DEGEN Studios adds commercial firepower with Adam Miles

DEGEN Studios has appointed Adam Miles as Director of Sales, accelerating its commercial engine as the studio pushes further into global markets.

Adam joins DEGEN with extensive experience across the iGaming industry, specialising in business development, account management and strategic partnership growth. Most recently, he served as Head of Sales at BetGames, where he led commercial strategy, built high-performing teams and strengthened operator relationships across key territories. Prior to that, he held a senior Business Development role at ARRISE, a global leader in software development and services for the iGaming industry.

In his new role, Adam will lead DEGEN’s global sales strategy, focusing on expanding distribution, deepening operator partnerships and ensuring the studio’s high-volatility, identity-led portfolio reaches the right audiences.

Adam joins at a time of momentum for DEGEN, with new titles launching and the recently unveiled DEGEN Powered initiative broadening the studio’s collaborative ecosystem.

Adam Miles, Director of Sales at DEGEN Studios, said: “What drew me to DEGEN is that it doesn’t try to fit into the safe middle ground. That makes the commercial conversation stronger, not harder. Operators want content that cuts through, and my job is to make sure we’re building the right strategic relationships to support that ambition.”

Danny Gordon, Head of Studio at DEGEN Studios, said: “As we continue to scale, it’s important that our commercial strategy matches the ambition of our roadmap. We have strong momentum behind the product, and now it’s about accelerating that growth in the right markets with the right partners. Adam brings the experience and commercial focus needed to expand our reach while staying true to what makes DEGEN distinct.”

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