Inspired Launches Virtual Sports Horse Racing and Greyhounds Offering in Türkiye

Inspired Entertainment Inc. has announced the expansion of its Virtual Sports in Türkiye.

In partnership with Gametech, Inspired will deliver via Media Hub, Gametech’s distribution entity, its Virtual Horse Racing and Greyhound content to Turkish online operators and independent retailers, including operators such as altiliganyan.com, atyarisi.com, bitalih.com and hipodrom.com, collectively representing a significant proportion of the Turkish online horse racing market.

The agreement supports distribution across both online and retail channels, further strengthening Inspired’s Virtual Sports footprint in this strategically important regulated market. Over the coming weeks, Inspired will roll out a comprehensive Virtual Horse Racing portfolio, including Flat, Jump and Sprint races, alongside both of its Greyhound events.

“We are thrilled to be bringing more of our proven Virtual Sports content to Türkiye. The launch of our Virtual Horse Racing and Greyhound products delivers an exciting, fast-paced betting experience that complements traditional sports betting and supports both online and retail channels, with an exciting roadmap of new products to come in 2026,” said Brooks Pierce, President and CEO of Inspired.

“We are delighted to be able to be able to offer to our customers, Inspired’s premium Virtual Sport Horse Racing and Greyhound content via our supply arrangement with MediaHub, our Greek distribution entity. Inspired’s Virtual Sports portfolio is recognized globally for its quality and engagement, and this launch represents an important step in expanding innovative Virtual Sports experiences for both online operators and retail partners in Türkiye,” said Ali Tireli, CEO of Gametech.

This expansion further reinforces Inspired’s position as a trusted supplier of high-quality Virtual Sports content to licensed operators and partners worldwide.

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