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Sports.com Streams First Live Event with Super League Kerala

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Anticipated to Reach Millions of Viewers Worldwide including in the US Market

A Media Snippet accompanying this announcement is available by clicking on this link.

KOZHIKODE, India, Oct. 01, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”) the global sports, entertainment, and gaming conglomerate today announced the successful launch of its first-ever live streaming event on Sports.com with the highly anticipated SuperLeague Kerala (“SLK”). The partnership allows SLK to reach millions of football fans across India and worldwide, underscoring Sports.com’s rapid global expansion.

Majed Al-Sorour, President of Sports.com (former Managing Director of LIV Golf, Director of Newcastle United Football Club, and CEO of Golf Saudi), said: “This first live football stream is a defining moment for Sports.com. India represents one of the most dynamic growth markets in world football, but equally, I am excited about what lies ahead for us in Saudi Arabia and across the MENA region. The Kingdom has already proven itself as a global hub for sport, from football to boxing to golf, and Sports.com intends to play a major role in that journey. Just as DAZN has become a leader in Europe, our ambition is to build Sports.com into the go-to destination for fans across the Middle East and beyond.”

As SLK’s exclusive streaming broadcast partner, SEGG Media joins forces with Sony India’s TEN 2, the official linear broadcast partner, to bring fans closer to the action throughout the tournament.

Last season, SLK had a reach of more than 131 million viewers across the 33-match season. Sponsorship revenue comes from several local brands including Amul, Eastern, Data News, Peekay Steels, Nivea, and Miralda.

The season’s opening match will be attended by SEGG Media Director and Director of Sports.com Acquisitions, Marc Bircham, who will join Kerala Super League’s key sponsors at the launch. Existing sponsorship agreements are projected to generate more than $2 million in revenue for SEGG Media starting in Q4 2025, highlighting the tournament’s strong commercial momentum.

The first game of the tournament is on Thursday 2nd October with an electric opening two-hour ceremony starting at 17:45 Indian Standard Time, before kickoff at 19:45. Half time entertainment is performed by renowned and prominent Rapper Vedan who is a leading wrapper from Kerala and South India.

Mathew Joseph, Director & CEO of Super League Kerala, said: “This partnership with Sports.com elevates Super League Kerala to the global stage. With millions of fans set to engage with our matches worldwide, we are proud to showcase Kerala’s talent alongside international players with a passion for football through world-class distribution. Fans can look forward to 33 thrilling matches starting October 2.”

Marc Bircham, Director of SEGG Media, added: “Streaming the Kerala Super League as our first live event is a massive milestone for the Sports.com platform. India is one of the most exciting growth markets for football, and with the IPL delayed this year, this is the perfect opportunity for us to capture the attention of both local communities and global audiences. Importantly, this is only the beginning — fans can expect much more to come as we continue to roll out live football and other major sporting events.”

Adding to the excitement, later in November one of the greatest footballers of all time, Lionel Messi, together with Argentina’s national team, will play in Kerala against India. Sports.com will stream the match live, making it accessible to fans across the globe.

This partnership also accelerates Sports.com’s audience growth across India and the wider MENA region — two cornerstone markets for the brand’s international strategy as it expands its digital footprint across Asia, the Middle East, and beyond.

With the IPL delayed this season, the SLK provides Sports.com with a unique opening to capture the attention of Indian communities and football fans regionally and globally.

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release

CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].

Nasdaq:LTRYW

Sports.com Surpasses 10 Million Views as Super League Kerala Captivates Global Audiences

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KERALA, India, Oct. 21, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW)(the “Company” or “SEGG Media”), the global sports, entertainment, and gaming group announces that viewership of Super League Kerala (“SLK”) related content has smashed through the 10 million views milestone across live broadcasts and digital distribution channels following the third weekend of matches. This is a testament to the growing popularity of both SLK and the rising influence of the Sports.com brand across global sports media.

The latest figures confirm Sports.com’s accelerating audience momentum, driven by dynamic storytelling, live streaming innovation, and fan engagement strategies that connect new audiences to emerging markets.

Marc Bircham, SEGG Board Member and Director of Sports.com, said, “The Super League Kerala is redefining what’s possible when elite sport meets next-generation digital innovation. The passion of the fans, the quality on the pitch, and the global reach we’re achieving through Sports.com prove how scalable and powerful this model is for emerging leagues.”

Mathew Joseph, Director and CEO of Super League Kerala, added, “Crossing 10 million views is a landmark moment for everyone — the clubs, the players, and the fans. Our partnership with Sports.com is transforming Kerala’s football scene and giving it an international stage.”

Building on this success, Sports.com will launch the new Sports.com app next week, empowering fans to stream live football, access premium behind-the-scenes content, and interact directly with their favorite teams and athletes – all within one seamless digital experience. The app launch represents a major leap forward in SEGG Media’s mission to redefine global sports entertainment through innovation, accessibility, and fan-first engagement.

As content viewership continues to surge, Sports.com is cementing its position as a go-to destination for premium live sports and original content from around the world. The platform’s growth underscores SEGG Media’s mission to connect fans globally through sport, technology, and entertainment – fueling its strategy to build one of the most dynamic sports ecosystems in digital media.

