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Nasdaq:LTRY

Lottery.com Introduces LotteryLink Brand for B2B Affiliates and Master Affiliates

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Lottery.com also deploys portion of $30 million of cash received from previously announced sale of prepaid advertising credits to launch B2C marketing campaigns

AUSTIN, Texas, Feb. 01, 2022 (GLOBE NEWSWIRE) — Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), a leading technology company that is transforming how, where and when the lottery is played, announced that it has launched LotteryLink, an important branding initiative of its global B2B affiliate marketing. This branding is a continuation of Lottery.com’s strategy to utilize highly recognizable and descriptive names and domains to reach its global digital audience and leverage the Company’s strong affiliate marketing capabilities.

The Company has a pipeline of both online and physical affiliates it anticipates will be important contributors to LotteryLink in 2022. As an example, one of its master affiliates has developed a customized program specifically focused on brick-and-mortar retailers promoting their customers’ purchase of Lottery.com products. A pilot of this program was launched in December 2021 with one of the nation’s largest grocery retailers.

Additionally, the Company launched B2C customer marketing campaigns in December 2021. With a focus on leveraging Lottery.com’s recognizable brand, these campaigns are utilizing multiple media channels, including targeted digital ads and search engine optimization to reach new users. An example of these ads can be viewed here. The Company is funding these campaigns with cash on hand, including $30 million received from the previously announced sale of prepaid advertising credits in the third quarter of 2021. The Company expects to drive B2C user growth in 2022 with this direct-to-consumer marketing in addition to growth generated by LotteryLink.

“We are aggressively working to grow our user base while maintaining a sharp focus on capital discipline,” said Tony DiMatteo, CEO and Co-Founder of Lottery.com. “I believe that the combination of LotteryLink’s ability to expand our user base with limited marketing spend and our favorable customer acquisition costs in our B2C segment puts us in a position to grow profitability. Today’s announcement is an example of the consistent progress we are making on our growth initiatives. We remain focused on the continued execution of our strategic plan.”

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About Lottery.com

Lottery.com is a leading technology company that is transforming how, where and when lottery is played. Its engaging mobile and online platforms enable players located in the United States and internationally to remotely purchase legally sanctioned lottery games. Fans and subscribers look to Lottery.com for compelling, real-time results on more than 800 lottery games from more than 40 countries. Additionally, commercial partners and affiliates can utilize LotteryLink to provide Lottery.com products to their customers. Through WinTogether.org, Lottery.com is fundamentally changing how non-profit donors are incentivized to action by gamifying charitable giving. In all that it does, Lottery.com’s mission remains the same: an uncompromising passion to innovate, grow a new demographic of enthusiasts, deliver responsible and trusted solutions, and promote community and philanthropic initiatives. For more information, visit http://www.lottery.com.

Important Notice Regarding Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). All statements, other than statements of present or historical fact included in this press release, regarding the Lottery.com’s strategy, future operations, revenue guidance, projected costs, prospects, plans and objectives of management are forward-looking statements. When used in this press release, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. Except as otherwise required by applicable law, Lottery.com disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release. Lottery.com cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of Lottery.com. In addition, Lottery.com cautions you that the forward-looking statements contained in this press release are subject to the following factors: (i) the outcome of any legal proceedings that may be instituted against Lottery.com; (ii) Lottery.com’s ability to maintain effective internal controls over financial reporting, including the remediation of identified material weaknesses in internal control over financial reporting relating to segregation of duties with respect to, and access controls to, its financial record keeping system, and Lottery.com’s accounting staffing levels; (iii) the effects of competition on Lottery.com’s future business; (iv) risks related to Lottery.com’s dependence on its intellectual property and the risk that Lottery.com’s technology could have undetected defects or errors; (v) changes in applicable laws or regulations; (vi) risks related to the COVID-19 pandemic and its effect directly on Lottery.com and the economy generally; (vii) risks relating to privacy and data protection laws, privacy or data breaches, or the loss of data; (viii) the possibility that Lottery.com may be adversely affected by other economic, business, and/or competitive factors; (ix) the ability of Lottery.com to achieve its strategic and growth objectives as stated or at all; and (x) those factors discussed under the heading “Risk Factors” in the Form S-1 filed by Lottery.com with the SEC on November 18, 2021, and the other documents filed, or to be filed, by Lottery.com with the SEC. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that Lottery.com has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov.

