Boonuspart.ee, a leading Estonian portal focused on casino bonuses and online casino comparisons, has acquired Kasiino-boonus.ee, further consolidating its position in the Estonian iGaming affiliate market.

The acquisition brings together two well-established Estonian-language casino resources to enhance content depth, accuracy of comparisons and overall user experience for players seeking up-to-date casino bonuses and reliable information.

Kasiino-boonus.ee has built strong visibility around casino bonus-related search terms in Estonia, while Boonuspart.ee has focused on broader comparisons, editorial content and long-form guides. By combining these strengths, Boonuspart.ee aims to create a more comprehensive and authoritative platform for Estonian players.

“This acquisition supports our long-term strategy of building the most trusted and informative casino bonus resource in Estonia. Kasiino-boonus.ee has a strong legacy in the local market, and we see clear synergies in terms of content, SEO, and player value,” Teemu Pesonen, co-founder of Boonuspart, said.

Following the acquisition, Kasiino-boonus.ee will be gradually integrated into the Boonuspart.ee ecosystem. Existing content will be reviewed, updated and expanded where relevant, with a continued focus on transparency, up-to-date bonus terms and compliance with Estonian regulations.

No changes will be made to player data handling, and no user information is transferred as part of the transaction.

The acquisition reflects a broader trend of consolidation within the European iGaming affiliate sector, as established publishers invest in trusted local brands to strengthen editorial quality and long-term sustainability.

The post Boonuspart Acquires Kasiino-boonus to Strengthen its Position in the Estonian iGaming Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Matchbook, the leading peer-to-peer betting exchange, has today revealed a strategic collaboration with the top Platform-as-a-Service (PaaS) provider, RavenTrack, to handle all its affiliate tracking requirements. Since last November, all three of Matchbook’s main brands – Matchbook, Matchbook MX, and easyBet – have incorporated RavenTrack’s advanced platform.

The transition represents a notable enhancement in Matchbook’s operational framework, providing a seamless and effective affiliate tracking system throughout its network.

Commenting on the successful three-month partnership, Sean Leigh, senior affiliate manager for Matchbook, said: “The migration to the RavenTrack platform, which could have easily been difficult and drawn-out, was instead a very smooth and easy process. This success is thanks to the RavenTrack team and their support throughout the whole process, who were at all times responsive and incredibly efficient, guiding us through each step.”

Leigh added, “The platform itself is of a high standard, and when paired with the exceptional support given, far exceeds the software and service of our previous affiliate platform provider. Overall, we’ve been very happy with our decision to move to RavenTrack.”

Julian Pitts, head of commercial at RavenTrack, said: “It’s a true pleasure to have the Matchbook team and its many brands working with us and using our award-winning platform. The migration process’ exceptional smoothness is a true testament to the collaboration between the businesses. Our migration team prides itself on frictionless collaboration with operator teams, recognising that trust established from day one is critical to a successful and long-term partnership.

“This collaboration will allow Matchbook to leverage RavenTrack’s robust technology to optimise its affiliate programs and drive future growth.”

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CasinoBarcelona.es, a well-known online casino operator in Spain, has teamed up with NetRefer, the top data-driven, AI-enhanced affiliate marketing platform in the industry, to enhance the growth and management of its affiliate program.

CasinoBarcelona.es, part of Casinos Grup Peralada, has established a solid reputation as a top online casino operator in Spain. Operating since 2012, the brand has dedicated over ten years to enhancing its digital services, merging industry knowledge with a strong emphasis on player experience, responsible gaming, and enduring sustainability. Although grounded in a wider legacy of leisure and entertainment, its expansion has been fueled by digital activities and the capacity to foresee market trends.

Casino Barcelona’s online offerings include casino games, sports betting, and poker, featuring a diverse array of game types like slots and live roulette. Throughout the years, the operator has consistently broadened its catalogue, becoming the first online casino in Spain to exceed 5,000 slot games. This wide range of content showcases a sustained approach aimed at diversity, creativity, and providing a premium gaming experience tailored to various player tastes.

Accountable and sustainable practices are fundamental to Casinos Grup Peralada’s overall strategy, and specifically for CasinoBarcelona.es. The operator fosters a secure and open gaming atmosphere via its Responsible Gaming Decalogue and collaborates closely with expert organizations like Acencas. Moreover, a collaboration agreement with Bellvitge University Hospital enhances ongoing prevention and training efforts that strengthen its enduring dedication to player safety.

Various acknowledged certifications and standards also bolster this dedication. The organization possesses ECA + G4 accreditation for responsible gaming, in addition to ISO 9001 and ISO 14001 certifications for quality and environmental management. The Biosphere certification given to Casino Barcelona highlights its dedication to sustainability and responsible practices in the entertainment industry.

Affiliate marketing is essential for enhancing CasinoBarcelona.es’s growth strategy. By choosing NetRefer, the operator secures a platform aimed at providing performance transparency, dependable tracking, and effective partner management. This allows CasinoBarcelona.es to confidently track affiliate activities, enhance partnerships, and foster sustainable growth throughout its online operations.

Alejandro Mayol, Marketing Manager at CasinoBarcelona.es, said, “We had been looking for a technology partner to support the next stage of our affiliate strategy. Feedback from our affiliates highlighted the need for a more competitive solution. From the early stages of our discussions, NetRefer demonstrated the technological robustness and reliability we were looking for, which gave us the confidence to move forward with the partnership.”

Michael Saliba, Global Acquisitions Manager at NetRefer, commented, “Casino Barcelona is a respected and established online brand in the Spanish market, with a strong commitment to responsibility and long-term sustainability. We are proud to support their affiliate programme with stable, scalable technology that delivers the clarity and operational confidence teams need to grow in the competitive European and global markets.”

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