this expansion, bet365 will be taking Playtech’s extensive content offering in Pennsylvania, providing players with an unparalleled gaming experience. This launch follows the recent delivery of a bespoke game in Spain, Super Spin Roulette, showcasing both Playtech and bet365’s commitment to delivering unique and interesting content.

A bet365 spokesperson said: “We are thrilled to expand our partnership with Playtech into Pennsylvania. Our collaboration has consistently delivered innovative and exciting gaming experiences for our players. We look forward to developing upon our already solid partnership as we continue to grow our offering and achieve new milestones together in the US market.”

Kevin Kilminster, Chief Product Innovation Officer at Playtech Live, said: “We are excited to extend this partnership into another US state, continuing to support bet365 with solutions to support their strategic objective by creating new and engaging content for their customers. Together, we have developed many innovative solutions, dedicated environments and bespoke games across many markets, and we look forward to further strengthening our successful partnership with this world-class operator.”

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