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N1 Insights April’s iGaming Trends You Shouldn’t Miss
April reflects changes that began taking shape in iGaming back in the first quarter, but are only now becoming systemic. The market is gradually shifting away from short-term optimization toward more complex strategies, where performance sustainability, GEO diversification, and a reassessment of affiliate model efficiency play a key role.
In this issue of N1 Insights, N1 Partners experts analyze how traffic structures are evolving and which scaling approaches continue to deliver results amid increasing competition.
Part 1
1. Traffic and performance
1.1 Traffic sources most likely to show the highest volatility in April
The highest volatility is expected from Facebook, TikTok, and PPC channels, as they are directly affected by changes in moderation, algorithms, and competitive activity. Additional fluctuations are anticipated in Google UAC, where auction costs traditionally increase in April due to intensified brand activity following the end of the first quarter.
1.2 Will brands shift their priorities between traffic volume and quality in April?
In April, many brands will begin shifting their focus toward traffic quality, based on first-quarter performance insights. Priority will be given to deeper metrics – from FTD to deposits and LTV – rather than simply chasing registration volume and initial conversions.
At the same time, in certain high-growth GEOs, there will still be a willingness to invest in volume in order to capture market share more quickly, even at the expense of short-term efficiency.
1.3 What will be more challenging in April: finding new scalable setups or maintaining current volumes?
Most likely, maintaining current volumes will become more challenging, especially in highly competitive GEOs. After an active first quarter, many proven setups are already overheated, while traffic costs continue to rise.
Finding new setups remains possible; however, scaling them will take more time due to increased competition and higher requirements for traffic quality.
1.4 Changes in testing strategies for new GEOs and traffic sources in April
Affiliates are likely to shift toward shorter testing cycles and reduce test budget volumes in order to adapt more quickly to changing market conditions.
“At the same time, interest in traffic source diversification will increase: beyond the classic Facebook and Google channels, we expect a growing number of tests in alternative social platforms,” comments Vlad Chernov, Deputy Head of Affiliates at N1 Partners.
1.5 Key metrics for scaling up or cutting caps
Key metrics will continue to include CR, ROAS, ARPU, retention, and player LTV, but their role in decision-making will become even more significant. Teams will increasingly shift from evaluating “input” metrics to analyzing audience quality and long-term value.
In particular, scaling decisions will be based on early LTV signals and user behavior patterns, rather than solely on FTD volume. This will allow teams to identify underperforming setups earlier and reallocate budgets toward more sustainable traffic sources.
2. GEO priorities
2.1 GEOs that may see the highest traffic growth in April
In April, several Tier-1 countries are expected to show the strongest growth, primarily Canada, Germany, and Australia, where demand for online gambling remains stable and major brands continue to increase their marketing budgets. Growth may also be observed in Latin America (Brazil, Peru, Chile).
At the same time, some affiliates will continue scaling in Eastern Europe and CIS countries, where competition is lower than in Tier-1 markets and it is easier to test new setups.
2.2 Will the approach to Tier-1 markets change compared to Q1 2026?
The approach to GEO selection will become more selective and pragmatic. Many teams will maintain their focus on Tier-1 markets, but with stricter ROI control amid rising traffic costs and decreasing predictability of results.
At the same time, a partial budget reallocation is expected in favor of GEOs with more favorable scaling conditions – lower competition and more affordable auction dynamics. As a result, strategies will increasingly balance between the stability of Tier-1 markets and growth opportunities in less saturated regions.
2.3 Regions where the cost of player acquisition is expected to change the most
The most noticeable increase in CPA is expected in Tier-1 markets – primarily Canada, Germany, and Australia. In these GEOs, player acquisition costs are likely to continue rising amid intense competition and increasing pressure from large media buying teams.
“An additional factor will be the concentration of budgets after the first quarter: major players are scaling more aggressively, which overheats the auction and reduces the effectiveness of standard traffic acquisition approaches,” notes Vlad Chernov, Deputy Head of Affiliates at N1 Partners.
As a result, the entry threshold for new campaigns is rising, and achieving target metrics will require more precise optimization and stronger setups.
