lotto
Lotto.com Debuts New Digital Scratch Ticket Campaign Led by Havas New York
The New Creative Work Puts a Spotlight on the Opportunity to ‘Winever’ on Lotto.com, Even While Experiencing the Unluckiest Situations
NEW YORK and JERSEY CITY, N.J., Aug. 01, 2024 (GLOBE NEWSWIRE) — Lotto.com, the nation’s first online lottery platform to digitally deliver official state lottery draw games and scratch tickets, has launched a new Digital Scratch ticket campaign with surprising creative developed by Havas New York as the brand’s agency of record.
Lotto.com launched their first-to-market Digital Scratch tickets offering in December 2022, which transformed how traditional paper scratch tickets are played. As Digital Scratch tickets offer customers the opportunity to experience the thrill of playing a physical scratch ticket in a digital, secure setting, the campaign taps the thrill of winning anytime.
As a build to the brand’s first campaign, “Welcome to Winever,”™ the new Digital Scratch campaign avoids category cliches like CGI fantasy worlds and big spenders, instead capturing traditionally “unlucky” moments, and turning them into winning ones. With this theme at the core of the creative, the campaign highlights unlucky practicalities of life, such as getting your car towed or unexpectedly getting splashed by a taxi driving through a puddle. In each scene, the unlucky scenario is transformed into a lucky one with the ease of a Digital Scratch win on Lotto.com.
“In an often unlucky world, Lotto.com’s Digital Scratch tickets are a reminder that a win could be just a scratch away,” said Thomas Metzger, CEO of Lotto.com Inc. “Scratch tickets currently make up two-thirds of the $100+ Billion U.S. lottery market and our pioneering Digital Scratch innovation marks a significant milestone for the industry and solidifies our position as a pioneer in the digital lottery space.”
The fully integrated campaign was led by Havas New York, with paid and earned media support from Havas Village agencies including Republica Havas, Havas Formula and Havas CX. The creative will roll out across radio, TV, and streaming throughout the month of August, with social media, digital, and out-of-home to follow. Click here to see.
“Lotto.com is spearheading an industry transformation with the introduction of Digital Scratch tickets and we are excited to be a part of it,” shared Dan Lucey, Chief Creative Officer & Co-CEO of Havas New York. “Unlucky moments are something that all of us can relate to, no matter how big or small. We strive to set our brands apart from competitors by authentically connecting with consumers, and this new creative demonstrates how easy it is to turn even the unluckiest moment into the luckiest one.”
Lotto.com Digital Scratch tickets are currently available in Arizona, Colorado, Nebraska, Ohio, Oregon and Texas with more expected before the end of the year. For more information, or to begin ordering official state lottery tickets “Winever,” visit www.lotto.com.
ABOUT LOTTO.COM INC.
Headquartered in Jersey City, New Jersey, Lotto.com is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web based platforms. As a lottery courier enabling user participation in the U.S. State Lotteries, Lotto.com helps the lottery contribute incremental funds to state-run programs across education, parks, emergency responders, veterans’ health, and other important services. Lotto.com has over two million customers, has contributed over $100 million to state-funded lottery initiatives, and has created six millionaires via state-run games, including the largest Digital Scratch ticket win in history – $3 million to a customer in Colorado. In December 2022, Lotto.com introduced the first-to-market Digital Scratch tickets, which are currently available in Arizona, Colorado, Nebraska, Ohio, Oregon and Texas. Lotto.com is currently available in Arizona, Arkansas, Colorado, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand to additional states in the near future.
MEDIA CONTACT INFORMATION:
Havas Formula: [email protected]
ABOUT HAVAS NEW YORK
Havas New York is one of 60+ full-service Villages and the North American flagship agency of Havas Creative Network, a powerful network of creative agencies with the most modern capabilities and talented people in the business. At Havas New York, we are a creative company with soul, breaking tradition in our category to help progressive marketers speak the modern language of advertising through culture, design, and technology—creating better, more meaningful brand experiences. Creatives are creators who deliver work designed to raise consciousness and inspire conversation in the real world, not the advertising space. Learn more at our website, ny.havas.com.
A video accompanying this announcement is available here
The Announcement Marks a Significant Milestone in Lotto.com’s Nationwide Expansion, and Falls Within the 50th Anniversary Year of Scratch Off Tickets in Massachusetts
JERSEY CITY, N.J., Oct. 03, 2024 (GLOBE NEWSWIRE) — Lotto.com, the nation’s first lottery platform to digitally deliver official state lottery draw games and scratch tickets, today announced the expansion of its services into Massachusetts. This announcement marks the eleventh jurisdiction in the company’s nationwide expansion, and Massachusetts’ first ever digital scratch offering.
Massachusetts is celebrating the 50th anniversary of inventing and launching scratch tickets in 1974. Similarly, Lotto.com is the first courier to deliver scratch tickets digitally.
