Meridianbet
Meridianbet Donate: Revolutionizing CSR in the Betting and Gaming Industry

- Innovative engagement strategy positions Meridianbet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
LAS VEGAS and VALLETTA, Malta, May 02, 2024 (GLOBE NEWSWIRE) — Meridianbet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases the company’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of Meridianbet market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
About Meridianbet Group
Founded in 2001, the Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 20 jurisdictions across Europe, Africa and South America. The Group’s successful business model is underpinned by the use of proprietary technology and scalable system allowing it to operate in multiple countries and currencies and an omni-channel approach to markets, including retail, desktop online and mobile.
Meridianbet is part of the Golden Matrix Group (Nasdaq: GMGI)
For more information, visit https://ir.meridianbet.com.
Contact: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/cafa433e-1c29-4b7d-ae44-4ae199fcb41d
Meridianbet
Meridianbet (Golden Matrix) Highlights 2024 Achievements Ahead of Full ESG Report Release

VALLETTA, Malta, April 22, 2025 (GLOBE NEWSWIRE) — Meridianbet, a leading global sports betting and iGaming operator, part of the Golden Matrix Group (NASDAQ: GMGI), is pleased to share key ESG milestones from 2024, offering a preview of the year marked by high-impact community engagement, technology-driven operations, and disciplined resource use. The full ESG report is set for release in the coming weeks.
Today’s preview highlights how Meridianbet’s commitment to long-term, localized growth continues to deliver value across the markets it serves, while reinforcing its position within GMGI’s diversified portfolio of six global brands.
Golden Matrix reported $151.1 million in FY24 GAAP revenue, with $159.7 million in organic revenue — driven by core operations including Meridianbet, Mexplay, RKings, Classics for a Cause, GMAG, and Expanse Studios.
Meridianbet ESG 2024 Preview – Key Highlights:
- Almost 300 CSR actions executed across 25 markets in Europe, LATAM, Africa in various policy areas such as healthcare, education, sports development, and local institution support
- Continued high-profile partnership with Crvena Zvezda, a top Euroleague basketball club, including the first-ever emblem logo integration between a gaming brand and an elite European sports team
- Member of the “5% Club” — among the few global operators that develop and maintain their entire technology stack in-house
- A global book donation campaign distributing thousands of books to underfunded libraries, promoting culture and lifelong learning
- The “Scan. Help.” campaign, utilizing QR codes to fund essential equipment for maternity hospitals
- Support for women’s football and participation in global flood relief efforts in Rio Grande do Sul, Brazil.
- Flagship campaigns like the Meridianbet Donate Button, Meridianbet Epic Trail Race and other campaigns promoting wellness and community impact
- Rollout of the Meridian Donate platform across LATAM and Africa, allowing users to directly support verified NGOs
- Energy usage reduced through operational digitalization and targeted infrastructure upgrades
- The company maintains a strong governance structure, with over 60% of managerial positions held by women, reflecting the company’s commitment to merit-based advancement and diversity
- Strategic involvement in shaping EU-wide policy proposals for the gaming industry through EOGL (European Organization for Gaming Law), headquartered in Brussels
“ESG isn’t a slogan for us — it’s how we operate at scale,” said Zoran Milosevic, CEO of Meridianbet. “We’ve proven that it’s possible to grow in tightly regulated markets, lead on tech, and still deliver real outcomes to real people — from hospitals to youth sports. That’s the core of Meridianbet for 25 years.”
The 2024 period was also marked by Meridianbet’s public uplisting, becoming part of Golden Matrix Group’s NASDAQ-listed structure — reinforcing transparency, regulatory alignment, and investor access across all operations.
The full 2024 ESG Report will be released later this quarter.
To explore Meridianbet’s impact and operations, visit: ir.meridianbet.com
About Meridianbet
Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group (Nasdaq: GMGI). Contact https://x.com/meridianbet_ofc and [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/720b00d8-f6f1-455e-826d-bfa9f42511d5
Amusnet
Amusnet’s Global Expansion Continues with Meridianbet’s Launch in Brazil

