Canada
PA Betting Services Partners with ElTurf
Chilean horse racing content provider ElTurf has entered into a new agreement with PA Betting Services to expand its reach into global fixed odds and pari-mutuel markets.
The exclusive deal, which includes more than 2000 races per year from Sporting Valparaiso, Hipodromo de Chile and Club Hipico de Concepcion, is the first-of-its-kind premium racing product from the region.
Combining the strength of ElTurf’s knowledge alongside PA Betting Services’ in-house content team will see the pre-race content that has so often been absent from Latin America now available at comparable levels to those seen from both North America and the UK.
The service will combine pre-race and live data content with streaming – a service provided by StreamAMG, a PA Media Group company, who will power live streaming delivery including race commentaries by leading British commentators.
The relationship builds on the efforts by ElTurf and Total Performance Data (TPD) to develop in-running data and pricing services for the region, which – as part of the deal – will be made available as a plug-and-play solution on PA Betting Service’s market-leading platform.
Gonzalo Reyes, Chief Executive of ElTurf said: “We are excited to be working with PA Betting Services to advance the interests of Latin American racing into new markets.
“This relationship marks a new chapter for those racecourses seeking a move away from legacy providers and grants them the opportunity to maximise revenues from fixed odds and pari-mutuel markets around the globe.
“Pairing El Turf’s leading coverage from the region, with PA’s unrivalled distribution platform will significantly raise the standard of the product overnight, benefiting both operators and Latin American racing fans.”
Richard Duncan, Head of Business Development at PA Betting Services, said: “We are thrilled to be working with ElTurf and Latin American racecourses. The ambition shown by racecourses in the region to maximise earnings through exploring new partnerships has been a real journey and one we are very excited to be part of.
“Global racing has much to offer with the quality of racing from these courses as good as many domestic UK races. With knowledge gaps now plugged, Latin American racing will be an exciting proposition for operators crying out for an improved product that includes silks, runner comments, race verdicts and more competitive margins.
“We’re also really excited about the integration here with StreamAMG. Across PA Media Group, we have the talent and knowledge to provide real added value for all customers, and we’re looking forward to where this – and similar knowledge sharing partnerships – can take us.”
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BCLC reminds adults to gift responsibly this holiday season
With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.
“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”
While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.
“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”
In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.
“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:
- Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
- Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
- Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.
This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.
Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.
“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.
Play’n GO, the world’s leading casino entertainment provider, has announced further expansion of its Canadian operations via a partnership with leading operator PointsBet in the province of Ontario.
The Swedish-founded gaming giant’s games will now be available to PointsBet players in the Canadian province, meaning classic titles such as Book of Dead, Rich Wilde and the Tome of Madness, and Reactoonz will now be available on the PointsBet platform.
The province of Ontario regulated online casino gaming in 2022, which saw Play’n GO enter the Canadian market for the first time. The company expanded into the province of Quebec earlier this year, and, as of June 2024, is also a proud member of the Canadian Gaming Association.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented, “Back in 2022, I said that “North America is right at the top of Play’n GO’s priority list, and Ontario is just the first step we plan to take”. This partnership with PointsBet shows we have yet to take our foot off the gas. We’ve proudly watched our games become instant hits in our two and a half years in the Ontarian region, and we have no plans to slow down any time soon.
“It’s exciting to team up with a fellow Canadian Gaming Association member in PointsBet, and we can confidently say that we are working towards the same goal of a safe, regulated industry that is focused on player entertainment. We’re looking forward to working closely together following this milestone announcement.”
Scott Vanderwel, Chief Executive Officer at PointsBet, shared “Play’n GO has built a strong reputation for delivering high-quality game content, and we’re thrilled to bring their titles to our platform. At PointsBet, our focus is on providing a safe and engaging entertainment experience for our players, and it’s clear that Play’n GO aligns with those values. Canadian casino enthusiasts recognize PointsBet as a trusted leader in iGaming, and this collaboration further enhances the exceptional experience we offer.”
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