“We are thrilled to launch in Massachusetts, the best performing lottery per capita in the country,” said Thomas Metzger, CEO of Lotto.com Inc. “We also look forward to bringing incremental funding to the communities across the Commonwealth that the Lottery supports.”
Lotto.com is redefining the lottery landscape with its secure, convenient, and seamless online lottery experience, all while bringing incremental funds to state-funded lottery programs. Lotto.com currently boasts a customer base of over 2.2 million and growing, and has contributed approximately $120 million to state-funded lottery programs.
The Massachusetts State Lottery generates unrestricted local aid for cities and towns each year in the state. The lottery funds are not earmarked for any specific programs in Massachusetts as the Lottery allows cities and towns to choose how they would like to allocate their funds, with examples of funded programs including public safety staffing and equipment, snow removal, local road improvements, school services, programs for seniors, and more. In the fiscal year 2023, the Massachusetts Lottery returned a record $1.2 billion in net profit to the Commonwealth for distribution of unrestricted local aid to the 351 towns and cities in Massachusetts, which Lotto.com is honored to now be contributing to.
Customers in Massachusetts can order official state lottery tickets on Lotto.com for popular lottery games including Powerball® and Mega Millions®, as well as popular scratch ticket games via Lotto.com’s first to market Digital Scratch ticket offering. This innovation allows customers to order and play official state lottery scratch tickets “winever,”™ on their computer, laptop, or preferred mobile device.
Lotto.com currently offers draw games to customers in Arizona, Arkansas, Colorado, Massachusetts, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand into more states in the near future. Additionally, Digital Scratch tickets are currently available in Arizona, Colorado, Massachusetts, Nebraska, Ohio, Oregon and Texas.
For more information on Lotto.com, or to begin ordering official state lottery tickets “Winever,” visit www.lotto.com.
ABOUT LOTTO.COM INC.
Headquartered in Jersey City, New Jersey, Lotto.com is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web based platforms. As a lottery courier enabling user participation in the U.S. State Lotteries, Lotto.com helps the lottery contribute incremental funds to state-run programs across education, parks, emergency responders, veterans’ health and other important services. Lotto.com has over 2.2 million customers, has contributed over $120 million to state-funded lottery initiatives, and has created 6 millionaires via state-run games, including the largest Digital Scratch ticket win in history – $3 million to a customer in Colorado. In June 2023, Lotto.com introduced the first-to-market Digital Scratch tickets, which are currently available in Arizona, Colorado, Massachusetts, Nebraska, Ohio, Oregon and Texas. Lotto.com is currently available in Arizona, Arkansas, Colorado, Massachusetts, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand to additional states in the near future.
MEDIA CONTACT INFORMATION:
Havas Formula: [email protected]
lotto
Lotto.com Customer Wins $100,000 Powerball Prize in Colorado, Missing the $224 Million Jackpot By One Number
Colorado-Resident Received The Winning News While on Vacation
JERSEY CITY, N.J., Oct. 01, 2024 (GLOBE NEWSWIRE) — Lotto.com, the nation’s first lottery platform to digitally deliver official state lottery draw games and scratch tickets, is celebrating another big win of $100,000 on the platform. The Colorado resident, who chose to remain anonymous, won big in the Powerball drawing on September 25th, missing the $224 million jackpot by only one number.
The customer has been playing on Lotto.com for two years, and was taking time off of work when he ordered the winning ticket. He shared that he and his wife are frequent customers of Lotto.com, and enjoy playing Digital Scratch tickets specifically. This $100,000 win comes on the heels of a $3 million prize from a MONOPOLY™ 500X scratch ticket in Colorado last year.
“We are thrilled to see another win out of Colorado,” said Thomas Metzger, CEO of Lotto.com Inc. “It’s always great to see our loyal customers win big, and as we continue to grow Lotto.com nationwide, we look forward to welcoming new customers and celebrating more wins!”
As with all tickets ordered on the Lotto.com platform, the Powerball contributes incremental funds to meaningful state-run programs across education, parks, emergency responders, veterans’ health, and other important services.
Lotto.com currently offers draw games to customers in Arizona, Arkansas, Colorado, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand into more states in the near future. Additionally, Digital Scratch tickets are currently available in Arizona, Colorado, Nebraska, Ohio, Oregon and Texas.
Customers on Lotto.com can order official state lottery tickets for popular lottery games including Powerball® and Mega Millions® and Digital Scratch tickets on their phone, tablet, laptop, or desktop computer.
For more information on Lotto.com, or to begin ordering official state lottery tickets “Winever,” visit www.lotto.com.
ABOUT LOTTO.COM INC.
Headquartered in Jersey City, New Jersey, Lotto.com is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web based platforms. As a lottery courier enabling user participation in the U.S. State Lotteries, Lotto.com helps the lottery contribute incremental funds to state-run programs across education, parks, emergency responders, veterans’ health and other important services. Lotto.com has over 2.2 million customers, has contributed over $120 million to state-funded lottery initiatives, and has created 6 millionaires via state-run games, including the largest Digital Scratch ticket win in history – $3 million to a customer in Colorado. In June 2023, Lotto.com introduced the first-to-market Digital Scratch tickets, which are currently available in Arizona, Colorado, Nebraska, Ohio, Oregon and Texas. Lotto.com is currently available in Arizona, Arkansas, Colorado, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand to additional states in the near future.
