lotto
Lotto.com Debuts New Digital Scratch Ticket Campaign Led by Havas New York
The New Creative Work Puts a Spotlight on the Opportunity to ‘Winever’ on Lotto.com, Even While Experiencing the Unluckiest Situations
NEW YORK and JERSEY CITY, N.J., Aug. 01, 2024 (GLOBE NEWSWIRE) — Lotto.com, the nation’s first online lottery platform to digitally deliver official state lottery draw games and scratch tickets, has launched a new Digital Scratch ticket campaign with surprising creative developed by Havas New York as the brand’s agency of record.
Lotto.com launched their first-to-market Digital Scratch tickets offering in December 2022, which transformed how traditional paper scratch tickets are played. As Digital Scratch tickets offer customers the opportunity to experience the thrill of playing a physical scratch ticket in a digital, secure setting, the campaign taps the thrill of winning anytime.
As a build to the brand’s first campaign, “Welcome to Winever,”™ the new Digital Scratch campaign avoids category cliches like CGI fantasy worlds and big spenders, instead capturing traditionally “unlucky” moments, and turning them into winning ones. With this theme at the core of the creative, the campaign highlights unlucky practicalities of life, such as getting your car towed or unexpectedly getting splashed by a taxi driving through a puddle. In each scene, the unlucky scenario is transformed into a lucky one with the ease of a Digital Scratch win on Lotto.com.
“In an often unlucky world, Lotto.com’s Digital Scratch tickets are a reminder that a win could be just a scratch away,” said Thomas Metzger, CEO of Lotto.com Inc. “Scratch tickets currently make up two-thirds of the $100+ Billion U.S. lottery market and our pioneering Digital Scratch innovation marks a significant milestone for the industry and solidifies our position as a pioneer in the digital lottery space.”
The fully integrated campaign was led by Havas New York, with paid and earned media support from Havas Village agencies including Republica Havas, Havas Formula and Havas CX. The creative will roll out across radio, TV, and streaming throughout the month of August, with social media, digital, and out-of-home to follow. Click here to see.
“Lotto.com is spearheading an industry transformation with the introduction of Digital Scratch tickets and we are excited to be a part of it,” shared Dan Lucey, Chief Creative Officer & Co-CEO of Havas New York. “Unlucky moments are something that all of us can relate to, no matter how big or small. We strive to set our brands apart from competitors by authentically connecting with consumers, and this new creative demonstrates how easy it is to turn even the unluckiest moment into the luckiest one.”
Lotto.com Digital Scratch tickets are currently available in Arizona, Colorado, Nebraska, Ohio, Oregon and Texas with more expected before the end of the year. For more information, or to begin ordering official state lottery tickets “Winever,” visit www.lotto.com.
ABOUT LOTTO.COM INC.
Headquartered in Jersey City, New Jersey, Lotto.com is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web based platforms. As a lottery courier enabling user participation in the U.S. State Lotteries, Lotto.com helps the lottery contribute incremental funds to state-run programs across education, parks, emergency responders, veterans’ health, and other important services. Lotto.com has over two million customers, has contributed over $100 million to state-funded lottery initiatives, and has created six millionaires via state-run games, including the largest Digital Scratch ticket win in history – $3 million to a customer in Colorado. In December 2022, Lotto.com introduced the first-to-market Digital Scratch tickets, which are currently available in Arizona, Colorado, Nebraska, Ohio, Oregon and Texas. Lotto.com is currently available in Arizona, Arkansas, Colorado, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand to additional states in the near future.
MEDIA CONTACT INFORMATION:
Havas Formula: [email protected]
ABOUT HAVAS NEW YORK
Havas New York is one of 60+ full-service Villages and the North American flagship agency of Havas Creative Network, a powerful network of creative agencies with the most modern capabilities and talented people in the business. At Havas New York, we are a creative company with soul, breaking tradition in our category to help progressive marketers speak the modern language of advertising through culture, design, and technology—creating better, more meaningful brand experiences. Creatives are creators who deliver work designed to raise consciousness and inspire conversation in the real world, not the advertising space. Learn more at our website, ny.havas.com.
A video accompanying this announcement is available here
Yell County Resident Wins $5M Arkansas Lotto Jackpot After Using Lotto.com’s Quick Pick Option
JERSEY CITY, N.J., Feb. 12, 2025 (GLOBE NEWSWIRE) — Lotto.com, the nation’s first online platform to digitally deliver official state lottery draw games and scratch tickets, is celebrating the largest win in the platform’s history. Arkansas resident Kevin S. won $5.123 Million. In addition to being the largest jackpot on Lotto.com, it was also the largest jackpot in the history of the Arkansas Lotto game. Kevin realized that his life had changed when the platform notified him about his winnings.