About SEGG Media Corporation

SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Important Notice Regarding Forward-Looking Statements 

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected]

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Nasdaq:LTRYW

SEGG Media Regains Full Compliance with Nasdaq

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FORT WORTH, Texas, Oct. 20, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW)(the “Company” or “SEGG Media”), the global sports, entertainment, and gaming group is pleased to announce that it has regained full compliance with Nasdaq’s continued listing requirements. The Company formally disclosed the compliance notice it received from Nasdaq on on a its Form 8-K filing last Friday.  The news marks the first time the Company is fully compliant with Nasdaq since evolving from Lottery.com to SEGG Media with its ticker symbol change to SEGG and launching a new era of growth and revenue generation focused on capitalizing on the Company’s strong domains and brands, namely Sports.com, Concerts.com and Lottery.com. The Company will no longer appear on Nasdaq’s Non-Compliant list for the first time in over 3 years. 

In a formal notice letter received by the Company from Nasdaq on October 16, 2025, the exchange confirmed that the compliance deficiency related to shareholder approval under Listing Rule 5635(c) has been fully resolved and the case is now closed. The issue related equity grants made in 2023 and early 2024, which were later retroactively aligned under the Company’s shareholder approved 2021 Incentive Plan, with proper disclosures filed with the SEC.

“We inherited a company with significant legacy issues and have methodically addressed every item — legal, financial, structural and operationally— bringing SEGG Media in full compliance with Nasdaq,” said Matthew McGahan, Chairman & CEO of SEGG Media. “We’re now in a position of strength and stability that allows us to focus even more on creating shareholder value by pursuing growth, strategic acquisitions, and scale innovation.”

Since the arrival of the current management team in May 2023, SEGG Media has:

  • Worked with SEC to cause two Form S-1 Registration Statements to be declared effective, which permits the Company to raise $450 million to grow its global operations and revenue
  • Rebranded from Lottery.com to SEGG Media Corporation
  • Executed a multi-vertical acquisition strategy across sports, entertainment, esports, and live events
  • Regained full compliance with Nasdaq’s Continued Listing rules

This compliance confirmation arrives at a time when SEGG Media is ramping up investor communications and focusing on revenue generating activities across its core brands including Sports.com and Concerts.com.

“We set out in 2023 to turn around a troubled public company. We did that and now with the compliance deficiencies cured, our team can focus even more on scaling operations and launching programs that maximize value across our brand portfolio and generate revenue for the Company. What comes next is revenue growth,” added Gregory Potts, COO of SEGG Media.

About SEGG Media Corporation

SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Important Notice Regarding Forward-Looking Statements 

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected]

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Nasdaq:LTRYW

Over 5.4 Million Views Across Super League Kerala as Sports.com Accelerates Global Expansion and Premium Content Strategy

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Record streaming engagement, new partnerships, and original programming mark a defining phase for the SEGG Media-owned platform

FORT WORTH, Texas, Oct. 13, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW)(the “Company” or “SEGG Media”), the global sports, entertainment, and gaming group, today announced that Sports.com surpassed 5.4 million total views across its live broadcasts of the Super League Kerala (“SLK”) and related digital distribution channels.

The milestone underscores Sports.com’s rapid ascent as a leading destination for live sports streaming and premium entertainment content, driving record engagement across India and international markets.

Building on this momentum, Sports.com is advancing multiple high-impact content initiatives, including:

  • ⁠A new collaboration with Ant Middleton, the legendary special-forces operator and television personality, to develop SAS: Unscripted — a bold, unscripted global adventure series.
  • Continued expansion of GOATS, Sports.com’s premium multi-genre format showcasing diverse sports stories and athlete experiences to worldwide audiences.

These developments reinforce Sports.com’s long-term vision to deliver a multi-genre, technology-driven global sports media platform powered by storytelling, innovation, and high-engagement live content.

Marc Bircham, Board Director and Director of Acquisitions at Sports.com, said:

“It’s been an incredible few months for Sports.com. The success of the Super League Kerala streams shows how powerful live sports can be when paired with global digital distribution. With our partnerships and content pipeline expanding, we’re building a platform that gives fans something new, authentic, exciting, and accessible from anywhere.”

Tamer Hassan, President of Sports.com Studios, added:

“Sports.com is moving at an impressive pace. From live tournaments like the Super League Kerala to premium unscripted content and innovative fan experiences, we’re positioning Sports.com as a global leader in sports media and entertainment. Our strategy focuses on scale, quality, and meaningful connections with fans and partners worldwide.”

With major new projects in development and record-breaking engagement across streaming platforms, Sports.com continues to redefine how audiences consume and interact with sports — blending live, original, and social-first content into one cohesive global experience.

(Note: Update/correction to announcement dated August 7, 2025; SEGG Media has entered into a library content partnership with ‘Footballers Lives’, showcasing 247 videos of premium behind-the-scenes content featuring professional footballers.)

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Important Notice Regarding Forward-Looking Statements 

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].

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