2.4 Key GEOs for growth at the beginning of Q2
Key GEOs may include several Tier-1 markets such as Canada, Germany, and Australia, as well as a number of Tier-2 and Tier-3 countries, including Brazil, India, Turkey, Kazakhstan, and Chile.
These countries remain a priority for many brands due to strong purchasing power, higher player LTV, and stable demand for licensed products. Despite high competition and traffic costs, Tier-1 markets continue to attract large affiliate teams, as with proper optimization they offer the most sustainable long-term profitability.
3. Affiliate Marketing Dynamics
3.1 How will the balance between new partners and established affiliate teams change in April?
The market will continue to consolidate around large and experienced teams that have the resources for scaling, optimization, and rapid budget reallocation. Their advantage will strengthen due to accumulated expertise, access to data, and more stable traffic acquisition processes.
At the same time, new teams will continue to emerge; however, the barrier to entry will keep rising. Without access to unique traffic sources, technological advantages, or niche expertise, it will become increasingly difficult for them to compete with established players and reach comparable volumes.
3.2 Changes in affiliates’ approach to selecting partner brands
Affiliates are increasingly shifting their focus toward non-financial factors when choosing partners – primarily brand reputation, payment reliability, and transparency of statistics. These criteria are becoming critical amid rising risks and the instability of certain offers.
As a result, the trend toward long-term partnerships is strengthening: more teams are favoring sustainable collaboration models over short-term offers with potentially high but unpredictable payouts.
“This approach reduces operational risks and enables building a more stable long-term unit economics,” says Vlad Chernov, Deputy Head of Affiliates at N1 Partners.
3.3 Types of partners that will see the most active growth in April
Media buying teams working with paid traffic will continue to grow most actively, along with content affiliates and SEO-driven projects focused on long-term organic traffic acquisition. These models remain key due to their scalability and more predictable long-term economics.
At the same time, growth in alternative sources is accelerating – particularly influencer and Telegram traffic, which attract affiliates with help of flexibility, a lower barrier to entry, and the ability to test hypotheses more quickly.
3.4 What changes in partner behavior are likely to be most noticeable in April?
Partners will increasingly diversify their traffic sources and GEOs to reduce dependence on any single channel. More cautious scaling and deeper analysis of unit economics can also be expected, especially in light of first-quarter results.
Part 2
1. PR trends
1.1 Top PR trends in April 2026
In the second quarter, PR activity noticeably picks up: after revisiting strategies at the beginning of the year, brands start engaging more actively with media and building more structured communication. Against the backdrop of increasing competition, having a strong offer alone is no longer enough – what matters is how the brand presents itself and what it communicates.
“At the same time, formats are also evolving: traditional press releases are gradually taking a back seat, giving way to case studies, interviews, and more ‘authentic’ content,” says Maria Bobrovskaya, Team Lead PR, Event, Production at N1 Partners.
The market is saturated, so those who deliver real value and communicate with their audience not in abstract terms, but through experience and concrete results, are the ones who win.
2. Brand marketing strategy
2.1 Which aspects of marketing strategy should brands focus on in April amid increasing competition?
The key focus should be on differentiation through brand positioning, not just through offer terms. In a market saturated with similar propositions, partners begin to make decisions based not only on numbers, but also on trust and stability.
This is reflected in affiliate behavior: strong partners are more likely to work with brands that have a clear reputation and predictable processes.
2.2 What changes in marketing strategy should brands consider in April to maintain a competitive advantage?
Companies are gradually shifting their focus from short-term acquisition to long-term partner retention, strengthening efforts in content, PR, loyalty programs, and community development. This approach not only reduces dependence on a constant influx of new affiliates but also improves the quality of engagement with existing partners.
This shift is largely driven by market saturation: acquisition costs continue to rise, while competition for active affiliates intensifies.
“In such conditions, retaining and developing the existing partner base becomes strategically more effective than aggressively acquiring new partners, especially given the increasing demands for transparency, support, and level of service,” notes Maria Bobrovskaya, Team Lead PR, Event, Production at N1 Partners.
2.3 How can marketers find the right balance between short-term results and long-term brand development?
The balance is achieved through a combined strategy: performance drives immediate results, while brand communications ensure long-term stability. If a brand focuses only on short-term gains, it becomes vulnerable in a highly competitive environment.