Kevin began using Lotto.com for his lottery tickets three weeks ago. After using the platform’s Quick Pick feature to select his numbers, he hit it big in the February 1, 2025 Arkansas Lotto drawing. Kevin hadn’t checked the results of the drawing and only learned of the win when Lotto.com reached out to him. Kevin quickly visited his local Player’s Cafe to claim his ticket, saying simply, “It’s surreal right now.”
“We couldn’t be more thrilled to celebrate this record-breaking win! Seeing a player win over $5 Million on our platform is an incredible milestone for Lotto.com,” said Thomas Metzger, CEO of Lotto.com Inc. “This big winner hails from a rural part of Arkansas, and we are proud to have been able to provide him with convenient access to this jackpot!”
As with all tickets ordered on the Lotto.com platform, Arkansas Lotto tickets contribute incremental funds to meaningful Arkansas state-run programs across education, parks, emergency responders, veterans’ health, and other important services.
Lotto.com currently offers draw games to customers in Arizona, Arkansas, Colorado, Massachusetts, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand into more states in the near future. Additionally, Digital Scratch tickets are currently available in Arizona, Colorado, Nebraska, Massachusetts, Ohio, Oregon and Texas.
Customers on Lotto.com can order official state lottery tickets for popular lottery games including Powerball® and Mega Millions® and digital scratch tickets on their phone, tablet, laptop, or desktop computer.
For more information on Lotto.com, or to begin ordering official state lottery tickets “Winever,” visit www.lotto.com.
ABOUT LOTTO.COM INC.
Headquartered in Jersey City, New Jersey, Lotto.com is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web based platforms. As a lottery courier enabling user participation in the U.S. State Lotteries, Lotto.com helps the lottery contribute incremental funds to state-run programs across education, parks, emergency responders, veterans’ health and other important services. Lotto.com has over 2.8 Million customers, and has created 8 millionaires via state-run games, including the largest Digital Scratch ticket win in history – $3 Million to a customer in Colorado. In June 2023, Lotto.com introduced the first-to-market Digital Scratch tickets, which are currently available in Arizona, Colorado, Massachusetts, Nebraska, Ohio, Oregon and Texas. Lotto.com is currently available in Arizona, Arkansas, Colorado, Massachusetts, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand to additional states in the near future.
MEDIA CONTACT INFORMATION:
Havas Formula: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3b5419de-bef5-4587-9e7d-edd8ae26aeef
New York Resident Starts 2025 with a Big Win, Thanks to Her Lucky Numbers: Her Birthday, Daughter’s Birthday, and the Day She Met Her Husband
JERSEY CITY, N.J., Feb. 05, 2025 (GLOBE NEWSWIRE) — Lotto.com, one of the nation’s largest delivery services for official state lottery tickets, celebrates the $3 Million New York Lottery win with a loyal customer.
Colleen S., a Rochester resident and Lotto.com customer since its New York launch in 2022, is starting the new year on a high note after winning $3 Million in the New York Lotto Jackpot, thanks to her go-to numbers. “I always play these numbers. On the day I won I was thinking of skipping a drawing, but something told me to play them,” Colleen S. told Lotto.com.
After being notified of her win by Lotto.com, Colleen S. made the journey to New York City to collect her prize winning ticket, taking time to embrace iconic city experiences like visiting the Statue of Liberty and enjoying an authentic New York City bagel. Colleen shared with the Lotto.com team that she has four daughters, just welcomed her first grandchild, and is looking forward to spoiling her family with her good fortune.
“We’re thrilled to celebrate our first big win of 2025, especially alongside such a loyal customer,” said Thomas Metzger, CEO of Lotto.com Inc. “As someone who was born and raised in New York City, this big winner is extra special for me personally!”
Lotto.com is proud to bring incremental customers and funds to the The New York Lottery, which provided $3.8 billion for education in fiscal 2024 and over $86.2 billion since inception in 1967.
Lotto.com is currently available in Arizona, Arkansas, Colorado, Massachusetts, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand to additional states in the near future.
Customers on Lotto.com can order official state lottery tickets for popular lottery games on their phone, tablet, laptop, or desktop computer.
