REEVO has announced that it is now live with Betsson in the Mexico market, marking another key milestone in the companies’ growing global partnership. As part of this launch, Betsson Mexico now features both REEVO’s aggregation platform and REEVO’s in-house games, delivering a powerful combination of premium third-party content and original titles through a single integration.

This rollout represents the latest step in a series of market expansions between REEVO and Betsson, further strengthening the collaboration as REEVO continues to go live across Betsson’s international network of regulated markets.

With the launch in Mexico, Betsson’s platform now benefits from REEVO’s aggregation ecosystem, providing access to a wide range of third-party gaming content through a streamlined integration. At the same time, REEVO’s in-house games are now available to Betsson’s players in Mexico, bringing fresh and engaging entertainment experiences to the market.

For REEVO, the Mexico launch highlights the company’s continued growth as both an innovative game provider and a trusted aggregation partner for leading operators worldwide. By combining original content with a scalable aggregation solution, REEVO enables partners to expand their offering, reach new audiences, and drive stronger player engagement.

Karl Grech, Head of Business Development at REEVO, said: “Going live with Betsson in Mexico is an exciting milestone for REEVO and another important step in our expanding global partnership. Mexico is a vibrant and fast-growing market, and we are proud to bring both our aggregation platform and our in-house games to Betsson’s local players. This launch reflects our commitment to delivering high-quality content, scalable technology, and real value to operators across international markets.”

Andrea Rossi, Commercial Director for LatAm at Betsson, said: “Bringing REEVO’s diverse and high-performing portfolio to our Mexican platform is another step in our mission to provide the most tailored and engaging gaming experience in the region. Mexico is a sophisticated market where players expect both variety and quality; by integrating REEVO’s in-house titles and aggregation platform, we continue to strengthen Betsson’s offering and expand the range of entertainment available for our players. This collaboration reinforces our long-term commitment to the LatAm market and our focus on partnering with suppliers who share our ambition for quality and innovation”

Betsson has announced that it has entered into an agreement to acquire Rhino Entertainment Group’s B2C business in Canada. The acquisition scope includes several Rhino Group entities that collectively hold assets, licenses, personnel, and operational capabilities related to Rhino’s B2C activities in Ontario and the rest of Canada. The target business currently serves Canadian customers and is well-positioned to expand into additional Canadian provinces as local regulatory frameworks continue to evolve.

In addition to the B2C assets, Betsson will acquire Rhino’s proprietary front-end and middleware technology. This technology will strengthen Betsson’s B2B offering and is expected to drive incremental licensing revenue within Betsson’s B2B business.

The transaction is consistent with Betsson’s strategy to generate shareholder value by investing in existing and new B2C markets and growing its B2B business. The acquisition is expected to add economies of scale, strengthen profitability and expand Betsson’s growth opportunities in its B2C and B2B businesses. In 2025, the acquired assets generated a combined estimated EUR 13.7 million of earnings before interest, taxes, depreciation and amortisation (EBITDA) on a proforma basis.

The total purchase price amounts to approximately EUR 64.5 million with an upfront payment of EUR 51.25 million at closing and a deferred payment of the remaining amount six months after closing. Betsson will finance the acquisition with existing cash resources.

Completion of the deal is expected to take place after applicable regulatory clearances in the second or third quarter of 2026. Gernandt & Danielsson Advokatbyrå acts as lead legal advisor to Betsson in connection with the transaction.

Year-long data across nine regulated countries show Betano dominating Latin America by demand and revenue baseline, while strong local champions define national markets.

Drawing on a full year of data from January 1, 2025, to January 1, 2026, Blask evaluated licensed operator performance across Latin America’s regulated online betting and casino markets. The conclusion is unequivocal: Betano emerged as the dominant force across the region.

A regional leader emerges

In the LATAM-wide rankings, Betano secured both of the region’s top distinctions:

• America Operator of the Year, awarded for the highest cumulative Blask Index across the region
• America CEB Leader, recognizing the strongest aggregate Competitive Earning Baseline (CEB)

The regional analysis covered nine regulated markets (Brazil, Mexico, Peru, Colombia, Argentina, Paraguay, Panama, El Salvador, and the Dominican Republic) and included only locally licensed operators.

Operators: leadership is local, not regional

Brazil, Latin America’s largest and most closely watched iGaming market, reinforced Betano’s regional dominance. The operator claimed both Brazil Operator of the Year and Brazil CEB Leader, reflecting its unmatched share of demand and revenue baseline in a market that increasingly sets the tone for the continent.

Mexico, the Andes, and Central America: strong national champions

Beyond Brazil, the awards reveal a region shaped by powerful local leaders.

In Mexico, Caliente captured both Mexico Operator of the Year and Mexico CEB Leader, maintaining its position as the country’s dominant licensed brand.

Peru recognized Apuesta Total as both Operator of the Year and CEB Leader, while Colombia’s tightly regulated market saw BetPlay take top honors in both categories.

Argentina presented a more divided picture: Betsson led in demand as Operator of the Year, while Bet365 topped the country’s CEB rankings.

In smaller but fast-formalizing markets, leadership was equally clear. Aposta.La dominated Paraguay, Betcha led Panama, GanaPlay topped El Salvador, and Betcris secured both awards in the Dominican Republic.

Games: one clear regional consensus

At game level, the picture is very different. Across every regulated Latin American market tracked by Blask, the same franchise led player demand:

• Brazil – Gates of Olympus 1000;
• Mexico – Gates of Olympus Super Scatter;
• Argentina – Gates of Olympus 1000

All top titles were developed by Pragmatic Play.

What this tells us about Latin America

Blask Awards data points to a clear regional insight:

• Operators win locally — success does not easily transfer across borders;
• Games win regionally — player preferences converge strongly around specific mechanics;
• LATAM is structurally different from Africa, where both operators and games show more cross-market overlap

Measuring power, not noise

Blask’s awards are built on proprietary metrics designed to capture market power rather than short-term performance.

The Blask Index tracks real-time demand and attention share, while CEB (Competitive Earning Baseline) estimates the statistically attainable revenue range for a brand based on its competitive position. Together, they offer a standardized way to compare operators across countries with very different market sizes and regulatory histories.

Crucially, the Blask Awards exclude unregulated markets and offshore-only brands — a methodological choice that, in Latin America, significantly reshapes traditional perceptions of leadership.

Latin America in the global picture

The Latin American results arrive alongside Blask’s global rankings, where Betano also led multiple worldwide categories.