2.4 The most effective approaches to marketing budget allocation in Q2
In the second quarter, many companies begin reallocating budgets toward a more diversified strategy. In addition to performance channels, there is increased investment in PR activities, content marketing, and event participation.
This shift is driven by the fact that relying solely on paid traffic is becoming less stable, prompting brands to seek ways to strengthen their organic presence and build trust.
- Marketing challenges
3.1 What new challenges may marketing teams face at the beginning of Q2?
The key challenge remains the growing competition for partner attention, making it increasingly difficult for brands to differentiate themselves amid similar terms and offers. In an oversaturated market, standard acquisition tools are no longer delivering consistent results.
As a result, marketing teams are forced to shift their focus from purely commercial terms to building reputation, improving communication quality, and shaping overall brand perception. This includes more systematic work with content, greater transparency in interactions, and the development of long-term relationships with partners.
3.2 Which marketing strategies may become less effective in April?
Approaches based solely on financial terms are gradually losing effectiveness. When many programs offer similar payouts, partners begin to pay attention to other factors – such as brand reputation, quality of support, and operational stability.
3.3 Will it become more difficult to attract strong partners amid the large number of affiliate programs on the market?
This is largely due to the fact that strong affiliates have already formed a stable pool of partners and have become significantly more selective when choosing new brands. Decisions are increasingly made not only based on terms, but also considering reputation, stability, and quality of interaction.
In practice, this results in a longer onboarding cycle: new programs require more time to pass the evaluation stage and build trust. As a result, partnership launches slow down, and affiliate expectations become more demanding.
3.4 What signals in April may indicate that brands should reconsider their marketing strategy?
A decline in partner engagement, weak response to new products, and lack of brand visibility in the media are key signals.
“This is due to the fact that in a highly competitive environment, even a slight drop in activity quickly impacts a brand’s position,” says Maria Bobrovskaya, Team Lead PR, Event, Production at N1 Partners.
April confirms a key shift in the iGaming market: increasing competition and rising traffic costs are driving higher demands for quality, sustainability, and a more strategic approach to marketing. Quick tactics and short-term solutions are gradually giving way to more systematic efforts – with a focus on LTV, partner retention, and traffic source diversification.
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La semana pasada marcó un momento clave para la industria del gaming en América Latina, con SAGSE South America consolidándose como el principal hub de innovación y alineación estratégica en la región.
Al mismo tiempo, Brasil continuó fortaleciendo su marco regulatorio y ampliando su presencia en discusiones institucionales a nivel global.
Río de Janeiro en la vanguardia: Loterj y Embratur se unen a la élite global de UN Tourism
En un hito histórico para el mercado brasileño del gaming, Loterj fue formalmente invitada, en marzo de 2026, a convertirse en miembro afiliado de UN Tourism.
El movimiento posiciona a la institución como la primera autoridad reguladora de apuestas del país en integrarse a este grupo estratégico de las Naciones Unidas.
Embratur también se sumó a la iniciativa en la misma fecha, fortaleciendo la presencia de Brasil en los debates globales sobre innovación y sostenibilidad en el sector.
Según su liderazgo, la invitación valida una estrategia centrada en conectar el entretenimiento regulado con el desarrollo económico regional.
El objetivo es utilizar el gaming legal como motor para atraer inversión extranjera y expandir la infraestructura turística.
Datos del Ministerio de Turismo de Brasil indican que la legalización del sector tiene el potencial de aumentar la participación del turismo en el PIB del 8% al 12%, además de impulsar el empleo hasta en un 20% en toda la cadena de servicios.
En el estado de Río de Janeiro, las proyecciones son igualmente prometedoras: la regulación de las Video Lottery Terminals (VLTs) y la expansión de los sport bars podrían generar alrededor de 65.000 empleos formales en los próximos dos años.
Más allá de la generación de ingresos, el modelo regulado también ha permitido importantes retornos sociales.
En los últimos tres años, Loterj incrementó en un 4.530% su presupuesto destinado a proyectos en comunidades vulnerables.
Este avance está alineado con el fuerte desempeño del turismo en Río de Janeiro, que registró sus mejores resultados en tres décadas en 2025, con 12,5 millones de visitantes, incluidos 2,1 millones de turistas internacionales.