Lottery.com Contact:

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Matthew Schlarb

VP, Investor Relations

(512) 585-7789

[email protected]

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Nasdaq:LTRY

Lottery.com Announces Positive Results From Annual Shareholder Meeting

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Company Board Votes Not to Proceed With Reverse Stock Split

FORT WORTH, Texas, Feb. 20, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), a leading technology company in digital lottery and sports media & entertainment, announces the successful results of its annual shareholder meeting conducted today from the Mar-a-Lago Club in Palm Beach, Florida. The Company presented four proposals to the shareholders, all of which passed by a wide margin.

One key decision facing shareholders was whether to authorize the Company’s Board of Directors (the “Board”) to effectuate a reverse stock split. The Board reviewed market conditions after the close of the US Market regular trading session today and unanimously voted to not proceed with the reverse split of the stock.

Two other substantive proposals facing shareholders were the election of Paul Jordan as a Class II Board director and the ratification of the appointment of Boladale Lawal & Co as the Company’s independent registered public accounting firm for the 2024 fiscal year.

Matthew McGahan, Chairman and CEO, commented:

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“This is a great day for Lottery.com. The shareholders have spoken and overwhelmingly said they approve our vision for Lottery.com and Sports.com. The nearly unanimous positive vote on all four proposals clearly indicates their confidence in our Board and management team to make the right decisions on the future of the Company. I sincerely thank the shareholders for their trust and support during the turn-around.”

The Company will file a Form 8-K with full results within four business days.

Important Notice Regarding Forward-Looking Statements 

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on June 14, 2024, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

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CONTACT: For more information, please visit www.lottery.com or contact our media relations team at [email protected].

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Nasdaq:LTRY

Lottery.com Conducted Its Annual Shareholders Meeting from Mar-a-Lago in Palm Beach, Florida, Followed by Exclusive VIP Investor Luncheon

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PALM BEACH, Fla., Feb. 20, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), a leading technology company in digital lottery and sports entertainment, announces today it successful conducted its annual shareholders meeting from and is hosting its investor luncheon at the prestigious Mar-a-Lago Club in Palm Beach, Florida. The event took place at the private residence of President Donald J. Trump, adding a notable touch of exclusivity to the yearly meeting.

The Company received overwhelming support from its shareholders casting their votes. The official results are expected to be announced following the close of market today.

Immediately following the annual shareholders meeting, Lottery.com is hosting an exclusive VIP investor luncheon at Mar-a-Lago Club, offering select investors the opportunity to engage directly with the Company’s leadership and explore future investment opportunities in both Lottery.com and its affiliated platform, Sports.com.

Key executives and directors attending the VIP investor lunch included:

Matthew McGahn, Chairman and Chief Executive Officer of Lottery.com;

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Gregory Potts, Chief Operating Officer of Lottery.com; and

Marc Bircham, Director of Sports.com and Head of Football Acquisitions

The VIP luncheon affords investors with a first-hand look at the vision for Lottery.com and Sports.com, the strategic direction, upcoming initiatives and plans for further expansion of both the Lottery and Sports’ brands.

About Lottery.com

Lottery.com is a leading technology company that is transforming how, where, and when lottery is played. Through its advanced technology platform, Lottery.com offers safe and secure lottery play for users, along with real-time results and data solutions for global partners. With an ongoing commitment to transparency, innovation, and growth, Lottery.com continues to redefine the lottery experience worldwide.

