Company Eyes the Potential for UK Football Club Acquisition

FORT WORTH, Texas, Feb. 11, 2025 (GLOBE NEWSWIRE) — Sports.com, a global leader in digital sports entertainment and a key brand of Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), announces that it has entered into a multi-year global partnership agreement (the “Agreement”) with Soccerex, the world’s leading soccer (hereinafter referred to as “football”) business event organizer. The Agreement makes Sports.com the title sponsor for six global events including Soccerex 2025 for MENA, Europe and USA to be held in Cairo, Amsterdam and Miami, respectively. 

This collaboration will provide the Company with an influential platform to engage with key stakeholders in the football industry, further solidifying Sports.com’s position at the intersection of sports, technology and entertainment. Working with the Soccerex team and its community presents an opportunity to build brand awareness internationally for the Company’s gaming, content and entertainment brands.

For nearly three decades, Soccerex has been bringing together clubs, leagues, federations, investors, sponsors and media and has served as the premier destination for networking and deal-making discussions on the commercial and technological evolution of the sport. Soccerex has partnered with some of the biggest names in the football world, including LALIGA, Serie A and Major League Soccer (MLS). Its events have attracted thousands of attendees and featured high-profile speakers, industry panels and exhibitors. Football icons such as David Beckham, Pelé and Sir Alex Ferguson have shown their support at events, reinforcing Soccerex’s status as the go-to platform for football business leaders.

The partnership agreement between Sports.com and Soccerex comes at an optimal time for Sports.com as it continues down a path towards the potential acquisition of a professional football club. Sports.com has been engaged in discussions to narrow its scope for prospective acquisition targets.

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The strategic alliance with Soccerex will see Sports.com play a key role in upcoming Soccerex events, creating new opportunities for collaboration and industry advancement. By joining forces, Sports.com and Soccerex together look to redefine the business of football, unlocking new revenue streams and revolutionizing the way fans, brands and clubs connect. With innovation at the forefront, this partnership is set to push the boundaries of football’s digital, technological and commercial landscape.

Marc Bircham, Sports.com Director and Head of Football Acquisitions, is spearheading the partnership with Soccerex. A former player and coach in English football with Queens Park Rangers FC, Bircham is known as a QPR legend. Bircham brings more than 25 years of experience in professional football and has been instrumental in crafting a strategy that aligns with Sports.com’s broader goals of global expansion, community engagement and innovative sports entertainment.

Marc Bircham, Sports.com Director and Head of Football Acquisitions, commented:

“We are excited to be working so closely with what is arguably the leading football expo in the world, Soccerex. This partnership aligns perfectly with our goal of making Sports.com a leading brand in the global football market. By leveraging our deep industry relationships and expertise, we aim to create a powerful synergy between sports, technology and entertainment. By joining forces, Soccerex and Sports.com are redefining the business of football, unlocking new revenue streams and revolutionizing the way fans, brands and clubs connect. With innovation at the forefront, this partnership is set to push the boundaries of football’s digital and commercial landscape.”

Patrick McCreanor, Soccerex CEO also emphasized the importance of the partnership in driving growth and innovation within the global football ecosystem with a shared vision for innovation. He added:

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“We’re looking forward to a long and successful partnership with Sports.com. Together, we will help structure their plans to execute their multi-club ownership program in world football. The partnership with Sports.com reinforces Soccerex’s mission to drive innovation and growth in global football. This strategic alliance will see Sports.com play a key role in our upcoming events, creating new opportunities for collaboration and industry advancement.”

Matthew McGahan, Chairman of Lottery.com, commented:

“The Soccerex partnership and its long-term benefits are a direct result of Lottery.com’s turnaround efforts and continued strengthening of its financial position due to fund raising efforts under our effective S-1. Beyond its role as title sponsor, Sports.com has actively pursued strategic initiatives within the football industry, including a potential acquisition of a UK football club. The partnership with Soccerex represents a significant milestone in Sports.com’s long-term vision to deepen its involvement in the global sports market. We will continue to expand our footprint through strategic acquisitions and sponsorships and are very excited about the potential to shape the future of sports entertainment through technology, innovation and community engagement.”

For more information, please visit www.lottery.com or contact our media relations team at [email protected].

