Brooks Pierce
Inspired and Allwyn Hellas Launch “Soccer 3.6”
Inspired Entertainment Inc. announced the successful launch of its latest Virtual Sports product, Soccer 3.6, in partnership with Allwyn Hellas, Greece’s largest gaming operator. The innovative new game is now live across approximately 3000 retail venues.
Inspired, as Allwyn Hellas strategic provider of Virtual Sports, has long delivered a diverse and engaging portfolio to one of Europe’s strongest retail gaming networks. The introduction of Soccer 3.6 marks a significant evolution in this collaboration.
At the core of Soccer 3.6 is the debut of a Bet Builder functionality, an advanced feature set enabling players to enjoy more dynamic betting experiences. This mechanic allows players to bet on multiple event outcomes in the same game, significantly enhances engagement and elevates the overall entertainment experience for customers in Greece.
In addition to new gameplay innovations, Soccer 3.6 includes bespoke enhancements developed specifically for Allwyn Hellas, ranging from new animated 2D and in-game design elements to additional triggered messages and preamble banners. These customizations further strengthen Allwyn Hellas’ ability to deliver a localised and highly compelling customer experience.
“We are delighted to expand our longstanding partnership with Allwyn Hellas through the launch of Soccer 3.6, a landmark product that showcases the next generation of Virtual Sports betting. Allwyn Hellas is the first customer to go live with our new Bet Builder mechanics, reflecting our shared commitment to innovation and player engagement,” said Brooks Pierce, President and Chief Executive at Inspired.
“We remain true to our promise to continuously upgrade the experience we offer to our customers. Most recently, we introduced Bet Builder in Virtual Football, bringing into Virtuals a trend that is already shaping Sports Betting and presenting it with a modern visual approach, which refreshes the overall experience. This is the result of our close and long-term collaboration with Inspired, and we are proud to be the first to introduce it to the market,” said Fotis Zisimopoulos, Chief Sales & Marketing Allwyn Stores Officer.
The launch reinforces Inspired’s position as a global leader in Virtual Sports and underscores the Company’s dedication to developing cutting-edge content tailored to its partners’ unique market needs.
The post Inspired and Allwyn Hellas Launch “Soccer 3.6” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Inspired Entertainment Inc. has announced the expansion of its Virtual Sports in Türkiye.
In partnership with Gametech, Inspired will deliver via Media Hub, Gametech’s distribution entity, its Virtual Horse Racing and Greyhound content to Turkish online operators and independent retailers, including operators such as altiliganyan.com, atyarisi.com, bitalih.com and hipodrom.com, collectively representing a significant proportion of the Turkish online horse racing market.
The agreement supports distribution across both online and retail channels, further strengthening Inspired’s Virtual Sports footprint in this strategically important regulated market. Over the coming weeks, Inspired will roll out a comprehensive Virtual Horse Racing portfolio, including Flat, Jump and Sprint races, alongside both of its Greyhound events.
“We are thrilled to be bringing more of our proven Virtual Sports content to Türkiye. The launch of our Virtual Horse Racing and Greyhound products delivers an exciting, fast-paced betting experience that complements traditional sports betting and supports both online and retail channels, with an exciting roadmap of new products to come in 2026,” said Brooks Pierce, President and CEO of Inspired.
“We are delighted to be able to be able to offer to our customers, Inspired’s premium Virtual Sport Horse Racing and Greyhound content via our supply arrangement with MediaHub, our Greek distribution entity. Inspired’s Virtual Sports portfolio is recognized globally for its quality and engagement, and this launch represents an important step in expanding innovative Virtual Sports experiences for both online operators and retail partners in Türkiye,” said Ali Tireli, CEO of Gametech.
This expansion further reinforces Inspired’s position as a trusted supplier of high-quality Virtual Sports content to licensed operators and partners worldwide.
