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How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads

Published

3 weeks ago

February 3, 2026

This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical. Despite market turbulence in East Africa, Traffy not only maintained Africa Bet’s KPIs but also significantly improved ROI through deep, data-driven optimization.

Project Overview

Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000

Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%

Challenge and Initial Metrics

At the launch of the campaign, the situation was challenging. The complex economic and political environment in Tanzania had a direct impact on consumer purchasing power and the stability of payment systems.

Initial Cost per FTD: $15.00

Goal: Reduce the cost of the target action to below $8 and identify scaling potential.

Optimization Strategy: What Was Done

The success of this case is the result of Traffy’s consistent work across four key areas:

1. Traffic Quality Management (Exchanges & Publishers)

Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.

Blacklists were created based on low deposit conversion.
Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.

2. Creative Strategy

Traffy moved away from standard approaches and implemented a system of regular testing of new creative packs. Creative optimization significantly increased CTR and IPM, providing the Moloco algorithm with more data for learning.

3. Traffic Cleanup to Avoid Paying for Bots

Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
Device “farms” were identified and banned through Device ID analysis.
Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.

4. Funnel Optimization

Through targeting optimization at the campaign level, Traffy attracted more relevant users. This led to an increase in the CR from registration to FTD up to 60%, which is an abnormally high indicator for this region.

Key Insight

Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).

Result

Traffy not only met Africa Bet’s KPIs but also built a stable model for further scaling. Even in “difficult” geos, a systematic optimization approach makes it possible to achieve outstanding results. At the moment, the campaign continues to run, and user Retention (FTD 2) shows organic growth.

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How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads

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Arizona Department of Gaming Releases December Sports Betting Figures

Published

7 hours ago

February 23, 2026

Wladimir P.

arizona-department-of-gaming-releases-december-sports-betting-figures

Bettors in Arizona wagered approximately $822 million on sports and events in December 2025, according to a recent report from the Arizona Department of Gaming (ADG).

This total reflects an approximate 3% year-over-year decrease compared to December 2024, marking a slight pullback in betting activity.

Despite the decrease in handle, the report highlights that the state collected roughly $6.6 million in privilege fees during December, contributing to Arizona’s continued revenue from regulated event wagering. Since launching legal sports betting in 2021, bettors in the state have wagered more than $31 billion, generating over $165 million in privilege fees to date.

For the fiscal year 2026 year-to-date, regulated event wagering and fantasy sports have generated about $33 million in privilege fees, including $32.3 million from sports betting and $774,167 from fantasy sports activity.

Jackie Johnson, Director of the Arizona Department of Gaming, noted that the December figures conclude the 2025 calendar year, during which Arizona sports bettors wagered more than $9 billion on sports and events, further demonstrating the size and scale of the state’s regulated betting market.

The Department’s monthly reports detail wagering and fantasy sports revenue figures from licensed operators, offering transparency into the evolving sports betting landscape in Arizona.

Disclaimer: December figures are self-reported by operators and may be adjusted after audit.

Full report available at gaming.az.gov/resources/reports

The post Arizona Department of Gaming Releases December Sports Betting Figures appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Arizona Department of Gaming Releases December Sports Betting Figures

Published

7 hours ago

February 23, 2026

GamingAmericas.com

Bettors in Arizona wagered approximately $822 million* on sports and events in December of 2025, according to a newly released report by the Arizona Department of Gaming (Department). This represents an approximate three percent decrease year-over-year when compared to December of 2024.

“Today’s report closes out the 2025 calendar year for Arizona sports betting figures, with the year exceeding nine billion dollars in event wagering activity,” said Jackie Johnson, Department Director. “Additionally, legal, regulated event wagering allowed the state of Arizona to collect more than $53 million in privilege fees for the calendar year.”

The state collected approximately $6.6 million in privilege fees for the month of December. Since the launch of legal sports betting in Arizona, people have wagered over $31 billion, generating over $165 million in event wagering privilege fees for the state.

For fiscal year 2026 year-to-date, regulated event wagering and fantasy sports have generated approximately $33 million in privilege fees, including $32.3 million from event wagering and $774,167 from fantasy sports.

The Department publishes monthly Event Wagering and Fantasy Sports Revenue Reports on its website, reflecting figures from operators licensed by the Department. The full December reports are available at: gaming.az.gov/resources/reports

* Disclaimer: These numbers are self-reported by the operators; as such, these numbers are subject to adjustments after audit and review by the Arizona Department of Gaming (“Department”). The Department makes no assurances regarding the accuracy of these numbers.

The post Arizona Department of Gaming Releases December Sports Betting Figures appeared first on Americas iGaming & Sports Betting News.

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PokerStars Casino joins forces with Games Global and Oros Gaming for New The Slotlist Launch ‘Magnificent Power Leprechaun’

Published

8 hours ago

February 23, 2026

Wladimir P.

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PokerStars Casino has expanded its exclusive The Slotlist portfolio with the launch of Magnificent Power Leprechaun, a St Patrick’s Day-themed online slot developed in partnership with Games Global and Oros Gaming.

The new 5×3 video slot delivers a fast-paced Irish-inspired adventure led by a mischievous leprechaun character, combining dynamic gameplay mechanics with engaging bonus features designed to maximize player interaction and win potential.

Key Features of Magnificent Power Leprechaun

The game is powered by three core mechanics:

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Wheel Bonus with retriggerable free spins

The slot’s continuous motion design ensures a high level of engagement, with frequent feature triggers and momentum-driven gameplay. According to Oros Gaming CEO Ryan Cuddy, the title focuses on maintaining a constant sense of action through coin drops, wheel spins and animated bonus sequences.

Expanding The Slotlist Portfolio

Since its launch, PokerStars Casino’s curated The Slotlist collection has attracted over 200,000 players and generated more than 100 million spins, reinforcing its strategy of spotlighting one premium slot release each month.

Magnificent Power Leprechaun joins previous featured titles including 12 Burning Baseballs, Chicken Blast, Olympus Storm, Piggy Heist and Ice Wolf 2, all selected for innovation, visual appeal and immersive mechanics.

St Patrick’s Day Promotion & Rewards

To celebrate the launch, PokerStars Casino is offering a promotional campaign where players earn double reward points for every $50 staked on Magnificent Power Leprechaun and other Slotlist games. Participants are also entered into prize draws featuring: