Latin America
Paysafe strengthens US iGaming solution with Pay by Bank launch
New product allows American bettors to log-in directly to their bank accounts at online sportsbooks’ cashiers to fund real-time wagers
Paysafe (NYSE: PSFE), a leading payments platform, today launched Pay by Bank for iGaming, a new solution allowing U.S. online bettors to instantly and securely fund deposits at operators’ cashiers directly from their online bank account as well as cash-out winnings seamlessly. This product expands the capabilities of Paysafe’s Gateway, the iGaming payments solution that connects U.S. operators to the market’s most comprehensive range of traditional and alternative payment methods via a single integration.
Building on Paysafe’s 25+ years’ history streamlining iGaming payments, the company added Pay by Bank to respond to the growing demand from U.S. players for payment choice. The Gateway already connects operators’ cashiers to Paysafe-processed card payments, the Skrill digital wallet, the Paysafecash online cash solution, and third-party payment products. Strengthening operators’ player acquisition, Pay by Bank provides their customers with yet another payment option that is particularly appealing to the 27% of bettors who prefer transacting via direct bank transfer, according to Paysafe research.
Leveraging Paysafe’s single-integration Gateway, U.S. online gaming operators can now offer Pay by Bank to their customers, giving first-time users the ability to sync their checking or savings account in just seconds, then fund their player account securely in real-time. For returning bettors, the process is even easier, with Pay by Bank supporting one-click payments from linked accounts.
Winnings can be withdrawn from players’ sportsbook accounts just as seamlessly, with Pay by Bank enabling rapid payouts directly to linked bank accounts, again initiated through a single click.
For operators, all Pay by Bank transactions are indemnified, reducing liability if a player’s deposit from their bank account defaults. Along with helping to drive player acquisition by providing more payment choice, Pay by Bank’s other benefits for operators include strengthening customer retention by improving the overall payment experience. According to Paysafe research, transactional speed and financial security are players’ top-two priorities when it comes to the payment experience.
Zak Cutler, President of Global Gaming at Paysafe, said: “We’re delighted to unveil our new Pay by Bank product for our iGaming solution, which will almost certainly prove very effective in both converting and retaining players for U.S. operators, with the product’s impressive transactional speed and robust security. Through Pay by Bank, we continue to grow the Paysafe Gateway by providing American operators and their customers with unparalleled payment choices, all through a single integration.”
Paysafe will be showcasing Pay by Bank and the Paysafe Gateway while exhibiting (Booth A270) at the SBC Summit North America in New Jersey from May 7th to 9th, 2024.
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SkillOnNet’s Spanish language brand launches in newly regulated Peruvian market
PlayUZU, the flagship Spanish-language brand from global entertainment powerhouse SkillOnNet, is now live in the newly regulated Peruvian market.
Peruvian players can now enjoy top quality, localized content at PlayUZU.pe, along with the brand’s famous guarantee of no wagering requirements – ever. PlayUZU is marketed as a “fair” online casino that offers players a better deal by refusing to add playthrough requirements to its bonuses.
The launch will be backed by a multimedia marketing campaign to highlight the core values of the PlayUZU brand: fun, transparency, simplicity and responsible gaming.
This will include a significant television advertising push, supported by an extensive digital marketing campaign via search-engine positioning, social networks and influencers. The campaign aims to enforce the brand’s positioning, which is all about providing an innovative and entertaining space where players can have fun whether they win or lose.
After first launching in Spain in 2020 where it has since become a household name, PlayUZU has been extending its footprint in the fast-growing Latin American market, having recently launched in Mexico and Buenos Aires City.
Peru’s new licensing regime came into effect in February 2024, and PlayUZU was among the first operators to receive the go-ahead from the country’s regulator. The platform boasts an unparalleled games portfolio with top titles from the biggest and best game studios in the world.
