Affiliate Industry
B90 Signs Affiliate Marketing Deal with Nordic Group
Gambling marketing and operating company B90 Holdings has signed an affiliate marketing agreement with the Nordic Group to promote all of its sportsbook and online casino services in various territories.
The affiliate marketing deal covers all current and future Bet90 brands and subsidiaries and Nordic will commence promotional activities immediately.
B90 will pay Nordic an initial Affiliate Fee amounting to €150,000, which will be settled in new Ordinary Shares on 30 November 2021. The total number of new Ordinary Shares to be issued in satisfaction of the Initial Affiliate fee will be calculated based on the average closing mid-market price of B90’s Ordinary Shares over the five dealing days ending on 30 November 2021 rounded upwards to the nearest whole new Ordinary Share and on the then prevailing exchange rate.
Paul Duffen, Executive Chairman of B90 Holdings, said: “As previously stated our strategy is to build our brand, customer and ultimately revenue base into new geographies, using a mix of both affiliates and direct marketing.
Nordic is a great affiliate marketing partner for us in these territories, given it has an excellent established network. The agreement has been structured to mitigate risk and preserve initial cash outlay, whilst maximising potential future cash generation for the Company and incentivise the affiliate. We look forward to working with Nordic across our on-line real estate to enter into new and profitable markets.”
Håvard Lehn, CMO of Nordic Group, said: “By partnering with Bet90 we are following our business development strategy. We know that our traffic will be a perfect match for this partner and the incentives to send traffic are there for us to prioritize their brands. We are enthusiastic to become shareholders in B90 Holdings plc.”
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Affiliate Industry
Gentoo Media reports Q3 2024
Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter
Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.
Q3 highlights
- Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
- EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
- EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
- EBIT reached €10.0m, with a margin of 33% (32%).
- Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
- Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
- Cash flow from operations will improve post-split, expanding capital allocation options moving forward
- Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.
Investor presentation and webcast
CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.
The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.
The post Gentoo Media reports Q3 2024 appeared first on European Gaming Industry News.
Affiliate Industry
Increase Redirect Speed by 5 Times with Affilka New Feature
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.
Affiliate Industry
Increase Redirect Speed by 5 Times with Affilka New Feature
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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