The exclusive TIME TO WIN affiliate tournament, organised by Boomerang Partners – an Official Regional Partner of AC Milan – is gaining momentum, with dozens of affiliate teams from across the globe already competing for valuable prizes and once-in-a-lifetime AC Milan experiences.

The Clock Is Ticking

With the tournament closing on March 31, 2026, every day counts. Affiliates who delay risk losing ground to competitors, as points accumulate quickly and unique experiences, including a behind-the-scenes visit to AC Milan’s Milanello Sports Centre powered by Clivet, will not be available after this activation. The call to action is clear: act now, complete tasks, and accumulate points to qualify for prize draws featuring a range of AC Milan-related rewards.

How Affiliates Earn Points

Participants in the TIME TO WIN tournament complete structured tasks across five key segments. Each task earns a fixed number of points:

• Generate new sports users for Boomerang’s client portfolio (10 points per qualified action)

• Complete the survey (25 points)

• Contribute expert commentary (30 points)

• Showcase creativity via a dedicated social media challenge (25 points)

• Leave a review on a selected platform (20 points)

As affiliates reach specific point thresholds, they unlock entry to one of five prize draws. Higher scores give access to more draws, creating a competitive and rewarding environment for active participants.

Exclusive AC Milan Experiences Await

The tournament’s prize structure is designed to reward top-performing affiliates with increasingly prestigious AC Milan experiences:

• 150 points – Entry to the TIME TO WIN Merch Pack draw (3 sets of 5 kits each)

• 250 points – Entry to the draw for official AC Milan jerseys signed by players (3 sets of 5 jerseys each)

• 350 points – Entry to the draw for a trip for five to attend AC Milan vs Cagliari

• 550 points – Entry to the draw for a trip for five to attend AC Milan vs Juventus, including behind-the-scenes access, pre-match tunnel experience, and pitchside viewing of team warm-ups

• 750 points – The ultimate tier, granting entry to the draw for a trip to AC Milan’s legendary Milanello Sports Centre powered by Clivet. Two prizes are available for five guests each, offering exclusive behind-the-scenes access, a tour of the facilities, and the opportunity to witness the Men’s First Team training in action – a truly rare and unforgettable experience.

Affiliates Share Their Experience

Participants are actively sharing their enthusiasm. Sports influencer Firo Orakel said:
“Being part of the TIME TO WIN tournament truly means a lot to me, and I’m grateful for the opportunity to participate. The prizes are a strong motivator, and I love being able to share them with my community. I promote the campaign on my Discord server and during my streams to keep momentum going.”

The Rossoneri Hub – Central Platform for Engagement

All tournament activities are coordinated through the Rossoneri Hub, Boomerang Partners’ central platform for AC Milan-related activations. This hub serves as a one-stop destination for affiliates, providing updates, guidance, and resources to maximise performance and engagement.

Strategically Timed During the Peak Sports Season

The tournament’s timing in February–March 2026 is deliberate, coinciding with a peak moment in the football season, including the UEFA Champions League knockout rounds. Boomerang Partners supports affiliates with a detailed guide offering market insights, expected player activity shifts, practical tips, and data-driven strategies to navigate these high-stakes periods effectively. TIME TO WIN is built for moments like this, when the competitive landscape is at its peak.

About Boomerang Partners

Boomerang Partners is a rapidly growing global marketing agency delivering a wide array of services. As an Official Regional Partner of AC Milan, the agency is uniquely positioned to create sports-focused activations that combine strategy, technology, and engagement. In 2024, it launched the Golden Boomerang Awards, a global tournament for affiliate teams, which saw over 400 teams participate in its 2025 second season.

The agency manages 10+ brands across 40+ regulated markets, offering affiliate and entertainment services with personalized bonuses and 24/7 multilingual support. Between 2024–2025, new product launches from partner brands contributed to a nearly 1.5× increase in product users, highlighting Boomerang’s ability to deliver measurable growth through data-driven affiliate campaigns.

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Boomerang Partners has launched an exclusive affiliate tournament timed to coincide with a pivotal stretch of the 2026 global sports calendar. Running until 31 March, the activation operates under the TIME TO WIN concept — the strategic framework underpinning the company’s collaboration with its Official Regional Partner, AC Milan, throughout the Year of Sports.

The 2026 calendar features a concentration of major competitions, including the FIFA World Cup 2026 and the Olympic Winter Games Milano Cortina 2026. Positioned across February and March — one of the season’s most commercially active periods — the tournament is designed to help sports-focused affiliates capitalize on heightened engagement.

TIME TO WIN tournament prizes

Following a teaser campaign featuring AC Milan players Ruben Loftus-Cheek, Alexis Saelemaekers, Christian Pulisic, Adrien Rabiot and Rafael Leão, Boomerang Partners confirmed 12 February as the official launch date. The tournament is hosted on the AC Milan Hub, a digital platform created within the partnership between Boomerang Partners and the Club.

Participants can unlock prize draws by reaching specified point thresholds. Available rewards include match experiences and exclusive club-related trips, such as visits to Milanello Sports Center.

Prize categories include:

• TIME TO WIN merchandise packs for teams

• Official AC Milan jerseys signed by players

• Match trip for AC Milan vs Cagliari

• Match trip for AC Milan vs Juventus with pre-match access

• Exclusive Milanello experience for affiliate teams

Affiliates earning at least 100 points will also receive bonus points toward the Golden Boomerang Awards 2026.

Participation mechanics

The competition runs from 12 February to 31 March 2026. During this period, affiliates complete tasks across designated segments, accumulate points and progressively unlock access to five prize draws. Activities include social media initiatives, surveys and collaborative promotional efforts coordinated through the AC Milan Hub.

The role of the AC Milan Hub

The AC Milan Hub serves as the central platform for all TIME TO WIN initiatives. Designed as an integrated digital ecosystem, it combines campaign tools, interactive mechanics and access to exclusive club-related experiences. While the tournament represents the flagship activation for Q1 2026, the Hub will host additional partnership initiatives throughout the year.

By embedding the competition within this platform, Boomerang Partners expands the value of participation beyond a standalone performance challenge, positioning affiliates within a broader brand collaboration framework.

Strategic support for affiliates

Participants also gain access to Boomerang Partners’ Sports Marketing & Betting Calendar 2026 — a practical planning resource that outlines tournament cycles, regional sports trends and campaign timing strategies. The guide provides structured insights into market behaviour, enabling affiliates to approach peak sporting periods with data-driven precision.

TIME TO WIN as a strategic framework

TIME TO WIN represents the overarching concept guiding Boomerang Partners’ 2026 partnership with AC Milan. More than a campaign theme, it reflects a shared emphasis on performance, ambition and long-term growth. The concept is designed to support multiple activations throughout the sports season, extending beyond traditional sponsorship formats.

Affiliates are encouraged to prepare campaigns in advance to maximize results during the tournament window.

About Boomerang Partners

Boomerang Partners is a global marketing agency and Official Regional Partner of AC Milan. The company launched the Golden Boomerang Awards in 2024, with more than 400 affiliate teams participating in its 2025 season. Its partner network spans more than 40 markets, offering affiliate and entertainment services supported by localized solutions and multilingual customer support.

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