Helena Rico Head of Marketing Spain and LatAm at PlayUZU.pe said: “In an industry dominated by bonuses with complicated terms and conditions and deceptive small print, we think Peruvian players will enjoy PlayUZU’s unique proposition of a fair deal with no wagering requirements. We also believe that by providing players with a fun and localized gaming experience we can make PlayUZU a top brand in this exciting new market.”
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THE UNIT SIGNS WITH SPORTINGTECH’S BRAZIL BRANDS
The Unit, a leader in nearshore product development and marketing services for sports betting and iGaming, has entered a collaboration with leading sports betting and iGaming provider Sportingtech.
Sportingtech is a renowned provider of turnkey betting and gaming solutions designed for regulated and emerging markets around the globe. Sportingtech’s iGaming platform offers everything covering sportsbook and casino via a modular system and intuitive back office for a fully omni-channel solution.
The Unit will develop apps for Sportingtech’s brands in Brazil, with The Unit bringing its expertise in creating native iOS and Android applications tailored to the specific needs of clients. This partnership has already included a successful redesign of Sportingtech’s sportsbook, with The Unit utilising its ability to design and develop robust, scalable platforms which deliver a seamless user experience.
Paddy Casey, Co-founder at The Unit, said: “Sportingtech is one of the leading suppliers in the sports betting and iGaming industries, and we are thrilled to announce this exciting partnership.
“We are pleased to bring our extensive knowledge and expertise to ensure Sportingtech’s brands operate with the strongest possible mobile app.
“This follows the launch of Sportingtech’s redesigned sportsbook, where our team were able to provide our bespoke software development services to address unique business requirements and challenges.
“We very much look forward to working with Sportingtech and making the most of the synergies this partnership will present.”
Tommy Molloy, Chief Product Officer from Sportingtech, said: “Partnering with The Unit reflects our commitment to delivering tailored solutions that empower operators to stand out in competitive markets like Brazil. The Unit’s expertise as a trusted developer ensures our partners can achieve peak performance and provide unparalleled user experiences.
“Following the successful launch of our newly redesigned sportsbook, this collaboration reinforces our focus on continuous improvement and flexibility, enabling us to offer an industry-leading turnkey platform that sets new standards in customisation and growth.”
With offices in Ireland and Moldova, and a newly-formed USA division opening in New York in January 2025, The Unit has an unwavering commitment to becoming the partner of choice throughout the industry. In addition to its broad-ranging marketing services, the team has solidified its strong track record of building world-class, scalable and efficient products for the sports betting and iGaming sector in recent years.
As The Unit embarks on this period of growth, the company remains committed to delivering exceptional products and services to its clients. With its experienced team, best-in-class product development capabilities, and focus on innovation, The Unit is poised to shape the future of the sports betting and iGaming industries.
Aposta Ganha
Aposta Ganha secures Brazilian sports betting and online games license
Aposta Ganha, the fastest-growing Brazilian sports betting and online gaming site, has officially been awarded its sports betting and online games license through the Betting Management System (Sigap) to operate within Brazil’s regulated market.
Aposta Ganha is one of the first betting platforms to be regulated, with registration number 0022 in the Betting Management System. Having operated in Brazil over the past six years, it is perfectly positioned to thrive in Brazil’s new regulated environment, adhering to the rules of the Secretariat of Prizes and Betting (SPA) under the Ministry of Finance
Responsible Gaming continues to be at the heart of Aposta Ganha’s operations, even before the implementation of the stringent measures outlined in the SPA ordinances.
Aposta Ganha will commence its regulated operations from January 1, 2025, depending only on the SPA analysis to obtain the official license from the Brazilian government.
Hugo Baungartner, Grupo Aposta Ganha CCO, said: “We’re incredibly proud to announce our successful completion of our federal operating license application laid out by the Ministry of Finance. The strict security criteria ensure greater consumer protection and market integrity. Our hard work has seen us join an exclusive tier of companies authorized to deliver an entertaining and 100% secure gaming experience across the nation.”
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