Expanse Studios, the gaming content subsidiary of Golden Matrix Group Inc., announced the official launch of its proprietary game portfolio in the Belgian regulated market. The Studios’ premium slot and table game titles are now live on the Meridianbet.be platform, marking a strategic milestone in the Studios’ international distribution roadmap.

The launch follows the recent granting of the B+ online gaming license (License B+ 4016) to the Company’s Belgian subsidiary, providing Expanse Studios with immediate access to one of Europe’s most mature and strictly regulated gambling environments.

By deploying its portfolio on an established platform with a seven-year operational history in Belgium, Expanse Studios seeks to leverage the country’s established online casino segment. According to the Belgian Gaming Commission, this segment generated €455 million in gross gaming revenue (GGR) in 2023, representing a 20.2% year-over-year increase.

“Belgium is a cornerstone of our European expansion strategy due to its strict regulatory framework and high digital adoption. Launching our full portfolio here demonstrates the scalability of our content. We are moving beyond the licensing phase and into a high-growth revenue phase, utilizing our Group’s existing infrastructure to deliver Expanse games directly to a sophisticated player base,” said Damjan Stamenkovic, CEO of Expanse Studios.

Key Strategic Drivers:

• High-Margin Distribution: By leveraging the Group’s internal B+ license, Expanse Studios achieves 100% vertical integration in Belgium. This eliminates third-party aggregator fees and maximizes the revenue-per-spin for the Group.

• Proven Content Portfolio: The Belgian launch includes 60+ certified titles, including top-performing slots and automated table games, tailored to the high compliance standards of the Belgian Gaming Commission.

• Data-Driven Engagement: The integration utilizes proprietary AI Casino Recommender technology. This AI-driven layer analyzes Belgian player behavior in real-time to deliver personalized game suggestions, aimed at increasing player retention and lifetime value (LTV).

• Market Concentration Advantage: In a market where 10 operators control 94% of wagers, Expanse Studios benefits from its direct placement on a Tier-1 licensed platform (Meridianbet.be), bypassing the saturation issues faced by smaller independent studios.

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Expanse Studios, a subsidiary of Golden Matrix Group, has signed a content distribution agreement with Lobbet, a licensed sports betting and iGaming operator in Montenegro and part of the Fortuna Entertainment Group (FEG). The distribution will be delivered through DualSoft, a leading aggregation platform with an established footprint across regulated European markets.

Under the agreement, Lobbet will integrate Expanse Studios’ proprietary iGaming content into its online offering, expanding the availability of Expanse titles within the Montenegrin regulated market. DualSoft will facilitate distribution and technical integration, enabling scalable deployment across its broader operator network.

The transaction further strengthens Expanse Studios’ presence in regulated European markets and supports Golden Matrix Group’s broader B2B growth strategy. DualSoft represents a high-potential distribution channel, serving more than ten active operators across multiple regulated jurisdictions, with additional expansion planned.

Lobbet operates in Montenegro as part of Fortuna Entertainment Group, one of the largest betting operators in Central Europe, which recently entered the Montenegrin market through the acquisition of Lob, reflecting growing institutional confidence in the country’s regulated gaming sector.

“This agreement reflects our approach to regulated market expansion across Europe, through scalable B2B distribution. Working with DualSoft allows us to reach high-quality operators such as Lobbet while creating optionality across a broader network of regulated markets. Our focus remains on disciplined growth through partners that operate within clear regulatory frameworks,” said Damjan Stamenkovic, CEO of Expanse Studios.

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