SAGSE South America 2026: el epicentro de la innovación y el salto del iGaming en América Latina
Buenos Aires se convirtió, entre el 18 y el 19 de marzo de 2026, en el corazón de la industria del gaming en América Latina.
La 34ª edición de SAGSE South America, celebrada en el icónico Hilton Buenos Aires, reafirmó su posición como un hub clave de negocios, reuniendo a más de 300 empresas y a un público de alto nivel, con un 60% de asistentes siendo tomadores de decisión internacionales.
La cobertura exclusiva de Gaming Americas indicó que el mercado regional vivió una de sus semanas más intensas, impulsada por un nivel de madurez regulatoria sin precedentes.
El análisis de la industria sugiere que América Latina ha dejado de ser una promesa para convertirse en una prioridad de ejecución para los actores globales.
Lanzamientos tecnológicos y estrategias de penetración de mercado
El principal destaque tecnológico del evento fue BetConstruct. Bajo el liderazgo regional de Sergio Longo, la compañía presentó CHOICE, su más reciente producto impulsado por inteligencia artificial.
Se destacó que esta innovación permite a los operadores analizar el comportamiento de los jugadores en tiempo real, ofreciendo experiencias altamente personalizadas y aumentando significativamente la retención.
Por su parte, Comtrade Gaming, representada por Marcello Reis, utilizó SAGSE como una plataforma estratégica para reforzar su penetración en el mercado brasileño.
La empresa busca expandir su presencia mediante infraestructura modular y soporte local para operadores que buscan estabilidad y cumplimiento dentro del nuevo entorno regulatorio.
Grandes actores en movimiento
Otras marcas líderes también marcaron el ritmo en el Hilton Buenos Aires: Pragmatic Play, 3 Oaks Gaming, Altenar y Eightroom.
Según Henrique De Simoni, Country Manager LatAM de 3 Oaks Gaming, la presencia de la compañía en SAGSE reforzó su compromiso estratégico con el mercado argentino, considerado un pilar clave en su expansión regional.
Indicó que Argentina presenta una dinámica única, con un modelo regulatorio provincial que exige un profundo conocimiento local y una gran capacidad de adaptación.
Asimismo, señaló que participar en un evento de esta relevancia permite fortalecer relaciones con operadores, socios y reguladores, además de seguir de cerca la evolución del mercado.
Añadió que el país representa un entorno altamente estratégico, tanto por su potencial comercial como por la madurez de su audiencia y el alto nivel de engagement de los jugadores en las principales provincias reguladas.
Finalmente, concluyó que la compañía continúa sólida con 3 Oaks en su mercado principal en LATAM.
Para Eightroom, su participación en la feria SAGSE de Buenos Aires representó una instancia sumamente valiosa para fortalecer nuestra presencia en el mercado argentino de gambling online.
Según Andres Palma, CMO, “este espacio nos permitió conectar directamente con operadores y potenciales partners, generando oportunidades de networking estratégico y afianzando relaciones clave en la industria.”
“Asimismo, SAGSE fue el escenario ideal para presentar el desembarco de Eightroom en Argentina, posicionándonos como una solución enfocada en la adquisición de jugadores de alto valor, capaces de aportar crecimiento sostenido y rentabilidad a las operaciones de nuestros socios.”
Además, empresas como Oddin.gg, Betsson Group, GR8 Tech, Bwise, Lotería de Buenos Aires, Pronto Paga y muchas otras también participaron, reforzando la idea de que la industria avanza hacia un modelo de crecimiento sostenible basado en seguridad, pagos rápidos e integridad operativa.
SAGSE 2026 demostró que el mercado LATAM se encuentra en plena expansión y que la colaboración entre proveedores y reguladores es el único camino hacia el éxito a largo plazo.
Tras la finalización de esta edición, ya se confirmaron las fechas para 2027, manteniendo a Buenos Aires como un punto clave de encuentro para la industria.
SPA habilita marco de adhesión para que estados y el Distrito Federal se integren al SINAPO
El desarrollo de un entorno federal cooperativo para el sector de apuestas alcanzó un nuevo hito esta semana.
El Ministerio de Hacienda de Brasil puso a disposición el acuerdo de adhesión al Foro Nacional de Sistematización de Apuestas (SINAPO), permitiendo que los estados y el Distrito Federal formalicen su participación.
