Editor’s Take

Why this matters: This is a classic “Cross-Sell” play. Meridianbet has already spent seven years building a sports betting database in Belgium. By securing this B+ license, they can now monetize those same users with higher-margin casino products (slots, table games) without needing to acquire new traffic from scratch. With the Belgian casino sector growing at 20% year-over-year, this is a significant revenue unlock for the GMGI portfolio.

The Full Story

Meridianbet, the sports betting and gaming operator owned by Golden Matrix Group Inc. (NASDAQ: GMGI), has successfully expanded its regulatory footprint in Europe by securing a B+ online gaming license in Belgium.

The new license (B+ 4016) authorizes the company to launch a comprehensive online casino platform—featuring slots, table games, and automated live games—starting in January 2026. This move significantly broadens the operator’s capabilities in the country, complementing its existing sports betting operations which have been active in the Belgian market for seven years.

Targeting the Largest Market Segment The strategic rationale behind the license is clear: Casino is now the dominant force in Belgian gambling. According to the Belgian Gaming Commission, the online casino vertical generated €455 million in Gross Gaming Revenue (GGR) in 2023, representing a 20.2% year-over-year increase.

By entering this vertical, Meridianbet gains access to the largest and fastest-growing segment of a market that generated a total of €944.6 million last year.

Tech-First Entry Meridianbet plans to deploy its proprietary AI Casino Recommender technology for the Belgian launch. This system analyzes player behavior and preferences in real-time to deliver personalized game suggestions, a crucial differentiator in a highly concentrated market where just ten operators account for 94% of all online wagers.

Regulatory Context Belgium is known for having one of Europe’s strictest regulatory frameworks, characterized by rigorous compliance standards and player protection protocols. Securing this license validates Meridianbet’s operational standards and deepens its foothold in a “mature” market that is notoriously difficult for new entrants to penetrate.

The post Meridianbet Doubles Down on Belgium: New Casino License Unlocks €455m Market Segment appeared first on Gaming and Gambling Industry Newsroom.

Mr. Milosevic to Address Forum Alongside Senior U.S. and Israeli Officials, Global Business Leaders

WASHINGTON, Dec. 09, 2025 (GLOBE NEWSWIRE) — Meridianbet, a leading international sports betting and iGaming company operating in 18 regulated markets, and a subsidiary of Golden Matrix Group, Inc. (NASDAQ: GMGI), today announced that its Chief Executive Officer, Mr. Zoran Milosevic, will participate as a featured speaker at the prestigious Jerusalem Post Washington Conference, taking place December 9–10, 2025, at the United States Capitol (the ‘Conference’).

The Jerusalem Post Washington Conference convenes senior government officials, global business leaders, founders, investors, and policymakers to discuss geopolitics, technology, innovation, and the future of the U.S.-Israel alliance. This year’s confirmed speakers include Ronald S. Lauder, President of the World Jewish Congress; Steve Witkoff, Special Envoy to the Middle East; Howard Lutnick, U.S. Secretary of Commerce; and other senior U.S. and Israeli lawmakers and business executives.

Mr. Milosevic will participate in a panel focused on global innovation, public market strategies, and the role of international companies in cross-border capital formation, alongside leading voices from venture, technology, and investment sectors. This landmark event places Meridianbet among a select group of global technology and capital markets leaders addressing innovation, governance, and the evolution of publicly traded companies in a rapidly changing world.

Zoran Milosevic, CEO of Meridianbet and member of the Board of Golden Matrix Group, commented: “Being invited to speak at the Jerusalem Post Washington Conference is both an honor and a responsibility. This is a premium platform where world-class businesses and investors convene to discuss innovation and global capital markets. Meridianbet was founded in Serbia in 2001 and now operates across 18 regulated markets and is part of Golden Matrix Group, a publicly traded Nasdaq company with proven execution, strong fundamentals, and a track record of disciplined growth. The success of Meridianbet is testament to our high-quality, innovative and active global development strategy, and we’re delighted to have this success recognised and be part of this important conversation at the Conference.”

About Meridianbet

Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group (NASDAQ: GMGI). Contact https://x.com/meridianbet_ofc and [email protected].

About Golden Matrix

Golden Matrix Group (NASDAQ: GMGI), based in Las Vegas, is a gaming technology company operating globally through B2B divisions (GMAG, Expanse Studios) that develop and license proprietary platforms, and B2C operations including RKings (UK competitions), Mexplay (Mexico online casino), and Meridianbet—a leading sportsbook licensed in 18 jurisdictions across Europe, Africa, and South America. Learn more at www.goldenmatrix.com.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f6a3a686-b526-4b1e-b74f-61808bbb312a

Reading Time: 2 minutes

While prediction markets have recently attracted increased public attention across politics, finance and culture, Meridianbet, part of the Golden Matrix Group has supported user-generated real-world prediction markets for more than a decade through its proprietary product branded as Free Bet.

For the second half of 2025, customer participation on the Free Bet platform has recorded an 11.5% increase in ticket volumes, reflecting renewed engagement across prediction markets tied to major elections, entertainment outcomes, weather forecasting and novelty-event propositions. Free Bet continues to represent a relatively small and non-material portion of Meridianbet’s overall wagering activity.

Free Bet allows customers to propose wagers on measurable real-world outcomes across sports, politics, entertainment awards, weather forecasting, financial milestones and social statistics. Once a proposed market passes regulatory, settlement and risk review, Meridianbet acts as the professional market maker, prices the odds and takes the lay side of each wager within the Company’s licensed sportsbook framework. This single-market-maker structure enables the delivery of prediction-market-style wagering to mass-market users while ensuring regulatory compliance, operational stability and standardised settlement.

In practical terms, customers initiate Free Bet markets by submitting their own proposed prediction events through Meridianbet’s platforms or retail network. Each submission is reviewed to ensure that the proposed event is lawful, ethically appropriate, clearly measurable and capable of unambiguous settlement under applicable regulatory standards. Only after passing these checks is the event accepted and priced by Meridianbet’s trading operators, who establish odds and offer the market to the customer for wagering.

Top Prediction Markets on Meridianbet

Over the past five years, Meridianbet customers have created and wagered on thousands of custom prediction markets reflecting major real-world outcomes across political cycles, cultural awards, financial milestones, weather forecasting and social trends.

Based on internal ticket volume and platform engagement data, the following five prediction markets have ranked among the most actively played on Meridianbet during this period:

U.S. Presidential Election

Binary outcome markets and related propositions tied to the U.S. presidential election results.

Global Entertainment Awards

Custom markets associated with major award outcomes including Oscars Best Picture and BBC Sports Personality of the Year.

Weather Prediction Markets

Seasonal and location-specific forecasts, including snowfall occurrence and temperature benchmark outcomes during late winter and early spring periods.

Social Outcome Markets

Demographic and statistical propositions connected to public milestones, including birth-gender distributions during peak holiday periods and other large-scale social outcome measurements.

Regulatory & Availability Notice

The Free Bet product and related prediction market offerings are provided strictly in accordance with applicable national and local regulatory requirements and are available only in jurisdictions where such wagering formats are duly authorised by law.

Availability, market scope and wagering features may vary by location and regulatory regime. Certain jurisdictions may restrict or prohibit participation in custom prediction-based wagering products.

The post Meridianbet Reports Renewed Engagement in Custom Prediction Markets in H2 2025 appeared first on European Gaming Industry News.