Important Notice Regarding Forward-Looking Statements

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This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”) Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). All statements, other than statements of present or historical fact included in this press release, regarding the Company’s future financial performance, as well as the Company’s strategy, future operations, revenue guidance, projected costs, prospects, plans and objectives of management are forward-looking statements. When used in this press release, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. Except as otherwise required by applicable law, Lottery.com disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release. Lottery.com cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of Lottery.com. In addition, Lottery.com cautions you that the forward-looking statements contained in this press release are subject to the following factors: (i) the outcome of any legal proceedings that may be instituted against Lottery.com; (ii) Lottery.com’s ability to maintain effective internal controls over financial reporting, including the remediation of identified material weaknesses in internal control over financial reporting relating to segregation of duties with respect to, and access controls to, its financial record keeping system and Lottery.com’s accounting staffing levels; (iii) the effects of competition on Lottery.com’s future business; (iv) risks related to Lottery.com’s dependence on its intellectual property and the risk that Lottery.com’s technology could have undetected defects or errors; (v) changes in applicable laws or regulations; (vi) risks related to the COVID-19 pandemic and its effect directly on Lottery.com and the economy generally; (vii) risks relating to privacy and data protection laws, privacy or data breaches, or the loss of data; (viii) the possibility that Lottery.com may be adversely affected by other economic, business and/or competitive factors; (ix) the ability of Lottery.com to achieve its strategic and growth objectives as stated or at all; and (x) those factors discussed in the proxy statement/prospectus filed by Lottery.com with the SEC under the heading “Risk Factors” and the other documents filed, or to be filed, by Lottery.com with the SEC. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that Lottery.com has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov.

This press release was published by a CLEAR® Verified individual.

Targeting Revenue Generation by End of March

FORT WORTH, Texas, Feb. 04, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), a leading technology company in digital lottery and sports entertainment, announces the launch of its international lottery operations to meet the evolving demands of customers worldwide. The launch is expected to deliver new revenue generation by the end of March.

As part of the launch, Lottery.com has invested in customizing a technology platform to deliver an intuitive, secure and engaging experience tailored to meet the diverse needs of international audiences. The relaunch of the brand reflects the Company’s commitment to staying at the forefront of the digital lottery industry catering to individual international markets while setting new benchmarks for customer satisfaction and operational efficiency. The Company is targeting countries in Europe and Africa, along with other global emerging markets for its relaunch.

Lottery.com has also secured agreements with marketing and affiliate partners specializing in the gaming space to enable the Company to rapidly scale customer acquisition. These partnerships form a cornerstone of the Company’s strategy to amplify its reach and capture market share in the key territories referred to above.

With operations soon to commence in multiple international markets, Lottery.com will aim to attract a global customer base by partnering with local players to generate revenue opportunities. This expansion enables the Company to tap into new demographics, offering a seamless and accessible lottery experience tailored to local preferences and regulatory requirements.

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Matthew McGahan, Chairman of Lottery.com, commented:

“We are entering an exciting new chapter for Lottery.com. By investing in augmenting our technology, refreshing our brand for international markets and forming strong partnerships, we are laying the foundation for sustained success in international markets. We are confident in our ability to generate revenue from international lottery operations by the end of March and our mission is clear: to deliver long-term value for our shareholders and redefine the lottery experience for customers worldwide. The team is delighted that after two years of this exhaustive turnaround, Lottery.com is just weeks away from generating revenues from lottery operations. Our focus and next milestones will be the domestic relaunch of the Lottery.com brand and the introduction of Sports.com to new markets, including the US.”

Important Notice Regarding Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). All statements, other than statements of present or historical fact included in this press release, regarding the Company’s future financial performance, as well as the Company’s strategy, future operations, revenue guidance, projected costs, prospects, plans and objectives of management are forward-looking statements. When used in this press release, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. Except as otherwise required by applicable law, Lottery.com disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release. Lottery.com cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of Lottery.com. In addition, Lottery.com cautions you that the forward-looking statements contained in this press release are subject to the following factors: (i) the outcome of any legal proceedings that may be instituted against Lottery.com; (ii) Lottery.com’s ability to maintain effective internal controls over financial reporting, including the remediation of identified material weaknesses in internal control over financial reporting relating to segregation of duties with respect to, and access controls to, its financial record keeping system, and Lottery.com’s accounting staffing levels; (iii) the effects of competition on Lottery.com’s future business; (iv) risks related to Lottery.com’s dependence on its intellectual property and the risk that Lottery.com’s technology could have undetected defects or errors; (v) changes in applicable laws or regulations; (vi) risks related to the COVID-19 pandemic and its effect directly on Lottery.com and the economy generally; (vii) risks relating to privacy and data protection laws, privacy or data breaches, or the loss of data; (viii) the possibility that Lottery.com may be adversely affected by other economic, business, and/or competitive factors; (ix) the ability of Lottery.com to achieve its strategic and growth objectives as stated or at all; and (x) those factors discussed in the proxy statement/prospectus filed by Lottery.com with the SEC under the heading “Risk Factors” and the other documents filed, or to be filed, by Lottery.com with the SEC. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that Lottery.com has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov.