El foro fue establecido mediante la Ordenanza N.º 227/2026 dentro de la Secretaría de Premios y Apuestas (SPA), creando un espacio permanente de diálogo entre las entidades federativas para el desarrollo y perfeccionamiento de la regulación del sector.
La iniciativa busca fortalecer la cooperación técnica, promover el intercambio de mejores prácticas, mejorar la integración de datos y apoyar estrategias conjuntas relacionadas con políticas públicas de apuestas.
Entre sus objetivos también se incluyen el perfeccionamiento del marco regulatorio, el aumento de la seguridad jurídica y la transparencia, así como el refuerzo de la integridad y la protección del jugador.
Alckmin anticipa nuevas restricciones al juego online
El vicepresidente de Brasil, Geraldo Alckmin, afirmó que el gobierno federal introducirá nuevas restricciones a las plataformas de apuestas online, con especial foco en el juego móvil debido a preocupaciones relacionadas con el comportamiento compulsivo.
El anuncio se realizó durante una reunión con representantes del sector minorista, que han vinculado el crecimiento de las apuestas con la caída del consumo y el aumento del endeudamiento de los hogares.
Sin embargo, representantes de la industria han cuestionado estas afirmaciones, argumentando que no existe evidencia empírica que conecte directamente el juego regulado con el desempeño del retail.
Datos del Ministerio de Hacienda indican que la mayoría de los apostadores brasileños mantiene un gasto mensual relativamente bajo, con un ticket promedio de aproximadamente R$122.
El debate refleja crecientes tensiones entre sectores, con disputas legales emergentes sobre el impacto económico y social del gaming en Brasil.
Sportradar y BSN fortalecen alianza en Puerto Rico
Sportradar amplió su acuerdo con Baloncesto Superior Nacional (BSN), reforzando su papel en el desarrollo del baloncesto profesional en Puerto Rico a través de tecnología, datos y soluciones de integridad.
En virtud del nuevo acuerdo, la compañía mantiene los derechos exclusivos globales de datos y contenido audiovisual relacionados con apuestas, además de derechos no exclusivos de coaching y scouting.
El acuerdo también incluye servicios de integridad y herramientas de rendimiento para mejorar las operaciones y el cumplimiento normativo.
Ambas partes señalaron que la alianza busca acelerar el crecimiento internacional, fortalecer los estándares de integridad y mejorar la eficiencia operativa de cara a las próximas temporadas.
The post SAGSE lidera mientras Brasil avanza en regulación y posicionamiento global appeared first on Americas iGaming & Sports Betting News.
Last week marked a pivotal moment for the Latin American gaming industry, with SAGSE South America emerging as the central hub for innovation and strategic alignment across the region.
At the same time, Brazil continued to strengthen its regulatory framework and expand its presence in global institutional discussions.
Rio de Janeiro at the Forefront: Loterj and Embratur Join the Global Elite of UN Tourism
In a historic milestone for the Brazilian gaming market, Loterj was formally invited, in March 2026, to become an affiliated member of UN Tourism.
The move establishes the institution as the first betting regulatory authority in the country to join this strategic United Nations group.
Embratur also joined the initiative on the same date, strengthening Brazil’s presence in global discussions on innovation and sustainability in the sector.
According to its leadership, the invitation validates a strategy focused on connecting regulated entertainment with regional economic development.
The goal is to use legal gaming as a driver to attract foreign investment and expand tourism infrastructure.
Data from Brazil’s Ministry of Tourism indicate that the legalization of the sector has the potential to increase tourism’s share of GDP from 8% to 12%, while also boosting employment levels by up to 20% across the service chain.
In the state of Rio de Janeiro, projections are equally promising: the regulation of Video Lottery Terminals (VLTs) and the expansion of sport bars are expected to generate around 65,000 formal jobs over the next two years.
Beyond income generation, the regulated model has also enabled significant social returns.
Over the past three years, Loterj has increased its budget for projects in vulnerable communities by 4,530%.
This progress aligns with the strong performance of tourism in Rio de Janeiro, which recorded its best results in three decades in 2025, welcoming 12.5 million visitors, including 2.1 million international tourists.
