In January 2026, Betinia announced a landmark partnership with Diego Simeone, appointing one of football’s most respected and influential leaders as the brand’s official ambassador. The collaboration is founded on shared values of discipline, strategy, and long-term success—principles that define both Simeone’s career and Betinia’s player-first approach.

At the core of this partnership is Betinia’s Football Manager, an exclusive gamified experience that puts players in complete control of their football journey. Designed for those who aspire to think like a coach, the game allows users to build their football career from the ground up, making strategic decisions that shape their rise to the top.

Inspired by Diego Simeone’s tactical philosophy and relentless mindset, every choice players make defines their path—and ultimately, their legacy.

A Powerful Conversion Opportunity for Partners

For partners, Football Manager represents a high-impact acquisition and retention tool. By combining the authority of a world-class football icon with a deep, skill-based experience, Betinia delivers a product designed to attract high-intent, highly engaged users.

Giving players a seat at the manager’s desk creates emotional investment and long-term engagement. This exclusive experience encourages repeat visits, stronger loyalty, and consistent activity—driving high-quality, sustainable traffic across partner portfolios.

A Five-Tier Career Journey Inspired by Football Excellence

Within Football Manager, players progress through a structured five-tier career path:

• Beginner

• Amateur

• Professional

• World Class

• Legend

By completing tactical challenges and making strategic decisions, players unlock new levels featuring exclusive mechanics, enhanced gameplay, and premium rewards. The progression system mirrors a real football career, reinforcing engagement through achievement and long-term goals.

Diego Simeone on Discipline, Passion, and the Journey

Reflecting on the partnership and the vision behind Football Manager, Diego Simeone shared:

“No one gave me anything. I go for everything. I decided to do what I loved most. Effort and hard work made me a football player. Love and passion transformed me into a coach. Today I manage world-class football players and I continue doing what I love most.”

His philosophy is deeply embedded in the Football Manager experience—rewarding commitment, smart decision-making, and consistency over time.

Built for Affiliate Performance and Long-Term Value

Commenting on the launch, the 2RBO Affiliates Team stated:

“Diego Simeone is a figure of instant recognition and authority, which translates directly into higher-intent traffic and stronger performance. Our goal is to help partners convert this collaboration into measurable growth. By offering an experience that rewards loyalty and strategy, we deliver a premium product that maximizes conversion rates and builds lasting value.”

The Football Manager ecosystem is supported by 2RBO Affiliates’ infrastructure, including transparent reporting, advanced tracking tools, and a no-negative-carryover policy, ensuring partners can scale confidently.

Sports Bonus and Player Onboarding

Betinia welcomes all new players with a generous sports bonus, giving them the perfect head start—whether managing their club in Football Manager or betting on their favorite sports across the platform.

This football-driven ecosystem is purpose-built around progression, engagement, and retention, aligning perfectly with partner goals for sustainable growth.

A Product Built for Loyalty, Not Just Attention

With a globally recognized ambassador in Diego Simeone and a unique Football Manager experience, Betinia delivers more than a promotional campaign. It offers a long-term engagement model designed to convert attention into loyalty—and loyalty into value.

About Betinia

Betinia is a sports betting and gaming brand built around a gamification-led player experience. The platform features a five-tier loyalty journey inspired by a football career path, guiding players from Beginner to Legend through structured progression and rewards.

About Diego Simeone

Diego Simeone is an Argentine professional football manager and former player, currently managing Atlético de Madrid. Renowned for his intensity, leadership, and tactical expertise, Simeone has guided Atlético to major domestic and European titles, including two UEFA Champions League finals. As a player, he earned 108 caps for Argentina and won two Copa América titles.

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2RBO Affiliates is proud to announce that it was honored with the Affiliate Marketing Campaign of the Year award at the 19th annual International Gaming Awards (IGA).

The ceremony took place on January 18th, at the Intercontinental Hotel Barcelona, bringing together the global elite from both the online and land-based gaming sectors.

The “Affiliate Marketing Campaign of the Year” is a highly competitive category designed to recognize innovative approaches to brand recognition and popularity. In selecting the winner, IGA judges evaluate the unique strategies that generate the most significant impact, drive sales, and successfully develop a business’s identity.

“We are incredibly honored to receive this recognition from our peers and industry insiders,” said Aviv Rosenblit, Head of Affiliates at 2RBO. “This award validates our commitment to pushing creative boundaries and delivering scalable, sustainable growth for our partners through innovation and transparency.”

2RBO Affiliates continues to set the pace for the industry with its advanced platform and a portfolio of leading iGaming brands, including Betinia, Swiper, CampoBet, and ToonieBet. By seamlessly integrating unique gamification features with state-of-the-art designs, the program delivers an unmatched user experience that maximizes partner profitability and long-term engagement.

Supported by renowned industry newspaper The iGaming Post, the IGA is celebrated as the “biggest and best charity event of the year.” By winning this nomination, 2RBO Affiliates solidifies its position as a high-performance leader dedicated to fostering long-term partnerships through personalized support and innovative tracking tools.

For more information about the affiliate program and their award-winning campaigns, visit 2rbo Affiliates.

About 2RBO Affiliates

2RBO Affiliates is a high-performance affiliate program representing top-tier iGaming brands. By combining modern gamification and flexible commission models with real-time performance data and proactive compliance measures, 2RBO delivers a superior experience for partners worldwide, ensuring growth and loyalty in a competitive landscape.

About the International Gaming Awards (IGA)

The International Gaming Awards (IGA) recognizes excellence across the global gaming industry. Bringing together professionals from every tier—from mobile gaming innovators to luxury casino operators—the IGA celebrates industry leadership while raising vital funds for deserving charities worldwide.

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