lotto
Lotto.com Debuts New Digital Scratch Ticket Campaign Led by Havas New York
The New Creative Work Puts a Spotlight on the Opportunity to ‘Winever’ on Lotto.com, Even While Experiencing the Unluckiest Situations
NEW YORK and JERSEY CITY, N.J., Aug. 01, 2024 (GLOBE NEWSWIRE) — Lotto.com, the nation’s first online lottery platform to digitally deliver official state lottery draw games and scratch tickets, has launched a new Digital Scratch ticket campaign with surprising creative developed by Havas New York as the brand’s agency of record.
Lotto.com launched their first-to-market Digital Scratch tickets offering in December 2022, which transformed how traditional paper scratch tickets are played. As Digital Scratch tickets offer customers the opportunity to experience the thrill of playing a physical scratch ticket in a digital, secure setting, the campaign taps the thrill of winning anytime.
As a build to the brand’s first campaign, “Welcome to Winever,”™ the new Digital Scratch campaign avoids category cliches like CGI fantasy worlds and big spenders, instead capturing traditionally “unlucky” moments, and turning them into winning ones. With this theme at the core of the creative, the campaign highlights unlucky practicalities of life, such as getting your car towed or unexpectedly getting splashed by a taxi driving through a puddle. In each scene, the unlucky scenario is transformed into a lucky one with the ease of a Digital Scratch win on Lotto.com.
“In an often unlucky world, Lotto.com’s Digital Scratch tickets are a reminder that a win could be just a scratch away,” said Thomas Metzger, CEO of Lotto.com Inc. “Scratch tickets currently make up two-thirds of the $100+ Billion U.S. lottery market and our pioneering Digital Scratch innovation marks a significant milestone for the industry and solidifies our position as a pioneer in the digital lottery space.”
The fully integrated campaign was led by Havas New York, with paid and earned media support from Havas Village agencies including Republica Havas, Havas Formula and Havas CX. The creative will roll out across radio, TV, and streaming throughout the month of August, with social media, digital, and out-of-home to follow. Click here to see.
“Lotto.com is spearheading an industry transformation with the introduction of Digital Scratch tickets and we are excited to be a part of it,” shared Dan Lucey, Chief Creative Officer & Co-CEO of Havas New York. “Unlucky moments are something that all of us can relate to, no matter how big or small. We strive to set our brands apart from competitors by authentically connecting with consumers, and this new creative demonstrates how easy it is to turn even the unluckiest moment into the luckiest one.”
Lotto.com Digital Scratch tickets are currently available in Arizona, Colorado, Nebraska, Ohio, Oregon and Texas with more expected before the end of the year. For more information, or to begin ordering official state lottery tickets “Winever,” visit www.lotto.com.
ABOUT LOTTO.COM INC.
Headquartered in Jersey City, New Jersey, Lotto.com is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web based platforms. As a lottery courier enabling user participation in the U.S. State Lotteries, Lotto.com helps the lottery contribute incremental funds to state-run programs across education, parks, emergency responders, veterans’ health, and other important services. Lotto.com has over two million customers, has contributed over $100 million to state-funded lottery initiatives, and has created six millionaires via state-run games, including the largest Digital Scratch ticket win in history – $3 million to a customer in Colorado. In December 2022, Lotto.com introduced the first-to-market Digital Scratch tickets, which are currently available in Arizona, Colorado, Nebraska, Ohio, Oregon and Texas. Lotto.com is currently available in Arizona, Arkansas, Colorado, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand to additional states in the near future.
MEDIA CONTACT INFORMATION:
Havas Formula: [email protected]
ABOUT HAVAS NEW YORK
Havas New York is one of 60+ full-service Villages and the North American flagship agency of Havas Creative Network, a powerful network of creative agencies with the most modern capabilities and talented people in the business. At Havas New York, we are a creative company with soul, breaking tradition in our category to help progressive marketers speak the modern language of advertising through culture, design, and technology—creating better, more meaningful brand experiences. Creatives are creators who deliver work designed to raise consciousness and inspire conversation in the real world, not the advertising space. Learn more at our website, ny.havas.com.
A video accompanying this announcement is available here
The Announcement Marks 2025 Momentum for Lotto.com, which Launched in Arizona, Massachusetts and Nebraska in 2024
JERSEY CITY, N.J., July 01, 2025 (GLOBE NEWSWIRE) — Lotto.com, the nation’s first lottery platform to digitally deliver official state lottery draw games, is proud to announce all draw offerings of the Maine Lottery are now available on Lotto.com.