For more information on Lotto.com, or to begin ordering official state lottery tickets “Winever,” visit www.lotto.com.
ABOUT LOTTO.COM INC.
Headquartered in Jersey City, New Jersey, Lotto.com is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web based platforms. As a lottery courier enabling user participation in the U.S. State Lotteries, Lotto.com helps lotteries across the country contribute incremental funds to state-run programs across education, parks, emergency responders, veterans’ health and other important services.
Lotto.com has over 3 million customers and has created 8 millionaires via state-run games, including the largest Digital Scratch ticket win in history – $3 million to a customer in Colorado. In June 2023, Lotto.com introduced the first-to-market Digital Scratch tickets, which are currently available in Arizona, Colorado, Massachusetts, Nebraska, Ohio, Oregon and Texas. Lotto.com is currently available in Arizona, Arkansas, Colorado, Massachusetts, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand to additional states in the near future.
MEDIA CONTACT INFORMATION:
Havas Formula: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ea07b423-dfd3-4031-aa07-68dfe581745b
The Announcement Marks a Significant Milestone in Lotto.com’s Nationwide Expansion, and Falls Within the 50th Anniversary Year of Scratch Off Tickets in Massachusetts
JERSEY CITY, N.J., Oct. 03, 2024 (GLOBE NEWSWIRE) — Lotto.com, the nation’s first lottery platform to digitally deliver official state lottery draw games and scratch tickets, today announced the expansion of its services into Massachusetts. This announcement marks the eleventh jurisdiction in the company’s nationwide expansion, and Massachusetts’ first ever digital scratch offering.
Massachusetts is celebrating the 50th anniversary of inventing and launching scratch tickets in 1974. Similarly, Lotto.com is the first courier to deliver scratch tickets digitally.
“We are thrilled to launch in Massachusetts, the best performing lottery per capita in the country,” said Thomas Metzger, CEO of Lotto.com Inc. “We also look forward to bringing incremental funding to the communities across the Commonwealth that the Lottery supports.”
Lotto.com is redefining the lottery landscape with its secure, convenient, and seamless online lottery experience, all while bringing incremental funds to state-funded lottery programs. Lotto.com currently boasts a customer base of over 2.2 million and growing, and has contributed approximately $120 million to state-funded lottery programs.
The Massachusetts State Lottery generates unrestricted local aid for cities and towns each year in the state. The lottery funds are not earmarked for any specific programs in Massachusetts as the Lottery allows cities and towns to choose how they would like to allocate their funds, with examples of funded programs including public safety staffing and equipment, snow removal, local road improvements, school services, programs for seniors, and more. In the fiscal year 2023, the Massachusetts Lottery returned a record $1.2 billion in net profit to the Commonwealth for distribution of unrestricted local aid to the 351 towns and cities in Massachusetts, which Lotto.com is honored to now be contributing to.
Customers in Massachusetts can order official state lottery tickets on Lotto.com for popular lottery games including Powerball® and Mega Millions®, as well as popular scratch ticket games via Lotto.com’s first to market Digital Scratch ticket offering. This innovation allows customers to order and play official state lottery scratch tickets “winever,”™ on their computer, laptop, or preferred mobile device.
Lotto.com currently offers draw games to customers in Arizona, Arkansas, Colorado, Massachusetts, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand into more states in the near future. Additionally, Digital Scratch tickets are currently available in Arizona, Colorado, Massachusetts, Nebraska, Ohio, Oregon and Texas.
For more information on Lotto.com, or to begin ordering official state lottery tickets “Winever,” visit www.lotto.com.
ABOUT LOTTO.COM INC.
Headquartered in Jersey City, New Jersey, Lotto.com is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web based platforms. As a lottery courier enabling user participation in the U.S. State Lotteries, Lotto.com helps the lottery contribute incremental funds to state-run programs across education, parks, emergency responders, veterans’ health and other important services. Lotto.com has over 2.2 million customers, has contributed over $120 million to state-funded lottery initiatives, and has created 6 millionaires via state-run games, including the largest Digital Scratch ticket win in history – $3 million to a customer in Colorado. In June 2023, Lotto.com introduced the first-to-market Digital Scratch tickets, which are currently available in Arizona, Colorado, Massachusetts, Nebraska, Ohio, Oregon and Texas. Lotto.com is currently available in Arizona, Arkansas, Colorado, Massachusetts, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand to additional states in the near future.
MEDIA CONTACT INFORMATION:
Havas Formula: [email protected]
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