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About Sports.com

Sports.com is a premier digital sports platform dedicated to delivering cutting-edge content, fan engagement, and technological innovation in the sports industry. With a commitment to growing the global soccer ecosystem, Sports.com partners with leading organizations and influencers to create unparalleled experiences for fans and professionals alike.

Important Notice Regarding Forward-Looking Statements 

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on June 14, 2024, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

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CONTACT: For more information, please visit www.lottery.com or contact our media relations team at [email protected].

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Nasdaq:LTRY

Marc Bircham and Tamer Hassan Lead the Charge for Sports.com at the Prestigious Soccerex Kickoff in Cairo, Egypt

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FORTH WORTH, Texas, Feb. 20, 2025 (GLOBE NEWSWIRE) — Sports.com, a leading global sports media and technology platform owned by Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), a leading technology company in digital lottery, recently announced a multi-year partnership with Soccerex becoming its official title sponsor for the next 24 months. Sports.com will support six major Soccerex events worldwide, including marquee stops in Cairo, Amsterdam and Miami in 2025.

The first event under this new partnership kicks off February 23 in Cairo, Egypt, launching a dynamic series of global soccer business and networking events. These events bring together industry leaders, clubs and players to shape the future of the sport.

Leading the charge for Sports.com at this prestigious Soccerex kickoff will be Marc Bircham, the former QPR and Millwall star, who now serves as the Director and Head of Football Acquisition at Sports.com. Bircham will be joined by Tamer Hassan, the internationally acclaimed Hollywood actor and Director at Lottery.com, best known for his standout performances in The Football Factory and The Business.

As part of their appearance at Soccerex MENA in Cairo, Marc Bircham and Tamer Hassan will host an exclusive Q&A session at the Soccerex Sports Expo on Sunday, February 23, offering attendees the opportunity to hear insights on the global soccer industry, their personal experiences in sports and entertainment, and the future vision of Sports.com’s involvement in the game.

Following the 2025 kickoff event in Cairo, Egypt, Soccerex will host their next event in Amsterdam in May 2025 which will take place at the iconic Johan Cruyff Arena, one of Europe’s most renowned soccer stadiums. During the Amsterdam and Miami events, Sports.com will host a number of private events, featuring international soccer coaches and managers from the Premier League. Additionally, special guests from other sports around the world will be in attendance, with a particular focus on motorsports.

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The Miami event is scheduled for November 2025 and will be held at the prestigious Hard Rock Hotel Resort in Fort Lauderdale, promising a world-class experience that blends elite soccer networking with luxury hospitality.

Marc Bircham, Director of Sports.com and Head of Football Acquisitions, commented:

“I am incredibly excited to represent Sports.com at Soccerex and be part of this global journey. Soccerex is known for bringing together some of the biggest names and brightest minds in the football world, and I am looking forward to sharing my own experiences, both on and off the pitch. The lineup of events we have planned, especially with the incredible settings in Amsterdam and South Florida will provide unmatched opportunities for meaningful conversations about the future of the game. Sports.com is here to make a lasting impact and this partnership is only the beginning.”

Tamer Hassan, Director at Lottery.com and Acclaimed Actor, said:

“Soccer has always been a passion of mine, and to be part of Soccerex representing Sports.com is a real privilege. The beautiful game connects people from all walks of life, and Soccerex is the perfect platform to bring those connections to the forefront. With Sports.com, we are committed to creating unique opportunities that unite sports, entertainment and technology. From Cairo to Amsterdam and Miami, I am looking forward to the incredible journey ahead and the impact we are set to make.”

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About Sports.com

Sports.com is a premier digital sports platform dedicated to delivering cutting-edge content, fan engagement and technological innovation in the sports industry. With a commitment to growing the global soccer ecosystem, Sports.com partners with leading organizations and influencers to create unparalleled experiences for fans and professionals alike.

Important Notice Regarding Forward-Looking Statements 

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on June 14, 2024, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

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CONTACT: For more information, please visit www.lottery.com or contact our media relations team at [email protected].

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