Canada
PA Betting Services Partners with ElTurf
Chilean horse racing content provider ElTurf has entered into a new agreement with PA Betting Services to expand its reach into global fixed odds and pari-mutuel markets.
The exclusive deal, which includes more than 2000 races per year from Sporting Valparaiso, Hipodromo de Chile and Club Hipico de Concepcion, is the first-of-its-kind premium racing product from the region.
Combining the strength of ElTurf’s knowledge alongside PA Betting Services’ in-house content team will see the pre-race content that has so often been absent from Latin America now available at comparable levels to those seen from both North America and the UK.
The service will combine pre-race and live data content with streaming – a service provided by StreamAMG, a PA Media Group company, who will power live streaming delivery including race commentaries by leading British commentators.
The relationship builds on the efforts by ElTurf and Total Performance Data (TPD) to develop in-running data and pricing services for the region, which – as part of the deal – will be made available as a plug-and-play solution on PA Betting Service’s market-leading platform.
Gonzalo Reyes, Chief Executive of ElTurf said: “We are excited to be working with PA Betting Services to advance the interests of Latin American racing into new markets.
“This relationship marks a new chapter for those racecourses seeking a move away from legacy providers and grants them the opportunity to maximise revenues from fixed odds and pari-mutuel markets around the globe.
“Pairing El Turf’s leading coverage from the region, with PA’s unrivalled distribution platform will significantly raise the standard of the product overnight, benefiting both operators and Latin American racing fans.”
Richard Duncan, Head of Business Development at PA Betting Services, said: “We are thrilled to be working with ElTurf and Latin American racecourses. The ambition shown by racecourses in the region to maximise earnings through exploring new partnerships has been a real journey and one we are very excited to be part of.
“Global racing has much to offer with the quality of racing from these courses as good as many domestic UK races. With knowledge gaps now plugged, Latin American racing will be an exciting proposition for operators crying out for an improved product that includes silks, runner comments, race verdicts and more competitive margins.
“We’re also really excited about the integration here with StreamAMG. Across PA Media Group, we have the talent and knowledge to provide real added value for all customers, and we’re looking forward to where this – and similar knowledge sharing partnerships – can take us.”
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The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.
In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.
“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.
“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.
The post Ottawa Black Bears Announce Partnership Deal with PowerPlay appeared first on Gaming and Gambling Industry in the Americas.
Aristocrat Interactive iGaming White-Label
Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario
, Aristocrat’s online Real Money Gaming (RMG) division, proudly announces the expansion of Betiton into the Ontario online market through its iGaming White-Label package. This marks the fourth market Betiton has entered via Aristocrat Interactive iGaming White-Label’s casino platform., with additional content from Wizard Games and Aristocrat Interactive to follow. Operators benefit from access to world-class games, advanced managed services, and a powerful CRM system designed to streamline operations and enhance player retention.
Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.
Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.
Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.
The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.
Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.
“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”
In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.
As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.
More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source
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