This press release was published by a CLEAR® Verified individual.

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CONTACT: For more information, please visit www.lottery.com or contact our media relations team at [email protected].

FORT WORTH, Texas, Oct. 18, 2024 (GLOBE NEWSWIRE) — Lottery.com Inc. (NASDAQ: LTRY; LTRYW) (“Lottery.com” or the “Company”), a leading technology company in digital lottery and sports entertainment, is pleased to announce that the U.S. Securities and Exchange Commission (“SEC”) has declared the Company’s Form S-1 Registration Statement effective on October 16, 2024 (“Registration Statement”) (File Number: 333-281925). Following the declaration, Matthew McGahan, Lottery.com Chairman and CEO, wrote an open letter to the Company’s shareholders to address the Company’s future and address accusations made again the Company and its directors and executives.

McGahan wrote:

Dear Shareholders,

In October 2022, when I joined the Board of Lottery.com Inc. I was primarily tasked with leading a turnaround after years of mismanagement and turmoil, largely stemming from issues tied to the SPAC and business combination. At that time, the Company was on the verge of collapse, with stories of its challenges circulating widely across the internet and rampant rumors being made by detractors wishing to destabilize the business to suit their own ulterior motives. Among the many hurdles were regulatory investigations, listings issues with Nasdaq (including being delisted in May 2023 before being subsequently relisted), significant loss of staff, the breakdown of operations, and a critical shortage of working capital—each posing severe and critical threats to the Company’s future.

Within the first few weeks, it became evident that a comprehensive overhaul and restart was needed. We assembled a top-tier legal team and a new management group to draft and implement a viable and realistic turnaround strategy. The plan included developing a fresh strategic vision, regaining full compliance with Nasdaq listing and SEC reporting requirements, and it laid the foundation for the future monetization of the Company’s two key assets: Lottery.com and Sports.com.

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Since then, we have restructured the entire leadership, installed a globally experienced Board with a proven track record in turnaround situations, and have introduced a new executive management team, supported by funding partners. Alongside this, we have brought in seasoned business consultants, revamped our investor relations team, and aligned with a new investment banking partner. This ambitious agenda was essential to stabilizing the Company and facilitated achieving a major milestone of submitting our Form S-1 in early September.

I would be remiss if I fail to address the unprecedented attacks the Company, its directors, and management have faced and continue to endure during the turn around. Many of the difficulties faced by our new team reflect the history of the Company which led to a complete turnover of the board and management. We have never underestimated the genuineness of some of the concerns felt by shareholders but there are also actors out there with bad or indeed, criminal intent. The visceral nature of these attacks suggests more sinister motives. These attacks have forced the Company to divert resources to supporting our top tier legal team. We have been assaulted in the Courts and in the (often pay for news) press and internet sites and we have reported to the authorities our suspicions of major stock tampering by named individuals, some of those with criminal records. We have reported these activities to the appropriate regulatory agencies and are cooperating fully with any investigations. The Board and Management have equally faced threats to their lives and welfare. We stand by the decisions we have made and will vigorously defend all attacks against the Company and against members of the Board and Management (who have proved their commitment to the Company repeatedly with little or no cash payment). That they have accepted shares in lieu of salaries is proof of their belief in the Company and their commitment to restoring shareholder value.

I am proud to announce another key step in Lottery.com’s turnaround. The SEC has released a Declaration of Effectiveness for our Form S-1 Registration Statement. This milestone marks a significant step forward, but we remain acutely aware that this is not the time to relax. We must continue to focus intensely on our strategic and operational goals, as we embark on the next phase of growth.

Almost all of the difficulties that the current management and Board of Directors of Lottery.com Inc. have faced principally reflect events that occurred prior to our current management’s and Board’s attempts to revitalize the Company.  As a result, we have had to defend ourselves in the press, against various websites (that poorly or don’t verify the facts behind their allegations), and indeed, on occasion, in the courts.  In fact, several of our management have had to endure at times physical threats to their wellbeing.  We are sorry to say that we can only conclude that, for various reasons, our Company and our people have become the target of bad actors with totally self-serving interests.

