Latest News

B2Tech to Present at SiGMA Africa 2026 in Cape Town, Showcasing Its Integrated Betting Ecosystem

Published

1 month ago

February 27, 2026

B2Tech will present at SiGMA Africa 2026 from 3–5 March 2026. The company’s participation reflects ongoing growth across regulated African jurisdictions and its focus on delivering an integrated framework that connects core omni-channel platform technology, operator brands, a full suite of marketing services, and embedded payments capability.

SiGMA Africa brings together iGaming and digital entertainment stakeholders, including licensed operators, affiliates, regulators, investors, and suppliers. As African regulation continues to evolve, the event will delve into compliance, licensing, and market entry strategies as well as financial solutions.

B2Tech designs and delivers best-in-class omni-channel sportsbook and casino platform technology configured for regulated environments. The platform is built to support mobile-first deployment and includes localization features designed for jurisdictional requirements, including multi-currency support and compliance controls aligned with market-by-market obligations. In addition, B2Tech’s platform delivers a range of operational tools that enable licensed operators to manage risk, operate within their local regulatory framework, and analyse performance data to inform strategic decision-making, underscoring the robustness and technical excellence of the platform.

B2Tech’s technology powers a multitude of leading licensed sports betting and igaming operations across Africa. By combining global technology standards with a local operational model, the company enables operators to adapt to evolving regulatory requirements while benefiting from scalable and efficient infrastructure, positioning the platform as a trusted and high-performance solution for regulated markets.

Within this ecosystem, YellowBet operates as a pan-African sportsbook and igaming brand powered by B2Tech’s proprietary platform, serving regulated markets through shared infrastructure designed to ensure operational consistency.

The overall centralization of the platform allows for the control of performance, reporting, and regulatory compliance at a group level while enabling a level of flexibility in each market to ensure the right betting experience is offered to the customers in line with local preferences. Further information regarding YellowBet’s markets and operations is available at https://yellowbet.com/.

Africa Bet Partners supports affiliate acquisition activity across regulated African betting markets. The program is structured around defined commission models, reporting visibility, and localized promotional alignment intended to support compliant acquisition practices. Combining global technology with local execution, Africa Bet Partners allows affiliates to get into regulated markets in a structured and controlled way, creating a powerful partnership opportunity for affiliates and operators seeking long-term growth in regulated African markets. More information is available at https://africabetpartners.com/.

Integrated payments capability is delivered through PayAlo, embedded directly within the B2Tech platform environment, while maintaining API integration capability to provide African payments experiences to third-party platforms and merchants. PayAlo is designed to support deposits and withdrawals across markets, with transaction handling aligned to local exchange rules and regulatory expectations. The payments infrastructure is integrated into the main platform in order to ensure the unified monitoring of compliance, synchronization of reports, and control of transactions for different jurisdictions.

B2Tech will outline its regional development approach at SiGMA Africa 2026 and explain how an integrated platform model can support regulatory alignment and sustainable market operations. The company will be present at Booth 73, where attendees can engage with its leadership team regarding platform architecture, market expansion, and ecosystem development.

As regulatory bodies across the continent continue to advance their frameworks, B2Tech’s focus remains on ensuring compliant, scalable technology infrastructure for licensed operators operating across multiple countries, while managing all operations under a single unified management system.

About B2Tech

B2Tech is a technology provider specializing in best-in-class sportsbook and casino platform solutions for regulated African markets. The company supports licensed operators through an integrated ecosystem that includes the YellowBet brand, the Africa Bet Partners affiliate program, and integrated payments capability through PayAlo.

Contact

Norman Itumo Nthiwa

B2Tech Communications

[email protected]

Related Topics:B2Tech iGaming SiGMA Africa 2026

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AI in gaming

ZingBrain AI Boosts Hondubet Engagement

Published

7 hours ago

April 9, 2026

Wladimir P.

ZingBrain AI Drives Hondubet Growth with Real-Time Personalisation

ZingBrain AI is reshaping the iGaming landscape by delivering measurable performance gains for Hondubet through advanced real-time personalization technology.

By replacing its manually curated casino lobby with a fully automated, API-driven solution, Hondubet has unlocked a new level of player engagement and operational efficiency. The AI-powered system dynamically adapts content to individual player behaviors, ensuring that each user encounters games tailored to their unique preferences.

Significant Performance Gains Across Player Segments

Data from a controlled A/B test comparing the legacy manual lobby with the new personalized system highlights substantial improvements:

A 25% increase in Gross Gaming Revenue (GGR) and turnover among newly registered players
A 10% rise in total bets placed by returning users
A 25% boost in the number of unique games explored across the player base

These results underscore the effectiveness of AI-driven personalization in enhancing both user engagement and revenue generation.

From Manual Management to Intelligent Automation

Previously, Hondubet relied heavily on manual processes to manage its casino lobby, requiring constant updates and resource-intensive oversight. According to Julian Pareja Garcia of Hondubet, the shift to ZingBrain AI has been transformative.

The automated system continuously learns from player interactions, refining game recommendations and lobby sections without human intervention. This allows the operator’s team to focus on strategic initiatives rather than routine maintenance.

Smarter Player Experiences Through AI Innovation

Oleg Smolerov emphasized the collaborative approach between the two companies, highlighting a shared commitment to innovation and product excellence.

Rather than static content placement, the AI engine ensures that every element of the lobby evolves in response to real-time data. This creates a more intuitive and engaging user experience, where players are presented with content that feels both relevant and natural.

Aligning Commercial Goals with User Experience

Beyond engagement metrics, the integration also supports Hondubet’s commercial strategy. Through ZingBrain AI’s Game Promotion tool, priority titles can be strategically surfaced within personalized sections.

Crucially, the system evaluates performance continuously. Games that fail to resonate with players are automatically deprioritized and replaced with more relevant options. This ensures a balance between promotional objectives and player satisfaction, maximizing both retention and monetization.

A New Standard for iGaming Personalisation

The success of this integration signals a broader shift within the iGaming industry toward intelligent automation and data-driven experiences. By leveraging AI to personalize every touchpoint, operators like Hondubet are setting new benchmarks for engagement, efficiency, and revenue growth.

As competition intensifies, solutions like ZingBrain AI are poised to become essential tools for operators seeking to deliver meaningful, high-performing user experiences at scale.

The post ZingBrain AI Boosts Hondubet Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

AGS Interactive Announces Launch of Cash Cow Bonus Wheel

Published

7 hours ago

April 9, 2026

GamingAmericas.com

ags-interactive-announces-launch-of-cash-cow-bonus-wheel

AGS yesterday announced the launch of Cash Cow Bonus Wheel marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.

The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.

“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”

The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.

Additionally, Cash Cow Bounty Board will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.

For more information, visit newsroom.playags.com.

©2026 AGS LLC. All® notices signify marks registered in the United States. All notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.

The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.

Latest News

N1 Partners at Search iGaming Conference 2026 in Limassol

Published

12 hours ago

April 9, 2026

Wladimir P.

n1-partners-at-search-igaming-conference-2026-in-limassol

The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus.

The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.

At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.

The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.

Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!

In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.