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Sports.com Enters Into Multi-Year Partnership Agreement With Soccerex

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Company Eyes the Potential for UK Football Club Acquisition

FORT WORTH, Texas, Feb. 11, 2025 (GLOBE NEWSWIRE) — Sports.com, a global leader in digital sports entertainment and a key brand of Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), announces that it has entered into a multi-year global partnership agreement (the “Agreement”) with Soccerex, the world’s leading soccer (hereinafter referred to as “football”) business event organizer. The Agreement makes Sports.com the title sponsor for six global events including Soccerex 2025 for MENA, Europe and USA to be held in Cairo, Amsterdam and Miami, respectively. 

This collaboration will provide the Company with an influential platform to engage with key stakeholders in the football industry, further solidifying Sports.com’s position at the intersection of sports, technology and entertainment. Working with the Soccerex team and its community presents an opportunity to build brand awareness internationally for the Company’s gaming, content and entertainment brands.

For nearly three decades, Soccerex has been bringing together clubs, leagues, federations, investors, sponsors and media and has served as the premier destination for networking and deal-making discussions on the commercial and technological evolution of the sport. Soccerex has partnered with some of the biggest names in the football world, including LALIGA, Serie A and Major League Soccer (MLS). Its events have attracted thousands of attendees and featured high-profile speakers, industry panels and exhibitors. Football icons such as David Beckham, Pelé and Sir Alex Ferguson have shown their support at events, reinforcing Soccerex’s status as the go-to platform for football business leaders.

The partnership agreement between Sports.com and Soccerex comes at an optimal time for Sports.com as it continues down a path towards the potential acquisition of a professional football club. Sports.com has been engaged in discussions to narrow its scope for prospective acquisition targets.

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The strategic alliance with Soccerex will see Sports.com play a key role in upcoming Soccerex events, creating new opportunities for collaboration and industry advancement. By joining forces, Sports.com and Soccerex together look to redefine the business of football, unlocking new revenue streams and revolutionizing the way fans, brands and clubs connect. With innovation at the forefront, this partnership is set to push the boundaries of football’s digital, technological and commercial landscape.

Marc Bircham, Sports.com Director and Head of Football Acquisitions, is spearheading the partnership with Soccerex. A former player and coach in English football with Queens Park Rangers FC, Bircham is known as a QPR legend. Bircham brings more than 25 years of experience in professional football and has been instrumental in crafting a strategy that aligns with Sports.com’s broader goals of global expansion, community engagement and innovative sports entertainment.

Marc Bircham, Sports.com Director and Head of Football Acquisitions, commented:

We are excited to be working so closely with what is arguably the leading football expo in the world, Soccerex. This partnership aligns perfectly with our goal of making Sports.com a leading brand in the global football market. By leveraging our deep industry relationships and expertise, we aim to create a powerful synergy between sports, technology and entertainment. By joining forces, Soccerex and Sports.com are redefining the business of football, unlocking new revenue streams and revolutionizing the way fans, brands and clubs connect. With innovation at the forefront, this partnership is set to push the boundaries of football’s digital and commercial landscape.”

Patrick McCreanor, Soccerex CEO also emphasized the importance of the partnership in driving growth and innovation within the global football ecosystem with a shared vision for innovation. He added:

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“We’re looking forward to a long and successful partnership with Sports.com. Together, we will help structure their plans to execute their multi-club ownership program in world football. The partnership with Sports.com reinforces Soccerex’s mission to drive innovation and growth in global football. This strategic alliance will see Sports.com play a key role in our upcoming events, creating new opportunities for collaboration and industry advancement.”

Matthew McGahan, Chairman of Lottery.com, commented:

“The Soccerex partnership and its long-term benefits are a direct result of Lottery.com’s turnaround efforts and continued strengthening of its financial position due to fund raising efforts under our effective S-1. Beyond its role as title sponsor, Sports.com has actively pursued strategic initiatives within the football industry, including a potential acquisition of a UK football club. The partnership with Soccerex represents a significant milestone in Sports.com’s long-term vision to deepen its involvement in the global sports market. We will continue to expand our footprint through strategic acquisitions and sponsorships and are very excited about the potential to shape the future of sports entertainment through technology, innovation and community engagement.”

For more information, please visit www.lottery.com or contact our media relations team at [email protected].