Lotto.com is redefining the lottery landscape with its digital lottery experience, which helps support important statewide initiatives. In Maine, the State Lottery has contributed more than $1.24 billion to the Maine State Government’s General Fund since its inception in 1974, funding essential services like local school aid, higher education, health services, and more. Over the years, the Maine Lottery has awarded over $2.2 billion in prizes, with winnings ranging from 50 cents to $9.1 million.
“Expanding into Maine, home to one of the country’s earliest state lotteries, is an exciting milestone for our team,” said Thomas Metzger, CEO of Lotto.com Inc. “We look forward to bringing new players and incremental sales to the Maine Lottery and continuing to grow our incredible community of over three million customers!”
Customers in Maine can now order official state lottery tickets on Lotto.com for popular lottery games including Powerball® and Mega Millions®, and more! This innovation allows customers to order official state lottery tickets “winever,”™ on their computer, laptop, or preferred mobile device.
Lotto.com currently offers draw games to customers in Arizona, Arkansas, Colorado, Maine, Massachusetts, Minnesota, Nebraska, New Jersey, New York, Ohio, and Oregon with plans to expand into more states in the near future.
For more information on Lotto.com, or to begin ordering official state lottery tickets “Winever,” visit www.lotto.com.
ABOUT LOTTO.COM INC.
Headquartered in Jersey City, New Jersey, Lotto.com is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web based platforms. As a lottery courier enabling user participation in the U.S. State Lotteries, Lotto.com helps lotteries across the country contribute incremental funds to state-run programs across education, parks, emergency responders, veterans’ health and other important services.
Lotto.com has over 3 million customers and has created 10 millionaires via state-run games, including the largest Digital Scratch ticket win in history – $3 million to a customer in Colorado. In June 2023, Lotto.com introduced the first-to-market Digital Scratch tickets, which are currently available in Arizona, Colorado, Massachusetts, Nebraska, Ohio, and Oregon. Lotto.com is currently available in Arizona, Arkansas, Colorado, Maine, Massachusetts, Minnesota, Nebraska, New Jersey, New York, Ohio, and Oregon, with plans to expand to additional states in the near future.
MEDIA CONTACT INFORMATION:
Havas Formula: [email protected]
JERSEY CITY, N.J., March 21, 2025 (GLOBE NEWSWIRE) — Lotto.com, in collaboration with the National Council on Problem Gambling (“NCPG”), recognizes March as Problem Gambling Awareness Month (PGAM). The annual observance of PGAM provides an essential platform for organizations across the country to highlight the availability of resources that support problem gambling prevention, education, treatment, and recovery.
Lotto.com is proud to have received its Internet Compliance Assessment Program (“iCAP”) accreditation from NCPG in 2021 for best practices in online player protection even prior to the company’s first state launch. Not just during March but all year round, Lotto.com is steadfast in its commitment to trusted practices and responsible online lottery play by enforcing player limits, offering self exclusion tools and following risk management and compliance protocols in every jurisdiction in which it operates. Furthermore the Company holds licenses in every state that formally regulates lottery couriers and is a member of the North American Association of State & Provincial Lotteries (NASPL).
This year’s PGAM theme, “Seeking Understanding,” focuses on increasing awareness of problem gambling as a serious but often misunderstood mental health condition. The campaign seeks to foster greater awareness and empathy, break down barriers to treatment, and provide support for individuals and families impacted by gambling-related harm.
As the nation’s first online lottery platform to digitally deliver official state lottery draw games and scratch tickets, Lotto.com recognizes the important conversation around problem gambling and responsible gaming. The company will continue to spread the word about the resources available for those dealing with problem gambling.
“Educating our players and the lottery industry is very important to our team at Lotto.com,” shares Thomas Metzger, CEO of Lotto.com Inc. “Our commitment is rooted in empowering individuals at every level of our organization with the knowledge, training and tools they need to navigate the lottery landscape responsibly. Through this, we aim to enhance security, build trust, and continue to contribute to a positive lottery experience.”
For more information about problem gambling and how to increase awareness of problem gambling, visit http://www.ncpgambling.org/FAQs.
If you or someone you know has a gambling problem, call or text the National Problem Gambling Helpline at 1-800-GAMBLER or visit www.1800gamblerchat.org. Help is available 24/7/365 – it is free and confidential.
ABOUT LOTTO.COM INC.