SAGSE South America 2026: The Epicenter of Innovation and the Leap of iGaming in Latin America
Buenos Aires became, between March 18 and 19, 2026, the beating heart of the Latin American gaming industry.
The 34th edition of SAGSE South America, held at the iconic Hilton Buenos Aires, reaffirmed its status as an essential business hub, bringing together more than 300 companies and a high-level audience, with 60% of attendees being international decision-makers (C-level executives).
Exclusive coverage from Gaming Americas indicated that the regional market experienced one of its most intense weeks, driven by an unprecedented level of regulatory maturity.
Industry analysis suggested that Latin America has moved beyond being a promise and is now an absolute execution priority for global players.
Technological launches and market penetration strategies
The main technological highlight of the event was BetConstruct.
Under the regional leadership of Sergio Longo, the company presented CHOICE, its latest artificial intelligence-driven product.
It was noted that the innovation enables operators to analyze player behavior in real time, delivering highly personalized experiences and significantly increasing retention.
Meanwhile, Comtrade Gaming, represented by Marcello Reis, used SAGSE as a strategic platform to strengthen its penetration in the Brazilian market.
The company aims to expand its footprint by offering modular infrastructure and local support for operators seeking stability and compliance within the new regulatory environment.
Major players on the move
Other leading brands also set the pace at Hilton Buenos Aires: Betby, Pragmatic Play, 3 Oaks Gaming, Altenar, Eightroom.
According to Henrique De Simoni, Country Manager LatAM at 3 Oaks Gaming, “Our presence at SAGSE reinforces our strategic commitment to the Argentine market, which continues to be a key pillar in our expansion across Latin America.
Argentina has a unique dynamic, with its provincial regulatory model requiring deep local expertise and a strong capacity for adaptation.
Being present at such a relevant event as SAGSE allows us to strengthen relationships with operators, partners, and regulators, while closely monitoring the evolution of the market,” he said.
“We see Argentina as a highly strategic environment, not only due to its commercial potential, but also because of the maturity of its audience and the high level of player engagement across the main regulated provinces.
We remain strong with 3 Oaks in our core LATAM market,” concludes Henrique.
For Eightroom, its participation in the SAGSE trade show in Buenos Aires represented an extremely valuable opportunity to strengthen its presence in the Argentine online gambling market.
According to Andres Palma, CMO, “this event allowed us to connect directly with operators and potential partners, generating strategic networking opportunities and reinforcing key relationships in the industry.
Furthermore, SAGSE was the ideal platform to announce Eightroom’s launch in Argentina, positioning us as a solution focused on acquiring high-value players capable of contributing sustained growth and profitability to our partners’ operations.”
In addition, companies such as Oddin.gg, Betsson Group, GR8 Tech, Bwise, Loteria de Buenos Aires, Pronto Paga and many others were also present, reinforcing that the industry is moving toward a sustainable growth model based on security, fast payments and operational integrity.
SAGSE 2026 demonstrated that the LATAM market is in full expansion and that collaboration between suppliers and regulators is the only path to long-term success.
With the conclusion of this edition, dates for 2027 have already been confirmed, maintaining Buenos Aires as a key meeting point for the industry.
SPA makes adhesion framework available for states and Federal District to join SINAPO
The development of a cooperative federal environment for the betting sector reached a new milestone this week.
Brazil’s Ministry of Finance made available the adhesion agreement for the National Betting Systematization Forum (SINAPO), allowing states and the Federal District to formalize their participation.
The forum was established through Ordinance No. 227/2026 within the Secretaria de Prêmios e Apostas (SPA), creating a permanent space for dialogue among federal entities on the development and improvement of sector regulation.
The initiative aims to strengthen technical cooperation, promote the exchange of best practices, enhance data integration and support joint strategies related to public betting policies.
Additional objectives include improving regulatory frameworks, increasing legal certainty and transparency, and reinforcing integrity and player protection.
Alckmin signals new restrictions on online betting
Brazil’s Vice President Geraldo Alckmin stated that the federal government will introduce new restrictions on online betting platforms, particularly targeting mobile gaming due to concerns over compulsive behavior.
The announcement was made during a meeting with retail sector representatives, who have increasingly linked betting activity to declining consumer performance and rising household debt.