The post Inspired Launches Virtual Sports Horse Racing and Greyhounds Offering in Türkiye appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bet365
Inspired Entertainment Announces Multi-Year Extension of Virtual Sports Partnership with bet365
Inspired Entertainment has announced a multi-year extension of its long-standing Virtual Sports agreement with bet365, one of the world’s leading online gambling operators.
The extension provides an ongoing opportunity for Inspired to work closely with bet365 to deliver Virtual Sports innovations, including the launch of an enhanced Virtual Soccer product featuring a Bet Builder functionality, timed to coincide with the start of the 2026 FIFA World Cup.
Inspired’s pre-built Bet Builder (same game parlays) allow players to create quick, intuitive selections by combining multiple outcomes into a single, bespoke wager. This proven mechanic delivers a more interactive and personalized betting experience.
For operators, Bet Builder functionality is designed to improve retention and bring one of the most successful live sportsbook mechanics into the Virtual Sports environment. By narrowing the gap between live sports betting and Virtual Sports, Bet Builder sets a new benchmark for engagement within Virtual Soccer.
“We are delighted to sign this multi-year extension with bet365, reinforcing our long-term partnership and shared commitment to innovation in Virtual Sports. By combining our Virtual Sports expertise with bet365’s global reach and customer insight, we will continue to deliver products that resonate with players and drive value for operators, particularly around major global sporting moments such as the 2026 World Cup,” said Brooks Pierce, President and CEO of Inspired Entertainment.
“We are pleased to extend our partnership with Inspired. Inspired is an established and trusted long-term partner, consistently delivering Virtual Sports content that performs well across our various markets. The introduction of Bet Builder functionality within Virtual Soccer allows us to offer customers a more engaging experience while aligning Virtual Sports more closely with live sports betting mechanics,” said a bet365 spokesperson.
The post Inspired Entertainment Announces Multi-Year Extension of Virtual Sports Partnership with bet365 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware, and services, is pleased to announce the launch of V-Play Football Brazil with EstrelaBet, a leading Brazilian gamingtech company. The integration is powered by Altenar, a leading sportsbook platform provider for licensed operators around the world.
This launch marks an exciting new chapter in Inspired’s expansion across Brazil delivering its market-leading Virtual Sports content to a local, LATAM focused operator. V-Play Football Brazil, designed specifically to capture the flair, passion, and energy of Brazilian football, provides fast-paced betting action with high-frequency, ultra-realistic match simulations.
“We’re thrilled to bring V-Play Football Brazil to EstrelaBet’s customers,” said Brooks Pierce, President and Chief Executive Officer of Inspired. “Brazil has a deep-rooted passion for football, and our latest Virtual Football product is tailor-made for that audience. This launch with EstrelaBet, through Altenar’s dynamic platform, represents a powerful combination of cutting-edge technology, local insight, and premium virtual content. It’s a major milestone in our commitment to growth in Brazil.”
EstrelaBet, known for its strong brand presence in Brazil and innovative approach to player engagement, continues to invest in new ways to enhance its sportsbook offering. V-Play Football Brazil is now available at estrela.bet.br, optimized for desktop and mobile platforms, as well as the Android app.
“Inspired’s V-Play Football Brazil delivers the quality, authenticity, and excitement that our players expect,” said Fellipe Fraga, CBO (Chief Business Officer) at EstrelaBet. “The launch of this product aligns perfectly with our mission to offer customers a dynamic and differentiated sports betting experience. We’re excited to bring Brazilian fans a product that feels made just for them.”
The launch was made possible through Altenar, whose scalable and flexible sportsbook platform supports operators across more than 30 countries.
“We are proud to power this exciting launch between Inspired and EstrelaBet,” said Antonis Karakousis, Director of Operations at Altenar. “Inspired’s V-Play Football Brazil is a perfect match for the Brazilian market, and this rollout exemplifies Altenar’s ability to support rapid integration and localization of best-in-class content. We look forward to seeing strong engagement and performance from this partnership.”
The post Inspired Launches V-Play Football Brazil with EstrelaBet via the Altenar Sportsbook appeared first on Gaming and Gambling Industry in the Americas.
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