Amusnet announced the continued growth of its partnership with Meridianbet, now live in Brazil. This latest development adds to a strong presence in markets such as Montenegro, Bosnia, Serbia, Congo, Cameroon, Kenya, and Tanzania, where Amusnet’s games have already gained significant traction.
“Partnering with Meridianbet for their Brazilian platform, Meridianbet.bet.br, is a fantastic opportunity for Amusnet. Brazil is a dynamic and rapidly growing market, and we are excited to bring our engaging gaming content to local players. Together, we are set to elevate the gaming experience in Brazil,” Dimitar Nacev, Sales Specialist at Amusnet, said.
“We are thrilled to see our long-standing partnership with Amusnet expand into the Brazilian market. This marks an exciting new chapter in our collaboration, and we have no doubt that the future holds nothing but success. We look forward to achieving great milestones together and bringing top-tier gaming experiences to players in Brazil,” said Kristina Dimoski, Global Account Manager at Meridianbet.
On Meridianbet.bet.br, players can find some of Amusnet’s top-notch games, such as Hot Deco, Extra Crown, Candy Palace, Stoichkov #8, Dancing Dead, Aztec Forest, 20 Golden Coins, Cavemen and Dinosaurs, and Cocktail Rush.
A mix of classic fruit game and modern taste, Hot Deco brings the best of both worlds. This 3-reel, 27-payways video slot bursts with high-paying symbols and rewarding features. It combines the classic fruity goodness with smooth graphics and a captivating soundtrack. The fortunate Seven Symbol acts as Wild, the Lucky Star serves as Scatter and a Mystery Jackpot adds to the excitement.
The post Amusnet’s Global Expansion Continues with Meridianbet’s Launch in Brazil appeared first on Gaming and Gambling Industry in the Americas.
Meridianbet
Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market

LAGOS, Nigeria and VALETTA, Malta, March 13, 2025 (GLOBE NEWSWIRE) — 13 March 2025, Globe Newswire – Meridianbet, a subsidiary of Golden Matrix Group, Inc. (NASDAQ: GMGI), has officially launched its B2B operations in Nigeria, one of the largest and fastest-growing betting markets in Africa. The company’s entry into Nigeria further strengthens its 20-year presence in Africa, leveraging its proven track record in regulated markets to deliver world-class gaming products.
Through its newly licensed local entity, Masterlive Network Limited, Meridianbet has secured full regulatory approval from the Lagos State Lotteries and Gaming Authority (LSLGA), allowing it to operate in both sports betting and online casino verticals under License No: LSLGA/OP/OSB/MB041124.
The official launch of Meridianbet.ng marks a strategic expansion into a market worth over $2 billion, according to the research of Orange Business Intelligence Technology, with over 60 million Nigerians actively participate in betting, contributing to one of the fastest-growing industries on the continent.
Zoran Milosevic, CEO of Meridianbet, commented:
“Our expansion into Nigeria marks a significant step in our long-term strategy to deepen our presence in Africa’s most dynamic gaming markets. With a highly engaged player base and strong industry growth, Nigeria presents a major opportunity for our B2B model. We are committed to bringing our cutting-edge technology, AI-powered betting solutions, and localized expertise to drive long-term success for our partners in the region.”
FY 2024 Revenue Growth & Investor Outlook
Golden Matrix Group (NASDAQ: GMGI) has provided a preliminary full-year 2024 revenue estimate of $150 million, reflecting the company’s continued growth trajectory. The Group expects to release its audited FY 2024 financial results in the coming days, offering investors a comprehensive performance overview. The Nigerian market represents a strategic opportunity for future revenue expansion, aligning with GMGI’s global strategy to strengthen its presence in high-growth gaming markets.
Key Market Potential & Strategic Expansion
According to the Orange Business Intelligence Technology (ORBIT), Nigeria’s betting industry surpassed $2 billion back in 2020, with projections indicating up to $4.7 billion in annual revenue potential over the next decade. Football remains the primary driver of market growth, with a vast customer base engaging both online and offline. Meridianbet’s B2B model will provide advanced technology solutions, gaming content, and platform services to local operators, offering a scalable and highly adaptable system tailored to the Nigerian market.
A Strategic Milestone in Meridianbet’s African Growth
With operations in 18 markets across Europe, Africa, and Latin America, Meridianbet has built a reputation as a leading technology provider and betting operator. The company’s expansion into Nigeria follows its long-standing success in established African markets, where it has been a dominant player for over two decades.
The soft launch of Meridianbet.ng is already delivering positive early results, with strong partner satisfaction and excellent customer feedback.
AI-Powered Innovation & Market Expansion
As part of this rollout, Meridianbet is introducing its proprietary AI Sports Betting Recommender and AI Casino Recommender, delivering personalized betting experiences based on real-time data, player behavior, and predictive analytics. These innovations, already proving successful in multiple markets, will enhance customer engagement, retention, and overall user satisfaction in Nigeria’s rapidly evolving gaming landscape.
About Meridianbet
Founded in 2001, Meridianbet is a leading provider of betting and gaming technology, licensed in 18 jurisdictions across Europe, Africa, and South America. Its proprietary technology and scalable systems allow for multi-market operations with a strong omnichannel presence, including retail, online desktop, and mobile gaming. Meridianbet is a subsidiary of Golden Matrix Group, Inc. (NASDAQ: GMGI).
For more information, visit Meridianbet.ng or contact [email protected].
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f46f1174-d9d2-4438-9b4c-5495630929fc
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