Headquartered in Jersey City, New Jersey, Lotto.com is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web based platforms. As a lottery courier enabling user participation in the U.S. State Lotteries, Lotto.com helps the lottery contribute incremental funds to state-run programs across education, parks, emergency responders, veterans’ health and other important services. Lotto.com has over 2.8 Million customers, and has created 8 millionaires via state-run games, including the largest win in history – over $5 Million to a customer in Arkansas. In June 2023, Lotto.com introduced the first-to-market Digital Scratch tickets, which are currently available in Arizona, Colorado, Massachusetts, Nebraska, Ohio, Oregon and Texas. Lotto.com is currently available in Arizona, Arkansas, Colorado, Massachusetts, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand to additional states in the near future.
About the National Council on Problem Gambling
The National Council on Problem Gambling (NCPG) is the only national nonprofit organization in the US that seeks to mitigate gambling-related harm. NCPG is neutral on legalized gambling. If you or someone you know may have a gambling problem, contact the National Problem Gambling Helpline, which offers hope and help without stigma or shame. US and Canadian users can call 1-800-GAMBLER, text 800GAM, or visit www.1800gamblerchat.org. Help is available 24/7 – it is free and confidential.
MEDIA CONTACT INFORMATION:
Havas Formula: [email protected]
lotto
Lotto.com Celebrates Back-to-Back Wins in Massachusetts: $100k MassCash Jackpot & Record-Breaking $20k Digital Scratch Prize
The Two Winners Come on the Heels of Lotto.com’s Entry into Massachusetts in October, 2024
JERSEY CITY, N.J., Feb. 19, 2025 (GLOBE NEWSWIRE) — Lotto.com, the nation’s first online platform to digitally deliver official state lottery draw games and scratch tickets, is thrilled to share two Massachusetts lottery winners. Michelle T. recently hit the $100K MassCash Jackpot and Anthony V. claimed a commonwealth record-breaking $20K Digital Scratch prize on the platform.
Massachusetts resident, Michelle T., struck it lucky with the MassCash Jackpot after having her Lotto.com account for just under a month. Her first time playing MassCash on Lotto.com resulted in this Jackpot win. Similarly, Anthony V. was new to the lottery, when he was introduced to Lotto.com. To his surprise, Anthony swiped his finger across his Digital Scratch ticket to reveal this big win, which also marked Lotto.com’s largest Digital Scratch winner in Massachusetts.
In October, 2024, Lotto.com became the first lottery courier to deliver scratch tickets digitally in Massachusetts. As with all tickets ordered on the Lotto.com platform, Massachusetts lottery tickets help contribute incremental funds to meaningful commonwealth-run programs including local aid for public safety staffing and equipment, snow removal, local road improvements, school services, programs for seniors and more.
“Just months after launching in Massachusetts, we’re already celebrating back-to-back big winners on the Lotto.com platform,” said Thomas Metzger, CEO of Lotto.com Inc. “It was very exciting to see these two winners within 48 hours of each other. It is also wonderful having first time lottery players coming through our platform! We pride ourselves on bringing in incremental customers to the nation’s best performing lottery per capita and look forward to continued wins for our Massachusetts customers and the commonwealth.”
Lotto.com currently offers draw games to customers in Arizona, Arkansas, Colorado, Massachusetts, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand into more jurisdictions in the near future. Additionally, Digital Scratch tickets are currently available in Arizona, Colorado, Nebraska, Massachusetts, Ohio, Oregon and Texas.
Customers on Lotto.com can order official state lottery tickets for popular lottery games including Powerball® and Mega Millions® and digital scratch tickets on their phone, tablet, laptop, or desktop computer.
For more information on Lotto.com, or to begin ordering official state lottery tickets “Winever,” visit www.lotto.com.
ABOUT LOTTO.COM INC.
Headquartered in Jersey City, New Jersey, Lotto.com is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web based platforms. As a lottery courier enabling user participation in the U.S. State Lotteries, Lotto.com helps the lottery contribute incremental funds to state-run programs across education, parks, emergency responders, veterans’ health and other important services. Lotto.com has over 2.8 Million customers, and has created 8 millionaires via state-run games, including the largest Digital Scratch ticket win in history – $3 Million to a customer in Colorado. In June 2023, Lotto.com introduced the first-to-market Digital Scratch tickets, which are currently available in Arizona, Colorado, Massachusetts, Nebraska, Ohio, Oregon and Texas. Lotto.com is currently available in Arizona, Arkansas, Colorado, Massachusetts, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand to additional states in the near future.
MEDIA CONTACT INFORMATION:
Havas Formula: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/98b5dbbe-dca1-4905-84b1-b71f12c5ffe3
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