Bally’s Intralot

Ezugi and Bally’s Intralot Announce UK Online Casino Agreement

Published

3 weeks ago

March 19, 2026

ezugi-and-bally’s-intralot-announce-uk-online-casino-agreement

Ezugi, the cutting-edge live casino solutions provider that is part of Evolution, has announced a new partnership with Bally’s Intralot and its UK Bally Bet Sports & Casino online platform.

Titles from the unique Ezugi games portfolio are now available to Bally’s UK players, with Ezugi launching its first-ever dedicated branded version of EZ Marble Race for Bally’s, alongside live dealer Ultimate Roulette and Unlimited Blackjack tables, Horse Racing Auto Roulette and more. In addition, Ezugi has been live for some time with Bally’s North America Interactive, a digital gaming division of Bally’s Corporation in Ontario and New Jersey, further strengthening its North American footprint.

The Bally’s-branded EZ Marble Race is a truly special release and a standout title in Ezugi’s new generation of RNG games. This exclusive pinball-themed edition transforms the track into a vibrant arcade spectacle, packed with high-energy visuals that celebrate Bally’s gaming heritage. Five vibrant marbles race through twists and turns inspired by classic pinball action, making every round dynamic and unpredictable. The result is a unique and striking experience that elevates the excitement of marble racing.

Bally’s Intralot, following the October 2025 acquisition of Bally’s International Interactive Business, is a leading iGaming and lottery solutions provider, listed on the Athens Stock Exchange, to drive strategic growth and global competitiveness across the globe. Combining Bally’s proven digital B2C expertise with INTRALOT’s longstanding leadership in regulated lottery gaming, Bally’s Intralot forms a uniquely positioned, independent global champion across online gaming, lottery, iLottery and sports betting.

Christel Marioni, VP Commercial Partnerships at Bally’s Intralot, said: “We have been live with Ezugi games in the Ontario and New Jersey iGaming markets for some time, and they have been very well received by our players. It was a natural step to extend entertainment choice for our players by adding unique Ezugi content to our UK online offering. The Bally’s-branded EZ Marble Race game in particular is a very different and disruptive title that fits perfectly with both the Bally’s tradition and our modern-day vision of creating incredible, immersive entertainment spaces for our players.”

James Robert Smith, Head of Commercial (EU) & Strategy at Ezugi, said: “It’s a landmark moment for Ezugi to launch its first dedicated, branded version of EZ Marble Race — and it is an absolute honour for Ezugi to do so in partnership with the iconic Bally’s brand. It’s fantastic also that the Ezugi and Evolution brands, and our Group’s online slots brands, including NetEnt, Red Tiger and Big Time Gaming, are such a big part of Bally’s online growth plans in the UK and North America.”

The post Ezugi and Bally’s Intralot Announce UK Online Casino Agreement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Playson deepens UK presence after multi-brand tie-up with Bally’s and Intralot

Published

6 days ago

April 2, 2026

Wladimir P.

Playson, the successful digital entertainment provider, has considerably expanded its presence in the UK following its launch with Bally’s Intralot, a top global iGaming and lottery organization.

The notable collaboration involves the launch of Playson’s leading games across six of Bally’s Intralot’s UK brands, such as Jackpotjoy, Virgin Games, Monopoly Casino, Rainbow Riches Casino, Bally Bet, and Double Bubble Bingo, providing its offerings to millions of engaged players across the country.

Enabled by a smooth integration through Relax Gaming’s aggregation platform, the launch showcases a range from Playson’s established portfolio, featuring 4 Pots Riches: Hold and Win, 4 Supercharged Clovers: Hold and Win, and Diamonds Power XXL: Hold and Win. Every title is noted for its captivating mechanics, refined visuals, and effective performance in enhancing player retention and acquisition across regulated markets.

The agreement represents a significant milestone in Playson’s strategy for UK expansion, solidifying its status as a reliable supplier that can provide high-quality, data-driven content at scale in one of the most established and tightly regulated markets in the industry.

The partnership also creates a distinct avenue for additional growth, as both firms look into chances to broaden the collaboration into more regulated markets, such as Spain, Greece, and Ontario.

Conor Jenner, Senior Sales Manager at Playson, said: “Launching across all six of Bally’s Intralot’s UK brands is a significant achievement for Playson and highlights the strength and consistency of our portfolio. The UK is a key strategic market for us, and partnering with an operator of this calibre allows us to deliver our content to a vast and highly engaged audience.

“We are confident our games will resonate strongly with players and look forward to expanding this successful collaboration into new markets.”

Richard Harris, Chief Commercial Officer B2C at Bally’s Intralot, added: “Playson has built a strong reputation for delivering high-quality, engaging content that performs consistently across regulated markets. Integrating their portfolio across our UK brands enhances our offering and provides our players with a diverse range of proven titles.

“We are pleased to partner with Playson and look forward to growing this relationship across multiple markets.”

The post Playson deepens UK presence after multi-brand tie-up with Bally’s and Intralot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.