However, industry representatives have challenged these claims, arguing that there is no empirical evidence directly connecting regulated betting to retail downturns.
Data from the Ministry of Finance show that most Brazilian bettors spend relatively low monthly amounts, with an average ticket of approximately R$122.
The debate highlights growing tensions between sectors, with legal disputes emerging over the economic and social impact of betting in Brazil.
Sportradar and BSN strengthen partnership in Puerto Rico
Sportradar expanded its agreement with Baloncesto Superior Nacional (BSN), reinforcing its role in supporting the development of professional basketball in Puerto Rico through technology, data and integrity solutions.
Under the renewed deal, the company retains exclusive global betting-related audiovisual and data rights, alongside non-exclusive coaching and scouting rights.
The agreement also includes integrity services and performance tools to enhance operations and compliance.
Both parties indicated that the partnership aims to accelerate international growth, strengthen integrity standards and improve operational efficiency ahead of future seasons.
The post SAGSE leads while Brazil advances regulation and global positioning appeared first on Americas iGaming & Sports Betting News.
Boomerang Partners
Boomerang Partners have been shortlisted for three categories at the prestigious GamingTECH CEE Awards 2026
Boomerang Partners, a global affiliate gambling & betting marketing agency, and its Chief Marketing Officer, Anton Eshtokin, have been nominated in three categories at the GamingTECH CEE Awards 2026, including Best Affiliate Program in CEE, CEE iGaming Leader of the Year and CEE Innovator of the Year. The GamingTECH CEE Awards, which recognise the most innovative and impactful companies, products, teams and individuals across the Central and Eastern European gaming and tech ecosystem, will take place later this March. The nominations highlight the growing recognition of Boomerang Partners’ initiatives within the affiliate marketing industry.
Best Affiliate Program in CEE
Boomerang Partners is in contention for the Best Affiliate Program in CEE award, reflecting its position as one of the leading sports-focused affiliate programs in the industry. In four years, it has scaled to more than 3,000 affiliate partners (with a 10% increase in 2025 alone), supported by a strong in-house analytics department with deep sports expertise. In 2024 and 2025, the company hosted its global annual affiliate tournament, the Golden Boomerang Awards, and in September and October 2025, Boomerang launched the Golden Boomerang League, its first tournament dedicated solely to sports traffic.
CEE iGaming Leader of the Year
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, is nominated for the CEE iGaming Leader of the Year award for his strategic leadership and contribution to the company’s development. His multi-layered strategy, powered by in-house analytics and unit economics, has led several key initiatives, including the second season of the global Golden Boomerang Awards tournament and the launch of the Golden Boomerang League. In 2025, his leadership also contributed to a 194% growth in sports traffic.
CEE Innovator of the Year
In the CEE Innovator of the Year category, Anton Eshtokin is nominated for introducing innovative marketing formats and engagement mechanics in the affiliate industry. In 2025, this included further development of Boomerang’s affiliate tournaments, the launch of new sports-focused competition formats and creative brand activations at industry events. One notable example was the Boomerang Effect performances at SBC Summit Lisbon. The company also recorded an 81% increase in audience interest in sports, while two Boomerang YouTube channels received the Silver Play Button, reflecting the results of Anton Eshtokin’s strategy.
Anton Eshtokin commented: “These nominations at the GamingTECH CEE Awards are a meaningful recognition for Boomerang Partners and the work our team has been doing to push the boundaries of affiliate marketing. Over the past years, we have focused on strengthening our partnerships and continuously improving what we offer our affiliates, with the ambition to become the world’s number one sports-focused affiliate brand. Even the individual nominations attributed to me are truly a reflection of the effort, ideas, and dedication of the entire Boomerang team. I’m proud that together we continue to develop initiatives that resonate with the industry and our partners.”
The winners’ award ceremony will take place on March 24, 2026, as part of the Hipther Prague Summit. It will be held at the OREA Hotel Andels Praha (formerly Vienna House by Wyndham Andel’s Prague). Stay tuned.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners have been shortlisted for three categories at the prestigious GamingTECH CEE Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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BetConstruct AI to Drive Global Innovation and Strategic Growth AcrossKey Markets in LatAm, Asia, and Africa
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APOSTAR S.A.7 days ago
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