Important Notice Regarding Forward-Looking Statements

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This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”) Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). All statements, other than statements of present or historical fact included in this press release, regarding the Company’s future financial performance, as well as the Company’s strategy, future operations, revenue guidance, projected costs, prospects, plans and objectives of management are forward-looking statements. When used in this press release, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. Except as otherwise required by applicable law, Lottery.com disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release. Lottery.com cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of Lottery.com. In addition, Lottery.com cautions you that the forward-looking statements contained in this press release are subject to the following factors: (i) the outcome of any legal proceedings that may be instituted against Lottery.com; (ii) Lottery.com’s ability to maintain effective internal controls over financial reporting, including the remediation of identified material weaknesses in internal control over financial reporting relating to segregation of duties with respect to, and access controls to, its financial record keeping system and Lottery.com’s accounting staffing levels; (iii) the effects of competition on Lottery.com’s future business; (iv) risks related to Lottery.com’s dependence on its intellectual property and the risk that Lottery.com’s technology could have undetected defects or errors; (v) changes in applicable laws or regulations; (vi) risks related to the COVID-19 pandemic and its effect directly on Lottery.com and the economy generally; (vii) risks relating to privacy and data protection laws, privacy or data breaches, or the loss of data; (viii) the possibility that Lottery.com may be adversely affected by other economic, business and/or competitive factors; (ix) the ability of Lottery.com to achieve its strategic and growth objectives as stated or at all; and (x) those factors discussed in the proxy statement/prospectus filed by Lottery.com with the SEC under the heading “Risk Factors” and the other documents filed, or to be filed, by Lottery.com with the SEC. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that Lottery.com has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov.

This press release was published by a CLEAR® Verified individual.

Nasdaq:LTRY

Lottery.com Secures Ninth Legal Dismissal

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FORT WORTH, Texas, April 11, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company” or the “Defendant”), a leading technology company in digital lottery and sports entertainment, today announced another significant legal victory on April 9, 2025 as the United States District Court for the Western District of Texas denied a motion for reconsideration brought by Yes Period, LLC. The case styled Yes Period, LLC d/b/a Serenity Software v. Lottery.com, Inc. d/b/a Sports.com Inc. d/b/a AutoLotto.com, Inc. (Case No. 1-23-CV-00616), originally dismissed without prejudice in November 2024, remains dismissed, marking the ninth lawsuit dismissed since the appointment of the Company’s new leadership team.

This outcome adds to the growing track record of successful litigation outcomes achieved under Lottery.com’s revitalized governance structure and legal strategy—delivering tangible results in clearing legacy challenges and restoring operational integrity.

Matthew McGahan, CEO of Lottery.com, stated:
Lottery.com is, of course, delighted with this outcome. It is yet another case we have fought, won, and had dismissed. This marks the ninth such dismissal since our new management and turnaround team were appointed—a clear signal to our shareholders that our strategy is working. We remain laser-focused on delivering long-term value, building trust in the capital markets, and positioning the business for sustainable growth.”

In the Court’s latest ruling, the Judge reaffirmed that the Plaintiff failed to prosecute its claims in a timely and compliant manner and found no justification to modify the original dismissal. This result reflects the Company’s efforts to resolve legal overhangs while preserving its resources and protecting shareholder interests.

Important Notice Regarding Forward-Looking Statements 

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This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on June 4, 2024, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

CONTACT: For more information, please visit www.lottery.com or contact our media relations team at [email protected].

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Nasdaq:LTRY

Three Lawsuits Against Lottery.com and Sports.com Dismissed With Prejudice

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FORT WORTH, Texas, March 28, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), a leading technology company in digital lottery and sports entertainment, announces the following favorable judgements from the United States District Court for the Western District of Texas – Austin Division (the “Court”):

  • The Court has ruled in favor of the Company granting with prejudice the Motion to Dismiss for Failure to State a Claim in the case styled Ryan Peterson v. Lottery.com, Inc. d/b/a Sports.com Inc. d/b/a AutoLotto.com, Inc. (Case No. 1-23-CV-646-RP). The final judgement was signed on March 27, 2025.
  • The Court has ruled in favor of the Company granting with prejudice the Motion to Dismiss for Failure to State a Claim in the case styled Brandon Marsh v. Lottery.com, Inc. d/b/a Sports.com Inc. d/b/a AutoLotto.com, Inc. (Case No. 1-23-CV-080-RP). The final judgement was signed on March 4, 2025.
  • The Court has ruled in favor of the Company granting with prejudice the Motion to Dismiss for Failure to State a Claim in the case styled Carl Wells v. Lottery.com, Inc. d/b/a Sports.com Inc. d/b/a AutoLotto.com, Inc. (Case No. 1-23-CV-081-RP). The final judgement was signed on January 25, 2025.

Matthew McGahan, Lottery.com Chairman and CEO commented:
“I am gratified by the Court’s ruling in the Company’s favor. Receiving these favorable judgments allows us to focus our resources on resuming gaming operations, building the Sports.com brand and most importantly delivering value to our shareholders. I am also delighted at the forward momentum our new management team is creating for Lottery.com. We’re successfully resolving legacy legal matters and shifting our attention towards steering the Company towards a new era of growth within an environment of accountability and transparency.”

In all three cases, the court ordered and adjudged that:

  • The Defendants’ Motions to Dismiss were granted;
  • The Plaintiffs’ Complaints were dismissed with prejudice;
  • All pending deadlines and hearings were terminated;
  • All other pending motions were denied as moot; and
  • The Clerk of the Court was directed to close the cases.