MEDIA CONTACT INFORMATION:
Havas Formula: [email protected]
Lotto.com Raises $10,000 for Operational Support and Local Youth Programs in Honor of It’s First Giveback Day
JERSEY CITY, N.J., Sept. 26, 2024 (GLOBE NEWSWIRE) — Lotto.com, the nation’s first lottery platform to digitally deliver official state lottery draw games and scratch tickets, today announced their first annual “Lotto.com Back to School Giveback Day,” in partnership with The Boys & Girls Clubs of Hudson County.
Lotto.com raised $10,000 to support The Boys & Girls Clubs of Hudson County, just in time for the busy back to school season. The funds will support general operations, specifically youth programs at The Boys & Girls Clubs of Hudson County, that serves more than 3,000 young people annually, across Jersey City and Hoboken.
“We’re incredibly proud to drive meaningful change, as building a strong community has always been in line with our core mission,” said Thomas Metzger, CEO of Lotto.com Inc. “As a young company, we expect our charitable contributions to increase in the future as we continue to grow Lotto.com.”
Founded and headquartered in Jersey City, Lotto.com is deeply committed to giving back to the local community it serves. This initiative was spearheaded by the “Lotto Impact Team,” a diverse cross-section of the company’s employees which oversees cultural, charitable and workplace initiatives. Lotto.com is redefining the lottery landscape with its secure, convenient, and seamless online lottery experience, all while bringing incremental funds to state-funded lottery programs. With over 2.2 million customers and counting, Lotto.com has contributed over $120 million to support state-funded lottery programs, over $20 million of which has gone to the State of New Jersey.
“It’s been great partnering with such an innovative technology company and brand like Lotto.com, which is headquartered in our backyard of Jersey City,” said Gary Greenberg, Executive Director and CEO of Boys & Girls Clubs of Hudson County. “The ongoing support of Lotto.com will help us bring vital, incremental funding to our operational needs and youth programs, allowing us to continue providing new opportunities to the young people we serve.”
“As the Mayor of Jersey City, I am especially proud to see two homegrown organizations coming together to positively impact our community,” said Steven Fulop, Mayor of Jersey City. “The Boys & Girls Clubs provide critical programs and opportunities for our youth, and this collaboration is a great example of what can be achieved when we work together to build a better city and a better future for all.”
Lotto.com currently offers draw games to customers in Arizona, Arkansas, Colorado, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand into more states in the near future. Additionally, Digital Scratch tickets are currently available in Arizona, Colorado, Nebraska, Ohio, Oregon and Texas.
For more information on Lotto.com, or to begin ordering official state lottery tickets “Winever,” visit www.lotto.com.
ABOUT LOTTO.COM INC.
Headquartered in Jersey City, New Jersey, Lotto.com is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web based platforms. As a lottery courier enabling user participation in the U.S. State Lotteries, Lotto.com helps the lottery contribute incremental funds to state-run programs across education, parks, emergency responders, veterans’ health and other important services. Lotto.com has over 2.2 million customers, has contributed over $120 million to state-funded lottery initiatives, and has created 6 millionaires via state-run games, including the largest Digital Scratch ticket win in history – $3 million to a customer in Colorado. In June 2023, Lotto.com introduced the first-to-market Digital Scratch tickets, which are currently available in Arizona, Colorado, Nebraska, Ohio, Oregon and Texas. Lotto.com is currently available in Arizona, Arkansas, Colorado, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand to additional states in the near future.
ABOUT THE BOYS & GIRLS CLUBS OF HUDSON COUNTY
The Boys & Girls Clubs of Hudson County serves more than 2,700 school age youth annually in 10 sites across Jersey City and Hoboken. These sites include 2 of the most needy schools and 5 public housing sites in Jersey City. 97% of Club youth are minority members, 81% are low-income, and 72% come from single-parent families. From Power Hour for homework assistance and tutoring to teen workforce development, from SMART Girls and Passport to Manhood, from UPS Road Code to computer coding, from AAU basketball to music production, from Robotics to character development, from Triple Play and Healthy Habits to Keystone (leadership and community service club for teens); the Boys & Girls Club has something to engage every young person. For more information or to donate, please go to: https://www.bgchc.org/donate-now.
MEDIA CONTACT INFORMATION:
Havas Formula: [email protected]
Mayor of Jersey City, Steven Fulop, CEO of Boys & Girls Clubs of Hudson County, Gary Greenberg, CEO of Lotto.com, Thomas Metzger, along with the Lotto.com Impact team. Photo Credit: Jennifer Brown/City of Jersey City.
A photo accompanying this announcement is available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/346ad74b-d269-4a06-8878-5acd74c2a3ee
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