We recognize the legitimate concern of our stakeholders who have put faith and trust into the Company, and today we remain committed to moving this Company past its prior difficulties.   We will vigorously defend against any Company, management or Board attacks. In fact, today, many members of our management and Board have been willing to accept shares in lieu of cash salary as a demonstration of their belief in the Company and its future.

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We are grateful to our shareholders, business partners, and investors for their steadfast support during this pivotal period. Now, we are prepared to execute on a 24-month plan—equally robust and ambitious, which will be rolled out in stages.

Our Focus for the Future

1. Lottery.com Expansion
   Our primary objective is to have Lottery.com fully operational in the U.S. and expand the Lottery.com brand globally. As we move into 2025, we also plan to increase our international presence, introducing a new model that intertwines sports, lottery, and sweepstakes which we believe will revolutionize lottery play worldwide.
2. Sports.com Evolution
   Earlier this year, we launched the new Sports.com platform and subsequently completed the acquisition of S&MI Ltd, the innovative technology company behind the Sportlocker brand, which we have rebranded and relaunched as Sports.com. Within the next six months, the platform will be available in the U.S. market as well as in several European countries and the Middle East. Sports.com will focus on delivering high-quality, live sports content directly to consumers, utilizing immersive 3D technology that is unmatched in the industry. An effective Form S-1 is one key component of our partnership strategy, which, when implemented, will cement Sports.com’s position as a major player in global media and entertainment. Additionally, in 2025, Sports.com will unveil a dedicated social media platform centered around the world of sports.

Financial Outlook
We have identified new funding partners to complement our existing partner, United Capital Investments London Limited. These new partners will play a key role in supporting the Company’s focus on developing its own proprietary technology and pursuing a “buy and build” strategy which leverages our common stock as the primary component of consideration for acquisitions.

Looking forward, we are excited about the next chapter for both Lottery.com and Sports.com. With a clear roadmap, Lottery.com is entering this next phase with confidence, backed by a highly experienced leadership team and committed funding and business partners.

Closing Thoughts
As we move ahead with renewed focus and determination, I would like to extend my deepest gratitude to our dedicated team, our forward-thinking Board, and our loyal shareholders for their continued support and trust. Together, we are not just building a business—we are shaping the future of digital gaming and sports media.

The transformational journey over the last two years has been nothing less than intense, but today, I am more confident than ever in the potential of Lottery.com and Sports.com to achieve greatness. I look forward to keeping you updated on our progress as we push forward into an exciting future.

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Thank you for your continued commitment.

Sincerely,
Matthew McGahan
Chairman of the Board, Lottery.com

For more information, please visit www.lottery.com or contact our media relations team at [email protected].

Important Notice Regarding Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). All statements, other than statements of present or historical fact included in this press release, regarding the company’s future financial performance, as well as the company’s strategy, future operations, revenue guidance, projected costs, prospects, plans and objectives of management are forward-looking statements. When used in this press release, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. Except as otherwise required by applicable law, Lottery.com disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release. Lottery.com cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of Lottery.com. In addition, Lottery.com cautions you that the forward-looking statements contained in this press release are subject to the following factors: (i) the outcome of any legal proceedings that may be instituted against Lottery.com; (ii) Lottery.com’s ability to maintain effective internal controls over financial reporting, including the remediation of identified material weaknesses in internal control over financial reporting relating to segregation of duties with respect to, and access controls to, its financial record keeping system, and Lottery.com’s accounting staffing levels; (iii) the effects of competition on Lottery.com’s future business; (iv) risks related to Lottery.com’s dependence on its intellectual property and the risk that Lottery.com’s technology could have undetected defects or errors; (v) changes in applicable laws or regulations; (vi) risks related to the COVID-19 pandemic and its effect directly on Lottery.com and the economy generally; (vii) risks relating to privacy and data protection laws, privacy or data breaches, or the loss of data; (viii) the possibility that Lottery.com may be adversely affected by other economic, business, and/or competitive factors; (ix) the ability of Lottery.com to achieve its strategic and growth objectives as stated or at all; and (x) those factors discussed in the proxy statement/prospectus filed by Lottery.com with the SEC under the heading “Risk Factors” and the other documents filed, or to be filed, by Lottery.com with the SEC. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. This press release shall not constitute an offer to sell or the solicitation of any offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that Lottery.com has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov.

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