These rulings signify the final dismissal of all claims against the Company. As the cases were dismissed with prejudice, the Plaintiffs are barred from refiling the same claims in this form.

Important Notice Regarding Forward-Looking Statements 

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on June 4, 2024, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

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CONTACT: For more information, please visit www.lottery.com or contact our media relations team at [email protected].

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Nasdaq:LTRY

Lottery.com Launches New Content Production and Revenue-Generating Arm: Sports.com Studios

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FORT WORTH, Texas, March 25, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), a leading technology company in digital lottery and sports entertainment, has announced the launch of Sports.com Studios (“SDCS”). SDCS will serve as the Company’s dedicated content creation arm, producing original content for the Sports.com platform along with generating revenue through content licensing and distribution to third parties. The first original productions from SDCS are expected in the third quarter of 2025.

Marc Bircham, Director of Sports.com and QPR legend, commented:
“We have always envisioned Sports.com creating its own original content for a global audience. In today’s crowded media landscape, brands face increasing challenges in reaching consumers. By launching Sports.com Studios, we are establishing a dedicated resource that will produce bespoke, high-quality content tailored to our audience. This initiative positions us as a premier sports content creator, producing compelling content that fans truly want to see. Sport has given me everything, and I know how powerful storytelling can be. With Sports.com Studios, we’re building something authentic that puts athletes and fans at the center.”

Cultivating Fan Engagement and Loyalty

Exclusive behind-the-scenes footage, player interviews and custom documentaries will offer audiences a personal in-depth look at their favorite teams, players and games. By offering fans deeper engagement with players, teams and leagues, SDCS will strengthen fan loyalty while driving increased interaction with the Sports.com brand. These initiatives will also unlock new revenue streams through advertising, sponsorships and pay-per-view content.

Establishing Brand Differentiation
Offering exclusive sports content allows Sports.com to carve out a distinct identity in the sports entertainment space. By delivering content that cannot be found elsewhere, SDCS aims to drive viewership, enhance subscription-based revenue and attract strategic brand partnerships.

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Multiple Monetization Opportunities
The launch of Sports.com Studios will open or expand several revenue streams, including:

  • Advertising & Sponsorships – High-quality, exclusive content is highly attractive to brands seeking to engage curated and engaged audiences.
  • Subscription & Pay-Per-View Models – Platforms like Netflix and ESPN+ have demonstrated that premium sports content can successfully attract and retain paying subscribers.
  • Merchandising & Licensing – Original, exclusive sports content will create demand for team-related merchandise, memorabilia, and other brand extensions.

Maximizing Social Media Reach & Virality
The production of tailored content for platforms like Instagram, TikTok and YouTube will boost brand visibility and audience engagement. Viral moments—whether behind-the-scenes footage, challenges, or iconic sports highlights—will drive widespread brand awareness and cultivate a dedicated, interactive fan base.

Leveraging a Data-Driven Content Strategy
SDCS will collect valuable insights on audience preferences, viewing habits and engagement patterns. This data will be leveraged to refine future content strategies, optimize marketing efforts and further enhance the fan experience. The audience data allows advertisers to optimize campaigns for better engagement by targeting specific demographics, interests and behaviors. The Company is committed to protecting user privacy and will implement data security protocols to ensure all data is responsibly managed and in compliance with relevant regulations.

Expanding Global Reach
SDCS will produce diverse content formats designed to appeal to a broad range of audiences ranging from short-form videos, curated to in-depth documentaries. SDSC aims to attract a broad, global audience by delivering exclusive, engaging content to sports consumers around the world. The Company has signed on three global ambassadors to promote SDCS to a global audience.  Joining Bircham are Tamer Hassan and Ant Middleton.

Tamer Hassan, Lottery.com Director, legendary actor and sports advocate:
“This is more than just content—it’s culture. Sports.com Studios is giving fans a new way to connect with the sports and personalities they love. I’m proud to be a part of something that truly celebrates the spirit of sport.”

Ant Middleton, retired United Kingdom Special Forces (SBS) operator and the long time host of SAS: Who Dares Wins:
“Discipline, resilience, and high performance—those values are at the core of both elite sports and elite military units. I’m excited to bring that energy to Sports.com Studios and inspire audiences with stories that matter.”

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Matt McGahan, Chairman and CEO of Lottery.com, stated:
“The value of original sports content extends far beyond entertainment—it fosters engagement, drives revenue, expands our audience reach and builds long-term emotional connections with fans. From the outset, one of our key objectives was to deliver high-quality, original content to sports audiences around the world. With the launch of Sports.com Studios, we are now able to achieve this vision while creating new revenue opportunities and increasing shareholder value. We are incredibly excited to see this venture take off.”

For more information, please visit www.lottery.com.

Important Notice Regarding Forward-Looking Statements 

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on June 4, 2024, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

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CONTACT: For more information, please contact our media relations team at [email protected].

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