Industry-leading provider continues to go from strength to strength in the US and Canada

Amelco, one of the world’s leading providers in sportsbook and platform solutions, is proud to announce a landmark year of expansion and success across the North American market.

Live in 17 states, as well as Ontario, Amelco has continued to solidify its position as the market’s only full end-to-end provider, offering a comprehensive fully integrated solution encompassing Player Account Management (PAM), sportsbook, risk management, iGaming and esports – all under one roof.

Amelco attributes its exponential growth to its robust technology and unwavering commitment to delivering world-class betting experiences – with the provider already counting Fanatics, Hard Rock Bet, Saracen Casino, as well as multiple other tribal operators in North America.

Building on its momentum, several of the apps that Amelco has developed for its operator partners ranked among the top performers in the highly regarded Eilers & Krejcik Gaming App Rankings, with Fanatics and Hard Rock Bet taking 3^rd and 4^th spot across multiple categories – beating the likes of BetMGM and bet365.

These accolades underscore Amelco’s reputation for delivering award-winning, intuitive front-end experiences and apps that consistently outperform the competition.

Over the last 12 months, Amelco has continued to power some of the most engaging casino and iGaming products on the market, with partners including the likes of Play’n GO, Light & Wonder, Evolution, Playtech, Pariplay and many more.

From seamless cross-platform integration to personalised gameplay experiences, Amelco’s casino solutions feature top-tier content aggregation, robust game portfolios and advanced retention tools – giving operators everything they need to succeed in an increasingly competitive environment.

Looking ahead, Amelco has ambitious plans to scale its iGaming operations as more US states prepare to go live, offering a highly customisable platform with rapid integration and a focus on responsible gaming, localisation and best-in-class UI/UX.

Amelco is also pleased to announce that it will be sponsoring the upcoming SBC Summit Americas in Fort Lauderdale, where the team will be in attendance, showcasing the provider’s latest advancements in iGaming, sports betting and app development capabilities.

The provider will be sponsoring the exclusive Thursday night closing party at Daer Night Club, Seminole Hard Rock Hollywood Headlined by internationally renowned DJ Steve Aoki, the event will bring together the biggest names from across the industry in one of the biggest celebrations of the year.

Commenting on the partnership, Amelco’s Head of Business Development Brandon Walker said: “This past year has been a milestone in Amelco’s journey. With 17 states under our belt, plus Ontario, our North American growth is a testament to our team’s hard work, our partners’ trust and the strength of our technology. We’re proud to be the only provider in North America that can deliver the full spectrum of betting and gaming solutions within a single platform.

“With SBC Summit Americas just around the corner, we’re excited to not only sponsor the event but to actively showcase how Amelco is positioning our partners for unbounded future North American growth. It’s an exciting time for the industry, and we are proud to be leading the charge. Already, 2025 is shaping up to be another year of rapid expansion; we’re excited to see what the next few months hold.”

Strategic partnership to deliver enhanced geolocation services for Amelco’s North American partners

Amelco, one of the world’s leading providers in sportsbook and platform solutions, is set to further enhance its geofencing abilities via a strategic partnership with Radar, a recognised leader in the geolocation space.

This strategic partnership marks a significant leap forward in ensuring seamless, precise and reliable location verification for Amelco’s expanding network of North American operators.

The integration of Radar’s geofencing and geolocation compliance solutions further solidifies Amelco’s position as the go-to B2B provider for operators seeking a future-proof, compliant and high-performance platform.

Founded in 2016, Radar first entered the gaming space in 2023 – having already established a footprint in other industries such as retail, restaurants, payments and logistics.

Operators using Amelco’s platform will benefit from enhanced accuracy, lower latency and optimised performance with Radar’s cutting-edge APIs and SDKs, ensuring that legitimate bettors are never wrongly excluded while maintaining rigorous adherence to state and provincial regulations.

Additionally, operators will unlock geolocation use cases beyond compliance, including location-based marketing and geofencing venues like stadiums and casinos.

Specialising in scalable, omnichannel technologies, Amelco offers the North American market the most comprehensive provision of services available via its end-to-end platform.

This includes its in-house player account management system (PAM), bonus engine, casino, sportsbook, multi-state wallets, multiple data feeds and award-winning, bespoke mobile apps.

Live in 17 states, as well as Ontario, Amelco already counts Fanatics, Hard Rock Bet, Saracen Casino, Entain and Flutter as major partners.

Commenting on the partnership, Amelco Head of Business Development Brandon Walker said: “This new partnership is yet another string to Amelco’s bow, allowing us to further strengthen our geolocation suite for our partners – giving them the edge they need to succeed in North America.

“As new markets continue to regulate, operators need to ensure that they remain on the right side of compliance. Our commitment to cutting-edge compliance and user experience ensures that our partners remain at the forefront of a rapidly evolving industry.”

Radar Co-Founder and CEO Nick Patrick said: “iGaming operators are demanding geolocation alternatives. We’re pleased to work with Amelco and other forward-thinking suppliers to offer a next-generation geolocation alternative that is more flexible, scalable, and cost-effective.” 

nVenue, an AI-powered micro-betting technology, and Amelco, a sports betting platform provider, have announced their commercial deal to introduce micro-betting options for NASCAR fans worldwide. This industry-first partnership marks the first integration of NASCAR live in-race micro-bets into the betting landscape.

In August 2023, NASCAR selected nVenue as an official micro-betting provider, and together they announced the first round of NASCAR markets at the 2024 Daytona 500. With help from their AI-powered platform, nVenue’s micro-betting engine can generate over 60,000 betting opportunities with just several of their introductory markets. In-race micro-markets include unique betting windows for stage results, qualifying, and more.

“We are thrilled to team up with Amelco to introduce micro-betting options forNASCAR. With their platform and reach, we are confident that we will deliver an unmatched betting experience for racing fans. We look forward to working closely with Amelco to integrate our markets and expand our offerings to include other newsports on our dynamic roadmap,” Jeremy Jones, Chief Revenue Officer at nVenue, said.

The integration of nVenue’s micro-betting markets into Amelco’s platform is expected to begin in the coming months. This alliance comes at a significant growth point for NASCAR in 2024. In a recent announcement, the sport revealed that the betting handle has increased by an impressive 50% in just the first two months of the year.

Head of Amelco USA Brandon Walker said: “We’re looking forward to working with the nVenue team and offering their NASCAR product to our operators. With micro-markets proving to be a huge success in the space already we’re excited tosee how these markets perform.”