Provider introduces an additional arcade game to its expanding collection, enabling operators to capitalize on the increasing demand for dynamic content.

A single action transforms everything in Mines, the newest virtual game from sought-after iGaming content creator, ICONIC21.

Mines operates on a clear grid where each successful uncovering of a safe location immediately increases the multiplier. Enabling the user to choose both the grid dimensions and the count of hidden mines grants them greater control over the unpredictability and possible expansion of their session.

This style of play focuses on the “Cash Out,” a moment of heightened control where the player chooses precisely when to lock in their progress before a mine resets the game board.

The essence of the experience is influenced by managing risk and timing. Players have the option to choose from 3×3, 4×4, or 5×5 grids, in addition to deciding how many mines can show up, effectively creating their own risk-to-reward ratio on the spot.

Mines secures complete market reach with one product, enhancing lifetime value as users revisit to explore new strategies amid various volatility levels, fostering deeper and more meaningful engagement.

This changes the game into a high-efficiency, streamlined format that seamlessly accommodates all player groups.

Edvardas Sadovskis, CPO at ICONIC21, said: “Mines is the perfect balance between simplicity and strategy. Players choose their grid, define their own risk-reward level, and decide how far they want to push their luck.

With the option to use autoplay for fast gameplay and the potential for extremely high multipliers, it creates a thrilling experience where every click matters.

In addition, ICONIC21 provides flexible real estate for custom branding, allowing operators to deliver a bespoke experience that aligns with their specific market identity and target audiences.“

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Players are invited to take a daring dash through heavy traffic in Chicken Run, the latest virtual release from leading iGaming content provider ICONIC21.

Designed for instant engagement, Chicken Run is a timing-based game where every decision matters. Players must guide a fearless — and slightly reckless — chicken across busy traffic lanes, carefully avoiding an array of instantly recognizable vehicles. From sleek race cars and boxy electric trucks to superhero-style rides and clumsy three-wheelers, each vehicle is identifiable at a glance, keeping players alert without the need for labels or names.

The core mechanic is simple but packed with tension: every successful step forward increases the win Multiplier. However, the further players push, the greater the risk. At any moment, they must decide whether to cash out their accumulated winnings or continue forward and risk getting flattened.

How It Works:

1. Choose your bet amount and risk level

2. Hit Play and watch the run unfold

3. Each successful step increases the Multiplier

4. Collect your winnings before a car ends the round

If the chicken gets hit, the run ends instantly — and it respawns back at the starting point, ready to tempt fate once again.

Chicken Run has been built around straightforward mechanics that make it easy to grasp from the very first round, while still delivering high-stakes excitement that encourages repeat play.

Adding to its appeal, ICONIC21 is offering custom branding options for operators. This allows partners to align the high-intensity gameplay experience with their own brand identity, creating a tailored product that integrates seamlessly into their platform.

Edvardas Sadovskis, CPO at ICONIC21, commented:

“Chicken Run is a very fun game where the player controls a chicken with questionable life choices. If you guide it safely through traffic, your win multiplier keeps climbing. Get hit once — and the chicken gets flattened and respawns at the start. Chicken Run is built to drive engaging gameplay and, ultimately, boost operator revenues.”

With its simple rules, escalating tension, and instant recognizability, Chicken Run delivers a high-energy experience where timing truly is everything.

The post Cross the road and beat the traffic in Chicken Run from ICONIC21 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

ICONIC21 has achieved an important milestone in its distribution approach by unveiling its complete multi-vertical portfolio on Celesta’s extensive aggregation platform.

This collaboration provides Celesta’s broad operator network with instant access to ICONIC21’s varied collection, including live casino games, slots, and virtual games. The integration signifies a complete portfolio acquisition, guaranteeing that the provider’s full creative production can be distributed globally via Celesta’s efficient technology.

Celesta has positioned itself as a major player in the iGaming supply chain, providing a collection of more than 7,500 titles from leading providers, which now includes ICONIC21. Through a single API integration, the aggregator allows online casinos and sportsbooks to expand quickly while ensuring technical reliability.

The addition of ICONIC21 enhances Celesta’s portfolio, particularly with the Gravity Series in the live dealer segment, alongside an expanding range of mathematically-based slots and virtual games like Plinko and Crash. The partnership aims to satisfy the increasing demand for adaptable content that succeeds among various player demographics and locations.

Commenting on the launch, Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Joining forces with Celesta is a calculated move to ensure our content hits the right lobbies. What stands out in this partnership is the sheer velocity of the go-to-market process; Celesta’s infrastructure allowed us to transition from agreement to live status with remarkable efficiency. Through them, we can showcase the technical quality of our games and we expect the performance data from this rollout to speak for itself very shortly.”

From Celesta’s side, Corentin Budny, Head of Growth & Account Management, added: “Our objective is to provide operators with tools for genuine differentiation, and ICONIC21’s portfolio fits that brief perfectly. Integrating their full range, from high-energy live tables to virtual games, adds significant depth to our offering. This is a collaboration where success will be measured by clear, quantifiable engagement metrics, and we look forward to analyzing those results as we expand our mutual footprint.”

The agreement highlights ICONIC21’s dedication to a multi-product approach, expanding from a single-vertical emphasis to deliver a comprehensive gaming experience. Utilizing Celesta’s global distribution capabilities, the provider is set to greatly enhance its presence across various markets.

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